Florian Brachten

Florian Brachten
University of Duisburg-Essen | uni-due · Abteilung Informatik und Angewandte Kognitionswissenschaft

Dr.

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16
Publications
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314
Citations

Publications

Publications (16)
Article
While Interactive systems such as Chatbots, are well known in personal environments with technologies like “Apple’s Siri” or the “Google’s Assistant”, the acceptance of said technologies in the enterprise context has hardly been examined. Literature shows that these technologies hold great potential for enterprises as they can increase productivity...
Article
Organizations are collecting large amounts of data that are generated by internet-connected devices in people’s homes. This raises questions regarding online privacy and data security. A common concern is that online advertisements are personalized based on conversations that have unknowingly been recorded by people’s smart devices. The present art...
Article
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When attempting to solve a problem, humans call upon cognitive resources. These resources are limited, and the degree of their utilisation is described as cognitive load. While the number of parameters to be taken into account and to be processed by modern-day knowledge workers increases, their cognitive resources do not. Research shows that too hi...
Article
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When addressing public concerns such as the existence of politically like-minded communication spaces in social media, analyses of complex political discourses are met with increasing methodological challenges to process communication data properly. To address the extent of political like-mindedness in online communication, we argue that it is nece...
Preprint
Full-text available
When addressing public concerns such as the existence of politically like-minded communication spaces in social media, analyses of complex political discourses are met with increasing methodological challenges to process communication data properly. To address the extent of political like-mindedness in online communication, we argue that it is nece...
Conference Paper
Full-text available
Social bots are gaining in popularity and complexity. These technologies could provide assistance and new approaches to handle the numerous tasks on social media that occur in crisis communication. Social bots are applications that automatically produce content and interact with humans on social media, trying to emulate and possibly influence human...
Article
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Zusammenfassung Der erfolgreiche Wissensaustausch innerhalb von Unternehmen und Organisationen ist mittlerweile zu einem wichtigen Erfolgsfaktor im Wettbewerb geworden. Um den Wissensaustausch innerhalb der eigenen Grenzen zu fördern und bestehendes Wissen zu bewahren setzten immer mehr Unternehmen daher auf den Einsatz von Kommunikations- und Koll...
Article
Full-text available
Information systems such as social media strongly influence public opinion formation. Additionally, communication on the internet is shaped by individuals and organisations with various aims. This environment has given rise to phenomena such as manipulated content, fake news, and social bots. To examine the influence of manipulated opinions, we dra...
Preprint
Full-text available
Crisis situations are characterised by their sudden occurrence and an unclear information situation. In that context, social media platforms have become a highly utilised resource for collective information gathering to fill these gaps. However, there are indications that not only humans, but also social bots are active on these platforms during cr...
Conference Paper
Full-text available
Sharing platforms for creative content are often closely connected to general purpose social media platforms like Twitter. This also means that coordinated and automated mechanisms for promoting such content are likely to span both sites: spammers and bots operate across both plat-forms. This work-in-progress paper presents first results from an ef...
Conference Paper
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To remain competitive, businesses need to develop innovative and profitable products, processes and services. The development of innovation relies on novel ideas, which can be generated during creative workshops. In this context the Design Thinking approach, a problem-solving methodology based on collaboration, user-centricity and creativity, may b...
Conference Paper
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Recently, automated communication on social media has seen increased attention. Social bots, social media accounts controlled by algorithms that mimic human behaviour, have been found to attempt to influence users in several political contexts. However, their use in a commercial context, e.g. to boost sales of a product by aggressively promoting it...
Conference Paper
Full-text available
So-called 'social bots' have garnered a lot of attention lately. Previous research showed that they attempted to influence political events such as the Brexit referendum and the US presidential elections. It remains, however, somewhat unclear what exactly can be understood by the term 'social bot'. This paper addresses the need to better understand...
Article
Full-text available
As social media has permeated large parts of the population it simultaneously has become a way to reach many people e.g. with political messages. One way to efficiently reach those people is the application of automated computer programs that aim to simulate human behaviour - so called social bots. These bots are thought to be able to potentially i...
Conference Paper
Full-text available
As a consequence of the growing relevance of social media and improved algorithms and techniques, social bots have become a widely recognized phenomenon. Social bots can disrupt or influence online discourse in social media in many ways (e.g. spreading spam or astroturfing). In this paper, we compare 771 social bots with 693 human accounts. Our ana...

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Projects

Projects (3)
Archived project
Examining the strategies and influences of social bots in the NRW State Election 2017
Project
Analysis of social bots in German social media regarding their appearance, strategies and response on Twitter and Facebook. Examination of ethical issues in the context of social bots.
Project
This DAAD funded research project between the Queensland University of Technology (Australia) and the University of Duisburg-Essen (Germany) examines engagement practices around SoundCloud (which attracts 175 million unique monthly listeners), using big data from SoundCloud and social media. We capture a large dataset of SoundCloud comments as well as tweets and Facebook posts sharing links to SoundCloud, and use a combination of automated content analysis of these comments and posts, and network analysis of the overlap in user populations between individual songs, to measure the affinity between songs and develop a framework for making automatic song recommendations to users as they engage with SoundCloud content. The project will provide new insights into a relevant and new business model and therefore have a substantial impact on research in both digital media studies and information systems as well as on practice.