Felipe Ruiz-Moreno

University of Alicante | UA · Department of Marketing

The objective of this study is to examine asymmetric rivalry between strategic groups in a given industry. Two research hypotheses argue for the existence of asymmetric rivalry in the sense that strategic groups of small companies have a greater degree of response but a slower speed of response to the actions of strategic groups of large companies,...

Corporate Social Responsibility (CSR) is becoming a common strategy, hence its extensive research. Central to it is the analysis of the effect of CSR on a firm’s performance, whose outcome depends upon firm-specific and industry-related factors. This study attempts to explain why the impact of CSR initiatives may be different and/or more important...

Our study examines asymmetric rivalry within and between strategic groups defined according to the size of their members. We hypothesize that, owing to several forms of group‐level effects, including switching costs and efficiency, strategic groups comprising large firms expect to experience a large amount of retaliation from firms within their gro...

Segmentation studies are crucial for planning sustainability strategies, and tourists' perceptions of destinations offer important segmentation criteria. The aim of this study is to understand and describe the tourist segments with similar levels of perceived destination sustainability and trustworthiness. Perceived sustainability and perceived tru...

Purpose One of the main difficulties for wine managers is understanding and interpreting how some strategies and company behaviours could affect firms’ performance. This study aims to contribute to improve these concerns by examining the evolution of the competitive wine industry structure over time using the strategic group membership dynamics app...

Senior tourists, traditionally known for using offline methods and staying in hotels, are increasingly using new technologies and opting for alternative accommodation forms. Based on the push and pull theory of motivation, the generational cohort and lifespan development theories, this study fills a gap in the literature and examines senior tourist...

The COVID-19 pandemic has forced tourism managers to reevaluate their strategies for attracting visitors and aiding in the recovery of destinations. This new approach emphasizes increased tourist engagement with the destination and stresses the importance of concepts like tourist citizenship behaviors and their willingness to sacrifice. This resear...

Purpose This exploratory study aims to identify and prioritize key sustainable innovation challenges faced by family-owned businesses in the wine ecosystem. It also explores whether the criticality of these challenges differed pre- and post-COVID-19 by comparing the prioritization of these challenges at these two times. Design/methodology/approach...

Purpose-This article examines the impact of banks' corporate social responsibility communication through social media (CSR-S), electronic word of mouth (eWOM), and brand reputation on consumer behavior during the COVID-19 crisis, with a focus on purchase intention. Design/methodology/approach-The study employed a quantitative approach to analyze da...

In this study, the authors segment Facebook users based on their responses to brands' ongoing activities, including content relevance, personalization, responsiveness, and user empowerment, alongside user demographics and social media behavior. They examine variations in electronic word-of-mouth (eWOM) and purchase intentions across four distinct u...

Purpose In recent decades, higher education institutions (HEIs) have increasingly adopted marketing-oriented approaches. While the adoption of marketing was slower in Europe and Spain, it has become a vital tool for HEIs, both to stay competitive in a changing socio-economic context and to face the challenges posed by the transition to the Universi...

Innovation is crucial for companies to stay competitive, provide value to customers, and generate profits. Likewise, research and development (R&D) is critical for companies to sustain productivity growth. Spain has lagged behind other countries in terms of R&D investment, with only 1.4% of its GDP allocated to R&D, well below the European average....

Oficina Española de Patentes y Marcas (OEPM) y Asociación Española para la Defensa de la Marca (ANDEMA). https://www.oepm.es/export/sites/oepm/comun/documentos_relacionados/Publicaciones/Estudios-Articulos/2016_04_26_Estudio_triangulo_exito_empresarial.pdf

Gaining more insights on how R&D&i subsidies are allocated is highly relevant for companies and policymakers. This article provides new evidence of the identification of some key drivers for companies participating in R&D&i project selection processes. It extends the existing literature by providing insight based on sophisticated, accurate methodol...

The Journal of Historical Research in Marketing invites submissions for a special issue focused on ‘Marketing History in Spain.’ Several overarching themes are planned including historical studies of marketing within Spain and the ways in which Spain has been marketed beyond the country's borders, the use of several tools to promote products and br...

Purpose. The purpose of this study is to examine the internal consistency of wine guides by comparing the judgements of experts who taste and review wines. It further classifies the wines into categories to establish whether expert reviews of similar wines are coherent. Design/methodology/approach. Sentiment analysis based on natural language proc...

History can represent an effective marketing resource because it can establish an emotional relationship with consumers. This article examines trademark applications in order to show how Spanish companies used the past in their branding strategy during the twentieth century. The article analyses which historical themes were used the most, over whic...

Integrated marketing communication (IMC) plays a key role in current marketing communications landscape and further empirical research is called for to examine customer perceived IMC. To fill this gap, this paper examines how customers perceive the IMC of two global brands (Coke and Pepsi). The aim is to shed light on the relationship between custo...

We examine the rivalry of strategic groups of formerly regulated carriers and low-cost entrants. Profit effects stemming from strategic interactions at the group level and resulting in product differentiation are considered. A conjectural variations model, addressing a critique by Corts, is used to test the hypothesis that group-level effects stemm...

Purpose The purpose of this paper is to characterize the situation in the Spanish banking industry through the identification of strategic groups based on a set of variables. Design/methodology/approach To do so, the authors use a 13-year data set and a time inhomogeneous hidden Markov model (HMM) in which the time variable transition matrix cap...

En las últimas décadas la implementación del Inglés como Medio de Instrucción (EMI) ha sido un tema de continuo debate en el sistema universitario español (Martín del Pozo, 2015), destacando la ausencia de estrategias políticas a nivel nacional (Fernández-Costales y González-Riaño, 2015). Asimismo, se ha producido un descenso en la matriculación de...

More and more researchers focus on the role of social networks in election campaigns. This article represents a case study of the parliamentary elections from 2015 in Spain and 2016 in Romania, with the aim of comparing the two online political campaigns. We describe how both parties in Romania and Spain used Facebook during the last parliamentary...

RESUMEN Este trabajo analiza un problema (u oportunidad) creciente en las últimas décadas a nivel universitario como es la internacionalización de los estudios debido, principalmente, a la globalización en la Edu-cación Superior. En este nuevo contexto, instituciones como la UA se han visto obligadas a incorporar el inglés como medio de instrucción...

La Universidad de Alicante (UA) se ha visto obligada en los últimos años a incorporar el inglés como medio de instrucción (EMI) para adaptarse a la globalización en la Educación Superior y desarrollar competencias idiomáticas en paralelo a las específicas de cada titulación. Así, la Facultad de Económicas y Empresariales (FCCEE-UA) ofertará en el c...

Our study analyzes rivalry within and across markets of size-defined strategic groups in the banking industry. We consider that, owing to group-level effects, like efficiency and funding, the degree of rivalry of size-defined strategic groups depends on whether the competitor is acting in the same or in a different market and whether the competing...

This study focuses on the celebration of an International Week that has taken place during the first week of April. International Week, implemented for students of the Faculty of Economics and Business Sciences, has been conducted entirely in English. This annual event brings together university lecturers from different countries with the aim of gl...

RESUMEN (ABSTRACT) En las últimas décadas la implementación del Aprendizaje Integrado de Contenido y Lenguas Extranjeras (AICLE) y del Inglés como Medio de Instrucción (EMI) ha sido un tema de continuo debate en el sistema universitario español, destacando la ausencia de estrategas políticas a nivel nacional. En este contexto, los centros de educac...

Este estudio centra su atención en las marcas, las patentes, los modelos de utilidad y los diseños industriales, y estima la contribución de las empresas que cuentan con algún registro de estas figuras de Propiedad Industrial a las exportaciones. Además, dada la importancia estratégica de las marcas, en este informe se analiza su efecto sobre las e...

El entorno competitivo de la economía actual ha obligado a muchas empresas a buscar alternativas de crecimiento cuando el mercado doméstico no es suficiente para ubicar toda la oferta. En muchos casos, estas alternativas se dirigen hacia la conquista de mercados exteriores. El objetivo de esta monografía es el análisis de las opciones estratégicas...

This study examines the relationships between a firm’s CSR activities and its performance and risk. We hypothesize that industry-level effects are highly determinant of the sign and magnitude of these relationships to establish a ranking of industries to identify the position of the most prominent tourism-related industries: hotels and airlines...

This study analyzes the degree of competition through individual actions and reactions. Empirical support for this analysis has derived mainly from structural econometric models describing the nature of competition. This analysis extends the existing literature by empirically considering a direct measurement of competition through the analysis of t...

This paper investigates the main determinants of academic performance in the degree in Business Administration at the University of Alicante. Characteristics and attitudes of students are compared with their academic performance rates and with their opinion on the causes of poor performance. The results bring us to the level of incidence of the var...

El objetivo general de este estudio es cuantificar el valor de las marcas en la economía y sociedad españolas. El estudio realiza un examen pormenorizado del impacto de las marcas en términos de generación de empleo, contribución al Producto Interior Bruto, pago de impuestos y tributos, exportaciones, I+D, comercio e inversión en publicidad. Además...

Our study examines how, in a given industry, rivalry functions within strategic groups defined according to the size of their member firms and how this rivalry affects performance. We hypothesize that, owing to several forms of group-level effects including market power, efficiency, differentiation, and multimarket contact, strategic groups that co...

Purpose The main objective of this paper is to propose a model that allows the detection of the competitive pattern of the Spanish loans market between 1992 and 1996. Design/methodology/approach In order to achieve this objective, the paper estimates, following the New Empirical Industrial Organization paradigm, a conjectural variation model for t...

Prior literature on foreign direct investment examines single-stage decision making processes based on, either the ownership structure (full vs. partial ownership), the diversification mode (Greenfield vs. acquisition), or the simultaneity of both of them (with four independent alternatives as a result of combining the ownership structure and diver...

El propósito de este trabajo es analizar, por un lado, los determinantes del modo de diversificación de la inversión directa en el exterior (IDE) considerando diversas aproximaciones teóricas y, por otro lado, los determinantes de la IDE combinando el modo de diversificación con la estructura de la propiedad empresarial. La metodología aplicada est...

Purpose The purpose of this study is to examine the impact on firm performance of foreign concentration vs diversification strategies, as well as the moderating role played by market, product and firm characteristics. Design/methodology/approach Moderated regression analysis is used. Findings Distribution and cultural distance (CU) moderate the r...

The main objective of this work is to propose an oligopolistic competition model thatincorporates product differentiation through quality of service in the Spanish bank loansmarket. This model allows us to detect the competitive behavior patterns in terms of the outputof all the financial entities with respect to three strategic groups defined in t...

The aim of this paper is to analyse the determinants of diversification mode (acquisition versus greenfield) through foreign direct investment considering various theories, such as those of mergers and acquisitions, transaction costs, the learning organisation, the institutional context of the company and the cultural environment of the host countr...

The aim of this study is to examine the determining factors of a firm's performance, as a direct consequence of its diversification strategy in its expansion into foreign markets, considering certain factors like the market, the product and the company itself. As a novelty, the methodology employed uses the event-study to estimate the excess of ret...

The aim of this study is to examine competition within and between strategic groups in a given industry. Literature on this subject suggests that the empirical evidence found so far could be affected by operational problems with the measurement of competition. For the first time, the methodology applied uses two approaches to the measurement of com...

The objective of this study is to examine the rivalry within and between strategic groups in a given industry. Current literature on the topic suggests that the empirical evidence presented, so far, might well be biased by systematic errors in the measuring of rivalry. As a novelty, the method we propose uses two different approaches to measuring r...

The aim of this study is to examine the determining factors of a firm's performance, as a direct consequence of its diversification strategy in its expansion into foreign markets, considering certain factors like the market, the product and the company itself. As a novelty, the methodology employed uses the event-study to estimate the excess of ret...

El objetivo de este trabajo consiste en examinar los determinantes de los resultados de exportación en términos del nivel de planificación empresarial y de dos enfoques deductivos de identificación de grupos estratégicos. La lógica subyacente es que la naturaleza del proceso de planificación así como las orientaciones estratégicas genéricas de expo...

Resumen El objetivo de este trabajo consiste en examinar los determinantes de los resultados de exportación en términos del nivel de planificación empresarial y de dos enfoques deductivos de identificación de gru-pos estratégicos. La lógica subyacente es que la naturaleza del proceso de planificación así como las orientaciones estratégicas genérica...