Gi Woong Yun

Bowling Green State University | BGSU

Marijuana use among U.S. college students is the highest since the mid-1980s. Because knowledge about marijuana and confidence in the knowledge are related to changing marijuana laws and marijuana-related messages ubiquitous in college students’ information environment, we examined their relationships with use. The Structural Equation Modeling meth...

Purpose With the increasing dependence on market-based distribution of health-care resources in the USA, spending on health-care service advertisements directly targeting consumers has also increased. Previous research has shown that the ads fail to deliver information deemed essential by regulators. Nevertheless, the attitude of consumers toward h...

Patient-centered care and healthcare consumerism are the two most dominant ideas about the relationship between patients and providers in the United States. To identify providers’ positions between the two perspectives, we analyzed the content of direct-to-consumer healthcare service advertisements. The advertisements were collected in the state of...

Direct-to-consumer advertisements for healthcare services constitute a rare channel of public communication where consumers see and hear directly from their local providers and healthcare organizations. Although spending on these advertisements has increased drastically during the past decades, research on their content and effects remains rare. To...

Gender differences in the risk and protective factors of marijuana use among college students were explored by analyzing online survey responses from 464 undergraduates. Women perceived higher risk and used marijuana less than men, with no gender difference in peer disapproval. In addition, women had higher objective knowledge regarding the health...

Sentiment contagion across the media tweet network of the 2016 U.S. presidential election, including traditional and non-traditional journalistic outlets, was identified and analyzed using time-series analysis. Online non-partisan journalistic accounts reported the highest use of positive sentiment words, while political commentators reported the h...

In recent years, marijuana use on U.S. college campuses reached the highest point while the perceptions of risk and social disapproval registered the lowest since the early 1980s. However, little attention has been paid to the sources of the marijuana-related messages and their relationships with marijuana knowledge and confidence in knowledge, pro...

Background In the 1970s, the Federal Trade Commission declared that allowing medical providers to advertise directly to consumers would be “providing the public with truthful information about the price, quality or other aspects of their service.” However, our understanding of the advertising content is highly limited. Objective To assess whether...

Objectives: This study explored the relationships between marijuana knowledge, confidence in knowledge, and information efficacy and marijuana use. Furthermore, the effects of the knowledge-related variables were examined on intention to use, resistance efficacy, and intention to vote for legalization. Participants: Undergraduate students (N = 215)...

With the advent of the Internet, once prosperous local newspapers are now faced with closure as the number of subscriptions decreases and advertising revenue continues to wane. The purpose of this article is to investigate how a newspaper’s role is perceived by its local community. This perception is conceptualized as community capital and influenc...

This study took a snapshot at the psychological process of spiral of silence in an online environment with South Korean college students as the study participants. In an experiment, a Weblog-embedded news article from a media source incongruent with one's political orientation, as opposed to the same article from a congruent media source, triggered...

Objectives: This paper has two objectives. First, it categorizes the Twitter handles tweeted flu related information based on the amount of replies and mentions within the Twitter network. The collected Twitter accounts are categorized as media, health related individuals, organizations, government, individuals with no background with media or med...

Based on the notion that reality television is used by the youth to learn about various social identity groups, the portrayal of minority in MTV “docusoap” was analyzed. Whereas Whites were overrepresented, Asians were completely absent. Although a few of them were shown, Latinos were virtually invisible as central characters as well as in social a...

By measuring social media users' online activities in terms of information broadcasting, information seeking and relational maintenance, this chapter aimed at investigating how college students' SNS usage patterns may affect their online social network sizes. Statistics in this chapter suggested that more information seeking leads to more Twitter f...

Absract This paper examines the digital divide in social media prosumption. It compares college students' and general population's prosumption behavior in social media and proposes a set of measures of prosumption in online media settings with special emphasis on social media including prosumption proclivity, production intensity, and a prosumption...

This study analyses weblog abortion-related content sampled via a search and snowball method. When weblogs located inside of established media Web sites and other weblogs are compared, they are equivalent in the use of advocacy versus objectivist frames. Media weblog posts contain a political frame more frequently than non-media weblog posts do. In...

The idealistic view that the web can function as a public sphere for crosscutting discussions has been met with much skepticism. In the current study, a field experiment was conducted to assess the openness of abortion-related weblogs to input made by new users of the weblogs. Consistent with the social identity model of deindividuation effects (SI...

Purpose This study aims at exploring the topology of two risk communication cases, Bovine Spongiform Encephalopathy (BSE) in 2008 and H1N1 in 2009, in South Korea and investigating the progression of risk events related to media's role in risk amplification. Design/methodology/approach Content analysis of major Korean media is conducted. BSE and H...

The communication environment in CMC is particularly relevant to the discourses of the traditional communication theory, spiral of silence. This paper embarked on the task of developing an experimental research method to test willingness to speak out in the spiral of silence theory on an online forum and to test subsequent attitudinal and behaviora...

This study explored an intervention of body image disturbance by employing short educational messages. A public service announcement (PSA) comprised of a realistic body image photo and a text emphasizing genetic diversity of body types improved young women’s body satisfaction, although it did not affect the size of ideal female-body norm. A variati...

This study examines the nature of online consumer-generated communications, focusing especially on consumer reviews of leading retail Web sites in South Korea and the U.S. The current investigation adopts a two-pronged approach that utilizes both the user control concept and a cross-cultural perspective. The active implementations of consumer revie...

This study investigated the pluralistic ignorance on the norm of ideal female thinness and also the presumed influence of thin idealized media images as the cause of the misperception. A survey of 111 female and 109 male US undergraduate students revealed that both women and men overestimated the thinness of body type preferred by others. In additi...

This paper elaborates on the interactivity concept and theorizes the impact of this feature on new media message processing. The early part of this paper aims to solidify a conceptual definition of interactivity. To do so, it examines many interactive components of the new medium and discusses the potential value of current interactivity concepts....

Purpose This paper seeks to discuss measurement units by comparing the internet use and the traditional media use, and to understand internet use from the traditional media use perspective. Design/methodology/approach Benefits and shortcomings of two log file types will be carefully and exhaustively examined. Client‐side and server‐side log files...

This study addresses the issues of managerial concern for both nonprofit organizations and profit-oriented organizations by comparing public service advertising, alignment advertising, and traditional brand advertising as marketing communication tools. Previous findings regarding affective and conative advantages of alignment advertising over brand...

New communication technology1 brought high expectations and a great deal of frustration into the business world. Business managers were thrilled by promises of efficiency, effectiveness and innovation that would overcome barriers in time and geography. At the same time, however, many early adopters of electronic market systems experienced bitter fa...

This study is concerned with the moral dilemma that stems from the digital manipulation of magazine ads to render models thinner. Exposure to the "thin ideal" has been linked to such damaging psychological responses as body dissatisfaction, loss of self-esteem, and ultimately to disordered eating behaviors. However, the artistic freedom of photo ed...

Thesis (Ph. D.)--University of Wisconsin--Madison, 2003. Includes bibliographical references (p. 122-133). Photocopy.

The authors report data from two surveys of the National Association of Science Writers conducted in 1994 and 1999 to investigate e-mail and Web use by science journalists. Results show that task and social e-mail use have expanded dramatically. Also, the Web has become a regular part of science journalism. Enthusiasm for the use of the Web is a fu...

Recent developments in communication technologies have created alternative survey methods through e-mail and Web sites. Both methods use electronic text communication, require fewer resources, and provide faster responses than traditional paper and pencil methods. However, new survey methodologies also generate problems involving sampling, response...

We correlated 25 heart patients' changes in four behaviors to usage of behavior themes and three on-line learning activities. Information correlated negatively; communications correlated posi-tively; and interactive planning showed a positive trend with changing behaviors. These findings challenge on-line educators to transcend information provisio...