Gabriela Virginia Popescu- PhD Communication science at National School of Political Science and Public Administration
Gabriela Virginia Popescu
- PhD Communication science at National School of Political Science and Public Administration
About
6
Publications
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Introduction
I am interested in theory and practice of place branding. My expertise area also includes communication, PR, event management, organizational culture, management. More recently, I have become interested in the future of work and the relationship between the X,Y, Z and Alpha Generations.
Current institution
Current position
- PhD Communication science
Publications
Publications (6)
This paper aims to reveal the characteristics of the labour market in the knowledge based economy, highlighting its dynamics in the creative industries sector, as they are enabled by the new technologies and prompted up by the actual global pandemic crisis. The research questions we address are: "What are the characteristics of the future work?", "...
We have always worked from home. Originally and historically, our work was carried out in the house, the perimeter of our houses, or in our household. Due to the progress of mechanics, steam and electricity power, we have separated the two places: the workplace from home place. With time passing, and due to other inventions and innovations-the phon...
The overall objective of this paper is to identify the characteristics of Roma's employment in advertising agencies. The Roma population was mentioned a century ago in the history of Romania. They have developed mostly as a marginalized social and demographic category. They are renamed as practicing certain jobs that in value some specific skills,...
The overall objective of this paper is to identify the purchase and consumption behavior of vintage products of the Baby Boomers and Generation Z generations. Although there is a significant demographic distance between the two generations, they share the same interest-one may call it even passion or hobby-for vintage products. In the case of the B...
This paper represents an insight of the public administration process to adapt to innovation. The particularities consist in the fact that, at least in Romania and other CEE countries, this process is rooted not only in the objective reality, but also this process has to include the adaptation of the (centralized) “state” to the market conditions....
