Fleura Bardhi

Fleura Bardhi
City, University of London · Faculty of Management

About

22
Publications
42,960
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
3,210
Citations
Introduction
Skills and Expertise

Publications

Publications (22)
Article
Full-text available
In the set of commentaries on liquidity entitled “The continuing significance of social structure in liquid modernity,” three sets of authors set out to examine the relationship between liquidity and structure, value, and distinction. In doing so, they attempt to marry theories which argue against sociologist Zygmunt Bauman’s central thesis that so...
Article
Understanding how globalization affects consumers is a key concern of international marketing research. Consumer culture theory (CCT) studies contribute to this stream of research by critically examining how globalization affects consumers under different cultural conditions. We offer a systematic narrative synthesis of 30 years of CCT globalizatio...
Article
We explore emerging dynamics of social status and distinction in liquid consumption. The new logic of distinction is having the flexibility to embrace and adopt new identity positions, projects, and possibilities and the ability to attract attention. The importance of flexibility and attention as resources emerged from the social sciences literatur...
Chapter
This chapter examines the phenomenon of global mobilities from a consumer culture theory perspective, focusing especially on the cross-border movements of people. Human global mobilities take many forms, from economic and political migration, through pro- fessional and educational sojourning and expatriation, short-term business and leisure interna...
Article
Full-text available
Culturally oriented consumer research has predominantly been framed by two ideal types of reflexivity, which we characterize as existential and critical reflexiv-ity. Drawing from our research on divorced women who have been displaced from their domestically oriented, middle-class lifestyles, we develop an alternative con-ceptualization-reactive re...
Article
Full-text available
This article introduces a new dimension of consumption as liquid or solid. Liquid consumption is defined as ephemeral, access based, and dematerialized, while solid consumption is defined as enduring, ownership based, and material. Liquid and solid consumption are conceptualized as existing on a spectrum, with four conditions leading to consumption...
Article
The access economy is rising in importance in the marketplace. In this conceptual article, we chronicle access practices in market and nonmarket economies. In nonmarket economic systems, access is gained via social exchange and primarily takes the form of sharing. That is, sharing is non-market-mediated access. In the contemporary market economy, e...
Article
Access-based consumption, defined as transactions that can be market mediated but where no transfer of ownership takes place, is becoming increasingly popular, yet it is not well theorized. This study examines the nature of access as it contrasts to ownership and sharing, specifically the consumer-object, consumer-consumer, and consumer-marketer re...
Article
Full-text available
This study investigates consumers’ relationship to possessions in the condition of contemporary global nomadism. Prior research argues that consumers form enduring and strong attachments to possessions because of their centrality to identity projects. This role is heightened in life transitions including cross-border movements as possessions anchor...
Article
Full-text available
Purpose – The brand management literature argues that the standardization of branding strategy across global markets leads to consistent and well-defined brand meaning. The paper aims to challenge this thesis by empirically examining whether and how global brands travel with consumers. The paper studies how consumers create brand meanings at home a...
Article
While commercial media are increasingly attended to in multitasking contexts, advertising research is dominated by sequential marketing communication models where the consumer is a passive receiver of one type of media at a time. This study examine's media multitasking behaviors and experiences among young consumers. Media multitasking is the pract...
Article
This study addresses the role of food in boundary crossing and maintenance processes in the context of short‐term mobility. We utilize an identity and practice theory approach to understand the ways travelers relate to food in the encounter with the cultural different Other. The study was conducted through interviews with 28 American consumers afte...
Article
Full-text available
Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the ar-ticle appears as originally published.
Article
Full-text available
This study examines the role of consumer technology paradoxes within the context of self-service technology and the routes by which these paradoxes influence customer satisfaction evaluation. Analysis of survey data from online banking customers indicates that three paradoxes operate in this context: control/chaos, fulfill needs/create needs, and f...
Article
Some successful innovations, such as the microwave oven and the dishwasher, were initially slow to achieve consumer acceptance. When consumers resist adopting an innovation because it requires them to alter established habits, the innovation is called a resistant innovation. The authors use a case study involving the diffusion of screwcap wine clos...
Article
While cross-cultural geographical mobility is considered as one of the main social conditions of contemporary times, social sciences research in mobility has examined mainly leisure mobility or mobility of sedentary populations (e.g., sojourners). This article studies a group of contemporary nomads, transnational mobile professionals (TMPs)—a globa...
Article
Full-text available
Through an ethnography of shopping that takes place in five thrift stores in a US midwestern town, the authors examine the role of thrift in a shopping process that is both economic and hedonic—‘thrift shopping’. Taking a dialectical perspective on the study of shopping (Sherry, 1990), Miller's (1998) findings on the role of thrift are extended by...
Article
Thesis (Ph. D.)--University of Nebraska--Lincoln, 2004. Includes bibliographical references.

Network

Cited By

Projects

Projects (4)
Project
Study nature of consumption, relationships and identity in the digital space