Gabriela Irene Sirkis

Gabriela Irene Sirkis
Universidad del Cema · Department of Economics

Doctor of Business Administration


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PhD in Business Management, Universidad del CEMA; Diploma in Consumer Behavior & Market Research and Electronic Engineer, Universidad de Buenos Aires. Director of the Postgraduate in Strategic Marketing at Universidad del Cema. As a researcher, she participates in the NOVUS project at Tec de Monterrey, Mexico, and the international group CLADEA. She is a speaker at marketing conferences. She taught at the Universidad de Buenos Aires, Ucema , Edinburgh Business School and SMC (Switzerland).
March 2010 - December 2013
Universidad del Cema
Field of study
  • Marketing


Publications (10)
Full-text available
This research aims to examine the tourist recognition of the different attractions of the four most populous Spanish-speaking cities in Latin America: Mexico City, Buenos Aires, Bogotá, and Lima, and determine the factors that group these attractions and evaluate their degree of importance. Factor analysis technique was used to reduce the perceptio...
Conference Paper
Full-text available
The thrust of the Fourth Industrial Revolution and the pressure of industry stakeholders require employers to develop and implement new workforce strategies. In the engineering field, current requirements must address the additional challenges related to planned obsolescence in technology. This phenomenon has represented in recent years a triggerin...
Full-text available
El estudio de la conformación del yo en función de las influencias culturales nos explica similitudes y diferencias entre grupos humanos de distintos países. Esta investigación, a partir del marco teórico desarrollado en su comienzo por Hofstede y ampliada por Triandis, Markus & Kitayama entre otros, toma a la escala de Singelis para medir la confo...
Full-text available
La globalización es un término en boga que se utiliza para explicar el reciente acercamiento económico y social producido entre los habitantes de naciones distantes. A pesar que la palabra fue acuñada hace unas décadas atrás, este concepto es antiguo. Los países a lo largo de diferentes períodos de la historia estuvieron más cerca o más distantes....


Cited By


Project (1)
The present work is based on the importance of the development of the narrative-artistic modality of thinking and the way to enhance creative experiences in the educational field. The cognitive tools of storytelling are adapted for the design of non-engineering, co-curricular activities related to fine arts and literature and are included in different programs of engineering.