Gemma LewisUniversity of Tasmania · Tasmanian School of Business and Economics
Gemma Lewis
BCom, BBus(Hons), PhD
About
31
Publications
19,972
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
647
Citations
Citations since 2017
Introduction
Additional affiliations
January 2017 - present
January 2012 - December 2016
Education
February 2008 - December 2011
Publications
Publications (31)
Understanding how tourists behave when visiting a destination is invaluable information for businesses. Despite the prevalence of wine tourism and its economic contribution, prior research has typically used surveys which produce coarse data. In this study, we used an innovative mobile phone app with integrated survey and Global Navigation Satellit...
In the higher education environment, work-integrated learning (WIL) is widely considered a key component of developing work-ready and professional graduates. Quality evaluation systems are needed to ensure continual improvement and development of WIL programs focusing on all stakeholder perspectives, not just the students or the sponsoring organisa...
Purpose
Place is an important aspect of wine quality, contributing both distinct sensory characteristics and symbolic significance to the consumer’s experience, particularly in premium wine markets. The concepts of provenance and terroir, and the processes they describe, communicate meaning and significance along the value chain from wine productio...
Increasingly poor and unethical decision-making on the part of leaders across the globe, such as the recent Australian Cricket Ball Tampering Scandal, pose a significant challenge for society and for organisations. Authentic leadership development is one strategy that has been positioned as an antidote to unethical leadership behaviours. However, d...
Climate change, and its associated climate variability, has significant impacts on the wine industry and these changes will increasingly be felt along the whole chain of companies that produce, handle, process and market wine. There has been very little work in understanding how wine consumers perceive both the climate change mitigation and adaptat...
The purpose of this research was to acquire information about how tertiary-level academic institutions in Australia, Canada, New Zealand, the United Kingdom, and the United States are educating engineering undergraduates about entrepreneurship. The overall objective was to determine whether the Standish-Kuon and Rice (2002) typology was still repre...
This paper reports on research to track and trace the development and diffusion of a new initiative for clustering a diverse range of agri-food businesses located in the rural state of Tasmania, Australia. The initiative is termed ‘FermenTasmania'. To structure our analysis, our research team leveraged the concepts of boundary objects and organisat...
Authentic leadership theories tend to be leader-centric, and often ignore the importance and effect of followers. In this chapter, the role of authentic followers in the leader–follower relationship is considered in greater depth, providing an updated conceptualisation of the construct characterised by (i) a psychological capacity for authenticity...
Leadership theories continue to be aimed at addressing and understanding contemporary challenges in society, such as the problems created by unethical leader decisions and behaviors. In the current paper, we put forward a number of future research propositions following a case study of the Australian Football League (AFL). Specifically, we examine...
Background-World economies are demanding a new type of engineer-an entrepreneurial engineer-who possesses a multidisciplinary set of technical and entrepreneurial competencies. These new engineers are essential to the fostering of entrepreneurship, innovation, and technological enhancement within an economy. Given the importance of having entrepren...
Despite there being considerable research and knowledge surrounding the risks of climate change on agricultural productivity, fewer studies have examined risks from a whole-of-chain perspective (i.e. from producer to consumer) and the perceptions of consumers about the climate adaptation strategies of food businesses. This paper presents the findin...
The impacts of climate change are felt along the whole chain of actors that produce, handle, process and market agri-food products. This project aims to help agri-food companies to systematically identify, assess, prioritise and act against risks and to seize opportunities that extreme weather and a changing climate might offer to their chains usin...
Climate change adds an additional layer of complexity that needs to be considered in business strategy. For firms in the food industry, many of the important climate impacts are not directly related to food processing so a value chain approach to adaptation is recommended. However, there is a general lack of operational tools to support this. In th...
Despite its ever-increasing popularity with consumers and businesses, many organizations are still unsure how to effectively use social media in a marketing context. One way in which building firms can use social media is as a customer relationship management (CRM) tool to improve customer engagement and satisfaction (known as social CRM). In order...
Purpose
– The purpose of this article was to explore why small wine producers in one of Australia’s premium wine regions engage in horizontal networking within both their sub-regions and at a state-wide level. The benefits of these formal network relationships are investigated from a collaborative marketing perspective.
Design/methodology/approach...
In order to respond to the threat and impacts of climate change, businesses need to devise and implement strategies that assist them to mitigate the exposure to risk as well as adapt to a changing operating environment. In agriculture, it is well-recognised that food supply and value chains are vulnerable to changes in weather, climate and extreme...
This paper uses the 2010/2011 Christchurch earthquake and re-development efforts as an exemplar to explore how entrepreneurial marketing processes combined with entrepreneurial self-efficacy can be leveraged to help a community reduce its vulnerability to natural disasters and enhance its resilience. Manyena's (Manyena, S. B. (2006). The concept of...
Computer-assisted qualitative data analysis software (CAQDAS) programs are established tools for qualitative research. Making informed decisions when using them requires researchers to understand how they affect research practices and outcomes. In this article we consider the impact of CAQDAS on researcher reflexivity. Reviewing three decades of li...
Research regarding climate change impacts and adaptation in primary industries has traditionally been focused on the production activities of individual sectors. Whilst there are a number of cases where impacts have been scaled from local to national and global scales, very few have employed a whole-of-systems approach to capture post farm gate val...
This paper furthers the conceptual development of entrepreneurial marketing (EM) as theory. EM draws on the work of both marketing and entrepreneurship scholars and has evolved primarily from the marketing management and entrepreneurship literatures. Beginning with an overview of the different schools of thought from which the concept of EM has evo...
Purpose
– The purpose of this paper is to explore how traditional agribusiness firms can differentiate their product through innovation and branding at the value chain level, through the application of entrepreneurial marketing (EM). Traditionally, fresh vegetable products have been marketed as unbranded commodities.
Design/methodology/approach
–...
At a global, national and local level climate change is increasingly of concern to
government, businesses, communities and individuals given its potential impacts on future
food security. Although there has been fairly widespread research into community
response and attitudes to climate change, there is still limited understanding as to how
consume...
Rapid advances in modern technology have meant that marketers now have an increasing range of communication tools to promote their products and brands. Typically, the more contemporary tools, such as social media and interactive websites, have been used by technology and fashion brands with younger-generation consumers as their target audience. How...
Consumers seek experiences or products that satisfy their needs. Not surprisingly, there are many different categories of needs, wants and desires, which cater for the differences between people and how they choose to spend their lives. Marketers can better understand, and even predict, consumer behaviour by researching the type of needs and motive...
Issues such as whether museum websites are used for marketing purposes, and what role they play in a museum's broader marketing strategy, have relevance for theory and practice. Yet, little is written on museums and other cultural institutions within the electronic marketing literature. This paper explores the strategic role of electronic marketing...
Purpose
The purpose of this paper is to present the findings of a recent study which explored consumer perceptions of mobile phone marketing. Through the application of constructs adapted from traditional innovation and product involvement research, the study examined how a consumer's perception of the relative advantages, compatibility and complex...
Projects
Projects (2)
This project centers around my PhD dissertation, and is focused on rethinking authentic leaders and authentic followers. It goes beyond this to understand how to best undertake leadership scale development, and subsequently test the theoretical model in an empirical setting. Much of the work in this project will be publishable papers, that will be added to this project upon their acceptance.
Climate change, and its associated climate variability, has significant impacts on the agrifood sector affecting the market availability of food and commodities, impacting on the viability and resilience of farms and their networks. Climate changes will increasingly be felt along the whole chain of companies that produce, handle, process and market agrifood products. Whole-of-chain approaches to adaptation and mitigation offer agrifood firms a system to remain competitive and deliver value to end consumers whilst also delivering measurable adaptation/mitigation benefits. There has been very little work in understanding how agrifood chains can collaboratively adapt to climate change with research instead focussed on on-farm responses. Using action learning and a participatory research approach, this project aims to answer:
1) how are value chains impacted by climate change and climate variability?
2) how can value chains effectively respond through adaptation and mitigation strategies?
3) what are the impacts of such responses to value creation and competitive advantages in value chains?
This project is a collaborative effort between CSIRO, University of Queensland (UQ) and University of Tasmania (UTAS), and has been funded by the Department of Agriculture Forestry and Fisheries (DAFF) through the Clean Energy Future Filling the Research Gap (Round 2) Fund.
