Francisco-Jose Molina-Castillo

Francisco-Jose Molina-Castillo
University of Murcia | UM · Departamento de Organización de Empresas y Finanzas

Professor of Marketing

About

80
Publications
45,549
Reads
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3,226
Citations
Citations since 2017
24 Research Items
1816 Citations
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2017201820192020202120222023050100150200250300350
Introduction
Full Professor in Marketing at the University of Murcia. He has been visiting professor in Delft University of Technology, Manchester University and Michigan State University. He has published in Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Industrial Marketing Management, Technovation, Information & Management, International Journal of Electronic Commerce, among others. www.fjmolina.com
Additional affiliations
January 2015 - January 2016
Lappeenranta – Lahti University of Technology LUT
Position
  • Visiting Professor
November 2013 - June 2014
Wirtschaftsuniversität Wien
Position
  • Visiting Professor
September 2012 - present
University of Murcia
Position
  • Innovation and new product development
Education
September 2003 - September 2006
PhD in Marketing
Field of study
September 2001 - September 2002
Master of International marketing
Field of study
September 2000 - September 2001
BA Accounting and Finance in Europe
Field of study

Publications

Publications (80)
Article
Full-text available
Inertia reflects a firm’s inability to change or innovate and may be fostered by many sources. Though researchers have focused on internal inertia factors, we examine inertia factors within a firm’s customer base: switching costs, customer preference stability, and network externalities. New products at 279 firms are examined to assess the role of...
Article
Full-text available
The degree of overlap (i.e., fit) between product development organizations' resources and the product development projects pursued has powerful performance implications. Drawing on organizational learning theory and the resource-based view, this research conceptualizes and empirically tests the interrelationships between the levels of fit, innovat...
Article
Full-text available
Product quality is a critical competitive issue when launching new products. However, the product quality construct has been measured inconsistently in prior research, with researchers often not considering multiple components of quality. Thus, results may not be comparable across studies, and when dimensions of quality are excluded, relationships...
Article
Research about the critical drivers of new product success is perhaps one of the thorniest issues confronting academic research in the field. Among them, product quality is considered a crucial element to obtain a competitive advantage. However, empirical evidence suggests low returns on product quality investments in new products, and consequent m...
Article
Today, in addition to traditional mobile services, there are new ones already being used, thanks to the advances in 3G-related technologies. Our work contributed to the emerging body of research by integrating TAM and Diffusion Theory. Based on a sample of 542 Dutch consumers, we found that traditional antecedents of behavioral intention, ease of u...
Article
Full-text available
The data comes from an empirical study conducted to determine the intention to use mobile devices as a means of payment. The data collection was conducted on a total of 463 students at a university, with 425 valid cases. These students were chosen because of their greater affinity with mobile devices, making them digital natives. The questionnaire...
Article
Full-text available
This article aims to explain the innovative behaviour of large Spanish companies by comparing the hospitality industry with other service providers and industrial manufacturers. Several hypotheses are proposed and tested for different innovation stages: innovation effort, outcome and performance. The sample includes 2944 Spanish companies with 200...
Technical Report
Full-text available
Considerando que las pymes familiares son esenciales para el conjunto de la economía regional, representando el 87% de las sociedades mercantiles, generando el 70% del empleo y el 62% del valor añadido bruto, los resultados del informe Digitalización y Desarrollo Sostenible de la Pyme Familiar en la Región de Murcia se convierten en una herramienta...
Article
Full-text available
Social media and loyalty programs are mainstays of contemporary marketing, but despite their prominence—and their potential synergies—the two are seldom researched together. Here, drawing on the heuristic-systematic model, we theorize and demonstrate that the dimensions of customer experience in brand-generated social media content lead to differen...
Article
Purpose This research explores the moderating role of Enterprise Resource Planning (ERP) in (Business Model (BM) innovation by comparing two groups of Small and Medium-sized Enterprises (SMEs) that are still in the process of considering adoption of ERP or already have implemented ERP. In particular, the aim is to see whether ERP enables or hampers...
Article
Full-text available
This study investigates the direct and indirect effects between economic, social and environmental dimensions of triple bottom line (TBL), based on a questionnaire survey and cross‐industrial sample in Sweden. The analyses apply partial least squares structural equation models. The study tests the direct and indirect effects between economic, socia...
Article
In this study, we investigate how small and medium-sized enterprises (SMEs) engage in business model innovation in response to technology shifts, and the ensuing impact of this innovation on performance. Using structural equation modeling, we analyze data from a survey of 1328 European SMEs and find that technological turbulence affects the scope a...
Technical Report
Full-text available
El informe incluye un análisis sobre la evolución y expectativas de crecimiento de empleo y ventas, así como de diferentes indicadores económico-financieros y organizativos. Los resultados pretenden ser de utilidad a los responsables de las empresas familiares y a los distintos agentes económicos y sociales para la toma de decisiones y la planifica...
Article
Business model experimentation is an essential step for developing new business models. While the benefits of business model experimentation are increasingly studied, it is still poorly understood why companies engage in business model experimentation. This paper examines, starting from environmental turbulence reasoning, which external and interna...
Article
Full-text available
Sustainability issues are on the rise and companies are pressured to respond. [...]
Article
Full-text available
The purpose of this paper is to conduct an umbrella review of systematic literature reviews of sustainable business model innovation. Despite its relative novelty, sustainable business model innovation is a multifaceted phenomenon. Our aim is to capture the different manifestations of sustainable business model innovation and organise their anteced...
Article
Purpose Demand for fake physical and digital products is a global phenomenon with substantive detrimental effects on companies and consumers. This raises various questions and issues, such as whether there are generalizable explanations of purchase intentions. Design/methodology/approach This research is based on consumer samples from three differ...
Article
Full-text available
The last decade has seen a considerable increase in entertainment-oriented communication techniques. Likewise, the rise of social networks has evolved, offering different formats such as publication and stories. Hence, there has been a growing interest in knowing which strategies have the greatest social impact to help position organizations in the...
Article
Purpose By drawing on various theoretical approaches and a gender perspective, this paper aims to examine business model (BM) experimentation as a step towards BM experimentation capabilities as an outcome and, as such, a key antecedent to firm performance. Design/methodology/approach In this paper, using a unique data set of 444 European small an...
Article
Full-text available
This study analyzes how learning costs for technologies that lack de facto standards, such as mobile payment, affect user intentions. In addition, we evaluate how the negative effect of learning costs is mediated by perceived functional value and facilitating conditions. Data used in this research was obtained from a study among 463 consumers. We f...
Article
Purpose The purpose of this paper is to focus on the implementation process of enterprise resource planning (ERP), the evolution of business model innovation (BMI) and the organizational outcome. This research analyses how ERP and BMI are related and, in turn, what is the final the impact on organizational performance. Design/methodology/approach...
Article
Almost any firm faces a change during its life that requires a redefinition of the business model to be more innovative, namely business model innovation (BMI) that designs an architecture to create, capture and deliver value to customers in the marketplace and society. These changes are a great opportunity to improve revenue and costs, but the ass...
Article
Purpose The purpose of this paper is to analyze the differences and similarities that arise between manufacturing and service firms with regard to the impact of business model objectives on marketing innovation activities. Design/methodology/approach This study focuses on business model objectives and marketing innovations activities. As described...
Article
An analysis of the effect of family governance on the relationships among risk aversion, innovation and performance is the purpose of this study. Beyond the level of risk and innovation, we are interested in analysing the relationship between them and their influence on performance in family firms. Traditionally, risk-seeking has been associated wi...
Article
Full-text available
Purpose: This paper explores how digital technologies have forced small-to-medium-sized enterprises (SMEs) to reconsider and experiment with their business models (BMs) and how this contributes to their innovativeness and performance. Design/methodology/approach: An empirical study was conducted on 338 European small-to medium-sized enterprises (S...
Chapter
During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. Th...
Article
The diffusion of mobile payments (M-payments) is still in its early stages and further research is needed to understand what motivates or restricts people's behaviour when using mobile services. Based on a sample of Dutch mobile service users, this study analyses the antecedents of two types of M-payments, those that take place before a product is...
Article
A previous absence of academic focus on new product launch behaviours and effects has been replaced by a spate of activity in the NPD commercialization process – always an eminent topic among practitioners, since it is the only NPD stage that actually returns cash. Naturally, academics seek theories and law-like generalizations to help understand n...
Article
Full-text available
Information technology/information systems are currently used by almost all firms worldwide to integrate and coordinate their business processes, ranging from operational to strategic support. Among the systems adopted by firms, one can find enterprise resource planning, customer relationship management, business intelligence, and many others. This...
Book
Social, cultural, political and technological forces have significantly transformed the competitive landscape of the global economy. Amongst these forces, technology has arguably had the most rejuvenating impact on the way international businesses interact with each other and their customer base. End-users are making use of computer-mediated commun...
Article
During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. Th...
Article
Full-text available
Purpose – The purpose of this paper is to develop a research model that examines the effect of information overload and information disorganisation upon customers’ perceived risk and purchase intention online in a single integrative model. In addition the paper investigates whether internet experience moderates these relationships. Design/methodol...
Article
Full-text available
The aim of this paper is to empirically test not only the direct effects of information and communication technology (ICT) capabilities and integrated information systems (IS) on firm performance, but also the moderating role of IS integration along the supply chain in the relationship between ICT external and capabilities and business performance....
Conference Paper
Full-text available
With the introduction of Web Analytics into Web Marketing, organizations now have the opportunity to measure, track, and analyze the behavior of website users. The REAN model, standing for Reach, Engage, Activate and Nurture, appears to be the most relevant model to plan and measure activities. This model is used to set goals, objectives and define...
Chapter
In recent years, customer relationship management (CRM) has been a topic of the utmost importance for scholars and managers. Literature suggests, however, that it is difficult to demonstrate both tangible returns and also intangible attributes of these benefits, such as innovation derived from the use of CRM. The aim of the chapter is to analyze th...
Chapter
Information Systems (IS) and Technologies assume a wide variety of roles within companies, ranging from operational to strategic support of the company. This fact puts pressure on managers, who are required to manage these investments properly. This chapter presents a study conducted with several Chief Information Officers from large Iberian compan...
Article
Full-text available
Firms frequently make quality claims when launching new products in the market. However, little is known about the interaction effects that occur between the media (online/offline channels of distribution) and the message (making/not making quality claims) when new products are launched. By sampling 568 online and offline customers of ICT products,...
Article
Full-text available
Drawing upon prior research on Internet information privacy concerns, this study examines the effects of perceived ubiquity on consumers’ acceptance of mobile advertising. We postulate that, due to increasing unethical information practice, ubiquity can be perceived both positively and negatively, exercising complex effects on trust, risk, attitude...
Article
Full-text available
The relationships among speed to market, quality, and costs are important to managers as they attempt to best establish incentives and set goals for new product development teams, allocate resources for new product development, or create positional advantage in the market. The existing literature suggests that the economic consequences of being lat...
Article
Drawing upon utility maximization theory, this study examines the consequences of quick response (QR) code mobile promotion in terms of information privacy concerns, defensive responses (intention to protect, fabricate, or withhold), and loyalty. Two contextual variables, social anxiety and situational involvement, are hypothesized as moderators. T...
Article
Full-text available
Purpose The purpose of this article is to present a model that compares the switching costs that consumers face when they buy pioneering and follower products. Design/methodology/approach A study of 255 new products indicates that switching costs are actually higher when switching from an existing product to a pioneering product. Findings The stu...
Article
An analysis of the relationship between lifestyle traits, social influence, people's attitudes towards mobile innovations and the adoption of different types of advanced mobile services contributes to the extension of the TAM model. Based on a random sample of 542 Dutch consumers, it is shown that the adoption of specific advanced mobile services i...
Article
Purpose This study aims to extend the proposal of Holmqvist with regard to organisational processes of learning and their impact on firm performance. Design/methodology/approach Based on a survey of 187 firms, the paper shows that certain organisational processes of learning are related to innovation performance. Further, it investigates the moder...
Chapter
Nowadays, Universities and other Training Institutions need to clearly identify the Information Technology (IT) skills that companies demand from IT practitioners. This is essential not only for offering appropriate and reliable university degrees, but also to help future IT professionals on where to focus in order to achieve better job positions....
Chapter
Customer knowledge management (CKM) has become an important topic for both academicians and practitioners in recent years as customer knowledge is vital for improving customer service and enabling the company to make appropriate strategic business decisions. CKM applications, some of which may be accessible online, support the exchange of customer...
Chapter
In recent years, customer relationship management (CRM) has been a topic of the utmost importance for scholars and managers. Literature suggests, however, that it is difficult to demonstrate both tangible returns and also intangible attributes of these benefits, such as innovation derived from the use of CRM. The aim of the chapter is to analyze th...
Article
The ability to manage existing assets and capabilities (exploitation) and the development of new capabilities (exploration) are arguably among the most relevant new product success factors. However, while exploitation-related capabilities are based on certainties regarding the efficiency of a company, exploration-related capabilities require the an...
Article
This article has two objectives: (1) to draw an international comparison regarding the acceptance of mobile travel services in three countries with different profiles when it comes to travelling and mobile telecommunications, and (2) to extend relevant literature on mobile applications, more specifically travel services, by including context-relate...
Book
Information Systems (IS) and Technologies assume a wide variety of roles within companies, ranging from operational to strategic support of the company. This fact puts pressure on managers, who are required to manage these investments properly. This chapter presents a study conducted with several Chief Information Officers from large Iberian compan...
Article
PurposeSmartphones facilitate the potential adoption of new mobile applications. The purpose of this research is to study users and non-users of three selected mobile applications, and find out what really drives the intention to use these applications across users and non-users.Design/methodology/approachThe authors measured actual usage of mobile...
Article
We study the extent to which regulatory and market-related conditions in Finland, Greece and the Netherlands explain the uptake of advanced mobile data services in these countries. By comparing data from a common survey, models are tested through structural equation modelling. We find significant differences and communalities in the factors affecti...
Article
Nowadays, Universities and other Training Institutions need to clearly identify the Information Technology IT skills that companies demand from IT practitioners. This is essential not only for offering appropriate and reliable university degrees, but also to help future IT professionals on where to focus in order to achieve better job positions. In...
Article
El avance de las nuevas tecnologías y sobre todo de Internet ha promovido nuevas herramientas tales como las comunidades virtuales, las comunidades online y los mundos virtuales. Estas aplicaciones son vistas como fuentes de información utilizadas para compartir ideas, construir comunidades y contactar con otros consumidores. Sin embargo, existe fa...
Article
Full-text available
This paper analyzes the differences between Spanish and Portuguese large companies regarding the use of Information and Communication Technologies (ICT) and electronic integration with supply chain members. These differences are established in terms of the capacity of generating superior firm performance. The results show differences between both g...
Article
Full-text available
Este artículo analiza las diferencias existentes entre las grandes empresas de España y Portugal en lo referido tanto al uso de las Tecnologías de la Información y la Comunicación (TIC) como a la integración electrónica con los agentes de la cadena de suministro. Estas diferencias se establecen en términos de la capacidad para generar resultados em...
Article
In the last decade a number of conceptualizations of product quality and innovativeness have been suggested, and academics as well as managers have begun to understand that the relationships between quality, innovativeness and new product performance are more complicated than they may initially seem to be. While an innovation-oriented strategy depe...
Article
New product performance is one of the most relevant areas in academic literature because its description has potential implications in companies’ growth and success. In particular, this paper provides a deeper insight into the time horizon and the importance attributed by managers to each performance indicator at project level. Several analytical m...
Article
Full-text available
For a number of years, Finland was considered one of the most successful countries in Europe in terms of the adoption and use of mobile services. In this paper, we focus on trends in service adoption, by discussing the development in the Finnish telecommunication market and trends in actual and future user behaviour with regard to three groups of m...
Article
In zunehmendem Maße verwenden KonsumentInnen computer-basierte Kommunikationsformen, Bulletin-boards, Newsgroups, Chatrooms, Emailverteiler und Webseiten und sonstige online Formate um sich auszutauschen beziehungsweise um nach Produkten zu recherchieren und diese zu vergleichen. Online Communities haben sich als ausgezeichnete Möglichkeit erwiesen...
Article
Full-text available
Mobile phones have been proclaimed as the new sen'ice frontier. Nowadays, in addition to traditional mobile services, new mobile commerce services are ready to he used by customers based on 3G-related technologies. However, little is known about the reasons why different groups of customers adopt mobile commerce services. By means of a sample of 54...
Article
The present research is designed to gain a deeper understanding of Customer Knowledge Management (CKM) tools inside the e-commerce context. The relationship between the CKM literature and the e-commerce literature is evaluated through several user characteristics such as risk preference, Internet preference and Internet knowledge and their impact o...
Article
Purpose – The purpose of this paper is to discuss the development in the Finnish telecommunication market and trends in actual and future user behavior with regard to three groups of mobile services. It is the authors' view that service characteristics cannot be ignored. Design/methodology/approach – The research is based on data collected over a...
Article
Full-text available
Este trabajo defiende la importancia de estudiar la calidad y la novedad de los nuevos productos lanzados al mercado y su desigual influencia temporal en el resultado de la empresa. Basándonos en una muestra de 118 empresas que lanzaron al mercado otros tantos productos nuevos, concluimos que la adecuación de los recursos técnicos y de marketing es...
Article
Full-text available
Las ferias son un instrumento de indudable valor para las empresas para promocionar productos, retener o adquirir nuevos clientes, establecer contactos comerciales, etcétera. En la última década del Siglo XX y en la primera del Siglo XIX el desarrollo de las nuevas tecnologías, y más concretamente Internet, están cambiando la forma de hacer negocio...
Article
The present study highlights the insightful role of quality and product innovativeness when new product is launched to the market and their different impact on short-term and long-term new product performance. Based on a study among 118 firms involved in launching new product to the market, we conclude that several factors such as technical and mar...
Conference Paper
For a long time Finland was seen as the most successful country in Europe in terms of the adoption and use of advanced mobile services. This paper discusses trends in service adoption. We discuss the development in the Finnish telecommunication market and trends in actual and future user behaviour with regard to three groups of mobile services. Bas...
Article
Finland has long been seen as the most successful country in Europe in terms of the adoption and use of advanced mobile services. In this paper we discuss the importance of understanding the role of (physical, cognitive, security and economic) barriers and benefits (perceived entertainment value and perceived flexibility) of mobile services as well...
Article
The emergence of e-commerce has brought a new opportunity for selling new products on the internet. However, little research has been conducted to analyse the implications of product innovativeness on purchase intention and other related variables such as perceived risk and website trust. The intrinsic characteristics of new products and the open n...
Article
Full-text available
La innovación es una tarea fundamental en la mayoría de las empresas, pues a través de la innovación los directivos encuentran soluciones a problemas y desafíos empresariales que serán la base del éxito y la supervivencia de la empresa en el futuro. La Unión Europea hace tiempo puso las bases para avanzar hacia una economía más eficiente y moderna...

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