Gerrit Anton De Waal

Bond University · Faculty of Business

Context-dependency (involving actors & regions) in spatially bounded ecosystems is a critical challenge that can constrain opportunity exploration for actors, and lead to both financial and reputational damages. The present methodological investigation proposes a novel context-independent roadmap for systematically identifying opportunities (e.g.,...

Despite half a century’s extensive scholarly research in the decision-making process of individuals around the adoption of new innovations, innovation practitioners are still not able to capitalise sufficiently on the existing knowledge base to successfully commercialise new products. Evidence of this stems from consumers’ continued rejection of ne...

Purpose The purpose of this practitioner paper is to explore whether the principles of Design Thinking and the Lean Startup could be employed in developing a disruptive model for delivering educational programs within higher education in a way that attempts to eliminate the multitude of problems facing this industry, while simultaneously adhering t...

In geographically bounded ecosystems, actors seek opportunities (e.g., knowledge creation, investment, policymaking) to contribute to regional development. However, investigators encounter challenges associated with knowledge exploration and exploitation (e.g., resourcing, actor engagement) while searching for opportunities. These challenges constr...

The COVID-19 pandemic has not only had a significant and catastrophic effect on business and economies globally, but has identified the external and internal enablement of new venture creation. This paper aims to provide entrepreneurship insights, implementations and dynamics to demonstrate the role of entrepreneurship in times of such adversity wi...

This chapter explores the frugal innovation practices of an Indonesian start-up developing a health innovation targeting Base-of-the-Pyramid and middle markets. Looking specifically from a new product development process lens, this case study provides insights into a frugal innovator’s decision-making dilemmas, tools and techniques, for developing...

What knowledge organisations can gain with Artificial Intelligence (AI) is currently an extensively discussed topic, while little is known about how this contribution is made. Employing an Information Systems perspective on the knowledge creation and affordance theory, this study explores how AI can support the creation of knowledge. Based on a con...

This paper explores how thoroughly practitioners in small high-tech firms use tools in support of NPD activities. We present a mixed-methods study starting with a survey of 99 firms covering 76 tools across 12 functional perspectives on NPD, which shows wide variability in reported thoroughness of use. We investigate what drives this variability vi...

As they grow, companies that were once characterised as agile, innovative and entrepreneurial, tend to become bureaucratic and slow to respond to changes in their environments. In order to stay competitive and build competitive advantage, managers realise that they have to rejuvenate the entrepreneurial spirit and innovate on a sustainable basis, y...

As a strategy to develop new markets, resource-constrained innovation (RCI) is the road less-travelled by Australian food processing firms. Despite the unique challenges of this approach, elsewhere in the world firms are having significant successes. Among scholars, interest in this topic is gaining momentum because of its perceived importance to b...

This paper draws on survey data to clarify whether small high-technology firms benefit most from adopting greater numbers of new product development (NPD) tools to support NPD projects, or from using tools more thoroughly. This is an important issue given that small firms adopt NPD tools despite facing acute resource limitations and using informal...

Increasing population of humans and animal livestock, rapid urbanization and reduction in available arable land coupled with the negative impacts of climate change constitute a major threat to global food security. Implications of this threat can be far-reaching for both developing and developed economies. There is an urgent need to enhance product...

The concept of open innovation and business models as well as the connection of both have attracted immense interest of scientists and practitioners over the past years. These meanwhile well-established research streams and common strategic practice are now being disrupted by the technology advancement of the currently ongoing digital revolution. T...

Resource-constrained Innovation (RCI) is a form of innovation that increasingly appeals to MNCs wishing to expand their global reach to emerging markets. As both the needs of poor consumers and the socioeconomic conditions of emerging markets differ significantly from Western markets, new entrants must acquire a different set of technological and o...

In this paper, we set out the drivers and patterns of adoption of new product development (NPD) tools in small high-technology firms. Despite previous findings that using NPD tools can improve NPD performance outcomes, surveys of large firms show reluctance to make full use of such tools. Our study is the first to look at NPD tool adoption in small...

Recognising the greater variety and sophistication of product innovation strategies to target existing and previously untapped markets, the author presents an extended version of the Ansoff product-market expansion grid that highlights the different approaches for developed world and emerging markets. The proposed model consists of seven distinct c...

As populations live longer, healthier lives in countries like Australia the growing population of older people is increasing the strains on social security and pension systems. Yet many seniors are healthy and want to remain active during the later years in life. Whilst there is significant research on seniors, ageing and the employment of mature-a...

Through innovation, Information and Communication Technologies (ICT) are constantly evolving and changing industries and paradigms, necessitating a fast paced and integrated transformation of organizations to sustain competitiveness. Existing frameworks and models exist but do not appropriately link technical, innovation and organizational implemen...

Purpose – Innovation education has been identified as a key contributor to enhancing the innovative behavior of individuals, organizations and economies; yet very little literature exists on the development and assessment of innovation education programs (IEPs). This is particularly so in the higher education and vocational education domains. The p...

The aim of this paper is to clarify the educational methods that effectively educate and develop engineers in entrepreneur-ship in specific postgraduate programs. The purpose is to provide a framework by which entrepreneurship educators may develop and implement programs that are unique to engineers and postgraduate entrepreneurship education progr...

The aim of this paper is to clarify the educational methods that effectively educate and develop engineers in entrepreneur-ship in specific postgraduate programs. The purpose is to provide a framework by which entrepreneurship educators may develop and implement programs that are unique to engineers and postgraduate entrepreneurship education progr...

p class="MsoNormal" style="margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-layout-grid-align: none;"> The research aims to identify key success criteria for innovations by enterprises targeting the bottom of the pyramid. Innovation, social entrepreneurship and the bottom of the economic pyramid are defined in the light of academic literature...

In this paper, we present a qualitative, interview-based study of the processes small technology-based firms go through when they adopt tools and adapt them for use. By extracting 59 instances of tool internalisation across five firms, we derived a coding scheme combining existing and emergent forms of tool bricolage. The four types are reconstruct...

Despite the attention it gives to innovation tools, the product innovation literature does not address the behavioural motivation behind practitioners' adoption of particular tools, or relate this to new venture development. This paper focuses on technology-based new ventures executing their first projects and presents insights into how their innov...

This study is the first to evaluate the outcomes of alternative new product development (NPD) strategies among New Zealand firms. For each of six distinct NPD strategies, we assess performance by selecting the most applicable of 12 measures. We find that new product strategies produce better results than product improvement strategies, although ma...

The paper addresses research issues in new product development (NPD) activity, practices and tools, in particular the need to integrate the set of tools practitioners use with the praxis of how they use these tools in day-to-day activity. It draws on the strategy-as-practice literature to derive a model that integrates the concepts of NPD practices...

The quality of a firm’s innovations is determined by a variety of factors. One such factor is the performance of the firm’s innovation system. This in turn is partially determined by how well the innovation system is managed. Despite plenty of scholarly activity in this field of study, a comprehensive, generic framework for managing innovation is s...

Most commercialization models begin by taking an idea through some sort of stage-gate product development process. There is much talk about building market thinking into this process, but this paper argues that much more is required. The research identified three perspectives required to be present at all stages of product development. The first is...

Internet marketing models provide e-marketers with convenient frameworks to assist them in achieving their online goals. This paper identifies the limitations of a few prominent Internet marketing models and proposes an alternative model specifically designed for B2C e-commerce. Internet Marketing by Objectives, which builds upon existing marketing...

Individual efforts to create new firms are reflected in the total early-stage activity (TEA) index. The TEA index is a measure of the prevalence of individuals engaged in the start-up or gestation phase or in managing a young business, less than 42 months old. The GEM adult population survey identifies such individuals who will own part of the busi...