Francisco J. Mesías

Francisco J. Mesías
Universidad de Extremadura | UNEX · Department of Economics

Ph.D.

About

186
Publications
56,929
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
2,161
Citations
Citations since 2017
64 Research Items
1417 Citations
2017201820192020202120222023050100150200250300350
2017201820192020202120222023050100150200250300350
2017201820192020202120222023050100150200250300350
2017201820192020202120222023050100150200250300350
Introduction
In the last years my research has focused on the study of consumer preferences towards different types of food (organic, functional, extensive...) and related aspects such as packaging. In this field I have analyzed the various features that consumers value in packaging, as well as their acceptance and willingness to pay. Other research topics have been the technical-economic analysis of livestock and agri-food systems, the competitiveness of agribusiness and sustainability in farms

Publications

Publications (186)
Article
Full-text available
Carbon footprint has become a reference indicator of the environmental impact of food production. Governments are increasingly demanding a trend towards low-carbon-footprint production in order to reduce the impact on climate change. In this sense, the study of consumers’ preferences and assessment of products from the perspective of their carbon f...
Article
Full-text available
This research analyzes the level of commitment with sustainability of Spanish consumers, and their perception and preferences toward more sustainable food, production systems, and consumption practices. Based on the analysis of a survey of 324 consumers in the regions of Extremadura and Region of Murcia, the perception of citizens on the sustainabi...
Article
Full-text available
This paper explores Spanish consumers’ perceptions of the use of natural antioxidants and healthy fatty acids in novel formulations of lamb burgers to improve their nutritional content and shelf-life. Focus groups have been used to obtain information on burger consumption and purchase, as well as on the opinions about the use of natural ingredients...
Article
Livestock farming has been traditionally assessed by its economic figures, whereas the impact caused by their production models on the environment and on society have been largely disregarded. This paper analyses various organic cattle farming systems from the point of view of their technical-economic management, but also on the environmental impac...
Article
Increasing social concern regarding the environmental impact caused by the growth of the world’s population and the need to produce food has led to terms such as sustainability and sustainable food production and consumption to become a current subject of discussion. However, consumers are yet not fully familiar with the concept of sustainability a...
Article
This paper proposes the development of an index to assess rural development based on a set of 25 demographic, economic, environmental, and social welfare indicators previously selected through a Delphi approach. Three widely accepted aggregation methods were then tested: a mixed arithmetic/geometric mean without weightings for each indicator; a wei...
Chapter
Meat and Meat Replacements: An Interdisciplinary Assessment of Current Status and Future Directions provides an interdisciplinary view on the production and consumption of food, challenges to the traditional meat industry, and potential meat replacements. This reference includes chapters on basic food science and technology of meat products and mea...
Article
Full-text available
Purpose- To identify informal institutions for bottom-of-the-pyramid business models in the agricultural sector through the case study of banana growers´ cooperatives. Design/methodology/approach –A case study of six banana cooperatives from Colombia. The research followed a mixed design, using both qualitative and quantitative data, and the applic...
Article
The need to produce safe food products for an ever-growing world population while reducing the impact on climate change makes it necessary for the farm business to combine productivity and sustainability. As more efficient and sustainable production systems need to be developed for this purpose, the creation of new instruments that allow the manage...
Article
Full-text available
Recent changes in food purchasing and consumption have led consumers to place greater importance on aspects such as convenience and the impact of food production and processing on health and the environment. This, in turn, poses a challenge for the food industry, especially with respect to highly perishable foods such as fruit. Great efforts have b...
Preprint
Full-text available
This paper proposes the development of an index to assess rural development based on a set of 25 demographic, economic, environmental, and social welfare indicators previously selected through a Delphi approach. Three widely accepted aggregation methods were then tested: a mixed arithmetic/geometric mean without weightings for each indicator; a wei...
Conference Paper
Full-text available
La creciente preocupación social por los impactos ambientales causados por la necesidad de producir alimentos y el incremento de la población mundial (Florindo et al. 2017) han hecho que aspectos como la sostenibilidad sean un tema emergente de la sociedad actual (Briggeman and Lusk 2011). Sin embargo, el concepto de sostenibilidad y lo que ésta re...
Conference Paper
Full-text available
Sustainability is a popular concept widely used by many companies in sectors as diverse as food, banking or transport. However, consumers have trouble defining and understanding it, so companies' communication efforts can be ineffective. This is even more relevant in the food production and distribution sector, since for years it has been stressed...
Conference Paper
Full-text available
Resumen En esta investigación se analiza el nivel de compromiso con la sostenibilidad de los consumidores en España, y su percepción y preferencia hacia alimentos, sistemas de producción y prácticas de consumo más sostenibles. El análisis preliminar de una encuesta realizada a 324 consumidores de las comunidades autónomas de Extremadura y la Región...
Article
Full-text available
Meat production and consumption have been claimed to have negative impacts on the environment and even on the consumer’s health. In this sense, alternative sources of protein, mainly meat substitutes and cultured meat, have emerged due to those perceived negative effects of meat production and consumption. Our paper carries out a Choice Experiment...
Article
Ecolabelling is a tool used to promote and support more sustainable products by providing information that enables consumers to select products with better environmental performance. Ecolabels, therefore, can help create social awareness around sustainable consumption and promote respectful attitudes towards the environment, thus generating respons...
Article
Full-text available
“Pimentón de La Vera” smoked paprika is a traditional kind of smoked paprika, the production of which is regulated by a Protected Designation of Origin. The traditional drying/ smoking process provides the “Pimentón de La Vera” smoked paprika a peculiar flavour which has gained its ac-ceptance in multiple markets. However, this process also gives r...
Article
Inclusive business as a model at the base of the pyramid is a relatively recent unit of study in academic literature. From the institutional perspective, businesses are affected by norms, process, rules of moral and ethics behavior, which have not been studied for the base of the pyramid in inclusive businesses, much less in agricultural cooperativ...
Article
In spite of the decreasing differences between rural and urban areas (e.g. in their economic structures) there are still several limitations that the rural world has to deal with. In a constantly changing world, rural development policies are a crucial issue to respond to current and potential future challenges of rural areas. They must therefore b...
Article
Full-text available
Consumers are increasingly concerned about the way their food is produced. This is particularly relevant in the case of meat due to the impacts that its production methods can have on greenhouse gas emissions and its role in climate change. In relation to this issue, the purpose of our research is to obtain more information on the consumer decision...
Article
Iberian dry-cured ham is one of the most prominent Spanish traditional meat products with very special nutritional and sensory properties, which make it widely appreciated both in Spain and in foreign markets. The packaging formats used for sliced Iberian ham are vacuum and modified atmosphere packaging which are more in line with the current trend...
Article
In recent decades there have been significant changes in land use and production orientation in certain marginal agricultural areas in the southwest of Spain. The abandonment of rainfed cereal crops and their change of use as natural pastures grazed by milk sheep, have led to an improvement in the profitability of the farms, greater industrialisati...
Article
The dehesa is the most widespread agroforestry system within the European Union and provides an important set of provisioning, regulating, and cultural ecosystem services. However, these systems have been in decline for a number of years, to a great extent because of their lack of profitability. Among the different options available to add value to...
Article
Full-text available
Food consumption is one of the most important areas to influence environmental sustainability since it is responsible for one third of a household's total environmental impact. However, many consumers are not completely aware of the association between their food consumption and the environmental consequences. Recently, some food companies have dev...
Article
Full-text available
Nowadays, an increasing number of consumers are demanding more information and seeking more direct relations with food producers in order to prevent food passing through several links in the supply chain thus improving product traceability and price transmission. This has led to the development of more direct (short) food supply chains (SFSCs). Alt...
Poster
Table 2: Results of the choice experiment: WTP in preferences space Iberian dry-cured ham is one of the most prominent Spanish traditional meat products. It is widely appreciated for its nutritional and sensory properties and regarded as a top-quality product around the world. In quantitative terms, cured pig meat products are of great relevance in...
Conference Paper
Spanish consumers have a strong preference for Iberian meat products -especially dry-cured ham- as they perceive them to be of extra sensorial and nutritional quality. The production of these meat products depends on multiple variables, such as genetics (pure Iberian, Iberian crossed with other breeds…), livestock production systems (extensive or w...
Poster
The sector of Iberian Pigs in Spain has experimented several changes in the last years. Particularly, the Quality Standard has been modified and developed in 2015. Quality changes introduce four different systems in pigs productions, clearly distinguishing among the extensive and the intensive system. The normative changes entail that the breeder h...
Article
Full-text available
En las últimas décadas se ha producido un notable aumento en la concienciación del consumidor por alimentos de calidad, y producidos de una forma social y ambientalmente responsable. El ámbito agroalimentario presenta uno de los mayores mercados en lo que se refiere a este tipo de producción ética-sostenible, como el Comercio Justo, y abre nuevas o...
Article
Full-text available
Starting the discussion about the framework 2021-2027, and regarding the increasing importance given to rural areas by the European Union (EU), multifunctionality of agriculture and its positive externalities can be the leverage factor to a sustainable rural development. It is therefore crucial to identify the success issues in these territories wh...
Article
Full-text available
Agricultural cooperatives are an organizational model to help improve the production and marketing of products. Cooperatives generate income and changes in associates. Some of these cooperatives develop business models which generate social inclusion with the small producers. The objective of this paper is to present the characteristics of agrarian...
Article
The dehesa agroforestry system is classified as one of the most singular ecosystems in the European Union. In the southwest of the Iberian Peninsula it spreads over an area of approximately 6.7 million hectares, contributing major environmental, cultural, aesthetic and economic value to the region. The main agricultural activity that is developed i...
Article
Spanish consumers have a strong preference for Iberian meat products, as they perceive them to be of extra sensorial and nutritional quality. The production of these meat products depends on multiple variables, such as genetics, livestock production systems and, above all, the feed provided. The aim of this paper is to study the preferences of Span...
Article
Full-text available
This document will follow some fundamental objectives. On one side will determine the views of young university towards functional foods versus the conversational or others, to learn the preference for fresh cheese as a potential alternative of functional foods with the purpose of identifying a possible market niche for the dairy industry in Mexic...
Article
Full-text available
The increasing use of internet, especially the proliferation of social networks has offered companies of all sectors the opportunity to keep in contact with their consumers; getting their feedbacks and complains on a daily basis and even to create short online chains enabling consumers to buy their products. This trend is found to be rather limited...
Article
Full-text available
In recent decades there has been a notable increase in consumer awareness towards quality foods produced in a socio-environmentally responsible manner. The agri-food sector presents one of the largest markets in terms of this type of ethical-sustainable production, such as Fair Trade, and this opens up new opportunities for producers through other...
Article
Dehesa agroforestry systems (rangelands located in Southwest Spain) are characterised by their semi-arid and often marginal conditions. These features are behind the low supply of pastures available for livestock use, which leads to proper management being based on the use of reduced stocking rates which imply minimal animal pressure on the territo...
Article
This paper provides a list of specific indicators that will allow the managers of dehesa farms to assess their sustainability in an easy and reliable way. To this end a Delphi analysis has been carried out with a group of experts in agroforestry systems and sustainability. A total of 30 experts from public institutions, farming, research bodies, en...
Article
In recent years there has been an increase in social awareness about environment, production processes and product origin amongst consumers. Particularly in the agro-food industry, fair and responsible consumption has been proposed as a feasible alternative to conventional product consumption. Fair trade products are usually produced in developing...
Conference Paper
The dehesa is a unique ecosystem within the European territory; it provides an important set of environmental, cultural, aesthetic, and economic values. This paper presents the preliminary results of a research project carried out in the Spanish region of Extremadura, region highly covered by dehesa agroforestry system. The first objective of the p...
Conference Paper
This paper has focused on dehesa agroforestry systems, where the main productions are locally appreciated but often consumers are not able to identify and therefore, are not willing to pay a premium for. In this context, it was considered that the development of a brand covering dehesa products could be a useful tool to boost these systems, as long...
Article
Full-text available
This study aims to delve into consumers’ willingness to buy food through social networks, as there are few existing studies addressing the use of social marketing within the food sector, and with a special focus on foods from animal origin. Due to the nature of the topic, qualitative research has been used in this study and social networks were cho...
Article
Purpose: The main objective of this study is to get a consumer’s cross-cultural insight on the potential of using social networking sites as short food supply chains. Design/methodology/approach: A qualitative approach, using free-listing tasks and sentence completion techniques, was adopted in this research. The research group decided to apply the...
Chapter
Projective techniques are an approach to gaining insights into consumer perceptions and behavior in contexts where the response to a direct questionnaire may be complex or where only socially acceptable, although not truthful, responses can be expected. There is a wide range of projective techniques with a common origin in clinical psychiatry that...
Chapter
Innovation is an important source of economic growth and a key to the competitiveness of firms, which are the main agents of innovation systems. The main objective of this chapter is to analyse, in a deep sense, the perceptions of Extremaduran towards innovation and their relation with the financial public support received and the main public actio...
Conference Paper
the huge increase in the usage of social media offers producers the potential to build a new short chain for promoting and selling their products in a rapid, low-cost and direct way. Benefits of social networks in this regard are various: they may contribute to reduce market margins by enhancing direct sales (Business to consumer); they facilitate...
Article
Full-text available
Agribusiness has a huge importance in the Spanish economy, and is particularly relevant in some regions such as Extremadura, where the importance of agriculture and its associated industries is substantially higher than the Spanish average. However, Extremaduran agri-food industries suffer chronic problems such as fragmentation, lack of business cl...
Conference Paper
Full-text available
The paper analyzes the importance of different sustainability indicators used in Dehesa agroforestry systems and how they are valued by different stakeholders. To this end, a panel of experts has been established including participants from different backgrounds: Researchers from research institutes and universities, Administration staff, Farmers,...
Chapter
Consumers purchase food from different sources, mainly via traditional/long chains where hypermarkets are the final link between producer and consumer. However, consumers are seeking direct relationships with producers. This, together with the increase of social media usage offer producers the potential to build short chains for promoting/selling t...
Article
Full-text available
The food industry is the first industrial branch in Spain, with Spanish consumers purchasing food from different sources, mainly via traditional/long chains. However, there are consumer segments seeking for more direct relationships with food producers, because they want to be informed about their food's origin and production model. So, dealing dir...
Chapter
Full-text available
The objective of this study is to determine whether there are clear differences between conventional (but low-input) and organic beef cattle farms located in the Southwest of Spain. 33 conventional and 30 organic farms were compared in terms of structure, technical management, and performance. The results showed that organic farms (‘All Organic’) m...
Article
Full-text available
The publication of the Spanish Quality Standards legislation regulating meat products from Iberian pigs has meant the obligatory certification of the system of production, feed, and breed in the Iberian pig sector. The Standard is designed to ensure the quality of the final product, avoiding the frauds that may have occurred previously taking advan...
Conference Paper
Full-text available
Los consumidores españoles adquieren alimentos por medio de diferentes fuentes, aunque el 70% de las compras hechas a través de las cadenas tradicionales/largas en las que los hipermercados son el último eslabón entre el productor y el consumidor. Sin embargo, hay segmentos de consumidores siguen buscando relaciones más directas con los productores...
Conference Paper
Las Dehesas son sistemas agroforestales y pastorales tradicionalmente utilizados por el ganado en el SO de la Península Ibérica. Estos sistemas se caracterizan por su alto valor ambiental y socio-económico, donde el ganado juega un papel esencial en su mantenimiento y conservación. En este contexto la producción de recursos y la gestión de las expl...
Article
Full-text available
Sheep farms in SW Spain have been endangered in recent years due to various pressures derived from changes in the consumption patterns and policy changes linked to several reforms of the Common Agricultural Policy. The results have been, in the one hand, the abandonment of the farm activity and on the other, an intensification process for those far...
Article
Full-text available
Secondary title: TYPOLOGICAL CHARACTERISATION OF ORGANIC AND CONVENTIONAL BEEF CATTLE FARMS http://www.sciencedirect.com/science/article/pii/S1871141316302116 ABSTRACT: The identification of the livestock production systems (LPS) existing in a given area constitutes the first step to manage farms sustainably, since it improves the knowledge of it...
Article
Full-text available
Sheep farms in SW Spain have been exposed to various pressures derived from changes in the consumption patterns and policy changes linked to several reforms of the Common Agricultural Policy in the last years, which has translated into the abandonment of the farm activity or the intensification process for those farms which have continued in the se...
Article
This paper evaluates consumer liking and preferences towards organic beef from two production systems allowed by EU regulation: i) free-range and ii) intensive (fattened in feed-lot with organic feedstuff) as compared with conventionally produced beef. Data were obtained in April-May 2014 with a sample of 150 regular beef consumers who completed t...
Article
Dehesas (rangelands typically located in the Southwest of Spain) are agro-silvo-pastoral systems traditionally used in agriculture and livestock farming, where livestock uses large pasturelands in wooded regions. These systems stand out for their high environmental and socio-economic value, where livestock farming plays an essential role in their m...
Chapter
The main objective of this chapter is to analyze which are the barriers perceived by Extremaduran firms and how these barriers affect their willingn