Francisco Tigre Moura

Francisco Tigre Moura
IU International University of Applied Sciences | IU · Business Administration and Economics

Doctor of Philosophy
Artificial creativity, consumer behaviour and technology experiences.

About

30
Publications
5,587
Reads
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181
Citations
Citations since 2017
12 Research Items
141 Citations
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Introduction
Interested in technology innovation and sustainable consumption during hedonic experiences. More specifically, in the music and sports sector. So in a nutshell, I take having fun quite seriously.
Education
August 2009 - December 2012
University of Otago
Field of study
  • Marketing
March 2007 - December 2008
Universidade Federal de Pernambuco
Field of study
  • Marketing

Publications

Publications (30)
Article
The present study contributes to the current localization literature by revealing the effects of localizing cultural values on tourism destination websites on users’ destination image and willingness to travel. Reporting on two tests, the first is an analysis of the depiction of cultural values on 48 New Zealand, 36 Indian, and 46 Chinese destinati...
Article
The role of culture in web design has been increasingly researched. At this juncture, a comprehensive review of research, exploring website cultural localization issues, is overdue. Thus, this study aims to review and synthesize the findings from 90 previous studies in this field and provide implications for building a future research agenda. The p...
Article
Purpose Artificial intelligence (AI) has reached creative industries such as music. Algorithms now produce high-quality artistic content (e.g. original songs), for hedo consumption and utilitarian business applications. While available literature to-date focuses mainly on technological development and applications, this paper aims to address the re...
Technical Report
Full-text available
Funded by IU International University of Applied Sciences, the Live FM: Fan Monitor report surveys music fans in Germany about their perceptions towards technology innovation and sustainable consumption in the music industry. This is the third edition of the project (started in 2020), and it surveyed 1,290 music fans in Germany about their percept...
Book
Full-text available
The e-guide shows how to conduct and interpret a series of statistical tests, from basic descriptive statistics until ANOVA (Analysis of variance) on Microsoft Excel. The content is written in a fun and engaging style for students. Hopefully, it will help them have fun while learning a bit about statistics. It follows the same style of “SOUNDS LIKE...
Book
Full-text available
SOUNDS LIKE A THESIS is a quick guide to help student write and present their bachelor or Masters thesis. It is written in a accessible and engaging style to help them have fun while writing their thesis. As it contains a "music" theme to it, all chapters are named after songs and the full playlist can be heard on Spotify.
Technical Report
Full-text available
An analysis of attitudes and behavioral trends of music fans in Germany and Scotland.
Book
Full-text available
The e-guide shows how to conduct and interpret a series of statistical tests, from basic descriptive until ANOVA (Analysis of variance) and reliability tests (Cronbach Alpha) on IBM SPSS. The content is written in a fun and engaging style for students. Hopefully, it will help them have fun while learning a bit about statistics. It follows the same...
Chapter
In dem vorliegenden Artikel wird ein erfolgreiches Beispiel einer Praxis-Hochschul-Kooperation für einen Marketing-Forschungskurs und dessen Replizierbarkeit diskutiert. Zunächst werden die Form der Umsetzung sowie die Kriterien für die Auswahl eines geeigneten Praxispartners erörtert. Zudem werden auch die Herausforderungen einer solchen Umsetzung...
Technical Report
Full-text available
This first edition of the Fan Monitor contrasts the perceptions and intended behaviors of music fans in two relevant markets: Germany and Scotland. Questions cover relevant topics to the entertainment industry during the Covid-19 pandemic.
Conference Paper
Full-text available
This paper investigates which effect the integration of artificial intelligence into the creative process may have on consumers’ product perception. A between-design experiment was conducted with 98 participants, who were presented different descriptions regarding the creative process of music they heard: as if it was the work of a human creator, t...
Article
The objectives of this study are firstly, to explore cultural values of South Korean websites; secondly, to investigate whether multinational companies take a standardized global web strategy or culturally localize website contents for foreign markets; and lastly, to examine whether a regionalized web strategy can be used for countries that have lo...
Conference Paper
This working paper aims to share and encourage further discussions regarding the importance of collegiality in tourism education using critical pedagogy as the theoretical framework. The paper discusses the current educational environment where tourism is placed as the academic subject and reflects on the sharing of ideas and development of joint p...
Conference Paper
The study compared the influence of different communication media (Virtual reality, websites and brochures) on German senior travellers' behavioural intentions and perceptions towards a 4 star hotel. The data collection process involved two stages: first, a field experiment took place at a travel agency in Germany comparing all three communication...
Article
The Gulf Arab region, particularly Qatar and the United Arab Emirates (UAE), took significant steps toward adopting e-business and is poised to become a significant online marketplace. The region has a number of vital ingredients that could make it an e-commerce powerhouse; however, e-commerce has not reached its full potential. In this article, th...
Chapter
Full-text available
This paper explores the online promotion by private tour operators of the World War Two Nazi extermination camp at Auschwitz-Birkenau in southern Poland. The paper contributes to understanding how genocide is commodified by private enterprise, revealing some of the techniques used to transform 'atrocity' into 'attraction'. Data for the paper was ob...
Conference Paper
Full-text available
This paper explores the online promotion by private tour operators of the World War Two Nazi extermination camp at Auschwitz-Birkenau in southern Poland. The paper contributes to understanding how genocide is commoditised by private enterprise, revealing some of the techniques used to transform ‘atrocity’ into ‘attraction’. Data for the paper was o...
Thesis
Cultural localisation of websites represents a relevant managerial practice. Studies have indicated that when tailoring web content and website design to fit the needs, characteristics and preferences of target audiences, individuals tend to develop more positive attitude toward the site, have higher purchase intention and greater ease of use, for...
Article
Full-text available
This paper discusses the effects the localisation of cultural values on tourism destination websites on user’s willingness to travel. First, a preliminary research was conducted in order to test and propose adaptations to Singh’s et al. (2005) framework of cultural values localisation on websites. Secondly, the authors conducted an experiment to te...
Article
Full-text available
This paper represents a pioneer work on the discussion of the effects of the localisation of cultural markers on tourism destination websites on user’s destination image. First, a preliminary research was conducted on 130 sites in order to identify the cultural markers of New Zealand, Chinese and Indian tourism destination sites. Afterwards, an exp...
Conference Paper
Full-text available
This paper discusses the effects the localisation of cultural values on tourism destination websites on user's willingness to travel. First, a preliminary research was conducted in order to test and propose adaptations to Singh's et al. (2005) framework of cultural values localisation on websites. Secondly, the authors conducted an experiment to te...
Conference Paper
Full-text available
This paper represents a pioneer work on the discussion of the effects of the localisation of cultural markers on tourism destination websites on user's destination image. First, a preliminary research was conducted on 130 sites in order to identify the cultural markers of New Zealand, Chinese and Indian tourism destination sites. Afterwards, an exp...
Article
Full-text available
The objective of this inquiry is to develop a conceptual framework that can explain the relations between consumer effort, different risk reduction strategies, and satisfaction with the e-commerce buying process on the part of consumers. It is argued that the effort invested in the purchase of the product plays a critical role in determining how co...
Conference Paper
Full-text available
This paper discusses three countries universities’ use of their websites to communicate to prospective international students. The authors analysed the level of globalisation of 41 Australian, 46 Chinese and eight New Zealand universities websites. The results revealed a low level of globalisation and that overall, universities rarely customise the...
Conference Paper
A melhora na qualidade dos serviços, assim como mudanças no ambiente dos estádios sãomedidas realizadas freqüentemente por clubes de futebol para melhor satisfazer osfreqüentadores e aumentar sua lucratividade. Porém, as experiências extraordinárias, como nocaso de uma partida de futebol, possuem características particulares em relação ao consumotr...
Thesis
Esta dissertação teve como objetivo principal investigar de que modo o gerenciamento dos elementos de um website oficial de uma destinação turística se relaciona com a formação de uma imagem positiva da localidade, na perspectiva do consumidor. Primeiramente foi elaborada uma revisão teórica envolvendo a imagem em marketing, o estudo da imagem na i...
Conference Paper
Na busca de informações em compras on-line, o consumidor pode vivenciar a sobrecargade informações. Este artigo discute quais as respostas afetivas dos clientes do e-commerce a estefenômeno, que representa o comportamento do consumidor sobre influência de um número deinformações que excede sua capacidade de processamento individual. A metodologiaad...
Conference Paper
Full-text available
In on-line purchases process, the consumer can experience the information overload state. This paper deals about the affective answers of the customers of e-commerce to this phenomenon, which represents the behavior of the consumer on influence of an exceeding number of information its capacity of individual processing. The adopted methodology had...

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Projects

Project (1)
Project
The "Live FM: Fan Monitor" investigates attitude and behavioural trends among music fans in Germany and Scotland. The report is published annually and addresses topics such as: technology innovation, environment and society, and marketing.