
Franziska GaiserLeibniz-Institut für Wissensmedien | KMRC · Social Media
Franziska Gaiser
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Publications (7)
Smart speakers are becoming popular all over the world and offer an alternative to conventional web search. We conducted two experiments to investigate whether different message modalities affect credibility perceptions, which role sponsor credibility and message accuracy play, and if this role differs in the two modalities. Based on the MAIN Model...
Communication scholars are increasingly concerned with interactions between humans and communicative agents. These agents, however, are considerably different from digital or social media: They are designed and perceived as life-like communication partners (i.e., as “communicative subjects”), which in turn poses distinct challenges for their empiri...
During the COVID-19 pandemic, a podcast with Christian Drosten, a German virologist, gained millions of listeners. Building on literature on science communication skills and first insights showing that exposure to virologists is related to cognitive, affec-tive, and behavioral outcomes and pointing to parasocial phenomena (PSP) as an underlying mec...
As conversational user interfaces (CUIs) are increasingly integrated into daily life, ethical and societal concerns about integrated content filtering algorithms emerge. In addressing these concerns, it is essential to know how aware and knowledgeable society is of the algorithms it encounters using CUIs and the extent to which this impacts the att...
During the COVID-19 pandemic, virologists gained a prominent role in traditional and social media in Germany; several participated in regular podcasts. Using a two-wave survey (n = 696/361 at Time 1/2), we explore which impact the strong media presence of virologists had on media users and what role parasocial phenomena (asymmetric interactions and...
We present Daisy, a voice-controlled conversational agent embodied as a household potted flower. Daisy has been designed for the needs of older adults, providing companionship in times of social isolation by engaging with them in casual conversation, suggesting relevant activities to keep them connected with their community and having them care for...