Félix A. Martín-Velicia

• Professor (Full) at University of Seville

This chapter discusses the complicated interplay between trust and distrust in artificial intelligence. It argues against the prevalent view of trust and distrust as two contrary states, providing theoretical foundations for the existence of overlapping states in decision-making processes. This revolutionary view is corroborated with both theoretic...

Purpose The purpose of this study is to investigate the mediating influence of three digitalization antecedents on the links between digitalization and survival. It addresses the roots of digitalization to discover different patterns and foundations that contribute to higher survival rates. The article explores whether a learning strategy can attai...

The concept of digital marketing is currently fragmented due to the emergence of many sub-areas of research. This is motivated by the evolution of markets that believe in the widespread adoption of digital technologies and online social networks. These changes generate turbulent environments. However, companies have not evolved uniformly, and there...

This document performs a systematic review of the literature and bibliometrics on the orientation of digital transformation (DT) in the organizational and management processes of small and medium-sized enterprises (SMEs) in the 2015-2022 period. For this analysis, the bibliometrix and biblioshiny software packages have been used to perform the data...

Literature has conventionally addressed the concept of Digitalization by focusing on the manufacturing industry, harmonizing and pairing its features with the service industry. This leads us to ask ourselves whether there is a single concept of digitalization or the digital transformation of the firm can vary depending on sales orientation. To answ...

Literature has conventionally addressed the concept of Digitalization by focusing on the manufacturing industry, harmonizing and pairing its features with the service industry. This leads us to ask ourselves whether there is a single concept of digitalization or the digital transformation of the firm can vary depending on sales orientation. To answ...

The tourism sector is a sector with many opportunities for business development. Entrepreneurship in this sector promotes economic growth and job creation. Knowing how entrepreneurial intention develops facilitates its transformation into entrepreneurial behaviour. Entrepreneurial behaviour can adopt a causal logic, an effectual logic or a combinat...

Digital innovation is challenging the traditional way of offering financial services to companies; the so-called Fintech phenomenon refers to startups that use the latest technologies to offer innovative financial services. Within the framework of the Theory of Planned Behavior (TPB) and the Theory of Reasoned Action (TRA), the primary purpose of t...

For decades, entrepreneurship has been promoted in academia and the tourism sector and seen as an opportunity for new business ventures. In entrepreneurial behaviour, effectual logic shows how individuals use their re- sources to create new opportunities. This paper aims to determine effectual propensity as an antecedent of entrepreneurial intentio...

This article investigates the influence of institutional pressure on digitalization and performance, exploring the role of consulting companies in their relationships. The study is based on empirical findings administered to 600 firms using PLS-SEM and FIMIX. The theoretical framework presented in this study focused on the role that consulting comp...

El trabajo analiza las relaciones comerciales entre España y Latinoamérica y el Caribe utilizando datos del Ministerio de Industria, Comercio y Turismo, la Organización Mundial del Comercio y Atlas of Economic Complexity. Trata de responder a dos cuestiones. De una parte, si las relaciones bilaterales entre Latinoamérica y el Caribe con España se h...

Eighteen interviews were used in this research to inductively conceptualize the factors that influence digital transformation (DT) in Kibs companies that provide multidisciplinary Knowledge Intensive Business Services. Two main groups were identified: factors of DT and use in the new digital environment. Using the findings obtained, a comparison wa...

Purpose The aim of this research is to analyze the success of digital transformation (DT) in the management and performance of organizations. To do so, the role of IT and its ability to integrate in organizations that provide professional services with high added value for their clients are investigated. These services require highly developed skil...

With the advancement of technology, different approaches to make teachers’ tasks more interactive and improve teacher teaching methodologies are becoming more and more common. Additionally, students must feel motivated and positively interact with these new methodologies. To understand these new initiatives, this paper aims to identify the adoption...

The aim of this paper is to understand why shoppers who use smartphones to make their purchases recommend shopping through this channel. To do this, the influence of the main relational marketing variables on the Word of Mouth (WOM) generated by shoppers is analyzed. The model shows the effect of reputation, loyalty and relational quality (satisfac...

The literature on effectual theory offers validated scales to measure effectual or causal logic in entrepreneurs’ decision-making. However, there are no adequate scales to assess in advance the effectual or causal propensity of people with an entrepreneurial intention before the creation of their companies. We aim to determine the validity and reli...

The purpose of this study is to find the key factors of influence for the use and acceptance of Virtual Reality (VR) by tourists visiting National Parks in Costa Rica. The aim is to find whether tourists are willing to use VR to contribute to the eco-friendly performance of the area they visit and to determine whether they are willing to use VR in...

The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory model to investigate tourist intention to visit a city after reading other users' valuations of the destination on Mobile Applications. The Uses and Gratification Theory (U&G) model was adapted to investigate the factors which influe...

Background The expansion of the coronavirus pandemic and the extraordinary confinement measures imposed by governments have caused an unprecedented intense and rapid contraction of the global economy. In order to revive the economy, people must be able to move safely, which means that governments must be able to quickly detect positive cases and tr...

During recent years, public–private partnerships (PPPs) in the health sector have been an attractive alternative for improving healthcare services in developing countries such as Peru. Therefore, it is fundamental to consider a comprehensive set of healthcare qualities, like the HEALTHQUAL scale, when we measure dimensions of healthcare service qua...

Purpose The central objective is to determine the main components of a brand that become a “beloved” brand in the minds of consumers applied to football teams. Design/methodology/approach The authors conducted a quantitative causal study using partial least squares (PLS) with a sample of 824 participants using an online questionnaire. Findings Br...

Technology has become the driving force for both economic and social change. However, the recruitment of volunteers into the projects of non-profit-making organizations (NGO) does not usually make much use of information and communication technology (ICT). Organizations in this sector should incorporate and use digital platforms in order to attract...

This paper aims to investigate the factors which promote the adoption of cloud-based technology. It strives for a better understanding of the impact of corporate governance on the adoption of this technology. This study concentrated on executives in companies where the use of cloud computing may give a competitive advantage. The main contribution o...

La actividad física constituye un excelente modo para la pro-moción y el desarrollo de valores sociales y personales de los jóvenes en un contexto actual caracterizado por promover la actividad física dado sus múltiples beneficios. El objetivo del estudio es identificar los valores asociados a la satisfacción con la actividad física en la adolescen...

The aim of this paper is to analyse the acceptance of online games, based on the unified theory of acceptance and use of technology 2 (UTAUT 2). The data analysed correspond to a sample of online players through mobile devices in Spain. A structural equation approach based on Partial Least Squares was used to assess the acceptance model. The result...

This research work has two objectives. On the one hand, to analyze the influence that Perceived Usefulness of Programmatic Advertising (PA) has on the user's Concern about Privacy, and on the other, to check whether this relationship changes over time. That is, to find out how improvements in the effectiveness of programmatic advertising might incr...

New technologies offer new possibilities to better understand complex consumer behavior points of sale. The data obtained using wireless communications and Wi-Fi services available in restaurants and catering companies make it possible to acquire in-depth knowledge on consumer behavior complexity. In the present study, the PLS-SEM analysis was used...

This paper analyses the complexity of user behaviour when facing the challenge of using sustainable applications, such as Internet search engines. This paper analyses an acceptance model using extended TAM (Technology Acceptance Model) with Trust as an added external variable. It was suggested that Trust indirectly influences the final Intention to...

El objetivo de este trabajo, centrado en el sistema de franquicia español, gira en torno a las siguientes cuestiones: ¿Qué unidades de las redes de franquicia son más eficientes: las propias o las franquiciadas? ¿influye el nivel de internacionalización del franquiciador en la eficiencia de las unidades propias vs. franquiciadas? Para responder a e...

Resumen: La creciente competitividad turística de los destinos culturales ha impulsado la creación de nuevos productos turísticos con el objeto de crear y afianzar una oferta integral de ocio que permita al visitante el disfrute de experiencias enriquecedoras y únicas a nivel cultural. En este sentido, el impulso del turismo industrial permite pone...

There are diverse segmentations of online players in the literature. Most of them are proposed a priori, and there are no segmentations based on the acceptance of technology and the personal values of the players. The foremost purpose of this study is to obtain a clustering of online video games players, founded on UTAUT model, and to describe the...

In this work, we try to answer a key question: what are the more efficient units in franchising: owned or franchised? The literature on this specific field is very limited. To compare the efficiency of owned and franchised units we use the following variables: average sales per unit, average sales per employee and the average number of employees pe...

El objetivo de este trabajo, centrado en el sistema de franquicia español, gira en torno a la siguiente cuestión: ¿Qué unidades de las redes de franquicia son más eficientes: las propias o las franquiciadas? Para responder a este interrogante, no resuelto en la literatura científica sobre franquicia, se desarrolla un marco teórico y se proponen una...

We analyze the superior performance of born-global firms through the dynamic capabilities approach. The performance of these firms is shaped by a capability to garner valuable knowledge, with a view to its assimilation, its combination with existing knowledge and its exploitation. Absorptive capability is the key to the success of born-global firms...

El estudio del emprendimiento exportador se caracteriza actualmente por estar fragmentado, ser inconsistente y carente de teorías y fundamentos que permitan ofrecer una definición y marco conceptual universalmente aceptado. Partiendo de esta gap investigador, el objetivo de la presente investigación es, a partir de una exhaustiva revisión de la lit...

This study calls for an expansion of the scope of educational research from superficial commitment and usage behaviour to more sophisticated levels of Social Network Sites by undergraduate students, and their influences on learning performance. The research model is validated empirically using data from a field survey of the most popular Social Net...

Our research contributes to the existing literature by examining the community drivers (i.e., participation, organisation and satisfaction) and their effects on the sense of belongingness to a social networking site. Our analysis also emphasises the importance of continuance over initial acceptance; indeed, post-adoption phenomena have traditionall...

Más allá de las investigaciones que examinan la influencia del aspecto cognitivo (por ejemplo, la usabilidad) de los sitios web sobre la calidad relacional, el examen de su evaluación afectiva también se hace necesaria. En este sentido, no existe actualmente un consenso relativo en torno a la influencia de la estética del sitio web en el grado de a...

Relationship quality – based on Commitment–Trust theory – can explain and predict the success of a relationship between an ISP and its customers, measured in terms of loyalty. We proposed a model to express the relationship and included gender as a moderator in the relationship. We then developed a questionnaire to test the model empirically and us...

Our research specifically focuses on the effects of the national cultural background of educators on the acceptance and usage of ICT, particularly the Web as an extensive and expanding information base that provides the ultimate in resource-rich learning. Most research has been used North Americans as subjects. For this reason, we interviewed Europ...

A growing body of research related to the role of gender in human interactions with information technology has emerged in recent years. In this paper we analyse the web acceptance and usage between male professors and female professors. Partial least-squares (PLS), a second generation multivariate analysis technique, was used to estimate the param...

Today, the companies, usually, consider the presence of the intangible assets, specially the brand, in the strategic plans of the organizations. So much the scientific community of marketing, as the managerial world they deal that managing the brand and to know its value is a prior matter in altars to managing to differentiate the products and to r...

El objetivo de esta investigación es desarrollar una metodología que permita la selección de muestras para la estimación de los resultados a nivel de la circunscripción de Sevilla en elecciones al Parlamento de Andalucía. Esta selección de muestras se realizará en base a identificar las secciones censales que más se aproximen al resultado global de...