Ganesh Dash

Ganesh Dash
Saudi Electronic University · Department of Business Administration

PhD
Looking for Collaborations with Researchers in Marketing Domain

About

44
Publications
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376
Citations

Publications

Publications (44)
Article
Purpose This study aims to empirically indicate that environment-friendly products may be used as a consumption strategy for improving the environmental well-being of a sizable consumer base and show that there are great possibilities and opportunities available for companies to come up with the right marketing mix for consumers in the rural market...
Article
This study explores the evolution of Marketing 4.0 and empirically examines its impact on customer satisfaction and purchase intention. Marketing 4.0, an upgrade to the previous Marketing 3.0 model, aims to include the influence of brand interaction in the digital age. This study provides an empirical test of this newer model by analyzing all four...
Article
Full-text available
This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation of marketing practices and th...
Article
Full-text available
This study compares the two widely used methods of Structural Equation Modeling (SEM): Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based Structural Equation Modeling (PLS-SEM). The first approach is based on covariance, and the second one is based on variance (partial least squares). It further assesses the diff...
Article
Full-text available
With one of the greatest turmoil in the world of work that has wreaked havoc on companies small and large, the global pandemic COVID‐19 is penning a new normative. Amidst such disruptions, employees are found to be floundering with tears, boredom, annoyance, and helplessness. With unparalleled challenges and uncertain prognosis, employees are unabl...
Article
This study aims to establish the consumption values which are instrumental in formation of trust and influences the repurchase intention of subscribing to over-the-top (OTT) platforms. We propose a succinct theoretical model by using the theory of consumption values (TCV). We also employ trust to extend our model. The analysis of the responses coll...
Article
Full-text available
Transition to e-learning has become crucial in the last two years, partially forced by the current pandemic. Therefore, the main objective of this study is to examine an integrated and comprehensive moderation-cum-mediation model that focuses on user intention to adopt e-learning. Self-efficacy, interaction, and e-learning contents were taken as th...
Article
Purpose: This study focused on adopting e-health services in a global context. Researchers intended to address three primary research questions: How do the factors affect the prospective app users’ initial trust and adoption intention? Does initial trust mediate the relationship between trialability, perceived ease of use, subjective norms, and int...
Article
Full-text available
The present study investigates the association between green marketing mix strategies and the green buying intentions of consumers in an emerging economy. The focus is on the green buying intentions of millennials towards green personal care products and the impact of green marketing strategies on it. The moderating role of the environmental attitu...
Article
This study aims to understand the consumption values that positively influence the adoption of mobile payment apps (MPAs). The theory of consumption values and two more constructs, initial trust (INT) and customer involvement (COI) are used to create a model tested using structural equation modeling with data collected from 880 Indian consumers. Th...
Article
Purpose Natural food products are becoming more popular, and their health-related benefits are widely acknowledged. The authors wanted to see the influence of different consumption values on purchase intention of natural food products. To address this gap, the current study proposes to use theory of consumption values to explain customers purchase...
Article
Full-text available
Learning apps are becoming increasingly popular, and consumers have widely recognized their benefits, particularly during COVID-19 and the resultant lockdowns. However, despite the growing popularity of learning apps, little is known about the consumer values that impact repurchase intent. Learning apps must increase client engagement by providing...
Article
Organizations have long been experimenting with shortened workweeks. This study investigates the finer points that can make a four-day workweek efficacious. Though studies have revealed that the four day workweek delivers well on productivity goals, extant literature has not yet examined the details of how to bring about a transformational change i...
Article
Full-text available
This study tries to assess the impact of e-learning on the stakeholders, especially teachers and students, and the differences. COVID-19, the current pandemic, is taken as the context. A structural equation modeling approach is undertaken, and PLS-SEM (partial least squares) (multi-group) method is chosen. Perceived Usefulness and Perceived Ease of...
Article
Purpose This study aims to extend existing theories and fills research gaps regarding the acceptance and use of new technologies by consumers by exploring the adoption of app-cab services in India. Through the application and comparison of a unified theory of acceptance and use of technology (UTAUT) and UTAUT 2/expanded-UTAUT (E-UTAUT) models, this...
Chapter
2020 has become a milestone year in the education sector. The prevailing pandemic forced all the stakeholders to avoid physical contact and go virtual. LMS (learning management system) platforms came to the rescue. This study focuses on the various features of an LMS already in use and suggests a few essential elements an LMS should have to be chos...
Article
Purpose: This study focused on the transition to e-learning in these turbulent times and its adaptation mode. The study aimed to measure teachers' and students' satisfaction and adoption levels towards e-learning in KSAand India due to the COVID-19 pandemic. In a nutshell, we intended to address three primary research questions: What were the facto...
Article
Social media is emerging since 2004 and a growing percentage of consumers use this technology for health related reasons. The objective of this paper is to examine how organizations capitalize on social media to leverage their healthcare marketing efforts. This study uses secondary data to investigate the role of digital marketing in healthcare com...
Article
Full-text available
Post-IRDA Indian life insurance sector has become highly competitive and innovative. Every life insurer is trying to find out those demographic and socioeconomic characteristics of the potential customers responsible for influencing their decisions to buy a life insurance policy. This study has discussed numerous variables associated with the custo...
Article
This study deals with the biggest ever tax reform in the history of Indian economy. The authors have tried to highlight the various aspects of the GST, beginning with the background and the various justification for the same. Historical evidences were provided to validate the decision and supporting literatures were explored. Various implied models...
Article
Full-text available
This is a Book Review
Article
Nobody perhaps thought of the corporate excesses that are and have been taking place in a continued manner and has made the corporate executives at home and abroad as “least-trusted people” (Murthy: 2004). Because of this, the corporates emphasise on governance mechanism to re-establish their trustworthiness by assuming a role that can nurture a re...
Article
Full-text available
Statistics say women shop more than men. They are no more confined to their households rather they are seen in great number shopping online at home or at work. With the continuous growth and pervasion of Internet, Online shopping has become a routine part of human life, especially women. Online shoppers have embraced e-shopping because they say it...
Article
Full-text available
Owing to the swift progress in the information technology, many banks around the country have transformed their services from the traditional services to electronic means. Banking Industry has witnessed a remarkable expansion due to the changes taking place in the global environment. The major progress among all the changes is the introduction of E...
Article
with the advent of service-based economies, the old 4P's concept transformed itself in to the new 7p,s framework. Not only had Booms & Bitner (1981) added three more elemeits, the old elements were also renovated to suit the service products like life insurance. The concept of 'promotion' has become very important because of these changing marketin...
Article
This study is an attempt to analyse the impact of 4p's on the customers' buying behaviour with respect to Indian telecom sector. It was commonly assumed that there is no dffirence between the perceptions of customers of BSNL and those of its private competitors regarding the impact of 4p's on the customers' choice of the telecom operator. The calts...
Article
This study has tried to assess the assumed differences in the perceptions of the customers and the executives of the life insurance product regarding the impact of policy pricing on the final policy buying decisions of the potential policy holders. The various elements involved in the life insurance policy pricing can be outlined as: Price level, T...
Conference Paper
Full-text available
Indian life insurance industry has witnessed an eventful decade since the doors of privatisation were opened. With the IRDA act coming in to effect, numerous private players joined the booming industry. Major watchers of the world insurance industry have predicted India as the next insurance giant. Since 2001, the industry has seen a phenomenal gro...
Conference Paper
Global economic meltdown has originated in the United States with the onslaught of the subprime crisis. Over the last two years, this recession has spread its tentacles all over the rvorld. especially the IT and the Finance sectors. Indian economy has also experienced the tremors of the global economic crisis, especially in the last year. But surpr...

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Project (1)
Project
How does the Marketing 4.0 components affect Purchase Intentions