Franco Bianchini

• Leeds Beckett University

This paper explains the bases for an alternative approach to place branding and marketing, based on the disciplines of Cultural Mapping and Cultural Planning. After an introduction of key cultural mapping and planning concepts and issues, the paper discusses some innovative practical examples of culturally sensitive place branding and marketing fro...

This volume brings together a collection of essays, most of which were presented at the 'Urban Mindscapes of Europe' conference at De Montfort University in Leicester on 29 April 2004. At the centre of the volume is an encounter between explorations of urban mindscapes, and their application to urban policy generally, and more specifically to city...

Paul Brookes has developed a reputation in the UK as an innovative place marketing specialist through his work for Bradford's bid for the title of European Capital of Culture 2008 from 2001-2003 and for the 'Leicester Revealed' project initiated by Leicester Shire Promotions (2003-2006). The interview highlights the importance of flagship events in...

New professional skills (centred on the strategic use of cultural resources for local and regional development) are likely to emerge in Europe over the next decade, due to a range of factors including the «cultural turn» in different academic disciplines, the widening of the concept of «sustainable development» and the need to respond to crises of...

This paper discusses the concept of the night-time economy. It describes how many countries in Europe developed schemes to revitalise urban night life. The paper suggests that much of the impetus for the growth of the night-time economy came from new urban social movements, the increasing availability of leisure time, and increasing disposable inco...