Geoffrey H. Tanakinjal

Geoffrey H. Tanakinjal
Universiti of Malaysia Sabah | ums · Labuan Faculty of International Finance

PhD (Marketing), University of Otago, New Zealand

About

52
Publications
47,962
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1,388
Citations
Introduction
Geoffrey H. Tanakinjal currently works at the Labuan Faculty of International Finance, Universiti Malaysia Sabah (UMS). Geoffrey does research in Quantitative Social Research, Communication and Media and Social Theory.
Additional affiliations
December 2003 - present
Universiti of Malaysia Sabah
Position
  • Lecturer
Description
  • My current research interest is pairing the digital platform with local agricultural and commerce activities. With COVID-19 pandemic, businesses have changed and the method of securing raw material and adding value to these inputs have become an important topic for me especially for Sabah, Malaysia.

Publications

Publications (52)
Article
Full-text available
This study integrates innovation characteristics of the Innovation-Diffusion Theory (IDT), perceived risk,trustworthiness, and permissibility constructs to investigate what determines user intention to adopt mobilemarketing. The proposed model in this study was empirically tested using data collected from a survey of mobileusers. The structural equ...
Article
Full-text available
The luxury supply chains are called to realign their focus from a sustainability point of view. Affluent consumers are called for product visibility to ensure transparency is mainly on social inclusion. However, ongoing debates are known in sustainability initiatives due to the complexity and uncertainty of standard guidelines and what counts as a...
Article
Purpose The purpose of this paper is to investigate the factors that influence business students’ adoption of e-learning systems by merging innovation diffusion theory (IDT) and the teaching for professional competence model (TPCM). Design/methodology/approach Snowball sampling was used to conduct the survey. In addition, 217 responses were obtain...
Article
Full-text available
The aim of this study is to investigate the factors determining the Malaysian bank customer's behavioral intention to use Islamic credit card. Drawing from the Theory of Reasoned Action (TRA), this study proposes a modified and simplified model to examine the acceptance factors of attitude, subjective norm and perceived financial cost within the Is...
Article
Full-text available
This study intends to fill a vacuum in prior research by investigating the effect of pricing, service quality, customer trust, and safety on consumer satisfaction in online transportation. The data was obtained using a Google form and the hypotheses were tested using the Statistical Package for the Social Sciences (SPSS) version 26. According to th...
Article
Full-text available
Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) is a popular multi-criteria decision-making method that ranks the available alternatives by examining the ideal-positive and ideal-negative solutions for each decision criterion. The first step of using TOPSIS is to normalize the presence of incommensurable data in the decision...
Article
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This study focuses on identifying and analyzing spending trend profiles and developing the per capita consumption models to forecast the fresh agro-food per capita consumption in Malaysia. Previous published works have looked at statistical and machine learning methods to forecast the demand of agro-food such as ARIMA and SVM methods. However, ordi...
Article
Full-text available
Restaurant image refers to an immediate perception that pops up in a customer’s mind when the name of a restaurant is mentioned. Therefore, it is crucial for restaurants, including fast-food restaurants (FFRs), to evaluate and sustain a positive restaurant image. However, evaluating and improving a restaurant’s image is challenging, since it counts...
Article
Full-text available
In response to global calls for environmental awareness, the Malaysian government enforced restrictions on plastic usage in the Malaysian foodservice industry in 2020. Despite the efforts of public awareness campaigns championing the detrimental effects of traditional plastic usage, the impact of measures taken by food traders remains inadequate. T...
Article
Cultural intelligence (CQ) and psychological capital (PsyCap) are two critical characteristics that can be leveraged to develop dynamic hotel frontline employees capable of sustaining service excellence. While both the hotel industry and researchers have followed this trend, there are few studies in the research setting that delve into this relatio...
Article
Full-text available
Cultural intelligence (CQ) and psychological capital (PsyCap) are two critical characteristics that can be leveraged to develop dynamic hotel frontline employees capable of sustaining service excellence. While both the hotel industry and researchers have followed this trend, there are few studies in the research setting that delve into this relatio...
Article
Full-text available
Cultural intelligence (CQ) and psychological capital (PsyCap) are two critical characteristics that can be leveraged to develop dynamic hotel frontline employees capable of sustaining service excellence. While both the hotel industry and researchers have followed this trend, there are few studies in the research setting that delve into this relatio...
Article
Full-text available
With the high level of importance placed on service delivery and the elevated turnover rate experienced in the hotel industry, this study was conducted to explore the influences of perceived transformational leadership on the cross-cultural psychological capital and turnover intentions of frontline employees working in four- and five-star hotels in...
Conference Paper
Full-text available
This concept paper will discuss how the involvement of SMEs in the Halal industry can be considered as fulfilling the Fardhu Kifayah's responsibilities. The concept of Halal and how it relates to Fardhu Kifayah will be discussed based on previous studies and further discussion on how SME involvement in the production and distribution of Halal produ...
Article
Full-text available
Advances in technology have made mobile phones develop into smartphones. It is undeniable that the smartphone has brought many benefits to users and has become an indispensable part of our daily work. This situation reflects the consumer nowadays hard to ignore the value of the smartphone. Hence, smartphone developers need to understand the value o...
Article
Although the extant studies had examined the impact of green marketing, limited research has focused on green marketing as an attempt of cleaner production. This paper contributes to green marketing and cleaner production literature by introducing “clean service marketing” through adaptation of cleaner production onto the expanded green service mar...
Article
Full-text available
Work values are very much influenced by employees' cultural values and traits. For this study, a qualitative approach on past research and literature was employed. By exploring recent cross cultural research in Malaysia, this paper provides a critical review on the cultural differences of ethnic groups in Malaysia, specifically among the Sabah ethn...
Article
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This paper examines the transferability of the national identity (NATID) framework in a multi-ethnic consumer market. Data were collected using heterogeneous purposive sampling from 403 respondents in Malaysia. This study exert also responds to the cross-cultural validation of measures used in international research whereby the authors assessed mea...
Article
Full-text available
Halal is an important concept that enables and simplifies the consuming process of food and beverage products, especially for Muslim consumers. The study believes that the development of Halal is a communally obligatory (fardhu kifayah) for that SMEs and a personally obligatory (fardhu ain) for the Muslim consumer. The Government of Malaysia has al...
Article
Full-text available
Homestay industry in Malaysia started in the 1980's and has encouraged the development of innovative local products. Nonetheless, registered homestay operators are dwindling due to insufficient income which may be tied to homestay performance depending on the marketing capabilities and homestay resources (collaboration, product knowledge and suppor...
Conference Paper
Full-text available
Customer relationship management (CRM) is an important tool that can resulted organizational profitability. CRM system plays an important role as well to maintain and enhancing the good relationship of customers through utilizing supporting information technology. The implementation of technology in CRM somehow helps to improve organization perform...
Article
The hand-held devices have become a necessity for the business community to communicate with each other. One of the most popular hand-held devices is the mobile phone which has the highest adoption rates of technology in the modern history. This research focuses on identifying the critical success factor of using hand-held devices to promote local...
Article
Health and psychology literature suggests the use of celebrity endorsement in organ donation advertisement in changing the attitude to register as organ donors. However, very limited literature was found that discussed the effect of source attractiveness, expertise and trustworthiness towards attitude in the context of organ donation. In addition,...
Article
Celebrity endorsement has been extensively used in both profit and non-profit marketing.However, the effectiveness of the marketing strategy in the non-profit context is not clear. In generating a positive attitude towards organ donation registration, health and science literature have suggested the use of celebrity endorser. In addition, issue inv...
Article
Full-text available
Mobile phone is considered as the most extensive technology created by human and can be seen as one with the highest adoption rates among technology in the modern history. This study focuses on identifying the influencing factors towards the intention to use mobile applications (m-application) to promote local handicraft in Sabah. A total of 200 qu...
Article
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Purpose The purpose of this paper is to investigate the relationship between individual psychological characteristics (i.e. innovativeness, locus of control, self-confidence, propensity to take risk, need for achievement and tolerance for ambiguity) and entrepreneurial intention. Design/methodology/approach A total of 676 undergraduate students fr...
Article
The main objective of this research is to examine the important constructs of service quality in its relation to high-performance research practice with employee engagement as a mediating factor. It attempts to identify the potential gap in service quality performance in the lodging industry in Sabah, Malaysia. A preliminary study to complement lar...
Article
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This paper attempts to investigate the relationships between employee engagement and organization culture and to explore what drives employee engagement. Engagements at work, organizational communication, organizational culture, and workforce effectiveness have gained much popularity and a considerable amount of discussions among employers and inde...
Article
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This paper attempts to investigate the relationships between employee engagement and organization culture and to explore what drives employee engagement. Engagements at work, organizational communication, organizational culture, and workforce effectiveness have gained much popularity and a considerable amount of discussions among employers and inde...
Article
Full-text available
This study attempted to explore and investigate the types of retail technologies used among retailers in Labuan, Malaysia. It also examined whether the same group of retailers were willing to invest their companies' time, money and employees' energy/effort to innovate their business processes/routine. The study was conducted in Labuan F. T. of Mala...
Article
Full-text available
Work values are very much influenced by employees' cultural values and traits. For this study, a qualitative approach on past research and literature was employed. By exploring recent cross cultural research in Malaysia, this paper provides a critical review on the cultural differences of ethnic groups in Malaysia, specifically among the Sabah ethn...
Article
Full-text available
Transformation of Malaysia horticulture industry had detected transition from supply chain to value chain perspective as well as emerging of new type of intermediaries called the packers. However no major changes of marketing activity at farm level and stringent quality requirements at entry level impose by hypermarket, small scale production, coup...
Article
This study aims to investigate the relationship between Natural Gas (NG) product attributes and intention to use NG by Small Medium Enterprises (SMEs) in Kota Kinabalu. Data from 213 SMEs senior staff and management level were used for the statistical data analysis. The multiple regression analysis results indicated that three dimensions of NG attr...
Article
Full-text available
This study aims to develop a theoretical model to explicate online group buying behaviour. The research was based on Technology Acceptance Model (TAM) and two determinants of perceived enjoyment and informational social influences. A total of 150 usable questionnaires are collected and analysed using a multiple regression analysis to examine the st...
Conference Paper
Full-text available
Tuna industry in Semporna, Sabah had been one of Sabah’s distinctive edge in capture fisheries. The varieties of tuna landed in Semporna are species from bigeye (37%), yellowfin (33%), albacore (16%), and skipjack (14%) respectively with an estimated tuna landings amounting to some 1,987 tons with value tuna landings based on gate prices at RM6.53...
Article
Full-text available
Despite the increasing number of companies investing in mobile marketing campaigns, research investigation on the adoption process of mobile marketing from the perspective of consumers has been limited. Although mobile devices are a promising marketing tool, mobile spam (i.e. unsolicited SMS messages) raises privacy concerns relating to the utilisa...
Article
Full-text available
Purpose Emphasis on the importance of halal products is now growing. It is fast becoming a new market force and brand identifier and is now moving into the mainstream market, affecting and changing perception on how business should be conducted, including from a marketing point of view. The purpose of this paper is to test the applicability of the...
Article
Full-text available
Global competitiveness has always been the main strength of expanding or maintaining a significant market share among giant companies throughout the world. One of the main channels of competitiveness today is the mobile channel which has the ability to personalise messages and reach consumers via their mobile phones. Service providers operating in...
Article
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Neuromarketing, the latest form of marketing study and practice, is the study of the brain’s responses to advertising and all the messages and images that they are associated with by using the functional Magnetic Resonance Imaging (fMRI). It assumes that the human brain has discrete functional areas and that consumer behaviour is largely driven by...
Article
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Sales promotions can be seen as a service that provides encouragement to purchase a product or service by changing the perceived value-for-money equation. In the past decade manufacturers and retailers have been gradually switching from above the line mass media advertising to a variety of below the line sales promotions. Although sales promotions...
Article
Full-text available
This study analyzed the undergraduate students' willingness on adopting the usage of mobile phone in banking transaction' focusing on Islamic banking in FT, Labuan. Research has been conducted to analyze the students' attitudes and expectations toward mobile banking. Furthermore, students' socio-demographic elements were also studied and analyzes i...
Article
Full-text available
Mobile phones are crucial for those who are busy with daily routine activities, especially those who are employed as well as students. The objective of this study is to identify the key points which are relevant to the students perceptions of SMS banking by the use of a survey conducted during July C September 2005. This research used university st...

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