Fred Amadi

Fred Amadi
  • Bachelor of Arts (English) University of Port Harcourt, M.A. Mass Communication, University of Nigeria, PhD Mass Communication, University of Uyo
  • Senior Lecturer at Rivers State University

About

35
Publications
12,887
Reads
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52
Citations
Current institution
Rivers State University
Current position
  • Senior Lecturer

Publications

Publications (35)
Article
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This study examines responses from Facebook and X users regarding the burning of TVC headquarters by protesters in Lagos, Nigeria. Data for the study were from a mix of quantitative and qualitative content analysis of Facebook and X posts (N=41,188) of netizens in Nigeria who responded to the burning of TVC headquarters in Lagos. The thematic conte...
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This study examines how ‘Data Boys’ covertly used social media platforms to promote, rehabilitate and sustain the image of political leaders in Nigeria. Data for this study are from an online qualitative survey of 25 social media influencers in Nigeria. Three broad themes (hyping a politician, remuneration and results) emerged from the data. Result...
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Remote learning is currently adopted by many universities around the world to provide students with learning platforms due to health pandemics and natural disasters. Even though online pedagogy advances and uncovers students" experiences and engagement patterns, few studies have made attempt at studying online pedagogy in the communication discipli...
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Online harassment of journalists is increasingly becoming a global phenomenon. Many attempts have been made to investigate the prevalence of the phenomenon. Unfortunately, findings prove that online harassment of journalists is indeed on the rise. What is lacking, so far, in the literature is an inquiry conducted from the perspective of journalists...
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This paper reports on how a two-pronged approach has been predominantly used to settle the tension on differences and the parameters of determining differences. The biological essentialist and the social constructionist approaches consider differences as a function of biology and social role assignments respectively. The media in their role as cult...
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This study investigates the motivations for the hostility towards the press by the audience and how to control online harassment of journalists in Nigeria. Data for this study are from online and face-to-face semi-structured interviews of 54 Nigerians in Nigeria. Finding shows that perceived jour-nalistic malpractice and unethical behaviour motivat...
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Journalists are increasingly reporting that online harassment has become a normative part of their lives, and that online harassment experience induces fatigue, anxiety, and self-censorship on them. Drawing on semi-structured interviews with journalists in Nigeria, this study reports that journalists experienced acute, chronic or perennial, and esc...
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This study explores how Nigerians used social media platforms to mourn and memorialize protesters who were killed during the 2020 EndSARS protests in Nigeria. Data for this study are from tweets (N = 67,678) that were scraped from the hashtags, "#EndSARSMemorial2" and "LekkiMassacre" and online semi-structured interviews (N = 30) with digital activ...
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As a country with a remarkable crude oil deposit, it is a dark irony that Nigeria depends on importation for its petroleum product needs. The devastating impact on Nigeria’s economy of this dependence continues to provoke polemics. Recently, the polemics dominated the text of Nigeria’s leading national newspapers. We see in the texts, manifest and...
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This is a review of the onto-epistemological assumptions that undergird what a communication researcher unknowingly upholds the moment the researcher decides to investigate a communication problem with either the quantitative or the qualitative research methods. In the introductory paragraphs, we discuss how those who have been over-trained in meth...
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We, in this paper, interpreted postmodernism articulations which hold as ingenious, unconventional discourses of leaders, politicians, researchers and other social agents. With a convenient sample of five Trump's utterances out of so many utterances that his critics consider uncouth, we conducted a critical discourse analysis. Our analysis succeede...
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Quantitative content analysis has become so popular among communication researchers that any study designed to investigate media contents is likely to be conducted using quantitative content analysis methodology. But there is a belief that this popularity results from lack of awareness by the adepts of the methodology of some provisos and insights...
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The blinkers that make speeches manipulative are often embedded in stock phrases and formulaic expressions. Given the fact that such phrases and expressions are sweeteners that make speeches eloquent, speech creators are usually enticed into peppering their speeches with such phrases and sentences. The sting in a speech that is suffused with stock...
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Given the rising wave of violent acts across the world, this paper investigated the improbable but emerging trend which seems to suggest that violent behavior now appears to be an incentive when dating and even marriage decisions are made. The investigation is carried out with a pool of data made up of multiple variants. After displaying the data i...
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The search for the best model for journalism practice has inspired debates right from the ancient European era through to the era of the Penny Press in the formative years of the United States to the present. This paper explored what journalists understand by news routine as well as the link between such understanding and journalists' identificatio...
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Three objectives were set including the exploration of how reporters handled counter framing cues in the studied newspaper texts. Eleven texts were sampled, categorized and analyzed under three exemplars, namely: Structural Amnesia, Connivance by the International Community and Imposition of Assumptions. Unstructured chance interviews were conducte...
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Discussed are challenges that impact social research practices in Nigerian universities – more so, the research trends in (mass) communication departments. Focalized is the monomaniac bias towards the quantitative research method. The myopia that feeds the pathology is identified. The chief component of the myopia was discussed as the politicizatio...
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Investigated are the research trends in mass communication programs in Nigerian universities. The focus is on the methodological orientation of the lecturers who teach mass communication research method courses. Course outlines were sourced from five typical but purposively selected universities where mass communication is taught. The contents of t...
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Investigated was how the enactment in May 2011 of Nigeria’s Freedom of Information Act has, since then, impacted Nigerian journalism. Typical documentary and spoken data were tapped, analysed and discussed. Analysis and discussion found Nigeria’s FOIA to be as properly crafted as meets international standards. Analysis and discussion also demonstra...
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The crisis in Nigeria’s Niger Delta rages on. This is despite the fact that different dialogue events have, over the years, been staged to resolve the crisis. The resilience of the crisis and the apparent failure, so far, to solve the crisis by means of dialogue necessitates the need to, as in this paper, examine why dialogue has remained ineffecti...
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Globalization or discourses about it enjoy universal spread. This global visibility persists despite the belief that there are features of globalization that is destructive of social equilibrium. This seeming contradictory nature is explored with Nigeria as a setting. Nine typical textual exemplars were theoretically sampled from leading Nigerian m...
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Using Nigeria as a setting, this paper examined how media’s reportorial mistakes impact African electoral processes. Eight newspaper textual exemplars were theoretically sampled and presented in a titled textbox. The texts were subjected to analysis by means of the analytical resources that brim in Critical Discourse Analysis (CDA). Discussion drew...
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This paper investigated an advertisement. The objective was to ascertain whether the creators of the advertisement, at the time they created the advertisement, consciously guarded against other meanings than the one they had intended for the advertisement. The procedure used was to show the advertisement to a focus group whose members are skilled i...
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In parts of Central and Southern Nigeria, there are Pentecostal Churches everywhere. Many of the pastors in charge of the churches are often implicated in different acts of wrongdoing. Despite this, the churches are often packed with worshippers. Ordinarily, pastors’ wrongdoing ought to minimize the devotion adherents bestow on their pastors. But i...
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This article sought to understand whether the acceptance of a political appointment by media workers either amplifies or stifles their critical voice. In this paper, a distinguished media intellectual in Nigeria is studied as a critical case. Thirteen textual exemplars were theoretically sampled from three leading national newspapers in Nigeria. Th...
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This paper explored how Nigerian politicians respond to the flaws that dog political campaigns in a fledgling democracy. The paper identified three flaws: (1) indiscriminate extension of the voting right to everybody of eighteen years and above (2) absence of balance and fairness in media practice (3) the obsession by the media to practice snippet...
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This paper is an analysis of how the Nigerian government manages cultural differences, especially the type that is causing the crisis in Jos, Nigeria. I sampled textual exemplars from Nigerian newspapers. The newspaper texts served as part of the data used for the analysis. The sampled texts were displayed in a titled textbox and interpreted. Comme...
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The debating activities of the public sphere stimulated the development of pre-modern Europe. So far, such activities had failed to do same for Nigeria – a country in dire need of development. This paper investigated why public discourse in Nigeria has so far failed to develop Nigeria. To do the investigation, I purposively selected eight textual e...
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The objective of this paper is to ascertain why government officials in countries like South Africa and Nigeria fail to keep their promise to uphold freedom of expression. To achieve this objective, documents with different views on freedom of expression were sampled, categorized and presented on three titled tables. Critical discourse analysis was...
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Objective: To examine how the attention which media scholarship gives to only the quantitative research method impacts journalism practice in Nigeria. Methodology: Typical mass media texts were purposively selected and presented on a titled table. Critical discourse analysis was used to analyse selected texts. E-mail and audio recording were used t...
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Against the backdrop of the tension between rational and rhetorical discourse, this paper was designed to ascertain which side of the tension social discourse in Nigeria could be located. To accomplish this goal, exemplars of Nigerian discourse were purposively selected and presented on two titled tables. Using such interpretive categories as ideol...
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Given the possibility that nominalized sentences could divert attention from issues that deserve serious social scrutiny, this paper was designed to investigate the role nominalization played when Nigerian newspapers covered the 2005 National Political Reform Conference in Nigeria. Eighteen nominalized textual exemplars from three major national ne...
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The paper examined the potentials of the African Traditional Communication System focusing on whether such potentials could furnish needed public information function in Africa. Analysis was centered on contemporary literature and other discourses that eulogized the African Traditional Communication system. Despite the fact that studied discourses...

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