Florine Livat

Florine Livat
Kedge Business School, Bordeaux · Finance and Economics

PhD. Economics

About

41
Publications
26,739
Reads
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304
Citations
Additional affiliations
January 2019 - August 2019
Cornell University
Position
  • Visiting Scholar
September 2006 - present
Kedge Business School, Bordeaux
Position
  • Associate Professor of Economics

Publications

Publications (41)
Article
Full-text available
(forthcoming) Tourism is sensitive to shock, and the Covid pandemic has profoundly changed sector dynamics. Although wine tourism is primarily a form of proximity tourism, the pandemic may have affected wine travellers behaviour and intention to go on a wine holiday. This exploratory study proposes a comprehensive analysis of the impact of Covid-re...
Chapter
Gender, wine, and culture are inextricably connected. The literature is recent with a geographically diffuse focus. Gender roles seem entrenched in many of the world’s winemaking cultures and more fluid in others, reminding us that gender culture varies geographically, though we lack enough evidence to disentangle the two influences on occupational...
Article
Full-text available
This article documents how the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Using a large online survey conducted during the first lockdown in France, Italy, Portugal, and Spain (n = 7,324 individuals), we reconstruct the purchasing and consumption patterns of the respondents. The number of people who maintai...
Article
Full-text available
This article documents how the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Using a large online survey conducted during the first lockdown in France, Italy, Portugal, and Spain (n = 7,324 individuals), we reconstruct the purchasing and consumption patterns of the respondents. The number of people who maintai...
Article
In this study, we investigate judges decisions for various wines, characterised with various attributes (region of origin, colour, still versus sparkling, and so on), with a focus on grape variety. Our investigation suggests that wine judges tend to score wines made with less-known varieties higher. To support our suggestion, we analysed 27,470 win...
Article
The objective of this research is to examine consumer demand for sparkling wines. We developed a laboratory experiment to collect data on consumers’ willingness to pay (WTP) for selected wines from France, Spain, and the United States (Finger Lakes) under different information treatments. Our results suggest that expenditures and consumption freque...
Article
Full-text available
Numerous studies have shown that terrorist attacks at a tourist destination reduce the level of inbound tourism and encourage tourists to travel to neighboring destinations. However, few studies have examined how terrorist attacks influence the substitution effect between different forms of tourism within the destinations at which the attacks take...
Article
Full-text available
This paper investigates whether the existing Denominations of Origin (DOs) provide useful quality signals for wine consumers. To test our conjecture that the large number of existing DOs is too many for the typical consumer, we investigate the patterns of co-movement among average monthly wholesale prices for red wines from the 11 main DOs in Borde...
Article
Full-text available
In this article, we use attendance data from La Cité du Vin , a wine museum in the city of Bordeaux, to assess the impact of the recent wave of terror that affected France on wine tourism. We use recent count regression estimation techniques suited for time series data to build a prediction model of the demand for attendance at this museum. We conc...
Article
The purpose of this study is to examine how restaurants determine the percentage of wine mark-up. Wine sales are a substantial contributor to restaurants’ profitability, therefore a better understanding of the factors affecting mark-up is critical for the industry. Here, the mark-up is expressed as a percentage over the cost and refers to a cost-pl...
Article
Full-text available
Wine is the highest valued product in the agricultural, food, and beverage sector traded between the United States and the European Union (EU) and wine faces a range of tariffs that are differentiated by country and product category. In addition, the production of wine grapes is heavily regulated within the EU and there are complicated state-level...
Chapter
Wine is a product for which producers tell many stories: story of their own family, story of their wine estate, story of their winemaking… as much communication signs. The wine drinker also refers to different stories to make his choice: his own history, his memories, his beliefs, his experience with wine are often requested to buy the ‘right’ wine...
Article
Full-text available
Purpose – Given the lack of consensus among wine experts, this paper aims to examine whether this implies they make systematic mistakes or is an expression of their idiosyncratic preferences. Design/methodology/approach – Grade equations are estimated for five famous wine-experts and a panel of 62 Bordeaux fine wines over the period 2003-2011. The...
Conference Paper
Full-text available
Purpose: of the study is to analyse the determinants of wine price markup in restaurants. Wine sold at the restaurants is a substantial contributor of the restaurants' profitability and better understanding factors impacting markup is critical for the industry. Methodology: Sommeliers around the world, mostly members of the International Sommeliers...
Article
For small wineries that often underestimate the need for applying contemporary marketing concepts to increase sales, some extrinsic cues exist that (1) influence consumers during their evaluation of wine and (2) are easy and not expensive to control. The colour and the shape of the front labels of wine bottles represent such cues. In this research,...
Article
For small wineries that often underestimate the need for applying contemporary marketing concepts to increase sales, some extrinsic cues exist that: 1) influence consumers during their evaluation of wine; 2) are easy and not expensive to control. The colour and the shape of the front labels of wine bottles represent such cues. In this research, we...
Article
Full-text available
This article considers celebrities as brands and relies on the brand personality literature to investigate how celebrities’ personality impacts their appeal. Celebrities’ appeal is analysed across different cultural fields (TV, music, sport and cinema) and over time. Using data gathered by Epoll Market Research about the perception of more than 300...
Data
Full-text available
Article
Full-text available
Purpose The purpose of this paper is to understand if the use of a vineyard's storytelling helps to better understand the position of each vintage in a niche and luxury market. Two main objectives structure this article: discovering what criteria constitutes the narratives of corporate communications of the Grand Crus market on the first hand and t...
Article
This paper tests Tirole (1996)’s theory about the link between individual and collective reputation. We estimate an interaction model in which a single collective reputation both determines and is determined by a series of individual reputations. Using detailed survey data about the image of Bordeaux wines in seven European countries, we find posit...
Article
Full-text available
Les Appellations d’Origine Contrôlée du vignoble bordelais constituent-elles autant de marchés autonomes ? Sur quelle(s) base(s) les consommateurs substituent-ils les vins de Bordeaux ? Nous répondons à ces questions en étudiant les relations de cointégration animant un vecteur de prix de sept appellations bordelaises. L’analyse empirique montre qu...
Article
Full-text available
When measuring health inequality using ordinal data, analysts typically must choose between indices specifically based upon ordinal data and more standard indices using ordinal data, which has been transformed into cardinal data. This paper compares inequality rankings across a number of different approaches and finds considerable sensitivity to th...
Article
Full-text available
Do the registered designations of origin (Appellations d'Origine Controlee: AOCs) in the Bordeaux winegrowing districts function as independent markets? On what basis do consumers substitute Bordeaux wines with one another? We address these questions by studying the cointegration relationships that drive a price vector for seven Bordeaux AOCs. Empi...
Article
The role of expert opinion and its ability to reflect true quality are discussed. If the expert is theoretically expected to make objective decisions, the empirical evidence does not enable clear answers to be established. Using data from the 32 Cuban brands commercialized in France in the years 2000 to 2003, we estimate experts' rating hedonic equ...
Article
Full-text available
This paper provides an empirical model of reputation in which a collective reputation both determines and is determined -simultaneously- by individual reputations à la Tirole (1996). From a large set of estimated umbrella impacts (intensity with which a collective reputation impacts on an individual reputation), we find, in the case of Bordeaux win...
Article
Full-text available
When measuring health inequality using ordinal data, analysts typically must choose between indices specifically based upon ordinal data and more standard indices using ordinal data, which has been transformed into cardinal data. This paper compares inequality rankings across a number of different approaches and finds considerable sensitivity to th...
Article
Bordeaux wines are they themselves in competition ? The aim of this study of exchanges between producers and wine merchants, on the basis of monthly prices by AOC, is to identify the extent of the market. A cointegrating analysis of prices of a priori related goods can allow defining the extent of a market, and shows complementary and substituable...
Article
Full-text available
This paper is an attempt to shed some empirical light on the re- lationship between individual product reputations and the reputation of a larger "umbrella"brand. Once controlling for the natural endo- geneity of collective reputation with respect to its related individual components, we get that only the most reputed products enjoy positive image...
Article
Abstract How do individuals, goods or services through their own reputation give birth to a group’s reputation,and conversely,how,do they take advantage of this group’s reputation? Do they contribute,to (derive benefi tf rom) the group’s reputation in proportion to their individual reputation or in a differ- ent way? To address these questions we a...

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Projects

Projects (3)
Project
How gender affects wine choice, wine purchase, wine consumption or wine tasting experience has received much attention from researchers. The analysis of women as stakeholders of the wine industry is more recent. Indeed, if the wine industry has long been male-dominated, there are more and more testimonies of the rise of women and of their achievements. This project aims at analyzing the place and role of women in the wine industry, as wine makers, wine distributors, wine experts, among others. In particular, we examine how the consumer responds to a wine made by a female winemaker, or to the service provided by a female sommelier. This project is related to CSR in the wine industry, especially to diversity issues.
Project
1) Assessing psychological, social and economic consequences of the Covid-19 pandemic on wine tourists behaviour through structural equation modelling (SEM). Target markets involved: Italy, France, USA. Goal: 2)Exploring the interest in online wine tourism experiences
Project
To study the impact of terrorist activities and attacks in France on consumer perceptions of risk, levels of fear/concern for safety and tourism numbers - current and future. A comparative study between France (possible perceptions of high risk) and Australia (likely to be considered low risk). Data to be collected in Australia, France and China.