G. Nazan Gunay

G. Nazan Gunay
Ege University · Department of Business Administration

About

9
Publications
6,138
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119
Citations

Publications

Publications (9)
Article
Full-text available
ÖZET Bu çalışmanın amacı, yerel ekonomilerin pazarlanmasında kültür turizminin katkılarını incelemektir. Bu çerçevede, İzmir’e bağlı Ödemiş İlçesi ve Ödemiş Yıldız Kent Arşivi ve Müzesi’ni ziyaret edenlerin ilçe ve müze hakkındaki görüşlerini belirlemek için bir pilot çalışma gerçekleştirilmiştir. Pilot çalışma kapsamında elde edilen anketlerin ana...
Conference Paper
Full-text available
Son yıllarda dikkat çekici şekilde artan sayıda yayımlanan kamu spotları, devlet kurum ve kuruluşları yanında vakıf ve dernek gibi kuruluşların belirli konularda ülke vatandaşlarını bilgilendirmeyi veya harekete geçirmeyi amaçlayan kısa videolar olarak kamu ve özel kanallarda yer almaya başlamıştır. Kamu spotları, üstlendiği misyonla sosyal pazarla...
Article
The purpose of this study is to analyse the influence of experiential marketing on young customers’ experiential values and respectively on their satisfaction and word of mouth and revisit intentions. An instrument was developed to measure how the strategic experiential module (Schmitt 1999) and service quality perceptions of customers influence th...
Article
Purpose – The purpose of this study is to analyse the factors influencing wine consumption in Turkey. Since a wine consumption culture is a recent development in Turkey, there is a need to examine consumer factors that affect wine consumption to better understand consumers’ buying processes. Design/methodology/approach – This study presents the fin...
Article
Full-text available
Human needs are the basis of modern marketing. Sustainability, profitability and growth of a firm in such a competitive environment depend on understanding the unsatisfied needs of the consumer better and sooner than its rivals and satisfy them. Therefore, the first mission of a marketer is to approach the consumer and uncover the structure and pri...
Conference Paper
This study aims to analyse the influence of experiential education on students' experiential values.
Article
Türkiye’nin toplam ihracati ve bu ihracat icinde Hazir Giyim ve Konfeksiyon endüstrisinin payi son yillarda artmaktadir. Bu nedenle Hazir Giyim ve Konfeksiyon endüstrisi hem akademik hem de profesyonel is dünyasinda dikkat cekmektedir. Endüstri, gelecek vaad eden endüstri olarak tanimlanmakta ve endüstrinin uluslararasi pazarlarda rekabet gücünü ar...
Article
Since the term "Market Orientation" is recognized as the critical factor in business success there has been an overwhelming increase in research issues linking market orientation with company performance. The term market orientation has been employed by scholars to indicate the implementation of the marketing concept. In order to understand market...

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