
Gianna Moscardo- James Cook University
Gianna Moscardo
- James Cook University
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223
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Introduction
Skills and Expertise
Current institution
Publications
Publications (223)
One strategy proposed for improving the sustainability of tourism is replacing longer distance travel options with staycations. This chapter will explore the phenomenon of taking a holiday close to home that specifically includes engaging in local commercial tourism activities and services. This chapter takes a systems thinking approach to examine...
Interpretation in protected natural areas can minimize visitors’ negative environmental impacts and encourage them to adopt sustainable practices at and beyond tourist sites. Despite this, interpretation has typically focussed on showcasing the specific features of natural areas rather than using these features as a resource for sustainability educ...
Gateway communities that neighbour parks and protected areas are impacted by tourism, while facing unique circumstances related to protected area management. Economic dependency remains a serious challenge for these communities, especially in a climate of neoliberalism, top-down policy environments, and park closures related to environmental degrad...
Stories have become a common element in many tourism promotional campaigns reflecting a “story turn” in tourism practice and in marketing more generally. This story turn is not new to the broader social science disciplines of anthropology, sociology, and psychology and there is a growing body of evidence that stories can be powerful forms of persua...
Many governments and NGOs have argued for using tourism, especially community-based tourism (CBT), as a development tool. While this tourism option is often described as more sustainable in terms of contributions to destination community well-being, there is only a limited understanding of the processes that actually underpin CBT and its outcomes i...
This study explores the relationship between leadership style and psychological contract dimensions. The literature suggests that leaders in general and leadership style in particular can influence the psychological contracts of employees. Currently, there is no research as to how leaders perceive such contracts. This qualitative study presents the...
This paper argues that that much published tourism and hospitality research has had little influence on tourism or hospitality practice especially with regard to the problems of sustainability because of a failure to use systems thinking to guide research questions and approaches. This critical review and conceptual paper demonstrates how a systems...
This empirically based article examines guides’ knowledge and skills acquisition. Using two cultural tourism attractions in New Zealand as field sites, the focus is on guides in cultural tourism contexts. Twenty-one semistructured in-depth interviews with guides and managers were conducted and analyzed using a social constructivist perspective. Thi...
Chinese outbound tourist shopping is a prominent phenomenon in many destinations, but the mechanisms behind it have rarely been addressed. This study draws upon social practice theory to examine why shopping dominates the tourist experience of Chinese travelers in Australia. Thirty-two semistructured interviews were conducted to identify key social...
Purpose
This paper aims to draw upon the notion of practice as performance from social practice theory to unravel the onsite process of Chinese outbound tourist shopping.
Design/methodology/approach
The study took a mixed methods approach. Qualitative data were collected via 110 participant observations conducted in Australia, and quantitative tec...
The aim of this paper is to explore the use of stories as a concept to guide the design of various dimensions of tourism and tourist experience. After reviewing this wider social science literature on the important roles that stories play in human experience, the paper examines the main themes relevant to stories and tourist experience emerging fro...
Purpose
The purpose of this paper is to highlight the rise of stories in tourism practice, identify the forces that are supporting and directing this story turn and argue for tourism researchers to pay greater attention to this new development.
Design/methodology/approach
This paper is based on a general review of academic and professional literat...
Purpose
The purpose of this paper is to speculate how recent and emerging trends in information and communication technology (ICT) could change the way tourism businesses and organizations communicate with and manage their guests.
Design/methodology/approach
This paper applies elements of futures and design thinking to analyze current tourism ma...
Chinese tourist shopping reflects the new consumer culture in contemporary China, but remains underexplored in the tourism literature despite its importance to many destinations. The present study applies social practice theory to tourist shopping research with the aim of exploring the key features of Chinese tourist shopping in Australia. Tourist...
While museums are widely recognized for their important roles in society, there are concerns about their relevance to young adults, who are claimed to rarely cross museums’ thresholds. This study explores social representations of museums held by 259 young Australian and Chinese adults. The analysis revealed a shared social representation of museum...
Tourism is often recognized as having significant impacts on the quality of life (QOL) of the people who live and work in tourism destinations. Despite an extensive body of literature on tourism impacts, very little research has focused detailed attention on tourism and the social dimensions of residents’ QOL. The available evidence in this area su...
Stories are at the heart of tourist experiences and, not surprisingly, there is increasing use of accounts by tourism businesses and destination marketing organizations in their promotions. The use of stories within experiences is also beginning to emerge, although to date the focus has been on telling destination or business stories to tourists, w...
Growing concerns about the state of the global environment and growing awareness of issues related to poverty and economic inequality are putting pressure on both the public and private sector to improve their sustainability performance. Hospitality businesses are at the frontline of such pressures on leisure and tourism consumption. In response th...
Many tourism corporate responsibility (CR) programmes require the support of guests, yet little attention has been paid to the design of strategies to encourage guests’ adoption of responsible behaviours. Research in the areas of tourist interpretation, social marketing and sustainability marketing has examined aspects of this issue across a range...
Tourism researchers have recently begun to examine in detail the connections between tourism development and destination community well-being. To date though there has been only limited research that critically examines the links between different aspects of tourism and the nature of social capital in a destination community. The literature review...
Stories are a fundamental and universal form of human communication and learning [Bruner, Telling stories: Language, narrative and social life. Georgetown University Press, 2010]. People use stories to organise, understand, learn, remember and communicate about the world [Herman, Storytelling and the sciences of mind. MIT Press, 2013]. It is not su...
Shopping is a common activity for many tourists, but research into this phenomenon is piecemeal and fragmented. This paper provides a critical review of tourist shopping research with the aims of identifying progress, presenting a descriptive framework, and suggesting new areas and approaches for research. The paper identifies main themes in touris...
Purpose
To develop a conceptual framework for understanding tourist experiences based on concepts from evolutionary, cognitive and social psychology. This framework integrates concepts from mindfulness theory and story-telling theory and seeks to better explain the nature of tourist experiences.
Design/methodology/approach
The paper reviews some...
The increasing affluence of countries such as India, China and Brazil supports a growing global middle class interested in travel, consumption and luxury purchases. This trend presents some serious challenges for addressing a range of sustainability issues in tourism. Rising awareness of these sustainability issues has resulted in a number of luxur...
Museums worldwide have embraced digital technology and social media in their exhibitions and marketing, yet many discourage visitors' use of mobile communication devices (MCDs), claiming this detracts from the learning experience. This study was guided by mindfulness theory from social cognitive psychology which provides a framework for studying at...
This book considers visitor management (VM) as a component of destination management at all levels of a destination and involving a wide range of stakeholders. It aims to demonstrate current knowledge on VM and to provide insights into conceptual issues rather than providing merely descriptive case studies. This book is primarily aimed at postgradu...
Until recently, there has been little published systematic empirical research into business coaching. This article reports on a systematic, critical review of 111 published empirical papers investigating business coaching theory, processes, and outcomes. The present article identifies a significantly larger body of empirical research than covered i...
A key element of sustainable tourism is the inclusion of activities that both provide insights into the destination, or develop a “sense of place”, and that encourage tourists to develop a sense of responsibility for the conservation of that destination, which could be described as “care of place”. Interpretation of Indigenous culture and lifestyle...
Small island destinations face a number of issues related to tourism and its sustainability. Recent discussions of destination development and marketing have suggested that new approaches to tourism management and marketing are needed to address these sustainability issues and that these should be centred on the concept of destination community wel...
Mobile communication devices (MCDs) are a ubiquitous part of modern life, particularly for younger people. Early evidence about the impact of MCDs on both the leisure participation and leisure experiences of young people provides conflicting results with debate continuing about whether these devices distract from, or enhance, leisure experiences. T...
Mobile communication devices (MCDs) are a ubiquitous part of modern life, particularly for younger people. Early evidence about the impact of MCDs on both the leisure participation and leisure experiences of young people provides conflicting results with debate continuing about whether these devices distract from, or enhance, leisure experiences. T...
Ecotourism ventures in developing countries are often among the few alternatives for enhancing sustainable livelihoods without altering traditional ways of life. The best way forward is to continually develop and implement best practice guidelines and, in particular, to flexibly develop them to suit individual cases. We conduct a multidisciplinary...
This note from the field describes the Building Excellence in Sustainable Tourism Education Network (BEST EN) group and uses its 15 year history to explore the evolution of education and research to support changes in practice related to tourism and sustainability. This evolution reflects changes in the way the relationship between tourism and sust...
This exclusive department is created to include findings of special significance and to identify areas of subtle research nuances through mutual debates, discourse and discussions. Elenctic method is used wherein knowledge progresses through articulation, cross-examination and rejection of spurious hypotheses. Thus, probe aims at encouraging schola...
The relationship between tourism, health and well-being is a complex one based on interactions between the motivations of the travellers and the opportunities provided by the destinations. Much of the discussion to date has been dominated by descriptions of emerging opportunities and services, a focus on the provision of services such as health spa...
This paper reports on a study which explored the social representations of structured work experience (SWE) placements in university-based tourism education held by students, academic work placement coordinators, and industry professionals, and portrayed in public presentations of university tourism curricula. Social representations can be defined...
This paper brings together three concepts or themes—interpretation and the presentation of places to visitors, the concept of sense of place, and culture. It is argued that interpretation is about the creation of sense of place and as such is linked in complex ways to the cultures of the place being presented, the presenters and the visitors. It is...
World Heritage (WH) Listing brings with it an obligation on the part of the responsible government to protect conserve and present the area listed on behalf of current and future generations. Presentation of a World Heritage Area (WHA) has multiple and related goals. One goal is to explain the significance of the place and why it is listed as a WHA...
The tourism literature offers a number of different themes related to defining and understanding the long stay, independent travel of younger people often, referred to as backpacking. This paper focuses on the two major themes of differences between backpackers and other tourists, and change over time in backpacking, through an examination of surve...
While tourism has been widely used as a tool for economic development in peripheral regions for many decades, it has been suggested that the actual practice of tourism development is not usually informed by the planning approaches proposed by academics. One of the reasons put forward for this gap between proposed planning systems and actual plannin...
The people who live and work in destination communities are crucial, but often neglected, stakeholders in tourism. The literature on community involvement in tourism management and research into tourism impacts on destinations indicates that the involvement of destination communities in tourism governance is a key element of sustainability. This ch...
Growing public concern about environmental issues are contributing to the pressure on governments, businesses, groups and individuals to find solutions that move towards a more sustainable relationship with the planet. A key element in achieving the goals of sustainability is education. The decade 2005–2014 was declared the United Nations Decade of...
This chapter concludes the book by considering the main themes and key conclusions that can be drawn from the various chapters that have been included. The chapter also acknowledges some of the major gaps in the book by providing some initial thoughts about key stakeholders and dimensions of sustainability that have not been discussed in other chap...
There are a number of critical connections between tourism and sustainability as recognised in the consistent inclusion of tourism in UN discussions of sustainability and evident in the substantial government and academic literature on tourism and sustainability. This chapter has two main goals. First, it will provide an overview of the concept of...
Tourists are a key stakeholder group that must be considered in any discussion of education for sustainability (EfS) in tourism. There are two main dimensions to this discussion—educating tourists to support the management of their impacts on the destination and using tourist experiences as an opportunity for EfS more broadly. This chapter identifi...
Sustainability is a dominant theme in tourism practice. Increasingly, research and education of tourism stakeholders is also necessary in improving sustainable tourism practice. This book pays systematic attention to education for sustainability in tourism, and is thus a valuable resource for sustainable tourism educators and scholars. The book is...
Purpose
– This paper aims to address the question – is heritage interpretation an effective tool in tourism?
Design/methodology/approach
– The author takes a critical stance seeking to identify and evaluate key assumptions and questions about the nature and effectiveness of heritage interpretation as a tourism management tool.
Findings
– There ar...
Increased global concern about sustainability has placed pressure on businesses to justify the value of their products and services beyond personal profit and to take responsibility for the negative impacts of their activities. Tourism is particularly susceptible to this pressure, given its generally poor track record in terms of negative social, c...
The relationship between tourism and sustainability is complex, with considerable attention paid to ecotourism's potential to positively contribute to sustainability. One way forward could be through using tourist experiences, especially those focusing on interpretation, to activate or change sustainability relevant values, beliefs, attitudes and a...
This study addressed contradictions in the tourism development literature about the importance of locals versus outsiders and the role of entrepreneurs. More specifically, it explored the characteristics of tourism entrepreneurs and their connections to the destination community, their roles as community leaders and the overall outcomes of tourism...
As an integral part of individual lives and one of the strongest inputs to global economies, tourism is affected by such social tensions and can play an important role in reducing them; therefore it offers an interesting challenge for serious discussions regarding tourism and regional sustainability. Tourism is traditionally associated with pleasur...
Music is a powerful medium of communication, evoking both strong emotions and stimulating the senses. Not surprisingly music has become an important component of effective brands. This chapter examines the links between music and brands using three Australian case studies: Wolf Blass, Qantas, and the television show Offspring. The three case studie...
Despite considerable discussion about how tourism could or should contribute to sustainable destination development, there is little evidence that the practice of tourism planning or development has altered in any significant way in the last 30 years. This paper will report on an action research project aimed at identifying and applying new approac...
In the field of tourism impacts research it is often assumed that certain characteristics of tourism are related to the nature and extent of tourism impacts on the destination’s community well-being. However, a standard set of measures for tourism that allows comparison between destinations and facilitates the establishment of causal relationships...
The purpose of this case study is to highlight the key management strategies of the Great Barrier Reef Marine Park Authority (GBRMPA) to manage tourism in Australia’s World Heritage Listed Great Barrier Reef (GBR). Recognized as one of the world’s best managed coral reef ecosystems, the GBR is potentially better placed to handle the pressures of ac...
Tourism researchers are beginning to explore the implications of the ?New Mobilities Paradigm? for improving our understanding of several aspects of tourism. This paper employs a study conducted at the intersection of this new mobilities paradigm, a consideration of destination community well-being, and the analysis of tourism sustainability throug...
Sustainability is an ongoing theme in the tourism literature and is a growing concern in the wider area of business studies. As a consequence, there has been growing recognition of the need for sustainability education in programs for business and tourism students. The development of such programs needs to be based on a sound understanding of the e...
There has been growing recognition of the need to have better ways to analyse and understand the idea of ‘Quality-of-Life’ (QOL). One approach has been to see QOL as based on a range of different forms of capital. This chapter will argue that such an approach could be particularly valuable for assessing the relationships between tourism and the QOL...
The study presented in this paper explores the phenomenon of Tourist Shopping Villages (TSVs) and the dimensions that contribute to satisfying visitor experiences. TSVs are defined as small towns and villages that base their tourist appeal on retailing, often in a pleasant setting marked by historical or natural amenities. A conceptual framework wa...
This chapter looks closely at stakeholder roles in the governance of a wildlife tourist activity in Vava'u, Tonga. The case study acknowledges the international attention and pressure that a controversial 'swim with whales' tourist activity has received. The chapter explores the conflict of values between and within a number of the stakeholders imp...
This book examines the political order and the issues, processes and approaches in applying governance insights to tourist destinations. The book consists of 16 chapters presented in three parts. Part I introduces the reader to the issues and considerations of tourist destination governance. The four chapters in this part address the diversity of q...
A major challenge for tourism as a social and economic activity and as an academic study is the integration of multiple perspectives into coherent frameworks. This paper explores this challenge and argues that a social representations approach allows for the critical analysis of formal approaches to tourism planning. Special attention is given to t...
Values are implicit in our education systems and practices—they are reflected in the choices that we make about what to teach, how to teach, and who to teach it to. Values education is about making values explicit and about focusing education on a particular set of values. This article reports on part of such an initiative within tourism education...
Theme parks represent a major development in contemporary leisure and recreation. Psychologists have not contributed very much to the research activities in such institutions but there is considerable scope for their involvement. In this article the results of a survey of theme park research is presented. The survey examined the research practices...
Museums are becoming major tourist attractions, and as tourists increasingly seek educational value in their travel there is increasing pressure on museums to provide effective educational experiences. There is already a long tradition of psychological research in museums. This work has been concerned firstly with the use of museums as nonlaborator...