Ganga Dhanesh

Ganga Dhanesh
Zayed University · College of Communication and Media Sciences

PhD

About

40
Publications
27,103
Reads
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724
Citations
Additional affiliations
May 2018 - October 2019
Zayed University
Position
  • Professor (Associate)
July 2013 - March 2016
National University of Singapore
Position
  • Professor (Assistant)

Publications

Publications (40)
Article
The ubiquity of social media platforms that increasingly foreground visuals over text has led to a rise in organization-generated visual content. This study addresses an underexamined question about this phenomenon: which characteristics of organization-generated visual content are associated with higher levels of public engagement in social media?...
Chapter
This chapter argues that internal CSR communication (ICSRC) can be employed from both functionalist and constitutive perspectives to create a purposeful organization. The chapter discusses concepts such as internal CSR, internal communication, and integrated CSR communication and offers a definition of ICSRC. It reviews literature on ICSRC, defines...
Article
Considering the pervasiveness of social media platforms that foreground visuals over text and the consequent rise of visually acculturated publics, this study examined the visual frame building strategies employed by international news media and organizational communication personnel in their coverage of war, conflict and humanitarian crises. Findi...
Article
Gender stereotypes, which are particularly harmful to women, have historically been prevalent in advertising, prompting some governments and brands to regulate conventional gender portrayals. This study examines current gender portrayals in television advertising in the Middle East, and specifically in the countries of the Gulf Cooperation Council...
Article
Organizations are becoming increasingly mindful of their purpose, clarifying their raison d’etre and fulfilling their economic, social, governance, ethical, and environmental responsibilities. One of the drivers for this behavior is stakeholders’ interest in purpose-driven organizations committed to creating positive value in society. However, less...
Article
Although origins of public relations can be traced to ancient times in regions across the world, its academic study has been associated with twentieth century United States of America (Broom & Sha, 2013). Ethnocentricity characterizes much of public relations theorizing, which does not capture the broader gamut of the global enactment of public rel...
Article
This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269)...
Article
The purpose of this study was to explore the role of corporate social responsibility expectations in explaining consumers’ perceptions, motivations and communication behaviors about corporate misconduct, especially in the context of allegations of workplace gender discrimination. A survey was conducted in December 2016 among 473 Americans. The resu...
Article
Full-text available
This project investigated how issue involvement and positive affect are related to attitude and behavioral intention in the context of episodically and thematically framed corporate social responsibility (CSR) messages. We examined mediation effects of message elaboration on issue involvement and affect as well as moderation effects of dispositiona...
Article
This study examined relationships among employees’ perception of CSR, three models of internal CSR communication and employee engagement. The findings, based on 516 valid survey responses from employees across different sectors in the United Arab Emirates, revealed that internal communication of CSR, both one-way and two-way symmetrical, predicted...
Article
Extant theoretical paradigms in the field of crisis communication are organization-centric and do not adequately recognize the role of culture. The purpose of this essay is to analyze a crisis faced by Nestle India using the framework of global public relations which defines culture broadly to include political, economic, media, societal, and activ...
Article
Purpose This paper examined the framing and rhetorical devices employed by luxury brands to build CSR-based, ethical corporate identities while managing complexities of the CSR-luxury paradox, the perceived clash between the self-transcendent values of CSR, and the self-enhancement values of luxury. Design/methodology/approach Qualitative frame an...
Article
Free access till Feb 01, 2018: https://authors.elsevier.com/a/1WD5A1Ik9WMaIo Although engagement has been a catchword in public relations practice and theory for over a decade, the term has been applied rather loosely to imply any form of communicative interaction between publics and organizations. Despite lack of clarity on the concept of engagem...
Article
The mass marketization of the luxury industry obligates the industry to be mindful of the social and environmental consciousness of nouveau luxury consumers. To meet complex stakeholder expectations, luxury brands have to manage the dual goals of maintaining their elite branding while staying socially and environmentally responsible. These oppositi...
Chapter
Full-text available
Crisis communication research is still in its infancy in India. The limited research on the topic has mostly focused on the use (or lack thereof) of ICTs in risk and crisis communication. The case study helped identify three positive aspects to the response to the 2008 terrorist attacks in Mumbai: the involvement of senior managers in crisis manage...
Chapter
Framed by concepts from Vedic texts and ancient cultural traditions of India, this study aimed to analyze the discursive constructions of the meaning of corporate social responsibility (CSR) in online narratives of 50 socially responsible corporations in India. The qualitative content analysis of online corporate documents on CSR revealed a primary...
Article
This study explores the viewpoints of practitioners in socially responsible companies in India about the ethical dilemmas of corporate social responsibility (CSR) communication, especially in the paradoxical context of stakeholders’ high regard for socially responsible companies and low regard for companies’ deliberate, conspicuous communication ab...
Article
Academic research tends to examine the communication of corporate social responsibility (CSR) using mostly functionalist or critical approaches and to a lesser extent, a dialogic perspective. This article extends the latter perspective by employing a dialectical approach to empirically analyze how organizational actors communicatively construct mea...
Conference Paper
This study aimed to examine the effects of differential framing in alternative media and mainstream media on publics’ perceptions of government-public relationships; an attempt to integrate the rich bodies of work in framing and relationship management theorizing in public relations, in the context of government public relations and the challenges...
Article
This study aimed to generate a more nuanced and socioculturally grounded analysis of the key drivers of corporate social responsibility (CSR) in India than those provided by current debates. Results, based on 19 elite, in-depth conversations with business leaders and senior managers actively involved in shaping CSR in India revealed that participan...
Conference Paper
Academia tends to portray corporate social responsibility (CSR) using dualistic lenses, framing corporations as either the good guys or the bad guys. This paper questions such dichotomous depictions of corporations’ roles in society and argues that such a dualistic framing is unrealistic. Instead, the paper proposes adopting a dialectical approach...
Chapter
PurposeThis chapter proposes using a dialectical approach infused with elements of dialogism to analyze polyphonic discourses of corporate social responsibility (CSR) in order to create more nuanced understandings of the contradictions, oppositions, tensions, and complexities that characterize the conceptualization, enactment, and communication of...
Article
This study examined corporate social responsibility (CSR) as a probable relationship management strategy that could strengthen relationships between organizations and their employees. Specifically, this study explored linkages between employee perceptions of their organizations’ CSR practices and organization–employee relationship dimensions of tru...
Article
This study examined the conceptualization of the postmodern public relations practitioner as an organizational activist who contributes to democratic processes in the context of community relations and corporate social responsibility (CSR) in India. Elite, in-depth conversations with 19 senior executives at 16 companies in India well known for thei...
Conference Paper
This study explored perceptions about linkages between awareness of socially responsible practices of corporations and employee commitment. Results, based on interviews with 19 business leaders and senior executives of corporations and a survey with employees (N=244) of two large corporations in India, revealed that awareness of CSR practices is po...
Conference Paper
This study examined CSR as a probable relationship maintenance strategy that could strengthen relationships between organizations and their employees, specifically by exploring linkages between employee perceptions of their organization’s CSR practices and relationship outcomes such as trust and commitment, thus extending the relationship managemen...
Conference Paper
This study aimed to generate greater understanding of corporate social responsibility (CSR) as constructed in non-Euro-American contexts, by examining dialectics in corporate discourse on key themes and drivers of CSR in India. Qualitative in-depth conversations with business leaders and senior managers who define thought leadership in the space, s...
Article
Public relations scholars have argued that public relations practitioners, as boundary spanners between organizations and their diverse publics, are well positioned to assume leadership and become the “conscience” of their organization's CSR efforts. Conversely, scholars have also questioned public relations practitioners’ assumption of leadership...
Article
Purpose – The purpose of this paper is to explore the significance of corporate social responsibility (CSR) as a predictor of organisational commitment of internal publics. More precisely, the study seeks to examine which dimension/s of CSR significantly predict/s which dimension of organisational commitment. Design/methodology/approach – The study...
Chapter
Speaking effectively to a global audience requires both knowledge of speaking principles and an awareness of intercultural differences. To this end, this chapter will begin by examining the need to speak to a global audience and then the strategies that can be used to manage the process effectively. In addition to stressing the need for sensitivity...
Conference Paper
This study critically examined perceptions about practitioners’ role in delivering CSR agendas of corporations among a sample of 19 leaders and senior managers of corporations in India. In-depth, elite interview was the primary method of data generation. Findings revealed that the boundary spanning CSR practitioner in India appears to have approxim...
Chapter
Relationships between organizations and their key publics are built and maintained through building behavioural and symbolic relationships. According to Grunig, what people think of an organization is based on communication about the organization as well as their experience with the organization and others’ experience with the organization. Communi...
Conference Paper
This study explored whether corporate social responsibility was a significant predictor of organizational commitment for internal publics. The study was conducted through a web based survey amongst a sample of employees in the managerial cadre, with around ten plus years of experience working in private sector organizations across the world. Findin...
Conference Paper
This conceptual paper argues that one of the fundamental reasons that engendered acceptance of the concept of corporate social responsibility (CSR) by corporations was the metrics driven reframing of CSR. The new frame not only transformed the abstract concept of CSR to an increasingly quantifiable, measurable and actionable concept, but also enabl...
Conference Paper
User perceptions of trust in a Business to Consumer (B2C) electronic commerce website could influence its adoption and subsequent use. Prior research has examined various techniques for enhancing user trust in e-commerce websites. This study examines the role of typography and typefaces in influencing user perceptions of trust. Typefaces are viewed...

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