Frantisek Pollak

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• Doctor of Philosophy
• Professor (Associate) at University of Economics in Bratislava

This project report presents the rationale and the first results as regards the ongoing learning process of the PROMETEUS (PROMotion of EmobiliTy in EU regionS) project, co-financed by the Interreg Europe program, in the context of EU policies and programs dedicated to the promotion of sustainable mobility, and electric mobility in particular. Elec...

Main objective of this book is to summarize and presenting results of the comprehensive research project aimed at examining of the problem of the importance of online reputation. The project is realized with the main aim to extend theoretical knowledge about the researched problem. There are used especially qualitative and quantitative methods of p...

The accelerated digitization of the third decade of the twenty-first century poses a challenge both for science and for practice. The study presents partial results of continuous research on online reputation management of entities operating in the environment of low-carbon economy. The aim of the study is the application of a standardized methodol...

The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the usual procedures is usually influenced by market development. The presented study examines selected factors that may affect the acceptance of digital marketing tools in business practice in small and medium-sized enterprises (SMEs). Th...

The global pandemic caused by the new coronavirus has largely changed established business practices. The aim of this study is to present the results of eighteen months of intensive research into the effects of the pandemic on e-consumer behavior. In one of the most active e-commerce markets in Europe, the Czech Republic, we analyzed a sample of mo...

This study examines how social media content strategies, including post frequency, content type, and sustainability-related topics, influence online engagement and perceived reputation for leading automotive companies in the Czech Republic such as Škoda, Hyundai, Audi, Kia, and BMW. By analyzing Facebook and Instagram posts from August to October 2...

This paper focuses on the analysis of marketing strategies in th e wooden building sector, with a particular emphasis on digital and green marketing. The aim of the research is to identify the effectiveness of these marketing tools in promoting ecological solutions in construction. The study uses a combination of qualit ative analysis and comparati...

The issue of efficient use of corporate resources is more than topical in the time of accelerated digitization. The main goal of the study is to create a reference empirical base for broader research on accelerated digitization. Based on the current state of knowledge, the research problem is identified at the level of fact-finding, with a focus on...

The pandemic caused by COVID-19 created many challenges to the society. In order to pro-tect the health of individuals, governments introduced many restrictions. One of the most common ones was social distancing. As a result, the consumption in physical stores was very limited and thus shifted into the e-commerce sector. This study aims to analyze...

This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketing communication, the book delves into various matt...

Covid 19 pandemic had an undoubtable impact on the economy. The long-term EU climate policy objectives of Europe defined in the Paris agreement may be impacted as well due to the changes COVID-19 brought. A key sector for meeting the goals is transport. On one hand, there is a need to become more energy efficient and to head towards zero emission m...

This study examines the impact of information technology on business competitiveness, driven by a surge in digitization due to the global pandemic. E-commerce is projected to quadruple by the end of the decade, illustrating this transformation. Additionally, the U.S. market's rapid AI growth, expected to be substantial by 2030, heralds a new era of...

Reputation is a valuable business asset; with a good reputation, almost anything is possible in business. Almost nothing is possible without a good reputation. Building a reputation is necessary, yet it is equally difficult to build it over time. In the context of turbulent market changes at the beginning of the third decade of the twenty-first cen...

The paper deals with the issue of sustainable development of corporate reputation, specifically the issue of traditional and innovative approaches to reputation management of selected global brands in terms of changes that occurred in the market during the COVID-19 pandemic in the context of the ongoing Triple Transition. The main aim of the paper...

The success of companies heavily hinges on their reputation, an intangible asset deserving utmost attention. Continuously monitoring corporate reputation is pivotal in swiftly detecting potential threats. Family-owned enterprises, blending tradition and adaptability within their brands, serve as ideal subjects for reputation management studies. Thi...

This research paper aims to explore the dynamics of Open Innovation (OI) in the European Union, non-European Union countries and the United States, using the Innovation Index as a key metric. The study aims to provide comprehensive knowledge and inform policy, strategy, and academic knowledge on the interplay between OI, innovation, and economic pe...

The financial markets experienced a thrilling saga between 2020 and 2023, characterised by a series of unprece-dented events and captivating dynamics that set the stage for a compelling exploration of the interaction be-tween bitcoin prices and the S&P 500 Index. This study systematically examines the correlation between bitcoin prices and the S&P...

COVID-19 pandemic possessed many various implications to the society. With the main aim, to protect health of individuals, a set of government restrictions needed to be placed. One of the main one that was introduced shortly after COVID-19 breakout was social distancing. Due to that shopping behavior of many people has undergone a change which grea...

The objective of this study is to examine the complex relationship between the revenues of logistics companies in the US market and the performance of the S&P 500 Index between 2009 and 2022. Through a comprehensive analysis, the study aimed to identify correlations and key patterns that could shed light on the impact of logistics companies on the...

Social media has become a fundamental aspect of modern life, permeating the daily routines of billions globally. Since their emergence, platforms such as Facebook, Twitter/X, Instagram, and others have drawn vast user bases, engaging people across diverse interests. These platforms facilitate the sharing of information across various fields, signif...

The market serves as the convergence point of supply and demand and represents the process through which market relations between economic units materialize. From a global perspective, our attention shifts to the world market, which is the fundamental structure on which the global economy is based. The world economy operates as a very complex ecosy...

The aim of the study is to provide an analytical view to the gradual development in the issue of online reputation management of courier, delivery and shipping companies, or the entire logistics chain associated with the electronic commerce ecosystem. The research is carried out as a follow-up to the previous year, in which basic measurements were...

Research background: Rreputation management is one of the key areas in the process of building trust between the supply and demand side of the market. The services sector, which works predominantly with intangible products, is particularly vulnerable to reputational damage. Purpose of the article: The presented study aims to examine the impact of...

Reputation management in the Internet environment is an extremely turbulent and complex construct of procedures and tools. Building a reputation is a challenge, developing an established reputation is a commitment. Especially when it comes to high prestige brands. The same applies to the field of business. There are areas of business that are parti...

The main goal of the contribution is to present the results of a comparative analysis of the development of the level of online reputation of the most important industry representatives from among the electronic commerce entities operating on the Slovak market across the individual phases of the pandemic. The reference point for comparison is the m...

The issue of efficient use of corporate resources is more than topical in the time of accelerated digitization. The study presents partial results of comprehensive research aimed at mapping relevant marketing processes in the management of small and medium-sized enterprises operating predominantly on the Central European market. The research proble...

The search for optimal approaches to building the online infrastructure of luxury brands is an area that takes on an extremely dynamic dimension in times of accelerated digitization. The aim of the study is to investigate changes in online reputation levels for selected luxury hotels on the Adriatic coast, comparing their status levels before and a...

The study is to provides an analytical view to the gradual development in the issue of online reputation management of selected EV manufacturers. The research is carried out as a follow-up to the previous year, in which basic measurements were implemented in order to define the initial state of the topic. The research is also carried out with a vie...

Research background: Reputation management means of checking the company's reputation and now it is represented mainly on online platforms, where companies and customers use review portals. Often these reviews decide whether customers will visit the hotel or not. Purpose of the article: The aim of the work is to analyze the reputation management of...

The COVID-19 pandemic has contributed to the fact that the issue of courier, delivery and shipping companies, or the entire logistics chain associated with online shopping, is viewed in a completely different way than it was before the pandemic crisis. Under the pressure of circumstances, more and more small and medium-sized businesses are starting...

Brand Management is a process based on a predefined philosophy and is a manifestation of the vision and mission of an enterprise that it applies almost in all steps toward the public. As a term, it is materialized in both the philosophy and business strategy of the enterprise, as well as the corporate culture, behavior, and general design of the wh...

Brand Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It discusses several issues of marketing management within the limits of marketing communication. Chapters address such topics as Internet marketing, the transition from offline to online in the process of building br...

The issue of brand management is taking on new dimensions at a time of accelerated digitization. The aim of the chapter is to approach selected areas of the issue by pointing out the basic forms of promotion in the digital environment of the Internet. An appropriate mix of these forms is essential for effective marketing communication in the digita...

The search for efficiency in a turbulently changing market environment is one of the main challenges of business. However, the issue of efficiency has several dimensions. In our study, we focus on investigating the dimension of effectiveness from the point of view of spending resources on promotion. The aim of the study is to examine the elementary...

The global pandemic has changed the habits of both sides of the market. The study maps selected changes in the lifestyle of Czechs and Slovaks. Specifically, it focuses on examining changes in the eating habits of customers who have been under the pressure of social distancing and re-closure of the mortar and brick businesses forced to move their i...

The issue of the impacts of the COVID-19 pandemic on the economy is highly topical at a time of gradual economic recovery. The study presents the results of more than a year and a half of empirical research on changes in consumer behaviour patterns of Slovaks obtained through an analysis of their online interactions with the five main representativ...

Due to technological developments, new media content consumption patterns have emerged. New dynamic, interactive, and multiplatform marketplaces have changed how media brands deliver content and how audiences consume it. The main catalysts of change are multiple platforms, on- demand content consumption, and social media platforms. The increasing u...

The issue of finding effective approaches to marketing communications has been the subject of interest for the academic community as well as marketing managers for several decades. This study presents the results of an empirical analysis concerning the preferences of more than 5,000 Central Europeans aimed at identifying the customers´ preferred wa...

This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15-24. Due to technological developments, new media content consumption patterns have emerged. New dynamic, interactive, and multiplatform marketplaces have cha...

The issue of corporate reputation management in the time of accelerated digitization has been a subject of research by academics and practitioners for more than a decade. The aim of this study was to provide an insight into the issue of reputation management in the Internet environment in the time of global pandemic. As for the structure of the res...

Accelerated digitization significantly changed the usual procedures of marketing communication. With the goal of better customer targeting, companies are shortening communication channels, digital ecosystems are becoming a place where supply and demand meet. These facts are a source of opportunities, but also a generator of threats. The aim of the...

The issue of corporate reputation management is one of the key areas in the process of building trust between the supply and demand side of the market. The services sector, which, as a rule, works predominantly with intangible products, is particularly vulnerable to reputational damage. The presented study aims to examine the impact of the COVID-19...

At a time of global crisis, also at a time of accelerated digitalisation of businesses, sensible investment in communication with their customers is becoming very topical. The paper focuses on the development of investments in Internet advertising in the period 2012-2020. The method used for the research was a comparative analysis, which showed tha...

Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and sti...

The issue of the evolution of consumer behavior is the subject of research since the transition from production to product marketing as consumer preferences evolve over time. The chapter presents the results of the initial phase of a study of changes in consumer behavior caused by the COVID-19 pandemic. The aim of the study is to examine specific c...

The global pandemic caused by the new coronavirus has largely changed established business practices. The aim of the study is to present the results of eighteen-month intensive research into the effects of the pandemic on e-consumer behavior. In one of the most active e-commerce markets in Europe, the Czech Republic, we analyzed a sample of more th...

The issue of sensory marketing is a relatively new concept in managerial science. Due to the competitive environment of the global market, companies are confronted with the constant need to find effective approaches that will allow them to maintain a competitive advantage in the fight for the customer. One such approach is the application of sensor...

Research on consumer behavior contributes to a better understanding of variables that have a significant impact on business competitiveness. We can assign a particularly important role to research into consumer behavior at a time that sets a precedent for the further development of the global market as such. The main goal of the presented study is...

The issue of the impact of the pandemic on the economy is still relevant, especially in time after the peak of its second wave. Entities on both the supply and demand sides of the market had to adapt to highly non-standard market conditions in a relatively short time. Closing the economy, combined with social distancing, was supposed to slow the sp...

The world’s economy has been significantly affected by the ongoing pandemic crisis. Its logical reflection is a deteriorating condition of national and regional economies and their vehicles—enterprises. Negative effects of the crisis have influenced both the manufacturing sector and the services sector, where some segments have been hit fatally. In...

The concept of digital marketing is based on a combination of traditional marketing tools and online technologies enabled by the internet in the 1990s. Its synonyms include but are not limited to digital marketing, electronic marketing, e-marketing, and online marketing. Topic review retrieved from: https://encyclopedia.pub/13206 The encyclopedia...

In the days leading to the outbreak of the COVID-19 pandemic, open innovations in the form of the deployment of digital marketing tools in the management portfolio were an option; in a time of forced closing of economies, they suddenly became a necessity. The aim of the comprehensive research, in which the presented study is prepared, is to describ...

The COVID-19 pandemic has redefined procedures in every business sector. In the first half of 2020, companies had to face an unexpected and unpredictable situation that resulted in both threats and opportunities in real time. Almost overnight, brick-and-mortar establishments of most stores closed, and the dominant part of transactions and activitie...

Innovation is a major accelerator of development. This is no different with regard to innovations in business management processes. The communication policy of business entities has been undergoing a transformation for more than two decades, where more and more emphasis is being placed on interactive forms of presentation, with which companies can...

The issue of an effective use of social media as a tool of responsible and sustainable corporate communication policy has been the subject of intensive research for more than a decade. The presented study examines the issue of customer acceptance of communication activities of organizations in the social media environment. The aim of the study is t...

The paper is devoted to the analysis of the selected aspects of e-consumer behavior. Specifically, to the application of innovative methods of evaluating customer interactions within the environment of the virtual social network Facebook. From the point of view of the actual implementation of presented research, the activity of customer tribes of t...

The reputation of companies is one of their key success factors. It is therefore necessary to value this intangible asset. In order to detect possible threats quickly, continuous monitoring of corporate reputation plays an important role in this valuation process. Family businesses are an ideal object for reputation management research, as through...

The main aim of the paper is to present selected results of a comprehensive analysis of crisis management of corporate reputation of the best e-commerce entities operating on the Slovak internet market. On the sample of selected winners of the Heureka Group Shop of the year 2019 Quality Award poll, we conducted an in-depth analysis of their online...

This paper deals with the issue of innovation in e-commerce, specifically with the application of innovative methods of evaluating customer interactions in the environment of the virtual social network Facebook. The first part presents the results of desk research on the issue of the utilization of virtual social media Facebook in e-commerce in ord...

The study presented in this contribution deals with the issue of using modern methods of data collection for the purposes of analysing consumer behaviour. Professional literature as well as business practice offer us an enormous number of approaches, traditional or innovative, with which it is possible to obtain and then evaluate data in order to u...

Research background: The paper discusses the issue of sustainable development of corporate reputation, more specifically discusses the issue of traditional and innovative approaches to reputation management of selected global brands owned by the family businesses. Purpose of the article: The main aim of the paper itself is to present the available...

The study in the form of a theoretical overview on the issue of reputation management presents the starting points for defining the basic concepts of renown, good name and reputation. The overview is based on the current state of knowledge presented by the available literature. Subsequently, in the second part of the study, we present the basic too...

The issue of corporate business reputation in terms of increasing the performance and competitiveness of providers operating in the health sector is one of the rapidly developing and emerging topics. The question of reputation is closely related to the issue of trust and faith, in this case not in the theological context, as it commonly associate w...

The main aim of the paper is to discusses the issue of innovative approaches to the reputation management of the top family owned businesses and their brands. As the family business issue has many applications in managerial and economic sciences, we have decided to examine one of its parts, in the form of a perception on the issue of the reputation...

The main aim of the paper is to present selected results of a comprehensive analysis of crisis management of corporate reputation of the best e-commerce entities operating on the Slovak internet market. On the sample of selected winners of the Heureka Group Shop of the year 2019 Quality Award poll, we conducted an in-depth analysis of their online...

Strategic business management extends significantly into the logistics processes. Global companies need to maintain their competitive advantage through cooperative activities. This often means collaboration between companies which are in normal conditions, direct competitors. This paper examines and presents the situation of airlines in the United...

The analysis and management of innovation of the economic potential of the rural enterprises are currently the limiting factors of the stability and development of the enterprises; on the other hand, it is a condition for maintaining rural viability. Innovation is a catalyst for the growth of the enterprises, both within their internal environment...

The aim of the project in the framework of which the publication "Multimedia in the process of teaching managerial subjects" was developed was to deploy multimedia teaching materials into the existing managerial learning process and to maximize the effectiveness of the learning process through interactive and mobile platforms. By digitizing and int...

Family businesses play an important role in the European Union's economy, accounting for around 60% of all European companies. Every year many cease to exist because of the inability to find a suitable successor or due to the absence of an effective succession plan. In addition, most of the current initiatives primarily support the creation of new...

The problem of building a reputation in the traditional brick-and-mortar world has been known for centuries; we know how to build a good reputation, or more precisely how to help in building a good reputation. Even if we are a target of various half-truths and slanders, we are aware that if they are only spoken words, their durability over time is...

The paper discusses the issue of innovative approaches to reputation management of the best Adriatic Coast Hotels, operating on the global market in the time of hyper-competition. The main aim of paper itself is to present the available ways and methods of measuring the marketing phenomenon of reputation, especially online reputation, as the modern...

The paper discusses the issue of responsible development of corporate reputation, specifically the issue of traditional and innovative approaches to reputation management. The main objective of our study is to present the accessible ways and approaches of measuring the reputation, especially online reputation, as the current challenge for responsib...

The paper discusses the issue of sustainable development of corporate reputation, more specifically discusses the issue of traditional and innovative approaches of reputation management of selected entities- the World’s Top 10 family owned businesses, operating on the turbulent environment of international market in the time of hyper-competition. T...

This article deals with the analysis of the reputation of global automobile manufacturers primarily in the territory of the Slovak Republic for their comparison. The reputation of brands in the wider Central European and global context has also been considered. The selected brands were Volkswagen, Toyota, KIA, and Peugeot. Selected car brands eithe...

The paper analyses the issue of performance evaluation methods of business managers operating in the healthcare sector. Purpose: Research task is focused on analyzing the selected method of performance evaluation practice implementation from the aspects of their statistically significant differences. Methodology: The research sample consisted of 10...

In the University textbook entitled "Reputation Management - Issues of building an online reputation in the company", authors will try to introduce students to the issue of perception of reputation and its determinants in management, starting from the second half of the 20th century to the present day. Increased emphasis is placed on determinants r...

The paper discusses the issue of sustainable development of corporate reputation, specifically the issue of traditional and innovative approaches to reputation management. The main objective is to present the accessible ways and approaches of measuring the reputation, especially online reputation, as the current challenge for responsible and sustai...

The paper discusses the issue of reputation, more specifically the ways and methods of its measurements in selected entities operating in the automo tive sector. A thorough multifactor analysis of reputation in the virtual world of the Internet was conducted on a specific sample of entities/ subjects-Top 10 car brands by market share on Slovak mark...

This paper deals with the online reputation of leasing companies operating in the territory of the Slovak Republic. In particular, authors compare the reputation of individual subjects in terms of two available methodologies. The first of the methodologies, called Enhanced Sentiment Analysis, is an accessible and simple reputation measurement tool...

The paper discusses the issue of sustainable development of corporate reputation, more specifically discusses the issue of traditional and innovative approaches of reputation management of selected entities- best Adriatic Coast Hotels, operating on the selected market in the time of hyper-competition. The main aim of paper itself is to present the...

The paper discusses the issue of utilization of the major online public evaluation platforms as Facebook and Google, more specifically describes the methods and ways of their utilization in the field of healthcare provider with aim to increase competitiveness on subjects operating on this specific sector. The issue of increasing the efficiency and...

The aim of the study is to identify and then interpret the basic preconditions for effective use of social network Facebook as a marketing communication platform for in selected Central European market. In order to achieve the objective, as well as partial targets, this contribution can be seen as a summary of coherent analysis of interaction of us...

The aim of the study is to identify and then interpret the basic preconditions for effective use of social network Facebook as a marketing communication platform for in selected Central European market. In order to achieve the objective, as well as partial targets, this contribution can be seen as a summary of coherent analysis of interaction of us...

The paper discusses the issue of reputation, more specifically the methods of its measurements across the markets (both brick and virtual). A thorough complex analysis of reputation in the virtual world of the Internet was conducted on a Slovak Teaching Hospitals. Relationships between factors were examined in order to identify and describe facts a...

The paper discusses the issue of online reputation, more specifically the ways and methods of its measurements in selected entities operating in the tourism sector. A multifactor analysis of reputation in the virtual world of the internet was conducted on a specific sample of entities - 17 hotels operating in a selected local destination. Taking in...

The aim of this paper is to present selected offline and online approaches to the issue of customers quality perception, more specifically the methods of its measurements across the markets, both offline and online in the field of health care providers operating in the Central European market. With the utilization of methodology of simplified onlin...

Performance management at individual level requires a systematic approach for evaluating the work and expectations, supporting such efforts of employees by providing evaluation and feedback in the form of the subsequent implementation of the appropriate corrections, while rewarding. One of the strategic assessment tools of performance management in...

The meaning of the concept of online reputation management is constantly growing, more so in today's competitive business environment, where proper setup can contribute to the overall prosperity, as well as affect the market value of a company. There are many instructions and procedures on how to coordinate reputation in the right direction, howeve...

The aim of the thesis is to provide a comprehensive view on the reputation management in the Internet environment by pointing to selected aspects of reputation management in turbulent times of hyper information era. Selected aspects of reputation management are presented through a partial analyzes elaborated during the last half of the decade as th...

The paper discusses the issue of reputation, more specifically the ways and methods of its measurements in selected entities operating in the automotive sector. A thorough multifactor analysis of reputation in the virtual world of the Internet was conducted on a specific sample of entities/ subjects – Top 10 car brands by market share on Slovak mar...

Only because of the enormous growth rate in knowledge the world is focused on innovation as the main pillar of business success. Innovations and developments have become part of any modern organization and now symbolize the so called “knowledge share culture“. Based on this interpretation, the main aim of the article is to analyze the knowledge cap...

Purpose: The revenues for mobile data transmission overtook the revenue of voice calls for the first time in 2014 in the USA. It can be observed that demand for mobile data – largely driven by video and cloud - is increasing exponentially, while overall data revenue is rising only moderately. This will lead to insufficient revenues stream to increa...

The paper discusses the issue of online reputation, more specifically the ways and methods of its measurements in selected entities operating in the automotive sector. A thorough multifactor analysis of reputation in the virtual world of the Internet was conducted on a specific sample of entities/ subjects – selected car brands operating on a centr...

The paper discusses the issue of reputation, more specifically the ways and methods of its measurements in selected entities operating in the healthcare sector. A thorough multifactor analysis of reputation in the virtual world of the Internet was conducted on a specific sample of entities/ subjects – Slovak Teaching Hospitals. Using a careful stat...

The aim of this study is to investigate the modern phenomenon of reputation management in the digital world of the Internet. By analyzing perception of reputation of the selected subjects - faculties (field of business economy and management) of a public universities operating in the Central and Eastern Europe Market, paper aims to explain fundamen...

The paper discusses the issue of online reputation, more specifically the ways and methods of its measurements in selected entities operating in the automotive sector. A thorough multifactor analysis of reputation in the virtual world of the internet was conducted on a specific sample of entities/subjects - Top 15 European bestselling car brands of...