Felipe Reinoso Carvalho

Los Andes University (Colombia) | UNIANDES · Faculty of Administration

The research presented here focuses on the influence of background music on the beer-tasting experience. An experiment is reported in which different groups of customers tasted a beer under three different conditions (N = 231). The control group was presented with an unlabeled beer, the second group with a labeled beer, and the third group with a l...

We report two experiments designed to assess the key sensory drivers underlying people's association of a specific auditory pitch with Belgian beer. In particular, we assessed if people would rely mostly on the differences between beers in terms of their relative alcohol strength, or on the contrast between the most salient taste attributes of the...

The effect of soundscapes on the taste evaluation of beers was analyzed in the research reported here. Three experiments were conducted in which participants tasted a beer twice, and rated the experience, each time under the influence of a different sound stimulus. The participants were not informed that they were, in fact, tasting the same beer. T...

There has been a recent growth of interest in determining whether sound (specifically music and soundscapes) can enhance not only the basic taste attributes associated with food and beverage items (such as sweetness, bitterness, sourness, etc.), but also other important components of the tasting experience, such as, for instance, crunchiness, cream...

All of the senses can potentially contribute to the perception and experience of food and drink. Sensory influences come both from the food or drink itself, and from the environment in which that food or drink is tasted and consumed. In this study, participants initially had to pair each of three soundtracks with one of three chocolates (varying on...

Multisensory research has shown that music can positively influence sustainable consumer decisions. However, the relationship between sensory attributes of sustainability and musical characteristics has not been explored. This study bridges this gap by taking the first empirical steps toward crafting soundscapes that enhance the consumption experie...

Purpose This research examined the role of post-conflict marketing in supporting businesses within conflict-affected regions, aligning with the objectives of UN Sustainable Development Goal 16 to foster peaceful societies amid increasing global conflicts. Design/methodology/approach Drawing from the theories of social egalitarianism and consumer d...

Auditory branding is undoubtedly becoming more important across a range of sectors. One area, in particular, that has recently seen significant growth concerns the introduction of music and soundscapes that have been specifically designed to match a particular scent (what one might think of as “audio scents” or “sonic scents”). This represents an e...

This article examines paradoxes, challenges, and opportunities in the context of ethical customer experience management. Central to this discussion are different stakeholders such as firms, customers, policymakers, regulators, and society at large, as well as key issues associated with them. Firms aim to design and manage compelling experiences usi...

The current landscape of the perfume industry faces the challenge of enhancing product appeal and captivating consumers through innovation. Integrating multisensory elements into perfume experiences has the potential to drive this innovation forward. This research presents a novel methodology for characterizing sounds that evoke the perception of f...

Purpose Aversion linked to disgust and neophobia is the primary reason for human reluctance towards edible insects as a sustainable food source. Stimulating positive emotions may overcome these mental barriers. Cute visuals and claims on product packaging can trigger positive affective responses in consumers whilst modulating taste expectations. Th...

Objectives In this preliminary and multidisciplinary exploratory study, we assessed whether a mindfulness practice could be enhanced through a multisensory experience design that mimics the “beginner’s mind,” relying on sensory awareness and biofeedback processes as participants interact with the experience. Methods We piloted and designed two con...

This is the first systematic review that focuses on the influence of product-intrinsic and extrinsic sounds on the chemical senses involving both food and aroma stimuli. This review has a particular focus on all methodological details (stimuli, experimental design, dependent variables, and data analysis techniques) of 95 experiments, published in 8...

Introduction Music is known to elicit strong emotions in listeners, and, if primed appropriately, can give rise to specific and observable crossmodal correspondences. This study aimed to assess two primary objectives: (1) identifying crossmodal correspondences emerging from music-induced emotions, and (2) examining the predictability of music-induc...

The ability to create cosmetics resonating with consumers is crucial for success. This study explores the connection between sensory experiences and emotions in the cosmetics industry, focusing on tactile sensations and fragrance. The appearance, texture, and afterfeel of topical products can significantly influence the perceptions and emotions of...

The purpose of this study is to derive practical recommendations from multisensory stimulation with virtual reality and scent, to support educators develop effective teaching strategies geared towards aspects of the learning experience, recall, and creativity in a stereotypical learning context. To this end, a randomized experiment was conducted wh...

The objective of this review is to summarize the recent advances on culturing meat, while reflecting on consumer acceptance and upcoming possibilities. We start by updating technology related to cultured meat production, highlighting its nutritional and sensory facts. We continue with a deeper analysis of the latest challenges for consumption and r...

Studying how auditory parameters can modulate olfactory experiences is mainly framed with food stimuli. This review provides an overview of studies published since 2012 focusing on sounds corresponding to olfactory experiences outside the food industry. An average of 90 participants joined these studies, mainly answering scales that measured emotio...

Whether for ethical or personal health considerations, people are increasingly searching for avenues to diversify their protein intake sources. Across all main categories of alternative proteins, edible insects face the highest consumer reluctance. The present study delves into insect-based bread (virtue/functional) and chips (vice/hedonic) product...

Research on multisensory food perception suggests that most of our senses can influence eating experiences. The present research evaluates how different senses are engaged across country-specific eating experiences. Our goal is to explore each country's prototypical multisensory eating experience throughout the seasons. In Study 1A and 1B, we used...

Trust in a company's brand is essential for businesses that rely on repeat business from customers. In light of this, this study aims to investigate the key factors that drive customer trust in airline brands within the Latin American context. In order to accomplish this goal, an augmented version of AIRQUAL was utilized to evaluate Colombian nativ...

The purpose of this study is to determine how consumer perceptions of brand ethical behavior can affect their commitment to brands during turbulent times. A study of the effects of perceived ethical behavior of brands in Colombia during the initial months of the COVID-19 outbreak was conducted in May 2020 in Bogota, Colombia, to ascertain customer...

Paper published following up these findings: doi.org/10.1016/j.foodqual.2024.105228 Background: It is well-known that positive emotions and sensations increase the impact of the product and further engage consumers. The cosmetic industry should be actively participating in this discussion, to continue innovating, and while providing the positive e...

FOR CITATION: https://biblio.ugent.be/publication/01GVD6WBCVPGRAHMNYR1CEXF57 In this work in progress, we aim to explore all types of machine learning techniques being used in this field, regardless of the application involved. We wanted to study how machine learning techniques have been applied to represent music listener profiles and influence t...

In this study, we assessed whether different packaging appearances would modulate the expectations of dietary food (in this case, transparent-glass jar vs opaque bag of cookies) when presented in a simulated e-commerce environment. A between-participants study was conducted where three different packages were digitally compared by the participants...

BACKGROUND The way packaging design elements are constructed, or combined, can significantly influence the perception of consumers. A cross-cultural assessment was carried comparing how different packaging designs may affect the perception of bread and chips made with cricket flour across French, Brazilian and Colombian consumers. Participants rate...

The term “sonic seasoning” refers to the deliberate pairing of sound/music with taste/flavour in order to enhance, or modify, the multisensory tasting experience. Although the recognition that people experience a multitude of crossmodal correspondences between stimuli in the auditory and chemical senses originally emerged from the psychophysics lab...

Important institutions, such as the World Health Organization, recommend reducing alcohol consumption by encouraging healthier drinking habits. This could be achieved, for example, by employing more effective promotion of non-alcoholic beverages. For such purposes, in this study, we assessed the role of experiential beer packaging sounds during the...

As we tend to consume more and more via e-commerce platforms, the digital version of a dietary product’s package can be one of the most important touchpoints that the consumer has with such product during the purchasing stage of the consumer’s journey. Hence, a dietary food/drink properly presented via its packaging in e-commerce is key, for exampl...

The existing multisensory literature suggests that the combination of the different human senses in a controlled fashion during food/drink experiences can provide more enjoyment to consumers. The present research reviews recent literature relating multisensory perception with wine experiences, focusing on the interaction of the five basic senses (t...

Sonic seasoning refers to the way in which music can influence multisensory tasting experiences. To date, the majority of the research on sonic seasoning has been conducted in Europe or the USA, typically in a within-participants experimental context. In the present study, we assessed the applicability of sonic seasoning in a large-scale between-pa...

Altering current food consumption patterns is one of the greatest society challenges in the quest for countervail individual (e.g. obesity; Witkowski, 2007) or societal (e.g., environmental degradation; Sitarz, 1994) problems. Most marketing studies concerning this topic have either focused on individual consumers decision making (Lee et al., 2010)...

The present research investigates the general effect of noise control in individual’s eating and drinking experiences. In particular, the study applied passive vs active commercial headphone noise control techniques to an urban drinking situation. Here, each participant drank twice the same coffee while exposed to a louder (∼ 85 dBA) vs less loud (...

We report a study designed to determine the most efficient means of pursuing sonic seasoning in international marketing. For the first time, music chosen to trigger specific emotional responses was directly and cross-culturally compared with music chosen as crossmodally congruent with specific taste/flavors (the latter usually regarded as ‘sonic se...

What we hear before and/or while we eat and drink often affects our tasting experiences. The focus of Auditory Contributions to Food Perception and Consume Behaviour is to provide a state-of-the-art summary on how such music and ambient inputs can influence our expectations, our purchasing behaviour, as well as our product experience. Much of the r...

Food packaging represents a powerful sensory tool for food marketers. As a matter of fact, it could be considered as the “visiting card” of a product. Besides protecting and preserving the product, through its connotative elements, packaging also plays a communicative function, becoming fundamental for product positioning. Moreover, the consumer-pa...

We report evidence concerning how the visual appearance of a drink (dark vs. light pale/amber beer) can influence the consumer's tasting experience. Two experiments were designed to study the effect of visual appearance on people's hedonic and sensory judgments of beer. Importantly, the beers were indistinguishable in terms of their flavor when tas...

We introduce a novel methodology to assess the influence of the emotion induced by listening to music on the consumer's multisensory tasting experience. These crossmodal effects were analyzed when two contrasting music tracks (positive vs negative emotion) were presented to consumers while tasting beer. The results suggest that the emotional reacti...

Food product-extrinsic sounds (i.e., those auditory stimuli that are not linked directly to a food or beverage product, or its packaging) have been shown to exert a significant influence over various aspects of food perception and consumer behaviour, often operating outside of conscious awareness. In this review, we summarise the latest evidence co...

Visual appearance (e.g., color) cues set expectations regarding the likely taste and flavor properties of food and drink. These expectations may, in turn, anchor the subsequent tasting experience. In the present study, we examined the influence of the color of a beer on the consumer’s experience. Dark and pale beers were evaluated both before and a...

Background Shape can play an important role in our perception of food. In this study, the consequences of crossmodal correspondences between shape and taste on the expected and actual experience of eating chocolate were evaluated. Participants were given two identical dark chocolates differing only in terms of their shape (round or angular) and the...

We present an overview of the recent research conducted by the first author of this article, in which the influence of sound on the perception of taste/flavor in beer is evaluated. Three studies in total are presented and discussed. These studies assessed how people match different beers with music and the influence that the latter can have on the...

This presentation is an overview of the recent research conducted by its author, in which the influence of sound on the perception of taste and flavour has been evaluated. These studies assess how people match different tastes and flavours with sounds, and the influence that the latter can have on the perception and enjoyment of food and beverage p...

Everyday eating and drinking experiences involve multiple, interrelated, sensory inputs. However, when it comes to human-food interaction design (HFI) research, certain senses have received more attention than others have. Here, we focus on audition, a sense that has received limited attention in such context. In particular, we highlight the role o...

We discuss whether sound can add value to people's tasting experiences. The results presented here may be a source of inspiration for experience designers in the food industry wanting to add value to food/beverage products and/or to enhance multisensory tasting events. The available new technologies allow people to use sound as an input for moments...

We present the results of an on-line survey that assessed how people associate different music styles and soundscapes with food types. The participants were asked to pair a song/soundscape with one of the food types that were showed as options. They also rated – on a likert scale – how good they thought the sonic stimulus went with their choice of...

This article presents opportunities of using Wireless Sensor Networks (WSNs) equipped with acoustic sensors as tools for sound design. We introduce the technology, examples considered as State of the Art and several potential applications involving different profiles of sound design. The importance of adding real-time audio-messages into sound desi...

In this poster I present two methods, which are intended to address the influence of sound on taste perception. Results of the first method take into account the added value of a progressive interaction of the participants in their perceptual experiences. The second method is intended to elaborate on the claim that customized sonic cues can enhance...

The soundscapes of those places where we eat and drink can influence our perception of taste. Here, we investigated whether contextual sound would enhance the subjective value of a tasting experience. The customers in a chocolate shop were invited to take part in an experiment in which they had to evaluate a chocolate’s taste while listening to an...

We review three methods, which are all intended to address the influence of sound on the perception of taste. In the analysis of the results of the first method, we take into account the added value of a progressive interaction of the participants in their perceptual experiences. Furthermore, with two new methods that we introduce, we intend to ela...

a b s t r a c t Wireless sensor networks (WSNs) equipped with microphones are low-cost solutions for real-time audio data acquisition, offering numerous applications such as environmental monitoring, surveillance and bio-acoustics. These networks consist of small nodes capturing sound data and transmitting it via a wireless link to a collection poi...

Large-scale noise pollution sensor networks consist of hundreds of spatially distributed microphones that measure environmental noise. These networks provide historical and real-time environmental data to citizens and decision makers and are therefore a key technology to steer environmental policy. However, the high cost of certified environmental...

There is a common agreement among researchers about the involvement of multiple senses while taste is being perceived. Also, for restaurants, pubs and similar places there is growing awareness of the significance of the quality of the soundscape and its influence on taste. This project proposes to study the perceptual interaction of taste and audit...

Wireless sensor networks equipped with microphones are low-cost solutions for real-time data acquisition, offering numerous applications such as environmental monitoring, surveillance, bioacoustics, among others. Usually software and hardware implementation are used to evaluate their configuration behavior, followed by in-situ tests. This study pro...

Este trabajo de investigación está centrado en el movimiento musical denominado Tropicalismo, el cual a fines de los años 60, mediante la fusión entre la Música Popular Brasilera y la Psicodélia, logró universalizar la música en Brasil. En el mundo entero se tiene conciencia de la importancia que este reciclaje artístico aportó a las nuevas propues...