Gensheng (Jason) Liu

• PhD
• Professor (Associate) at University of Memphis

The use of lean production methods to drive sustainable competitive advantage has been a cornerstone of worldwide manufacturing strategy since the early 1980’s. Unfortunately, success from using lean has been mixed. Some researchers suggest that contextual variables play a central role in explaining the inconsistent results. This study evaluates th...

Previous research on mass customization (MC) has focused on what it is and how it is implemented. In this study we examine when MC is an appropriate strategy for firms to follow by scrutinizing the effects of three environmental uncertainty variables (demand uncertainty, competitive intensity, and supply chain complexity) on the MC–performance rela...

Previous literature has extensively investigated the impact of supply chain integration on mass customisation and plant performance, but little research has been conducted to examine the impact of functional integration within the focal firm on mass customisation and plant performance. This article seeks to demonstrate this impact theoretically and...

Purpose The purpose of this paper is to explore the role of supply chain management in enabling manufacturers' mass customization capabilities. Design/methodology/approach This paper is based upon survey data from 262 manufacturing plants, spanning nine countries and three industries. Responses from multiple employees were aggregated for each item...

Purpose The impact of information technology (IT) on mass customization (MC) capability has been implied in the literature but seldom subjected to empirical examination. This study seeks to theoretically relate four types of IT applications with MC capability and empirically examines these relationships. Design/methodology/approach This study iden...

Purpose Managing demand and supply uncertainties is critical for all manufacturers, but it has added importance for companies that intend to achieve mass customization (MC) ability because these uncertainties are an intrinsic characteristic of MC. The purpose of this paper is to investigate how managing uncertainties in a firm's demand and supply a...

This paper presents a conceptual framework that hypothesizes the nature of the relationships between a firm’s use of Internet-based information technology (IT), supply chain planning capability, and operational performance. Using data from 266 manufacturing sites and structural equation modeling, we show that the impact of IT on operational perform...

Mass customization has gained increasing importance in recent years due to its ability to provide customized products efficiently and effectively, and manufacturing companies are continuously searching for ways to develop their mass-customization ability. Despite extensive literature focusing on mass customization, few studies have systematically e...