• Home
  • Fekete Farkas Maria
Fekete Farkas Maria

Fekete Farkas Maria
Hungarian University if Agriculture and Life Sciences Godollo · Institute of Economic Sciences

PhD

About

109
Publications
54,639
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
710
Citations
Additional affiliations
February 2021 - present
Hungarian Agriculture and Life Science University
Position
  • Professor (Full)
Description
  • Lecturer of Microeconomics. Research: Microeconomics, Sustainable development, Behavior Economics, Consumer behavior

Publications

Publications (109)
Article
Full-text available
Given the mediating role of value co-creation, this paper tries to demonstrate how social network marketing (SNM) could influence consumer purchase behavior (CPB). The proposed hypotheses are empirically tested in this study using a PLS-SEM and Necessary Condition Analysis (NCA) method combination. The novel methodology adopted in this study includ...
Article
Full-text available
The purpose of this study is to investigate and compare the popularity of common grocery apps in Hungary as well as Iran. The data were gathered from Iranian and Hungarian users who had at least one online purchase experience using a grocery app. A Gaussian mixture model (GMM) and multi-layer perceptron (MLP) are used as supervised and unsupervised...
Article
Social network platforms as ubiquitous media in our today lives are the venue of many everyday activities including purchasing products and services. This study set out to explore key strategic factors of online consumer purchase behavior in social network platforms. ISM methodology is used for comparing the variables that are extracted from the De...
Article
Full-text available
The study objective was to examine the effect of financial innovation on the financial performance of the Ethiopian banking sector, as well as provide insight on environmentally friend financial innovations. The study uses an explanatory research design and quantitative research approach with secondary time series data utilized quarterly over the s...
Article
Full-text available
This paper attempts to understand the dynamic interrelationships and financial asset capabilities of Bitcoin by analysing several aspects of its volatility vis-a-vis other asset classes. This study aims to analyse the volatility dynamics of the returns of Bitcoin. An asymmetric GARCH model (EGARCH) is used to investigate whether Bitcoin may be usef...
Article
Full-text available
Corporate social responsibility (CSR) is an integral path towards realizing vision 2030 and the sustainable goals of the UN, as well as the sustainable development of individual countries. However, in recent years it has become increasingly clear that these goals cannot be achieved without sustainable corporate practices. Previous research seeking...
Article
Full-text available
The purpose of this study is to investigate the potential opportunities and challenges of plastic products in Ethiopia. The study is qualitative in nature and a descriptive research design with the in-depth interview was used. The study employed both primary and secondary sources of data to investigate the study on hand. More specifically purposive...
Article
Full-text available
This research aims to investigate tourists' sustainable consumption values and choice behaviour regarding green products in Europe by integrating the Theory of planned behaviour (TPB) and consumption values (TCV). This study also compares the decisions of European and non-European tourists to purchase green products and services while travelling in...
Article
This study highlights the influence of diverse kinds of persuasive messages on intention to stay home during COVID-19 pandemic. The COVID-19 pandemic is believed to be the top modern societal challenge necessitating extensive collective action and collaboration. The statistical population included Iranian individuals by answering our online survey...
Article
Full-text available
Financial inclusion is considered one of the most effective catalysts for the economic growth of any nation. The study aims to examine the role of government policies and regulations on women's economic empowerment through financial inclusion: evidence from small and medium-sized enterprises in Ethiopia. To achieve the objective, this study used an...
Article
Full-text available
Since energy consumption in developing countries has increased significantly, motivating energy-saving habits among citizens is an important issue both from the academic and industrial perspectives. Thus, this study aims to predict consumer purchase intention for energy-efficient household appliances based on an extended model of the Theory of Plan...
Article
Full-text available
Pro-environmental behaviour (PEB) helps individuals to minimize the negative effects of their actions on the environment; for example, by recycling and reducing energy consumption. This study aimed to explore consumers’ attitudes and trust in energy-efficient household appliances and their environmental and eco-label knowledge to determine how thes...
Article
Full-text available
This study evaluated the impact of startup technology innovations and customer relationship management (CRM) performance on customer participation, value co-creation, and consumer purchase behavior (CPB). This analytical study empirically tested the proposed hypotheses using structural equation modeling (SEM) and SmartPLS 3 techniques. Moreover, we...
Article
Full-text available
The purpose of this paper is to reveal how social network marketing (SNM) can affect consumers’ purchase behavior (CPB). We used the combination of structural equation modeling (SEM) and unsupervised machine learning approaches as an innovative method. The statistical population of the study concluded users who live in Hungary and use Facebook Mark...
Article
Full-text available
The objective of this study was to examine the effect of monetary policy and private investment on green finance in the case of Hungary. The study used an explanatory research design and a quantitative research approach. Quarterly secondary time series data over 8 years (2013–2020) were utilized. More specifically, the study used Johnson co-integra...
Article
Full-text available
Economic globalization (EG) accelerates very fast in Central Asia. This could cause environmental degradation, according to the environmental Kuznets curve (EKC) hypothesis. The study aims to determine how the EG of agriculture impacts environmental sustainability, and to test the EKC hypothesis on the agricultural sector in six Central Asian count...
Article
Technological advances such as smartphones, mobile applications, and online platforms have enabled a new form of economy, known as a gig economy, at a large scale, in which there is a free-market system allowing organizations (job providers) to hire independent contractors (job seeker). Unlike traditional employer and employee relationships, the gi...
Article
Full-text available
This paper aims to investigate how social network marketing affects consumers' sustainable purchase behavior (CSPB) while considering the role of Eco-friendly attitude. The statistical population of the study included Iranian users of online social networks with at least one online purchasing experience. An online questionnaire was distributed on I...
Article
Full-text available
This study was carried out to investigate the impact of the Ethiopian exchange rate and its volatility on international trade. Trade openness was used as a proxy for international trade in the study. The study’s general objective was to investigate how international trade responds to exchange rate levels and volatility. The study relied solely on s...
Article
Full-text available
COVID-19 pandemic has led to uncertainties in the financial markets around the globe. The pandemic has caused volatilities in the financial market at varying magnitudes, in the emerging versus developed economy. To examine this phenomenon, this study investigates the impact of COVID-19 pandemic on stock market returns and volatility in an emerging...
Article
The present study aimed to investigate the effect of demographic variables of gender and age on online consumer purchase behavior (CPB) on Facebook in Hungary. The statistical population of the present study consists of Facebook users in Hungary, including Hungarian natives, foreigners residing in this country including students. A sample of 433 on...
Article
Full-text available
This study examines the demand for life insurance in a rapidly developing economic environment in South East Asia, focusing on Malaysia. The study extends the Elaboration Likelihood Model (ELM) by introducing a mediating variable 'Persuasion' in examining the demand for life insurance among policy buyers. Fueled by the recent COVID-19 pandemic, the...
Article
Full-text available
The twenty-first century has been full of fundamental changes in consumers’ behavior patterns, especially with the use of diverse social media knowledge-sharing platforms. Therefore, companies have highlighted the significance of knowledge sharing and the importance of social network use in purchasing processes. Accordingly, his paper tries to reve...
Article
This study aims to identify barriers to sustainable geotourism development in Iran with an economic view. On the national horizons of Iran in which development targets for 2025 are defined, Iran intends to become one of the major tourist destinations in the world, and it can make more worthwhile the importance of this research. Therefore, this rese...
Article
Full-text available
As reported by the GDP per capita Kosovo is one of the poorest countries in Europe. Relying on the importance and dependence of Kosovo`s economy, it is evident that the development of agriculture sector is among the prime concern of the country`s strategy and international support programs. Several international studies assess the potential of agri...
Article
Full-text available
It is hardly an exaggeration to state that producing and consuming mushrooms may provide an answer to several of the challenges facing mankind. This research is related to the UN sustainable development goals relative to different issues. First of all, mushroom production uses agricultural and industrial byproducts as inputs and being labor intensi...
Article
We argue that the innovation of FinTech is the key driver for promoting financial inclusion. Expanding access to financial services remains an important policy challenge in many countries, with much for governments to do. This paper investigates the role of FinTech in promoting financial inclusion; opportunities and barriers in the case of Ethiopia...
Article
Full-text available
The study examines the determinant factors that influence financial inclusion among small and medium enterprises (SMEs) in Ethiopia. The study uses an explanatory research design and a mixed research approach with both primary and secondary sources of data. More specifically, the study adopts a multiple linear regression model. The finding of the s...
Article
Full-text available
It is widely believed that the financial system is dependent on the banking industry, and its strength and development are vital for economic prosperity. This paper tried to show the financial performance of Iranian banks listed on the Tehran Stock Exchange (TSE) during 2013–2019, as the research population. The statistical population included 18 b...
Article
Full-text available
Corporate social responsibility (CSR) has become an innovative strategic management tool of socially and environmentally conscious business organizations in the 21st century. Although external CSR activities are better researched, firms’ internal CSR activities such as workplace health promotion and its impact on employee wellbeing are less underst...
Article
Full-text available
An evaluation of research studies is considered an important task to make future adjustments for securing and adjusting policies. This article presents the results of a study that explored the research that has been published with food security, price volatility, and price transmission as keywords. The study involved a bibliometric evaluation of st...
Article
Full-text available
Micro and Small Enterprises (MSEs) understood as a means to attain the United Nations 2030 agenda particularly its contribution in reducing the massive unemployment and deep-rooted poverty. Hence, the main aim of this paper is to examine the role of Microfinance Institutions (MFIs) to the survival, value creation and growth of MSEs. For this study...
Article
Full-text available
In order to meet the rising global demand for food and to ensure food security in line with the United Nation's Sustainable Development Goal 2, technological advances have been introduced in the food production industry. The organic food industry has benefited from advances in food technology and innovation. However, there remains skepticism regard...
Article
Full-text available
The study examines the correlation between economic growth, investment, population growth and unemployment in Ethiopia. For the purposes of this study, secondary time series data collected from the National Bank of Ethiopia, IMF and World Bank databases were used. The study extracts the perceived relationship between the variables through principal...
Article
E-tailers are now capable of customising prices for an individual buyer or a group of buyers who exhibit similar behavioural traits and perceived ability to pay. Tailoring prices based on personal information may evoke unanticipated reactions as it could infringe users privacy and hurt fair price perceptions. To investigate the potential impact of...
Article
Full-text available
Az utóbbi évtizedekben a tudás nem csupán a vállalatok életében vált stratégiai erőforrássá, hanem mára már meghatározó szerepet tölt be az élet különböző területein, legyen szó oktatásról, innovációról, különböző fejlesztési folyamatokról és ezáltal magáról a gazdasági növekedésről. Habár a téma nemzetközi szinten már régen bekerült a köztudatba,...
Article
E-tailers are now capable of customising prices for an individual buyer or a group of buyers who exhibit similar behavioural traits and perceived ability to pay. Tailoring prices based on personal information may evoke unanticipated reactions as it could infringe user's privacy and hurt fair price perceptions. To investigate the potential impact of...
Chapter
Full-text available
Green tourism, a rapidly rising popular concept among tourists, investors, and other stakeholders in both developing and developed countries, offers sustainable, environmentally friendly, and socially responsible tourism services. This study aims to discuss the present scenario of the investment on green tourism and explains important driving force...
Article
Full-text available
Nowadays small and medium sized enterprises have become increasingly important in contribution to job creation and economic growth both in national and European level. Considering the rapidly and continuously changing business environment, due to the impacts of globalization and concentration, staying competitive is a great challenge for companies...
Article
Full-text available
Consumers are paying close attention to green products to reduce the environmental impact on health issues. As the scope of this research, this current study focuses on determining consumers' purchase decisions regarding green products using a survey conducted in a fast-growing developing country. This research was descriptive and considered a conc...
Chapter
Full-text available
The success of marketing in tourism is a subject to innovation acceptance. While accepting, debates and explanations are generated. This conceptual chapter analyses the theoretical aspects of tourism marketing. The study then presents relevant examples from existing literature and relates them to the tourism marketing context of Bangladesh. This ch...
Article
Full-text available
This paper addresses the assessment of the price transmission of dairy products in Hungary. Monthly prices are used in testing the hypothesis of asymmetric price transmission between farmers and retailers. The magnitude of short- and long‑run asymmetric transmission between price levels is measured through a nonlinear autoregressive distributed mod...
Article
Full-text available
Airbnb is a home-sharing mobile platform that enables tourists and local hosts to connect. Airbnb mobile app allows hosts to list down the space available for rent and allow tourists to look for accommodations that are often more localized. Historical cities are often engaging tourists using traditional hotel reservation methods such as phone reser...
Conference Paper
Full-text available
The role of microfinance institutions in poverty reduction and wellbeing improvement of the citizens has attracted the policymakers' attention across the globe. Unlike banks, microfinance institutions provide diverse micro credit services as well as nonfinancial services, to address the diverse socioeconomic needs of the poor who cannot afford coll...
Article
Unforeseen important changes in price can present a significant risk in the market. The price fluctuation of agricultural commodities has raised concern for studying the volatility of different agricultural products. A persistent volatility in prices causes continued uncertainty in the market. Higher price volatility is to be mitigated by higher ma...
Article
Full-text available
This research describes Knowledge and Innovation Management (KIM) dimensions and processes that are practiced in corporations in Malaysia. Specifically, KIM dimensions and KIM processes were measured and their relationship towards company financial and non-financial performances were determined. Data was collected from 300 large corporations operat...
Article
Full-text available
The advent of industry 4.0 along with the spread of Information and Communication Technology has brought about many pivotal changes in the E-Commerce segment. Technology driven pricing strategies like dynamic pricing has become very common across different industries all over the world. Today, online pricing has evolved into a very efficient and so...
Article
Full-text available
The rate of education loans is on the rise in both developed and developing countries, whereby an increasing number of middle and upper middle-income families are resorting to bank loans to send their children to pursue higher education. the accessibility of education is among the Sustainable Development Goals (SDG) of the United Nations, listed as...
Article
Full-text available
Sustainability and sustainable marketing have obviously become very crucial, and strategies that are in control of the environment can give several businesses a competitive edge. Moreover, as a result of the rapid development and changes in Iran, sustainability is more important than ever, and deep change is needed to bring Persian people and compa...
Article
Full-text available
Objective – This study examines consumer attitudes and reactions towards personalised pricing strategies in a negative and positive hypothetical purchase context. Methodology/Technique – The data was collected from 250 respondents from India through a set of two structured questionnaires, each one comprising either a positive or negative purchase s...
Article
Full-text available
This research aims to determine the demographic and economic factors affecting agriculture cooperation activity in Kosovo. Primary data was collected from 249 farmers in Kosovo through structured questionnaires using the random sampling technique. The results show that the level of cooperation among farmers in Kosovo is low due to the lack of trust...
Article
Full-text available
With the rapid advancements in the Electronic Commerce sector, modern consumers are becoming increasingly aware of the prospects of the various pricing strategies, which have made their purchase decisions more sophisticated. Recent literature portrays an increased tendency among online shoppers to track product prices and wait for price markdowns p...
Article
With the rapid advancements in the Electronic Commerce sector, modern consumers are becoming increasingly aware of the prospects of the various pricing strategies, which have made their purchase decisions more sophisticated. Recent literature portrays an increased tendency among online shoppers to track product prices and wait for price markdowns p...
Conference Paper
Full-text available
In the digital information age, big data-driven innovation has become one of the major engines of growth in many respects. This paper studies the prospects of applying data-driven innovations to boost business efficiency and agility. The modern competitive world reckons information as the new oil. To business world, data is the inestimable source o...
Article
Full-text available
No consensus has been reached on the problem of solving resource depletion. A recognition of the fact that resources are not endless and the Earth is a finite globe reinforces the idea that the vision of continuous economic growth is not sustainable over time. The aim of this paper is to examine the efficacy of real prices as an indicator of metals...
Article
Full-text available
The rapid advancements in information and communication technology during the third industrial revolution of the late 20th century has marked the beginning of a new era in the retail sector with the introduction of E-commerce. The dawn of the new century witnessed industry 4.0, revolutionizing all areas of online business by bringing in novel oppor...
Conference Paper
Full-text available
This paper is an attempt to throw light on the applications of big data analytics in nurturing sustainable development through a descriptive metadata study. Big data is widely used in many areas such as hospitality, transportation, health, governance, e-commerce etc. Common applications of big data include consumer profiling, personalised pricing,...