Fiona M. Schweitzer

Fiona M. Schweitzer
Grenoble École de Management | GEM

Professor

About

41
Publications
6,363
Reads
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604
Citations
Additional affiliations
June 2007 - present
Fachhochschule Oberösterreich
Position
  • Head of Department of Innovation Management, Design, and Industrial Marketing

Publications

Publications (41)
Article
Radically new concepts (RNCs) are often killed off early in the new product development (NPD) process because they do not get the required support, such as financial resources from senior managers or input from technical experts. One reason is that the potential value of fledgling RNCs is often difficult for internal audiences to imagine when evalu...
Article
To support their open innovation strategy, many research technology organizations (RTOs) demonstrate their mature and emerging technologies in showrooms. However, little is known about how RTOs should showcase their technologies to attract new R&D partners. Drawing on construal level theory, we propose that the right order of technology demonstrati...
Article
Following recent technological advances, presenting an idea in a high idea enactment format (e.g., elaborate 3D computer animation) is increasingly being used in new product development with the intention of presenting ideas more realistically. What has been largely overlooked is that these technologies can also have undesirable side effects in NPD...
Research Proposal
Full-text available
Dear all, please share, and check out our call for submissions for a special issue on “Playing the Political Game of Innovation” in the JPIM Journal of Product Innovation Management. Together with Fiona Schweitzer, Julian Birkinshaw, and Gloria Barczak, I am proud to be a guest editor at JPIM, edited by Jelena Spanjol and Charles Noble. We aim to...
Article
Without fundamental institutional change, such as a change in laws and regulations, many new technologies cannot achieve their full potential. Efforts to induce institutional change in favor of such technologies are, therefore, increasingly critical for innovative firms. To study how German automotive firms induce change that accommodates autonomou...
Article
Paradoxically, mature firms facing competition in mature markets attempt to enter new markets, yet often pursue incremental ideas in their new product development process (NPD), abandoning ideas with market-creating potential in the idea evaluation phase at the fuzzy front end of NPD. We assume that idea evaluators' information-processing style (ra...
Article
This paper investigates the different relationships consumers build with anthropomorphised devices and how these relationships affect actual and intended future usage. An exploratory, three-week empirical study of 39 informants using voice controls on their smartphone uncovered a diversity of relationships that the informants built with such device...
Article
Over the past few decades, the impact of customer integration on radical new product (RNP) innovation has been extensively investigated. To date, this important topic presents inconsistent empirical findings that must be converged. In this paper, our systematic literature review addresses these inconsistencies by taking a consolidated view of custo...
Article
Companies increasingly use digital product lifecycle management (PLM) systems with information technology (IT)-based workflow and product data management functions to assist new product development (NPD). However, empirical evidence on whether and how such digital transformation in PLM contributes to NPD performance is scarce. The objective of this...
Book
Full-text available
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while...
Article
Full-text available
There is growing research interest in understanding the impact of search and the evaluation of information on markets, customers, and technologies. If search has an explicit future focus, this paper refers to it as forward-looking search. Previous research has focussed on the firm or innovation portfolio level. Little research has investigated whet...
Chapter
Der Artikel definiert Entrepreneurial Innovation und zeigt Wege auf, um Innovation und Neuerungen unternehmerisch voranzutreiben. Dabei werden die zentralen Gestaltungsansätze von Entrepreneurial Innovation erläutert und in strukturelle Ausprägungen und Verhaltensausprägungen unterschieden. Die Relevanz dieser Gestaltungsansätze wird anhand zahlrei...
Article
The extent to which the intensity of R&D employees' interaction with market-oriented employees, proactive customer orientation, and responsive customer orientation affect the ability to reduce product-related uncertainties at the fuzzy front end of innovation was analyzed. They investigated 160 product innovation projects in various high-tech indus...
Article
Full-text available
This article explores how perceived disempowerment impacts the intention to adopt smart autonomous products. Empirically, the paper builds on three studies to show this impact. Study 1 explores the relevance of the perceived disempowerment in respect of smart autonomous products. Study 2 manipulates autonomy of smart products and finds that perceiv...
Article
Full-text available
This article investigates the role of transportation in concept tests (i.e., a vivid mental image of a new product concept and the way of using it) for radically new products. Based on transportation literature, the article proposes that concept descriptions in a story format can stimulate transportation. Further, the article builds on the literatu...
Chapter
Service prototyping on one hand and the integration of co-creating customers or further stakeholders on the other hand, have proven to be highly beneficial for the quality, the speed-to-market, and the success of new service offerings. Prototypes support stakeholders to articulate their latent needs and thus support them to provide vital input for...
Article
This article focuses on the still understudied link among political boundaries and innovation practices and its inherent boundary-crossing mechanisms in intra-organizational innovation networks. Our single case study at the sports company adidas derives two particular combinations of boundaries and boundary-crossing mechanisms to overcome political...
Article
This article focuses on the still understudied link among political boundaries and innovation practices and its inherent boundary-crossing mechanisms in intraorganizational innovation networks. Our single case study at the sports company adidas derives two particular combinations of boundaries and boundary-crossing mechanisms to overcome political...
Article
Full-text available
This paper identifies technologically reflective individuals and demonstrates their ability to develop innovations that benefit society. Technological reflectiveness (TR) is the tendency to think about the societal impact of an innovation, and those who display this capability in public are individuals who participate in online idea competitions fo...
Article
In this paper, I analyse the impact that a perceived lack of an installed base has on the adoption of technological products. I use the Technology Acceptance Model (TAM), which considers perceived usefulness and ease-of-use as the central drivers of adoption and propose that the perceived lack of an installed base influences these two drivers. Base...
Chapter
Der Artikel definiert Entrepreneurial Innovation und zeigt Wege auf, um Innovation und Neuerungen unternehmerisch voranzutreiben. Dabei werden die zentralen Gestaltungsansätze von Entrepreneurial Innovation erläutert und in strukturelle Ausprägungen und Verhaltensausprägungen unterschieden. Die Relevanz dieser Gestaltungsansätze wird anhand zahlrei...
Chapter
This chapter provides the reader with different foresight workshop designs for collaborative opportunity identification. It focuses on foresight workshops as a means of opening up the foresight processes and enabling collaborative action. The chapter first introduces the basic procedure of foresight workshops. Then, it lays out the different stages...
Chapter
The trend towards open innovation and crowdsourcing inspires new ways of thinking about customers’ involvement in the innovation process, which encourages companies to open up their innovation processes and gain customer insights from people and institutions outside the firm. In order to drive a product successfully from the front end to the next i...
Chapter
voestalpine Anarbeitung GmbH developed a framework for commercializing technology development (TD) projects in the automotive supply industry, which demonstrates how a commercialization process can be structured and which tools and methods should be applied in the particular process steps to turn technological ideas and inventions into effective ac...
Chapter
Emporia investigated idea generation processes with external sources as idea providers. The company conducted an online idea competition and focus group workshops in order to identify new designs, functions, improved usability, or services that could increase the value of mobile phones for the elderly and decrease barriers to their use among this p...
Article
Firms are increasingly involving users in new product development (NPD). Their product users frequently provide solution information, such as new product ideas. However, these users are often considered a homogeneous group of ordinary users; their individual abilities and the specific input they provide for NPD are not yet well understood. The goal...
Chapter
Throughout this book, several approaches, tools and principles have been presented that allow managing the front end of innovation professionally. The management task in the front-end phase involves capturing vague opportunities and ideas as well as their professional transformation into clear concepts that can be transferred into the next stage of...
Article
Innovation is apparently considered as vital, since it is one of the highest priorities of top management according to a recent CEO survey. Most managers work on the late innovation process, which is characterized by defined processes, clear procedures, and documented responsibilities and roles, despite knowing that the real leverage in generating...
Book
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowd...
Article
OVERVIEW: Along with other Web 2.0 market intelligence tools, online idea competitions can provide essential input for decision making in the early phases of product innovation. However, in order to use online competitions effectively, it is essential to know when to use which method, how to use it, and to what extent virtual and conventional resea...
Article
In recent years, the front end of innovation has drawn a great deal of attention as an important driver of new product development (NPD) success. In this study, we analyze the impact of knowledge gathering, project planning, interfunctional collaboration and formalization on the ability to reduce technical and market uncertainties, creativity, and...
Article
Along with other Web 2.0 market intelligence tools, online idea competitions can provide essential input for decision making in the early phases of product innovation. However, in order to use online competitions effectively, it is essential to know when to use which method, how to use it, and to what extent virtual and conventional research techni...
Conference Paper
This paper shows that companies can increase the effectiveness and efficiency of development activities by using process models that integrate sustainable orientation during all phases of technology development projects. An explorative research design was chosen to first define successful process structures and appropriate management tools for tech...
Article
The paper focuses on the challenges of integrating external sources in the innovation process and investigates the role of environmental turbulence in this context. Building on the resources-based view and the dynamic capabilities perspective the authors propose that open innovation strategies assist companies in navigating through turbulent times....
Chapter
Die Einführung von Produktinnovationen erfordert nicht nur entsprechende F&EAufwendungen, sondern bringt auch enorme Markteinführungskosten mit sich. Zudem ist das Misserfolgsrisiko hoch; je nach Branche und Messmethode scheitern bis zu 90 % der Produktneueinführungen (Holger 2007, S. 423; Esch 2007, S. 27). Vor diesem Hintergrund sollten bereits v...
Article
Engel Austria GmbH wurde 1945 durch Ludwig Engel in Schwertberg gegründet und ist seit 1965 in Besitz der Familie Schwarz. Das Familienunternehmen hat bereits 1959 das erste komplette Spritzgießmaschinenprogramm entwickelt und seine Kompetenz seitdem konsequent ausgebaut. Die Engel Gruppe ist heute weltweit führender Hersteller integrierter Systeml...
Article
Full-text available
The article discusses and extends the idea of consumer souvereignty as well as the concept of power on which it is based. It points out the relevance of information concerning social, societal and ecological aspects for responsible purchase decisions. The authors criticize the existing information asymmetry between consumer and producers and they e...

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