Fred Yamoah

Fred Yamoah
  • PhD
  • Senior Lecturer at Birkbeck, University of London

About

64
Publications
32,452
Reads
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2,595
Citations
Current institution
Birkbeck, University of London
Current position
  • Senior Lecturer
Additional affiliations
January 2019 - present
Birkbeck, University of London
Position
  • Senior Lecturer
October 2017 - December 2018
Brunel University London
Position
  • Academic Staff - Sustainability and Global Value Chains
May 2015 - October 2015
University of Hertfordshire
Position
  • Senior Lecturer (Sustainability Marketing & Enterprise)

Publications

Publications (64)
Article
Purpose-This study aims to explore the impact of occupational stress (OS) on the innovative entrepreneurial capabilities (IEC) and innovative work behavior (IWB) of female entrepreneurs operating in dissimilar economies. Canada, an advanced economy, and Pakistan, an emerging economy, provided contrasting economic backgrounds for the investigation....
Article
Full-text available
This study is novel to explore the concept of competing variables, considering knowledge hiding (KH), occupational stress (OS) and employee performance (EP) from the lens of gender, which has not been previously studied. It also offers a mathematical objectivity and establish numerical significance between variables of interest. This study aims to...
Book
Emerging economies, as actively changing societies, invoke questions about the future direction for national and global development as well as equitable economic growth. In this book, the Editors argue that understanding the corporate management ecosystem of emerging economies is key to business success in the globalized economy. Discussing the ke...
Article
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Recent studies on the global value chain (GVC) have highlighted the need to better integrate the value chains of developing countries of the global South with that of the global North regions, which are more highly developed. This is aimed at enhancing the economic and social sustainable upgrading of the value chains of the global South regions. Th...
Book
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"Sustainable Food Supply Chain Research", as a seminar collection of articles, provides theoretical and empirical scientific insights to enable sustainable food research academics, students, and practitioners to gauge the trajectory of sustainable food supply chain research, including contemporary research positions on a sustainable food supply cha...
Article
This paper builds on the dominant employability model by Dacre Pool and Sewell – CareerEDGE model by developing an extended CareerEDGE model for embedding, evaluating and monitoring employability skills relevant to undergraduate students. Drawing on the current literature on employability, the ‘Extended CareerEDGE Model’ is developed by formulating...
Article
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The influence of the rapidly changing business environment due to the COVID-19 global pandemic presents an important organizational challenge to fresh produce export supply chains in developing countries such as Ghana. Such an inimical supply chain problem highlights the relevance of supply chain agility as a potent methodological framework to meas...
Book
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collectio...
Article
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This article examines rationale behind consumers’ vote for or against choice editing (reducing food choice) in favor of sustainable consumption to inform marketing communication strategies and sustainability policies. Based on a Qualitative analysis of free-text comments in a UK nationwide survey on sustainable healthy food consumption using induct...
Article
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Strategic management is a vital part of every industry; however, the COVID-19 crisis has further escalated the importance of strategic management and adaptability in the higher education industry. The convergence of digital, information and communication technologies coupled with lockdown measures imposed due to the COVID-19 pandemic has catalysed...
Article
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Environmental and climate change issues have exacerbated the existing gender inequalities in Ghana's cocoa sector. The current underrepresentation and unequal access to opportunities for women in climate action initiatives has negative implications for their livelihoods. This research focuses on how harvesting cocoa waste enabled the creation of a...
Article
This paper examines the impact of firm-level research and development (R&D) and country-level innovation on the relationship between geographic scope and financial performance. Using econometric estimation to analyze data from a sample of 339 United Kingdom (UK) service companies over the period from 2011 to 2017, we found a concave relationship be...
Article
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This study examines the role of ethical leadership in managing occupational stress to engender innovative work behaviour (IWB) in cargo logistic SMEs in a contrasting cross-cultural management context of Canada and Pakistan. We draw on Trait Activation Theory to develop the conceptual and theoretical framework of the study. Using connections and a...
Article
Climate change and environmental degradation have contributed in compromising the soil nutrient integrity of cocoa farmlands, yet sustainable nutrient recycling innovation in cocoa waste management has received less research attention. Utilizing experimentation methodology in an agroforestry system composed of cocoa (Theobroma cacao L.) and a Nitro...
Article
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Drawing on the awareness of consequence literature, this paper unpacks how the awareness of the consequences of full-sun cocoa production can encourage farmers to adopt shaded cocoa agroforestry that preserves the land and favours better cocoa farm waste management. Using Ghana as a case study, the paper provides distinctive insights on how shaded...
Article
The World Health Organization declared COVID-19 a global pandemic on the 11th of March 2020, but the world is still reeling from its aftermath. Originating from China, cases quickly spread across the globe, prompting the implementation of stringent measures by world governments in efforts to isolate cases and limit the transmission rate of the viru...
Article
This research aimed to explore the nuances of utility in components of e-learning systems by using a multi-generational undergraduate business school cohort programme and an e-learning utility-satisfaction evaluation model. Our empirical research demonstrates differences between the three generations for the utility of all the variables of the e-le...
Article
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The concepts of employability and generational effects are emerging disciplines within the context of business education management research, but their complementary role in curriculum development and enrichment is yet to be explored. The study employs a work-related employability course for a business school undergraduate cohort (N = 267) consisti...
Article
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Despite the increasingly critical role of e-learning in higher education, there is limited understanding of the satisfaction essentials of multi-generational students' cohorts undertaking online courses. In this study, we examine the perceived value of educational experiences of multi-generational students' cohorts studying via an online learning m...
Article
Tracing the origin and development of British ethnic entrepreneurship from the 1800s to the 21st century raises awareness of a salient research gap to make a contribution to entrepreneurship research. We draw on path dependency theory to understand the range of socio‐cultural and economic factors that inform the dynamic behaviour and actions of vis...
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Although collaboration is vital in addressing global environmental sustainability challenges, research understanding on stakeholder engagement in climate-smart production innovation adoption and implementation, remains limited. In this paper, we advance knowledge about stakeholder collaboration by examining the roles played by stakeholders in scali...
Article
This study sheds light on the extent to which innovation input influences CO2 emissions and how country-level governance factors may moderate this relationship. The sample for the study consists of CO2 emissions per capita from 29 emerging countries and 725 country-year observations. We find a negative relationship between innovation input and CO2...
Article
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In view of the critical role of food value chain stakeholders in the public effort to prevent unhealthy practices that give rise to high in- cidence of obesity and other health risks, this study examined im- ported chicken value chain practices, knowledge and perceptions of key actors. A combination of purposive and snowball sampling tech- niques w...
Article
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Embedding employability skill sets into management education is important yet the experience student stakeholder gains on employability embedded courses remains unclear. We examine undergraduate student experience of the learning outcomes of work-related employability course. The survey results suggest mode of delivery and problems encountered with...
Chapter
Despite greater emphasis being placed on research into ethical consumer behaviour, there is still no clear view of the magnitude of willingness to reduce food choices in favour of sustainable alternatives (WTRFCIFOSA), while the role of government is also under the microscope—more specifically, how willing it is to take the initiative in keeping on...
Article
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Given the influence of globalization on consumer food behaviour across the world, the purpose of this paper is to contribute to the theoretical discourse around food portion size as a global consumption-related symbol and its underlying socio-economic drivers for food industry strategy. Overall, 25,000 global food consumers were surveyed across 24...
Article
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This paper critically and systematically examines the discourse surrounding the history of fairtrade development, stakeholder involvement and the implications of mainstreaming marketing strategy on consumer engagement in the UK from the late 1950s to the early 2010s. It highlights the pioneering role of Oxfam and Traidcraft in the late 1950s; prese...
Article
Purpose While it is essential to further research the growing diversity in western metropolitan cities, little is currently known about how the members of various ethnic communities acculturate to multicultural societies. The purpose of this paper is to explore immigrants’ cosmopolitanism and acculturation strategies through an analysis of the food...
Chapter
This chapter presents the case for integrating sustainability principles into supply and value chain management provision at higher education level as an urgent matter for consideration. It draws on the key declarations including Global Action Programme (GAP) of UNESCO that support the incorporation of sustainability values and practices into all a...
Chapter
This chapter presents the case for integrating sustainability principles into supply and value chain management provision at higher education level as an urgent matter for consideration. It draws on the key declarations including Global Action Programme (GAP) of UNESCO that support the incorporation of sustainability values and practices into all a...
Article
Full-text available
Purpose The purpose of this paper is to understand the impact of participation in sustainable agricultural intensification practices (SAIPs) on household food security status in North Western Ghana. Design/methodology/approach The study utilized the Household Food Insecurity Access Scale (HFIAS) indicator for the measurement of food access data...
Article
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The development of robust mechanisms for supply chain performance measurement have been identified as an integral step needed for the transition towards sustainable supply chain systems and a greener global economy. However, measuring the environmental performance of supply chains is a challenging task, due to several factors, such as the lack of s...
Article
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Fairtrade supply chains lack information linking commodity producers with Fairtrade shopper behaviour. This paper aims to show how supermarket loyalty card data of over 1.7 million shoppers can be analysed using paired-samples t-test analysis to objectively profile the Fairtrade shopper and address its supply chain management implications. The pape...
Article
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This study explores the role of power asymmetry in the food supply chain, especially in relation to the channel conflict, and ultimate breakdown that culminated in the infamous European horsemeat scandal across Europe. Drawing upon the power-dependency, and to some extent, social exchange theory, the study posits that mutual dependence between sing...
Article
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Recent increases in obesity prevalence have led to research into the neighbourhood food environment. Research suggests that proximity and density of food outlets around the home is associated with childhood obesity prevalence, however, the evidence is inconclusive, and associations between food outlet locations and diet are less clear. The purpose...
Article
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Purpose – The purpose of this paper is to assess consumer motivation and willingness to pay (WTP) for “safer” vegetables from the use of non-treatment options of wastewater use in urban/peri-urban vegetable production. Design/methodology/approach – As a theoretical basis, consumer theory of maximizing utility being an indicator of individual prefe...
Article
Full-text available
Purpose – The purpose of this paper is to assess consumer motivation and willingness to pay (WTP) for “safer” vegetables from the use of non-treatment options of wastewater use in urban/peri-urban vegetable production. Design/methodology/approach – As a theoretical basis, consumer theory of maximizing utility being an indicator of individual prefer...
Article
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Despite the importance attached to the weights or strengths on the edges of a graph, a graph is only complete if it has both the combinations of nodes and edges. As such, this paper brings to bare the fact that the node-weight of a graph is also a critical factor to consider in any graph/network’s evaluation, rather than the link-weight alone as co...
Article
Environmental initiatives such as carbon labelling have been suggested as a driver for achieving sustainable production systems of product supply chains. The paper therefore presents a systematic process of developing an environmental labelling framework as an extension of carbon labelling using the fairtrade certification as a platform to facilita...
Article
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Despite growing interest in ethical consumer behaviour research, ambiguity remains regarding what motivates consumers to purchase ethical products. While researchers largely attribute the growth of ethical consumerism to an increase in ethical consumer concerns and motivations, widened distribution (mainstreaming) of ethical products, such as fairt...
Article
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FON is a Ugandan company which trains farmers to cultivate Fair trade and grow organic fresh fruits. They developed a simple low-tech solar drying technology and sell dried fruits internationally, and in doing so have improved skills and incomes along the supply chain. Annual exports amount to 100 tones bought from 120 primary producer groups, grow...
Article
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The genesis of Meru Herbs, Kenya is traced to a decision to grow plants as a means of providing an alternative source of revenue to pay for a balance due on a water-project about 14 years ago. Such a modest initiative has enabled 600 families to move from subsistence to commercial farming. As a cooperative, Meru Herbs has made significant improveme...
Article
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The aim of this paper is to show how supermarket loyalty card data from a panel of over 1.7 million shoppers can be analysed to provide insights to profile the fairtrade shopper in order to enhance making targeted marketing decisions. The paper demonstrates the huge marketing potential that loyalty-card-based shopper segmentation can bring to objec...
Article
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Stakeholders operating within the yam export market lack shopper insights to formulate effective marketing and supply chain management strategies. This paper aims to show how supermarket loyalty card data on yam shoppers in the UK can be analysed to objectively assess marketing performance and prospects through year-on-year comparison of key market...
Article
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The phenomenal growth of the fairtrade industry has attracted increased research interest but little is known as to what marketing factors drive fairtrade retail sales. This gap has profound implications for fairtrade marketing research and the future of the fairtrade industry. To provide a more robust and objective insight this paper draws on the...
Article
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Consumer reaction to food scares has been given considerable research attention but insights into specific shopper segments’ reactions to food scares, especially those that do not pose direct health risk to the public is limited. This paper examines how different life-stage shopper segments reacted to the horsemeat scandal in the UK. This paper dra...
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This research attempts to explain reasons behind employment longevity on the basis of gender among the I.T staff. Previous empirical researches have confirmed the correlation between organisational commitment, job satisfaction, and organisational support programme. However, most researches were single dimension primarily due to their focus on estab...
Article
Emerging global discussions on ethical consumerism has boosted academic interest in fairtrade but little is known as to what marketing factors drive fairtrade retail sales. This gap has profound implications for marketing research insight and the future of the fairtrade industry, yet no objective attempt has been made to uncover the underlying mark...
Article
This paper investigates the role and impact of product-country image on rice marketing in Ghana-a developing country. A survey of 300 consumers is conducted to analyse consumer preferences for foreign versus domestic brands of rice. In addition, consumer attitudes towards other key marketing factors such as quality, value for money, retailer/distri...
Article
A key challenge confronting all managers is achieving consumer satisfaction in an ever-changing business environment. It is necessary to demonstrate that the changing business environment has been a major factor behind the varied sources of competitive advantage and corporate strategies that are implemented by many businesses. A literature review s...

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