
Félix Blázquez-LozanoUniversidade da Coruña | UDC · Department of Business
Félix Blázquez-Lozano
Ph D.
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22
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Introduction
Additional affiliations
January 1999 - present
Education
September 1991 - October 1996
Publications
Publications (22)
The appearance of consumers groups increasingly concerned about the quality of food products, together with an increasingly competitive environment and domestic saturated markets, has led companies to achieving differentiated quality. The wine sector is immersed in this situation. Valuation of this differentiation by consumers will not happen by co...
The adaptation to the new scenario that the Social media project has revolutionized the way of communicating, which is why tourist destinations must take advantage of the advantages they offer as a communication tool. For this reason, the communities where El Camino de Santiago, a millennial pilgrimage route that has gone from a purely religious fa...
The aim of this study is two-fold: on the one hand, to identify the importance of social media in improving knowledge exchange, on the other hand, this paper explores the realities of Facebook usage in five Spanish universities and its relevance. The chosen research method was documentary analysis, consisting of the observation of the official webs...
The recent literature developed in the field of happiness economics highlights the overvaluation of income and material prosperity as determinants of happiness, and calls into question many of the assumptions of traditional economic theory linked to "rationality" and the "non-satiety" of the consumer. This article aimed to study which factors expla...
Although the importance of Facebook in education has been proved repeatedly, it has been verified that few research works expose the usefulness of this social network as a means of communication. Likewise, it has been observed that the institutions that manage it in many cases do not know or do not master the instruments for making said communicati...
The current tourist surroundings, characterised by the globalisation and high levels of competitiveness, stresses the need that the destinations effect a redesign of his positioning, with regard to his competitors, through the differentiation, implementation of best practices and a sustainable development; as well as the adaptation of the productiv...
New trends are emerging in the brewery sector; but to date beer consumer segmentations are scarce. In this context, the present study addresses the following questions: “Are beer consumers monolithic or are there different segments in the beer market?; and “What are the main characteristics of the beer consumer segments?”. The purpose of this paper...
The use of ICT in Spanish Financial Sector: the case of Facebook
El uso de las TIC en el sector financiero español: el caso de Facebook
Miguel PEÑARRETA QUEZADA 1; Mercedes TEIJEIRO ÁLVAREZ 2; Clide RODRÍGUEZ VÁZQUEZ 3; Félix BLÁZQUEZ LOZANO 4
Although the importance of Facebook has been demonstrated in education, very little research provides concrete evidence on its use as a means of communication. This research is one of the very few, if any, to go into faculties and their libraries and try to analyze the use of Facebook and to determine which faculties or libraries are putting the op...
The aim of this paper is to analyze the social capital importance in higher education institutions, public and private. For this purpose, we studied the importance of the main Spanish universities, according to the Ranking Web of Spanish Universities –Webometrics- (3 public and 3 private) in Facebook. Although the importance of Facebook in educatio...
The objective of this paper is to analyze the importance of social media in improving knowledge exchange, which may be reflected in improving the quality of higher education institutions. For this purpose, we study the relevance of three Spanish universities in Facebook. Although the importance of Facebook has been demonstrated in education, very f...
World CISTI2016 Recife, Brazil Communication and Journalism in Online Social Networks (COSN)
The objective of this paper is to analyze the importance of social media in improving knowledge exchange, which may be reflected in improving the quality of higher education institutions. For this purpose, we study the relevance of three Spanish universities in Facebook. Although the importance of Facebook has been demonstrated in education, very f...
There is an important uncertainty about the attributes which determine the objective quality of food products. The wine market is a very good example of this phenomenon. Consumers, in order to infer quality, use signals or indicators. Among the signals or indicators literature emphasizes the brand. The objective of this paper is to know, whether th...
La intensificación de la competencia se ha convertido en una de las principales características de la mayoría de los mercados, especialmente de aquellos en los que se comercializan productos de gran consumo y entre los cuales debe contemplarse la prensa diaria. Así, las estrategias competitivas, en la mayoría de ocasiones implementadas a través de...
La intensificación de la competencia se ha convertido en una de las principales características de la mayoría de los mercados, especialmente de aquellos en los que se comercializan productos de gran consumo y entre los cuales debe contemplarse la prensa diaria. Así, las estrategias competitivas se muestran a las empresas como instrumentos idóneos p...
El hecho de que la corrupción atente tanto contra los derechos de los ciudadanos, en su vertiente de administrados, como contra la libre competencia al vulnerar el principio de igualdad, provoca que su conocimiento genere una seria reprobación por parte de la opinión pública, lo que constituye un problema no sólo para los agentes que intervienen en...
The intensification of competition has turned into one of the principal characteristics of the majority of the markets, especially of those in which products of great consumption are commercialized and in which daily press must be contemplated. This way, the competitive strategies appear to companies as suitable instruments to reach a position of a...