Fiona Moore

Fiona Moore
Royal Holloway, University of London | RHUL · School of Management

D.Phil.

About

19
Publications
4,386
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Citations
Introduction
I am a London-based business anthropologist, currently conducting a longitudinal multi-sited study of how Taiwanese and ethnic Taiwanese professionals construct and use transnational social networks. My previous research has included studies of identity and culture at BMW MINI, and ethnic identity among German expatriate bankers in the City of London.
Additional affiliations
September 2003 - present
Royal Holloway, University of London
Position
  • Professor (Full)

Publications

Publications (19)
Article
This paper uses an incident in which a diorama was set up at the entrance to the Final Assembly section of the BMW MINI plant near Oxford to anlayse the impact of gender and ethnic identities on cross-cultural management, through the anthropological concept of the ‘native category’. Its aims are to explore the ways in which the diorama symbolically...
Article
Purpose – To consider why, although it does maintain a distinct presence, ethnography still remains very much on the fringes of international business (IB) studies. Methodology/Approach – This chapter involves a literature review comparing ethnography in IB studies with its position in the related disciplines of industrial relations and Japanese st...
Article
This paper uses a qualitative case study of an Anglo-German automobile manufacturing plant to investigate the role played by the strategic self-presentation of national, class and ethnic identities by different groups within the organisation in knowledge management and power relations in multinational corporations (MNCs). I explore this using a ‘ne...
Article
Despite the fact that international business (IB) studies frequently has to deal with ambivalent social phenomena, such as the construction of international strategic alliances, expatriate adjustment, and the globalisation of the service industries, ambivalence-tolerant methodologies such as ethnography largely remain on the margins. In this paper,...
Article
Full-text available
Ethnographic research in international business studies focuses mainly on small group case studies, ignoring other genres of ethnography and limiting its role. I argue, based on a study of BMW MINI, that holistic ethnography allows multiple perspectives on the organization, making it particularly useful for studying cross-border acquisitions. I ana...
Article
This paper takes a new look at the role of narrative construction in sojourner adjustment through a case study of two female Korean entrepreneurs (selected from interviews with 10 Korean sojourners) to best differentiate their cultural adjustment from ‘culture shock’ in the UK. We review the literature on culture shock, beginning with Oberg’s class...
Article
Full-text available
Purpose – The purpose of this paper is to highlight employee diversity at the workplace level in a MNC, and consider its impact upon management attempts to promote a global corporate culture. Design/methodology/approach – The investigation took the form of an ethnographic participant‐observation study, which involved interviews and archival resear...
Article
This article argues that cross cultural management research is in a crisis of its own making. It is a captive of the delusion that nomothetic theory is progressing towards convergence of an ideal view. Within the context of this fallacy are competing perspectives and paradigms that appear incommensurable. The battle appears to be which paradigm wil...
Article
Purpose – The purpose of this article is to compare and contrast the workers and managers of an Anglo-German MNC, focusing on how each group attempts to maintain an acceptable work-life balance. Design/methodology/approach – The article is based on a two-year-long ethnographic study, including in-depth interviews, participant-observation and archiv...
Article
Full-text available
This paper contributes to the ongoing debates on HRM in head office/subsidiary relationships and the uses of expatriates in corporate strategy, focusing specifically on the literature that argues that expatriates are used by the head offices of multinational corporations primarily for social control. Taking Erving Goffman's theories of strategic se...
Article
Cross-border mergers and acquisitions have been a pivotal interest in international business research. The post-acquisition integration is often a complex process that may stretch over many years, which is not well explained by theoretical tools to management researchers. Yet, post-acquisition integration processes are essential to understanding mo...
Article
Abstract In this article I build on the growing number of anthropological studies of businesses and explore the role that symbols play in the development of globalizing business networks. Transnational business people employ symbols not only to define boundaries between groups and develop collective solidarity but also to construct continuously cha...
Article
We evaluated the influence of age on the association between sexual orientation and disordered eating attitudes and behaviors in women. Heterosexual (n=47) and homosexual (n=45) women recruited from the community completed self-report questionnaires including the Body Esteem Scale, the Eating Disorders Inventory-2, the Reasons for Exercise Inventor...
Article
This article examines the content and possible uses of four online news providers: , aimed at the potential clients of a major transnational information corporation; , aimed at ‘alternative globalization’ activists; , intended for transnational businesspeople and , directed at both local newspaper readers and members of the Irish diaspora. It sugge...
Article
Supervisor: Dr Steven Vertovec. Thesis (D. Phil.)--University of Oxford, 2002. Includes bibliographical references (leaves 335-367).
Article
Includes bibliographical references. Thesis (M. Phil.)--University of Oxford, 1999.

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