Gemma Muñoz DomínguezComplutense University of Madrid | UCM · Departmento de Ciencias de la Comunicación Aplicada
Gemma Muñoz Domínguez
Doctor
About
6
Publications
263
Reads
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6
Citations
Citations since 2017
Introduction
Additional affiliations
February 2021 - present
Getfluence
Position
- Manager
July 2020 - January 2021
ESADE
Position
- Executive
March 2013 - May 2020
Cia de la Moda
Position
- Manager
Education
October 2018 - October 2023
October 2010 - May 2011
September 2008 - June 2010
Publications
Publications (6)
Resumen A través de esta investigación se busca conocer y analizar la forma en que las marcas de moda escandinavas han exportado su estilo a través de las comunidades online construidas en torno a sus perfiles digitales. Gracias al auge del estilo escandinavo, estas marcas han sabido atraer nuevos consumidores internacionales. Las influencers que e...
The dialogue that cosmetic brands maintain with their followers on social networks generates a feeling of community and belonging that strengthens emotional ties. This two-way interaction between them has made it easier for many of these brands to opt for content co-creation, and even new products, as a communication and marketing strategy. In this...
Questions
Question (1)
I'm working on my dissertation and I need to download comments of the brands I'm going to mention.
