Geoffrey R. O. Durso

• The Ohio State University

People often form attitudes based on a mixture of positive and negative information. This can result in mixed evaluative reactions that are associated with feeling conflicted and undecided (i.e., felt ambivalence). In the present research, we examined whether expectations of receiving mixed information could dampen felt ambivalence compared to situ...

Recent evidence at the intersection of pharmacology and psychology suggests that pharmaceutical products and other drugs can exert previously unrecognized effects on consumers’ judgments, emotions, and behavior. We highlight the importance of a wider perspective for marketing science by proposing novel questions about how drugs might influence cons...

The present review focuses on how power-as a perception regarding the self, the source of the message, or the message itself-affects persuasion. Contemporary findings suggest that perceived power can increase or decrease persuasion depending on the circumstances and thus might result in both short-term and long-term consequences for behavior. Given...

Research has shown that people who feel powerful are more likely to act than those who feel powerless, whereas people who feel ambivalent are less likely to act than those whose reactions are univalent (entirely positive or entirely negative). But what happens when powerful people also are ambivalent? On the basis of the self-validation theory of j...

Acetaminophen, an effective and popular over-the-counter pain reliever (e.g., the active ingredient in Tylenol), has recently been shown to blunt individuals' reactivity to a range of negative stimuli in addition to physical pain. Because accumulating research has shown that individuals' reactivity to both negative and positive stimuli can be influ...

Recent research on subliminal persuasion has documented effects primarily when people have a preexisting need related to the target of influence. Based on the situated inference model of priming effects (Loersch & Payne, 2011), we propose a novel matching mechanism and describe how it expands the circumstances under which subliminal primes can prod...

To date, little research has examined the impact of attitudinal ambivalence on attitude-congruent selective exposure. Past research would suggest that strong/univalent rather than weak/ambivalent attitudes should be more predictive of proattitudinal information seeking. Although ambivalent attitude structure might weaken the attitude's effect on se...

This research examines the extent to which the negative arousal caused by valence inconsistent supraliminal behavioral information and subliminal primes during attitude formation affects people's perceptions of their current well-being. Participants who received inconsistent information about a novel individual during an impression formation task r...