Finola Kerrigan

Finola Kerrigan
University of Birmingham · Birmingham Business School

PhD

About

89
Publications
52,121
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907
Citations
Citations since 2016
36 Research Items
773 Citations
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2016201720182019202020212022050100150
Introduction
My main research area is the marketing and consumption of the arts, mainly film and visual art. I have a specific focus on branding and value within this context. Following earlier research on new technology and the impact on marketing and consumption, I also research the area of digital identity.

Publications

Publications (89)
Article
Full-text available
Existing debates on business ethics under-represent consumers’ perspectives. In order to progress understanding of ethical judgement in the marketplace, we unpack the interconnections between consumer ethical judgment, consent and context. We address the question of how consumers judge the morality of threat-based experiential marketing communicati...
Chapter
Existing literature tends to examine ethical judgement in organizational contexts (Jones 1991; Trevino 1992), or the connection between ethical judgement and consumers’ own ethical or unethical behaviors (Hunt and Vitell 1986; Vitell et al. 2016). These debates under-represent consumers’ perspectives (Shabbir et al. 2018). Thus, we focus on unpacki...
Article
Full-text available
The move to university can be difficult for students- a transition often characterised by a risk of loneliness and poor mental health. Previous work highlights the important role social media can play in this transition. We report findings from a large-scale survey of 510 first year undergraduates across the UK, identifying factors that predict stu...
Article
Full-text available
The physical and material aspects of space, such as geographical distance or boundaries, have social and symbolic consequences that impact how people influence and are influenced by institutions. Social actors can however contest how space is conceived, perceived and lived, thus making space a crucial lever in the disruption and defense of institut...
Presentation
Full-text available
Xanthos is inscribed on UNESCO WHL together with Letoon, where is the sanctuary of Leto. Nevertheless, what makes Xanthos unique is the blend of Lycian traditions and Hellenic influence, especially in its funerary art. We explore myths and historical accounts of the heroic cult while telling the story of Xanthos. Homer’s Iliad recounts tales of t...
Article
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This study delineates the process of brand longevity: the achievement of social salience and ongoing consumer engagement over a sustained period. Our study contributes to branding theory by proposing a multi-level approach to understanding brand longevity through application of an assemblage perspective to answer the question: how do serial brands...
Chapter
This Handbook brings phenomena, theories, and concepts from multiple disciplines together to advance entrepreneurship. It offers state-of-the-art insights into generating new areas for research, new theories and concepts, and new questions for policy debates – all aimed at advancing entrepreneurship. Our particular chapter in this book is focused...
Article
Purpose The purpose of this paper is to examine the role played by the visual arts in expressing and shaping the nation brand. In doing so, it establishes the centrality of visual discourse in nation branding; illustrating that discursive strategies can directly alter the nation brand’s perception. Design/methodology/approach This single case st...
Article
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Increasingly our digital traces are providing new opportunities for self-reflection. In particular, social media (SM) data can be used to support self-reflection, but to what extent is this affected by the form in which SM data is presented? Here, we present three studies where we work with individuals to transform or remediate their SM data into a...
Article
Social media (SM) are a core component of young people's lives and have been researched in relation to relationship building and maintenance. While SM are known to be useful in supporting life transitions for young people, we know little about the specific use patterns or activities associated with social adjustment during the specific transition t...
Article
The movie has been with us in a variety of forms for over a century. During that time the movie as an artefact has played a number of roles from pure entertainment to political propaganda to a way in which we preserve or pass down memories. The movie moves. Getting its name from the innovation of having moving pictures, with the first film showing...
Article
Full-text available
This paper reports on findings from a study which investigates our digital identities. Through examination of the process of constructing biographical films derived from users’ social media (SM) data, we progress understanding of the digital self. Building on dramaturgical understandings of performance of self, we challenge the dominant views which...
Chapter
This chapter examines the marketing of a small number of exemplar indie films. Two words dominate film marketing in terms of overarching categorization: arthouse and mainstream. The chapter focuses on American indie films that proved popular among wider audiences than those gained by many others, examining some of the signaling devices used in posi...
Conference Paper
In this paper we argue that discourse lies at the heart of country branding and that discursive strategies can directly alter the image that a nation projects to a global public. Using a longitudinal single case study to examine the use of the visual arts in nation branding, we show how discourse shapes the country's image. Given the acknowledgemen...
Article
Purpose This paper aims to contribute to the literature on value creation by examining value within the visual arts market and arguing for a broader, socio-culturally informed view of value creation. Design/methodology/approach The authors develop an original conceptual framework to model the value co-creation process through which art is legitimi...
Conference Paper
Social media has begun to migrate from a predominantly text-based medium, through photography and into cinematography and edited video. Film is a vital medium through which we not only capture our world, but also seek to understand it. This workshop explores an emerging area of research within the CHI community that focuses on applying filmic techn...
Article
Full-text available
Social media content can spread quickly, particularly that generated by users themselves. This is a problem for businesses as user-generated content (UGC) often portrays brands negatively and, when mishandled, may turn into a crisis. This paper presents a framework for crisis management that incorporates insights from research on social media users...
Article
How and why audiences consume films is a much-researched yet inconclusive area of film marketing. Film is an experiential product and qualitative research methods are a suitable way of gaining insight into how people choose between different film offerings and how they assess their film viewing experience. Before we can understand others' choices a...
Article
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It is almost 30 years since Tom Wolfe first ‘celebrated’ the sinful vanities of greed, class and racism lurking behind Wall Street successes of the 1980s. Since then the excess of city traders and bankers has hardly moderated; nor has the media lost its appetite for reproducing such excess as moralising narratives of avarice, corruption and claims...
Data
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This study draws on Florida (2004) and Pratt (2009) on the deployment of the arts as an element of urban development/ regeneration and place marketing/ branding. It also seeks to investigate the extent of such activities in a new context such as the Middle East, especially in the United Arab Emirates which has demonstrated the centrality of such ac...
Chapter
This article outlines key theory related to celebrity endorsement. In doing so, we consider the benefits and challenges involved in deploying the symbolic capital associated with celebrity onto other brands. We consider psychological, economic, and cultural logics which inform key celebrity endorsement perspectives within the literature and suggest...
Article
In the case of visual artists, the product they create is inextricably linked to their identities, personalities and career histories in terms of how the art is produced, presented, consumed and positioned and valued in the market. Although artists’ branding initiatives are considered relevant to branding and marketing theory, identifying how these...
Article
Full-text available
Purpose – The purpose of this paper is to highlight the importance of the field of visual arts marketing in the development of wider branding theory and practice. Drawing on examples from visual artists and the art mechanism that connects them, the paper reveals how artists and art professionals foster various types of capital (social, cultural, sy...
Conference Paper
This conceptual paper critically examines the marketing rhetoric surrounding online customer engagement and the ideal of the empowered brand community (BC). The work draws on theories of consumer engagement and consumer empowerment to critically examine the practice of online BC management. This paper applies colonisation theory as a lens with whic...
Article
Full-text available
This study examines the ubiquitous nature of music in the context of the running community. Data collected from an online running forum and a series of diary studies and interviews indicate that runners use mobile music technologies to create soundscapes in order to enhance their running experience. Our findings suggest that these soundscapes play...
Conference Paper
Full-text available
Purpose – Drawing upon the seminal paper, the “Tourist gaze” by John Urry (1990, 1992, 2002) and subsequent adaptations found in the extant literature, we strive to highlight the opportunities and challenges of “marketing places” through film (see Madichie, 2010; Riley and Van Doren, 1992; Riley et al., 1998; Iwashita, 2006; O’Reilly and Kerrigan,...
Conference Paper
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This research analyses the behaviour of Spanish consumers of film, in order to disentangle their tastes and habits, with a special focus on the cinemagoing audience and facilitators/constraints of cinema attendance. The methodological approach, based on latent class models, suggests four clusters of filmgoers with the following probabilistic patter...
Conference Paper
Full-text available
This paper explores the concept of digital brand identity and patterns of interaction, orchestration and effect that are enacted to achieve a competitive advantage. We propose that the tension between brand orientation and market orientation is amplified when considering brand identity management in the context of social media. In this paper we pre...
Article
Purpose This paper aims to contribute to the development of a film brand theory and in doing so, illustrate the utility of a socio‐cultural approach to branding. The purpose is to develop the conceptual framework within which the film brandscape may be considered. An illustrative case study of the James Bond franchise is provided so that the potent...
Article
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This study aims to explore Turkish citizen-consumers' understanding of and reactions to censorship of websites in Turkey by using in-depth interviews and online ethnography. In an environment where sites such as YouTube and others are increasingly being banned, the citizen-consumers' macro-level understanding is that such censorship is part of a wi...
Article
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India is a vast, diverse country, which attracts much attention as a political and economic entity as well as a major tourism destination. This commentary explores the Incredible India Campaign, a Nation Branding campaign which has been running in India for approximately ten years. In doing so, we consider nation branding as a mechanism for communi...
Article
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The paper takes as its subject celebrity and consumption and the cultural logic of the celebrity brand. It introduces the concept of celebritisation as the engine of celebrity culture, discussing ways in which celebrity brands operate as ‘map-making’ devices which situate consumers within networks of symbolic resources. We construct particulars via...
Article
Purpose The purpose of this paper is to investigate the way in which film can introduce jazz to a wider audience. Design/methodology/approach This study applies the method of subjective personal introspection (SPI) to the area of film and music consumption. The paper reports on insights provided by two researchers through using SPI to investigate...
Article
News-media organisations are operating in increasingly competitive and fragmented markets for audiences and advertising revenues. Through the advent of the Internet, regional news media are experiencing a revolution in their production and administrative processes, such that their survival depends on their ability to find a workable online business...
Conference Paper
Newspapers are operating in increasingly competitive and fragmented markets for audiences and advertising revenues, government media policy and changing audience requirements for news and the ways in which it is presented and delivered. A growing army of bloggers and amateur citizen journalists now delivers - but rarely edits - content for all medi...
Article
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In highly structured organisational fields individual efforts to deal rationally with uncertainty and constraints tend to lead, in the aggregate, to greater homogeneity in structure, culture and output. Drawing on institutional theory, this paper develops research propositions regarding the nature and scope of corporate social responsibility (CSR)...
Article
This article has no abstract
Chapter
Full-text available
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each ch...
Article
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Concerns with US domination of European cinema screens and the apparent lack of success of policy makers to support sustainable development of the film industry has meant that these issues have remained topical for policy makers and researchers. This is also evidenced by both media attention and an increased research focus on the film industry, par...
Article
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This paper explores ethical issues in film marketing in the UK in terms of access to film. Based on an examination of film marketing theory, practice and policy, the paper identifies three main ethical issues pertaining to marketing in the film industry. These are the discrepancy between national policy and commercial practice in terms of social ac...
Article
This paper seeks to chart the emergence of the film market and examines the key drivers involved in the development of the industry both in America and Europe. Then it demonstrates that through a desire to both grow and protect the market the United States has become the sominant player in direct contrast to Europe which on the whole refuses to ack...
Article
Full-text available
The paper is exploratory in nature. It is based on preliminary empirical findings and existing theory and has been developed through an iterative process, with frequent movement between literature and data. In addition to the limited literature available on trade associations per se, we use theoretical concepts derived from political theory, legiti...
Article
Full-text available
This paper explores how film marketing in the UK fares in terms of its ethical theory, practice and policy. Based on an examination of film marketing theory, practice and policy, the paper identifies three ethical dilemmas- These are the discrepancy between national policy and commercial practice in terms of social access, sustainability and divers...

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Projects

Projects (9)
Archived project
Project
The proposed research will investigate the use of Augmented Reality (AR) and Virtual Reality (VR) in historic spaces with the aim of connecting consumers to culture. "A Tale of Two Cities" in the title refers to two different sites from different periods in terms of their cultural importance and symbolic value. An archaeological site from Turkey (Xanthos-Letoon), listed on the UNESCO World Heritage List and excavated by Akdeniz University Department of Archaeology, has been selected to explore the story of the ancient Lycian site through immersive technology. This project fosters knowledge creation and exchange on visual research methods, place branding and storytelling between the collaborating institutions to increase capacity for future research using these methods and theoretical approaches. Participants will aim to establish best practice in using AR/VR to better understand how to engage people with culture and heritage developing new skills in storytelling and establish research leadership in the field of marketing and consumer research by bringing innovative creative methods to the fore. Turkey will directly benefit from this proposal in developing research capacity for the young scholars as well as connecting consumers to culture and heritage to create awareness for sustainable tourism which is an important driver of growth, jobs and economic development.