Geoffrey P Lantos

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• Ph.D.
• Professor at Stonehill College

Although listening to music seems effortless, it actually involves many separate psychological mechanisms. This article describes and extends the multimechanism framework proposed by Juslin and colleagues, highlighting how the operation of psychological mechanisms leads to two general types of variability in consumer response to advertising music....

The sixth largest advertising medium in the United States is Specialty Advertising. This medium ranks only behind newspapers, television, direct mail, magazines, and radio. Annual billings for specialty advertising approach four billion dollars (Specialty Advertising Association Internation, 1984). In fact, the Specialty Advertising medium has been...

Purpose The purpose of this paper is to provide a model of consumer response to music in broadcast commercials outlining four variables (listening situation, musical stimulus, listener characteristics, and advertising processing strategy) that affect a consumer's attitude toward the advertising music (A am ). Design/methodology/approach The paper...

Purpose The purpose of this paper is to identify the causes and implications of potential negative consumer response to music in broadcast commercials. It aims to accomplish this by introducing a new consumer response variable, attitude toward the advertising music (A am ) and relating A am 's components to advertising goals. It also aims to propos...

Purpose This paper aims to examine the felt need for new products in organizations, the nature of the new product development (NPD) discipline, and the usefulness of NPD education, in order to show the importance of the paper's analysis of the dearth of NPD courses in AACSB‐accredited schools. It seeks to offer suggested changes for both academics...

Reviews the development of the corporate social responsibility (CSR) concept and its four components: economic, legal, ethical and altruistic duties. Discusses different perspectives on the proper role of business in society, from profit making to community service provider. Suggests that much of the confusion and controversy over CSR stem from a f...

This commentary questions commonly held assumptions about corporate social responsibility (CSR). It discusses the morality of altruistic CSR – philanthropic CSR activities that are not necessarily beneficial to the firm’s financial position. Evaluating altruistic CSR from all major ethical perspectives – utilitarianism, rights, justice and care – l...

Although companies are institutionalizing ethics, ethical infractions continue unceasingly, causing questions as to where ethical emphasis is going awry. Suggests that businesspeople need not only the intellect but also the will to do the right thing in the face of temptation. Proposes several reasons why businesspeople should want to take the mora...

The case is presented by a senior marketing major (Tim), who did a business internship in the new products area of a fictitious consumer package goods firm. The case is presented as a journal Tim kept while interning. It is based on the author’s own journal, kept while working as a business professor intern in a firm similar to that in the case. Al...

Based on a review of the educational literature, personal experiences and feedback from undergraduate marketing students, nine principles are formulated for motivating students to become more involved in active learning. These principles, each of which relate to the professor ’s attitudes and behaviors, are summarized by the acronym PROFESSOR. Meth...

Faculty internships in business organizations are becoming a popular means to satisfy the criticism that too many business professors lack recent, relevant experience. Offers encouragement to, and reasons for, marketing educators and business people to consider seriously faculty internships as a means to bridge the gulf between marketing education...

Despite high interest in excellence in teaching, a concise theory of excellent teaching seems to be lacking. The authors draw on the literature and their personal experience to provide such a theory. They formulate seven simple universal but underutilized principles of excellent teaching at the undergraduate level, which they abbreviate with the ac...

The Need for Ethical Standards The 1970's and 1980's have witnessed an increased concern about building an ethical foundation upon which to make better business decisions in those areas where the Tightness or wrongness of those decisions is open to question. Ethics is the name given to the attempt to think through the moral implications of human ac...

This paper reviews the literature in an attempt to discover what we know about the extent to which consumer advertising affects American society and culture. The historical and available research evidence suggests that advertising imperfectly reflects our lives, although it can reinforce and hasten the pace of social change.

The Need for Ethical Standards The 1970's and 1980's have witnessed an increased concern about building an ethical foundation upon which to make better business decisions in those areas where the Tightness or wrongness of those decisions is open to question. Ethics is the name given to the attempt to think through the moral implications of human ac...

The relative extent to which subjects employ six risk reduction strategies (RRSs) in two different risk conditions and on each of nine experimental trials is examined in the context of a brand choice decision (BCD) task. It was expected that there would occur: (1) a decline in the use of RRSs over trials, (2) a greater use of RRSs in a high inheren...

Typescript. Thesis (Ph. D.)--Lehigh University, 1980. Bibliography: leaves 354-363. Microfilm. s

Lantos gives an historical overview of ethics education, discusses the current renewed emphasis on character education and virtues, and offers suggestions for how Christian educators can integrate this renewed emphasis with a Christian worldview in both Christian and non-Christian institutions.