About
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Introduction
Fernando Doral-Fábregas belongs to Escuela de Negocios y Dirección / Universidad Europea Miguel de Cervantes faculty.
He holds a PhD in Information and Knowledge Society, as well as university degrees in Marketing and Computer Engineering.
His most recent publication is 'Models of structural equations in social science research: user experience in Facebook'.
Publications
Publications (3)
The methodology based on models of structural equations can be of great help in investigations. In return, its application involves a thorough process that must be rigorously followed, in order to validate the
reliability of the conclusions drawn by the studies. The objective of this article is to describe this process applied in a case related to...
El análisis retrospectivo de las causas y consecuencias de fenómenos tecnológicos y telecomunicativos y elhallazgo de los elementos o los parámetros que provocan que en situaciones y proyectos empresariales similares losresultados sean dispares es tarea científicamente compleja. A tal efecto, y ante la dificultad que entraña ese cometido,en esta in...
Network
Projects
Project (1)
Understanding the factors that help to build loyalty towards Facebook.
Final stages: presentation in AEMARK consortium by September (Sevilla, 2017)
