Francesco D'Amato

Francesco D'Amato
Sapienza University of Rome | la sapienza · Department of Communication and Social Research

Research Professor

About

19
Publications
4,694
Reads
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37
Citations
Introduction
Conceiver and co-head of the Master in "Management, Marketing e Comunicazione della Musica" President of IASPM Italy (International Association for the Study of Popular Music). Member Scientific Committee of the Italian Crowdfunding Network. My research and lectures deal with crowdfunding for cultural projects, music industry, music languages, audio branding, DIY practices, integrated marketing communication, content marketing. List of publications and other info: www.francescodamato.net
Additional affiliations
September 2004 - present
Sapienza University of Rome
Position
  • Professor
Description
  • Music Production, Languages and Consumption

Publications

Publications (19)
Article
Full-text available
Although a great amount of research has been concerned with the growing relevance of crowdfunding for cultural productions, it is still little investigated how the actual functioning of crowdfunding platforms can affect both the way of conceiving and doing crowdfunding and the financing opportunities and performances of different projects. The arti...
Article
Full-text available
Sebbene il crowdfunding rappresenti un meccanismo di crescente rilevanza per il finanziamento di progetti artistici e culturali, un’ampia percentuale di campagne non riesce a raggiungere i propri obiettivi di finanziamento. Per questo motivo, uno dei principali interessi della ricerca sul crowdfunding consiste nell’indagare i fattori che influenzan...
Article
Full-text available
Over the past ten years grassroots music production has been incentivized by an increasing number of web-platforms that allow to autonomously manage music promotion and distribution. The adoption of such tools has been fostered by the promise to facilitate the development of sustainable DIY careers, however is widely debated ‘how much’ and ‘for who...
Article
Full-text available
The development of specific approaches to brand communication, such as experiential and sense marketing, has produced a new framework for the design and selection of sound and music contents supporting branding strategies. Over the last fifteen years, new professions and agencies have been emerging, specialized in providing consultancy, services an...
Article
Full-text available
The aim of the article is to offer a critical review of the scientific literature regarding the use of crowdfunding for the financing of cultural projects. More specifically, it will examine what has been noticed about the various interpretations and uses of crowdfunding, the relationship between promoters and backers, the opportunities and the cri...
Article
Full-text available
The paper reports the results of a quantitative research conducted by questionnaire, aimed at collecting data concerning the relationship between Italian and the practice of crowdfunding: the degree of knowledge and participation in crowdfunding campaigns, the kind of meanings and functions assigned to it, the expectations and motivations related t...
Book
Full-text available
Advertising is both a relevant field for private and public organizations and a tool to support marketing policies challenged by sudden and radical changes. It has responded to transformation in competitive dynamics and consumption practices with the differentiation of means and operations, the attention to the relationship with public, the articul...
Article
The ever-increasing presence of music within the spaces of daily life has been flanked by a renewed interest for its capacity for structuring experience and action (DeNora, 2000). Public places for shopping and consumption have represented a privileged setting for these studies due to their increasingly common and targeted use of music. Several stu...
Chapter
Full-text available
One of the ways in which fans express themselves has always consisted in supporting artists and/or projects falling within their interests. The development of Web 2.0 has dug up a growing number of platforms and services which make participation in cultural production easier and more effective for those willing to collaborate in different ways: for...
Article
Full-text available
Referring to four case studies, the article investigates the way young musicians manage and experience crowdfunding to finance their own projects, considering in particular their relationships with the networks of backers and their strategies to promote the campaigns. Through quantitative and qualitative analysis of data, few factors will be highli...
Chapter
Full-text available
Thanks to the participatory architecture of the web, new DIY practices relying on the “wealth of networks” and fan support are emerging in music production. Such practices are thought and worked out in a changing environment, characterized not only by the crisis of the traditional players of the music industry but also by the spreading both of disc...
Article
Il saggio analizza il fenomeno del crowdfunding applicato ai progetti culturali, con particolare attenzione alla piattaforma italiana "Produzioni dal basso". Attraverso una serie di interviste ai creativi e ai finanziatori attivi sul sito, gli autori indagano il peso del capitale sociale a disposizione, e della capacitŕ di mobilitare reti di relazi...

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Projects

Projects (5)
Project
How DIY practices in music production have changed with the shift to the new digital environment; what are new the difficulties, opportunities and conditionings experienced by muscians; what skills and resources are required and how this affect the issue of democratization in music making