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Gerard Groenewegen currently works at Novi Vendi. Beside his work as a management consultant he performs independent research on the area's innovation, marketing, valorisation and entrepreneurship. His most recent publication is 'Critical Success Factors of the Survival of Start-Ups with a Radical Innovation'. At the moment he is researching the relationship between Dutch society and acadamic mathematicians and ways to improve it.
The purpose of the article is to determine which factors are most important for the success of a startup with a radical innovation in the first three years. First a conceptual model is designed in which three main factors determine the success of growth: the uniqueness of the advantages of the innovation, the startup organization characteristics an...