Gayatri Atmadi

Gayatri Atmadi
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Gayatri verified their affiliation via an institutional email.
Verified
Gayatri verified their affiliation via an institutional email.
  • Master of Science
  • Lecturer at Universitas Al Azhar Indonesia

Lecturer

About

24
Publications
10,505
Reads
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18
Citations
Introduction
Lecturer at Communication Science Dept, Faculty of Social & Political Science, University of Al Azhar Indonesia.
Current institution
Universitas Al Azhar Indonesia
Current position
  • Lecturer
Additional affiliations
September 2002 - present
Universitas Al Azhar Indonesia
Position
  • Dosen
Description
  • Bidang kajian : Public Relations, Integrated Marketing Communication, Komunikasi Pariwisata

Publications

Publications (24)
Conference Paper
Full-text available
Peran media komunikasi dalam memenuhi kebutuhan informasi individu bisa mencakup berbagai hal bidang kehidupan. Bagi dunia pariwisata di Indonesia, peran media cetak, elektronik mau pun on line sangat dibutuhkan untuk mendukung perkembangan dunia pariwisata di tengah persaingan yang semakin ketat dalam menghadapi pasar bebas ASEAN tahun 2015. Tujua...
Conference Paper
Full-text available
Making a commitment to eat healthy food is a great start towards a healthier life. Organic food has become very popular issue in Indonesia because it provides a variety of benefits. But in fact, as the biggest agricultural country in the world, people in Indonesia is not really aware about organic food. Consequently, Organic Community of Indonesia...
Presentation
Full-text available
Whenever a disruptive force enters an existing marketplace, chaos and demonstration are sure to be present. That certainly seems to be the case of Blue Bird taxi that has been hit hard by the new competitors like Uber,Grab and GBlue Bird taxi must manage crisis of public relations by recovering their good reputation. Especially in disruption era, w...
Article
Full-text available
The very apprehensive fact of disease outbreaks of measles and malnutrition which led to dozens of children die in Asmat, Papua is mentioned as an extraordinary event by the Ministry of Health Republic of Indonesia. The reports from journalists about the health disaster in Asmat deep concerns for the readers of the daily Kompas for several days. Th...
Article
Full-text available
The background of this research is that in the past, the increasing trend of mountain climbing in Indonesia has reportedly raised environmental problems, especially regarding the tremendous volume of rubbish left behind mountain climbers. Plastic waste threatens the Indonesia tourism industry in mountain areas. The government stated that the contin...
Article
Full-text available
The emergence of social media youtube with its practical, informative and efficient nature makes many people love it today. YouTube social media has many benefits, such as to search for movies, listen to music, watch the latest videos, and others. This study aims to explore the use of youtube according to the perspective of media political economy...
Article
Full-text available
Local community in Thousand Islands should know how to manage public relations campaign properly for supporting responsible and sustainable tourism. This research aims to know how Jejak Seribu can involve youth community in Tidung Island in managing public relations campaign for education exploration : Jelajah Edukasi : Entrepreneur Millenials 2019...
Article
Full-text available
Local community in Thousand Islands should know how to manage public relations campaign properly for supporting responsible and sustainable tourism. This research aims to know how Jejak Seribu can involve youth community in Tidung Island in managing public relations campaign for education exploration : Jelajah Edukasi : Entrepreneur Millenials 2019...
Article
Full-text available
The emergence of social media youtube with its practical, informative and efficient nature makes many people love it today. YouTube social media has many benefits, such as to search for movies, listen to music, watch the latest videos, and others. This study aims to explore the use of youtube according to the perspective of media political economy...
Article
p>Kementerian Pendidikan dan Kebudayaan Republik Indonesia (Kemendikbud) untuk pertama kalinya menyelenggarakan festival kebudayaan nasional bertingkat nasional, Pekan Kebudayaan Nasional. Humas pemerintah, khusunya humas Kemendikbud, melakukan publikasi dengan berbagai cara, salah satunya dengan siaran pers. Siaran pers dikonstruksi dan dibingkai...
Conference Paper
Full-text available
Digital technology has made things easier for people during the pandemic especially for accessing health services. They can consult with a doctor, order medication, and make appointments for laboratory examinations via the application. This research aims to understand the assertiveness of medical mobile application users by analyzing these concepts...
Conference Paper
Full-text available
In the face of an increasingly competitive global situation in pandemic era, the use of social media like Instagram must be maximized in accordance with the demands of today’s needs. So many imported products have flooded Indonesia that the development of local products must be taken seriously. This research aims to analyse how the role of Instagra...
Chapter
Full-text available
Virtual Tour and Crowdfunding untuk Komunikasi Pariwisata pada masa pandemi covid-19
Conference Paper
Full-text available
Perkembangan media digital yang semakin inovatif banyak dimanfaatkan berbagai kalangan sebagai media komunikasi pariwisata di Indonesia, termasuk Museum Tekstil yang merupakan salah satu destinasi wisata museum di Jakarta. Penelitian ini bertujuan untuk mengetahui bagaimana pemanfaatan media digital yang dilakukan oleh Museum Tekstil Jakarta dalam...
Chapter
Full-text available
Seiring dengan perkembangan teknologi informasi dan media komunikasi digital yang semakin canggih di berbagai bidang kehidupan, bidang komunikasi pemasaran terpadu ditantang untuk dapat mengembangkan kreativitas program kerja semaksimal mungkin sehingga dalam menyelenggarakan kampanye public relations dapat menarik perhatian masyarakat yang menjadi...
Conference Paper
Full-text available
As a part of information society, the growth in online media or internet users in Indonesian is detected quite massive. According to the results of the survey We Are Social, November 2015 it is known that there are active 88.1 million internet users in Indonesia or about 34% of the total population of Indonesia 255.5 million inhabitants. Aware of t...
Conference Paper
Full-text available
The competition between telecommunication-media products is very strict in Indonesia day by day. In order to survive and compete in bussiness world, Lenovo Indonesia should be aware of the threat from many competitors. One strategy from marketing communication that was used for attracting public attention by making creative advertisement on faceboo...
Article
Full-text available
Abstrak-LPPOM MUI atau Lembaga Pengkajian Pangan Obat-obatan dan Kosmetika Majelis Ulama Indonesia merupakan lembaga terpercaya yang wajib menyebar luaskan informasi terkini tentang berbagai produk halal dan proses sertifikasi halal kepada masyarakat Indonesia. Berbagai jenis media komunikasi yang biasa digunakan masyarakat baik cetak mau pun elekt...
Conference Paper
Full-text available
Memiliki tubuh sehat dan kuat adalah dambaan setiap manusia. Baik untuk kalangan orang tua maupun anak-anak, pengetahuan tentang hidup sehat, makanan dan minuman sehat perlu dipahami dengan serius agar bisa memenuhi kebutuhan nutrisi sehari-hari. PT. Sari Husada adalah perusahaan yang memproduksi berbagai jenis produk bernutrisi untuk Ibu dan anak...
Conference Paper
Full-text available
The onslaught of global challenges spread all over the world, necessitated increasingly fierce competition in all sectors of the business world. As a result, each company is obliged to produce the best products by providing excellent customer service. For a cosmetic company in Indonesia, which is flooded by products from Japan, America, United King...
Article
Full-text available
The purpose of this research is to: (1). Obtained comprehensive descriptions of crisis management conducted in Tanjung Lesung tourist destination after Sunda Strait tsunami natural disaster by The Public Communication Bureau of the Ministry of Tourism. (2). Media options used by the Public Communications Bureau to support crisis management. This st...

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