Felipe Uribe-Saavedra- Ph.D.
- Professor (Assistant) at Adolfo Ibáñez University
Felipe Uribe-Saavedra
- Ph.D.
- Professor (Assistant) at Adolfo Ibáñez University
About
20
Publications
18,517
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167
Citations
Introduction
Current research:
- Mobile apps and branded mobile apps on millennials
- Measuring Facebook advertising effectiveness
- Social media marketing on latin american banks
Current institution
Additional affiliations
December 2014 - present
November 2011 - February 2012
July 2012 - December 2014
Publications
Publications (20)
Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing still seems not clear, given the novelty and the difficulty of measuring their impact on business performance. This study uses data from...
Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spa...
The fact whether a proactive market response could have a bearing on how to withstand an economic crisis is being examined in this paper. A theory linking a strategic emphasis on marketing, market orientation and entrepreneurial orientation is being put to the test as the background to a "proactive market" counter-cyclical response, on the basis of...
The impact online social networks are having nowadays as a marketing tool in the performance of companies is yet to be made clear. Such an impact is being looked into in this paper on the basis of Spanish companies' data. Structural equations being applied to a multi-group are the channel through which an attempt is being made to find out whether a...
Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spa...
En este artículo se investiga el efecto de la orientación emprendedora (OE) en el desempeño financiero de la pequeña y mediana empresa (pyme), así como una propuesta de un modelo de contingencias para explorar el efecto moderador de la hostilidad del entorno sobre la relación OE-desempeño financiero. Para examinar las hipótesis propuestas se ha uti...
This paper aims first to show the effect of the Entrepreneurial Orientation (EO) on SMEs financial performance, and second, to propose a contingency model which explores the moderating effects of environmental hostility of the relationship EO –financial performance. To examine the research hypotheses, a sample of 121 manufacturing SMEs located in C...
