Francisco Miguel Ivorra Pérez

• PhD in English Philology (Linguistics)
• Associate Professor (Profesor Permanente Laboral) at University of Valencia

RESUMEN: Existe un tipo de dialogicidad en páginas web y redes sociales que incorpora la voz del turista y acerca la promoción a los consumidores. Se construye así una especie de andamiaje polifónico donde los valores turísticos se negocian, y donde turistas persuaden a otros turistas. Esta dialogicidad incluye elementos multimodales que producen u...

Recent studies on the methodological complexity of multimodal communication (i.e., Kress and van Leeuwen, 2006) have shown that innovative and comprehensive analyses require knowledge of a wide range of linguistic Genres and languages in digital communication theories and mastery of multiple criteria and methodological parameters. The study of curr...

1. Introduction. Tourism institutions and promoters have created a kind of dialogicity present in websites and social media that incorporate the voice of customers (Austin, 2009), in an attempt to bring promotion closer to consumers (Calvi, 2019; Suau-Jiménez, 2020). Consumers are addressed through a dialogic discourse close to colloquial convers...

New challenges have been imposed by the Covid-19 pandemic to which professional and institutional organisations have responded effectively, adapting new interactive processes and their discursive strategies. This impact on social and professional communication is referred to as "pandemic communication" (Knight,2020). Even though research on the Cov...

The recent COVID-19 pandemic has triggered an enormous stream of information. Parascientific digital communication has pursued different avenues, from mainstream media news to social networking, at times combined. Likewise, citizens have developed new discourse practices, with readers as active participants who claim authority. Based on a corpus of...

The recent and still ongoing Covid-19 pandemic has triggered an enormous amount of communication of all kinds, in a gigantic attempt to inform citizens, but also to prevent them from dangerous behaviours or to recommend what to do in a myriad of hazardous situations. Parascientific digital communication has taken different forms, from newspaper art...

This study aims at analysing how the concept of “mental model” (van Dijk, 2006; 2008) impacts on the engagement markers (Martin y White, 2005) of opinion articles from Peninsular-Spanish and British-English newspapers. The corpora consist of 80 opinion articles from the digital newspapers El País, El Mundo, The Guardian and The Telegraph from 2016...

This paper examines the impact of Spaniards’ and North-Americans’ level of context dependence (Hall, 1976) on the engagement markers (Hyland & Tse, 2004) used on the presentation page of 100 business websites from the toy sector (50 from Spain and 50 from the US). Following an observational and a quantitative analysis, the findings reveal remarkabl...

The aim of the present research is to approach the current variation and vulnerability to manipulation of concepts, apparently clear and unambiguous, related to usual professional roles. The study concentrates on semantic frames, and subsequent, cognitive models associated to the term ‘boss’ as they are expressed and transmitted through large-scale...

this paper investigates the impact of cultural values on the interactional metadiscourse (Hyland and Tse 2004) used in movie reviews drawn from two digital newspapers: the Peninsular-Spanish El País and the British The Guardian. Specifically, the influence of Hall’s (1976) “context dependence” and Hofstede’s (1991) “individualism index” is surveyed...

The present paper explores the way in which the cultural dimension of individualism is reflected in the interactional discourse of Spanish and us business websites. This cultural dimension is concerned with the way individuals from a particular culture define their own identity and their relationship with other people. Considering the scores of Spa...

This paper hypothesizes that the different cultural orientations that Spain and USA hold with respect to Hofstede’s (2003/1991) Individualism cultural dimension may promote different professional discourse cultures in business we sites. A corpus of 100 business websites from the toy industry (50 from Spain and 50 from USA) was chosen for the analys...