Felix BrünkerNiederrhein University of Applied Sciences
Felix Brünker
Dr.
About
31
Publications
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551
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Introduction
Education
October 2015 - July 2018
October 2011 - July 2015
Publications
Publications (31)
Digital transformation fundamentally changes the way individuals conduct work in organisations. In accordance with this statement, prevalent literature understands digital workplace transformation as a second-order effect of implementing new information technology to increase organisational effectiveness or reach other strategic goals. This paper,...
Artificial intelligence (AI) is being increasingly integrated into enterprises to foster collaboration within humanmachine teams and assist employees with work-related tasks. However, introducing AI may negatively impact employees’ identifications with their jobs as AI is expected to fundamentally change workplaces and professions, feeding into ind...
Working conditions of knowledge workers have been subject to rapid change recently. Digital nomadism is no longer a phenomenon that relates only to entrepreneurs, freelancers, and gig workers. Corporate employees, too, have begun to uncouple their work from stationary (home) offices and 9-to-5 schedules. However, pursuing a permanent job in a corpo...
Social media constitute an important arena for public debates and steady interchange of issues relevant to society. To boost their reputation, commercial organizations also engage in political, social, or environmental debates on social media. To engage in this type of digital activism, organizations increasingly utilize the social media profiles o...
Artificial intelligence (AI)-based technologies can increasingly perform knowledge work tasks, such as medical diagnosis. Thereby, it is expected that humans will not be replaced by AI but work closely with AI-based technology ("augmentation"). Augmentation has ethical implications for humans (e.g., impact on autonomy, opportunities to flourish thr...
The digital transformation poses challenges for public sector organizations (PSOs) such as the dissemination of false information in social media which can cause uncertainty among citizens and decrease trust in the public sector. Some PSOs already successfully deploy conversational agents (CAs) to communicate with citizens and support digital servi...
Social networks like Twitter are a central communication channel, where people share their opinions, emotions, and views with the world which is also true during live TV events. These opinions are able to start a discussion and influence the opinion of others. This influence is able to impact the results of televised events such as the Eurovision S...
One drastic change that has been established in many organizations is the possibility of location-independent work. However, working remotely also creates distinct challenges that organizations must face. Thus, remote work could lead to a decrease in social interactions and therefore less implicit knowledge exchange in teams. However, informal conv...
Widespread mis- and disinformation during the COVID-19 social media “infodemic” challenge the effective response of Emergency Management Agencies (EMAs). Conversational Agents (CAs) have the potential to amplify and distribute trustworthy information from EMAs to the general public in times of uncertainty. However, the structure and responsibilitie...
In the last decade, Social Media platforms such as Twitter have gained importance in the various marketing strategies of companies. This work aims to examine the presence of influential content on a textual level, by investigating characteristics of tweets in the context of social impact theory, and its dimension immediacy. To this end, we analysed...
As organizations drive the development and deployment of Artificial
Intelligence (AI)-based technologies, their commitment to ethical and humanistic values is critical to minimizing potential risks. Here, we investigate talent attraction as an economic incentive for organizations to commit to ethical AI. Based on Corporate Social Responsibility (CS...
Social media have become major platforms of commerce and changed the way we communicate and consume. Phenomena such as social bots add new dynamics to discussions and the spreading of information with the possible aim to influence or shape opinions and decisions. This study examines the requirements under which organizations would use social bots f...
Social media has become important in shaping the public discourse on controversial topics. Many businesses therefore monitor different social media channels and try to react adequately to a potentially harmful opinion climate. Still, little is known about how opinions form in an increasingly connected world. The spiral of silence theory provides a...
Within the anamnesis, medical information is frequently withheld, incomplete, or incorrect, potentially causing negative consequences for the patient. The use of conversational agents (CAs), computer-based systems using natural language to interact with humans, may mitigate this problem. The present research examines whether CAs differ from physici...
In recent years, the development of information communication technologies (ICTs), such as social media, has changed the way people communicate and engage in social movements. While conventional movements were fought in the streets, social media have enabled movements to take place online. In this paper, we aim to investigate the role of social med...
Organizations introduce virtual assistants (VAs) to support employees with work-related tasks. VAs can increase the success of teamwork and thus become an integral part of the daily work life. However, the effect of VAs on virtual teams remains unclear. While social identity theory describes the identification of employees with team members and the...
Purpose - The purpose of this study is to investigate communication on Twitter during two unpredicted crises (the Manchester bombings and the Munich shooting) and one natural disaster (Hurricane Harvey). The study contributes to understanding the dynamics of convergence behaviour archetypes during crises.
Design/methodology/approach - The authors...
The omnipresent COVID-19 pandemic gave rise to a parallel spreading of misinformation, also referred to as an Infodemic. Consequently, social media have become targets for the application of social bots, that is, algorithms that mimic human behaviour. Their ability to exert influence on social media can be exploited by amplifying misinformation, ru...
The omnipresent COVID-19 pandemic gave rise to a parallel spreading of misinformation, also referred to as an ‘Infodemic’. Consequently, social media have become targets for the application of social bots, that is, algorithms that mimic human behaviour. Their ability to exert influence on social media can be exploited by amplifying misinformation,...
In the last decade, Social Media platforms such as Twitter have gained importance in the various marketing strategies of companies. This work aims to examine the presence of influential content on a textual level, by investigating characteristics of tweets in the context of social impact theory, and its dimension immediacy. To this end, we analysed...
Information systems (IS) have been introduced in enterprises for decades to generate business value. Historically systems that are deeply integrated into business processes and not replaced remain vital assets, and thus become legacy IS (LISs). To secure the future success, enterprises invest in innovative technologies such as artificial intelligen...
When attempting to solve a problem, humans call upon cognitive resources. These resources are limited, and the degree of their utilisation is described as cognitive load. While the number of parameters to be taken into account and to be processed by modern-day knowledge workers increases, their cognitive resources do not. Research shows that too hi...
In recent years, mainstream E-commerce platforms have changed the way consumer goods are merchandized online. While such platforms increasingly discover social elements to drive sales, social media start implementing E-commerce features themselves. This emerging intersection also provides space for bot activity in a Social Commerce (SC) context, wh...
In recent years, the development of information communication technologies (ICT) such as social media changed the way people communicate and engage in social movements. While conventional movements were fought in the streets, social media enabled movements to take place online. In this paper, we aim to investigate the role of social media during so...
In recent years, social media changed the way individuals participate in social movements. While activists demonstrate on the street to fight for a public goal, members of specific movements can also act collective online. Thus, different aspects might influence the formation of collective identity and therefore drive collective action on social me...
In recent years, social media changed the way individuals participate in social movements. While activists demonstrate on the street to fight for a public goal, members of specific movements can also act collective online. Thus, different aspects might influence the formation of collective identity and therefore drive collective action on social me...
Information systems (IS) are widely used in organisations to improve business performance. The steady progression in improving technologies like artificial intelligence (AI) and the need of securing future success of organisations lead to new requirements for IS. This research in progress firstly introduces the term AI-based services (AIBS) describ...
Information systems (IS) are widely used in organisations to improve business performance. The steady progression in improving technologies like artificial intelligence (AI) and the need of securing future success of organisations lead to new requirements for IS. This research in progress firstly introduces the term AI-based services (AIBS) describ...
Zusammenfassung
Im Kontext des IT-Service-Managements stellt ein wesentlicher Faktor zur möglichst effizienten und effektiven Entstörung gemeldeter Probleme das Incident Management dar. Aufgenommene Störungen werden dabei identifiziert, protokolliert und kategorisiert, so dass nachgelagerte Strukturen, wie Second- und Third-Level-Support, Beeinträc...
Social media is becoming increasingly important during crisis situations. Affected people are now enabled to provide helpful on-site information, and emergency service organisations can use social media to inform people and communicate with them. This study addresses how different communication roles in social media affect sensemaking during crises...