Faseeh Amin Beig

Social media (SM) is an important and emerging area of research, which is of interest to marketers and academicians. Researchers have been studying the impact of social media marketing (SMM) on dimensions such as consumer-based brand equity, purchase intentions, attitudes and others. However, there are insignificant number of studies that have inve...

Brands are considered as of one of the strategic and valuable assets which drive business organizations in modern times. The increasing competition in the business environment, commoditization of products and rise of informed customers in contemporary times has compelled businesses to focus on hedonic attributes in their product offerings. The scop...

This work endeavours to present the important measures of social media addiction in the existing academic literature. It outlines the evolution of social media addiction measures in the last 10 years from specific to broader platforms. It discusses the important works and postulations referring to the concerned topic. This work also offers suggesti...

In terms of information availability, talent acquisition and entrepreneurial education, female prospective entrepreneurs encounter several hurdles and inadequacies. This study investigates how social media learning might improve entrepreneurial learning and creativity among female learners. In summary, this article examines the impact of two critic...

A few studies have examined the factors that contribute to women's life satisfaction in the workplace. Some researchers have taken a gendered approach to this problem, arguing that stress and work-life balance has an effect on women's life satisfaction. This paper makes an important effort to investigate the link between family social capital (FSC)...

Purpose The role of women entrepreneurs in the food industry is becoming increasingly significant, as this sector is dynamic and competitive. This study seeks to enhance theoretical comprehension by assessing the role of social capital on business performance through mediating role of network resources and moderating role of national culture. Desi...

Excessive engagement in online activities, also known as Internet addiction can have detrimental impacts on the mental, social, and physical well-being of individuals. This research work aims to contribute to the existing body of knowledge on internet addiction and alexithymia to provide insights that may inform the development of targeted interven...

Purpose Academic procrastination, characterized by the act of postponing the completion of an assignment, is a prevalent behaviour observed among students worldwide and has significant consequences for academic achievement. This study investigates the influence of academic procrastination on academic achievement in university students. This study a...

Family social capital (FSC) encompasses the positive relationships and effective functioning within a family that positively influences psychological well-being (PWB) of working women. This work investigates the complex relationship between wellbeing and FSC. Self-esteem (SE) and a sense of coherence (SOC) are critical concepts between working wome...

In India, educated youth's quest for nirvana ends with a government job, even if it is a class IV appointment. Indeed, it is complicated to comprehend the motivation of highly qualified youth of the country who opt for a low-profile job in the public sector instead of an entrepreneurial career. Accordingly, raising questions about the higher educat...

Researchers over the last decade have drawn attention to a new trend in social media use which has been described by some psychologists as social media addiction. Social media addictive behaviour is defined as an excess usage of social networks for entertainment, communication, and expression. The excessive usage of social media is damaging for the...

Through a thorough model that describes how positive electronic word of mouth spreads in online communities, this research article has made a noteworthy addition to social media marketing. The study proves that social media marketing activities operate as catalysts for brand equity, promoting brand loyalty and favourable online word of mouth. The s...

The adolescent period is a time of many upswings and downsides which requires constant support and guidance from parents, guardians and society. Moreover, adolescent girls face more psychosocial problems in contrast to boys, especially in India due to its different social and cultural environment. The psychosocial problems can have an adverse effec...

Purpose The main aim of this study is to highlight the significance of fostering social capital and improving the quality of work life (QWL) for the well-being of healthcare workers. The second objective of this research is to address a notable gap in the current knowledge by examining the mediating influence of QWL on the relationship between work...

Purpose The present study has attempted to examine the connection between health literacy (HL) and subjective well-being (SWB) amongst university students in North India. In addition, the present research also sought to establish the role of “gender” and “absence/presence of health professional in the family” as a socio-demographic variable in the...

Previous research on social media marketing (SMM) has overlooked the functionality- based approach of social media which impacts various components of brand equity. The main objective of this paper is to investigate the influence of seven social media functionalities (Identity, Conversations, Sharing, Presence, Relationships, Reputation and Groups...

Purpose Millions of social media users over the last two decades have become dependent on social media that has negatively affected their lives, both physically and mentally. Earlier attempts on social media addiction (SMA) scale development have not been made in India which makes it essential to undertake such a study in this region. One of the ob...

Start-up organizations are informal and loosely structured, and they operate in a highly volatile environment that has a high attrition rate. This makes the employees of start-ups susceptible to stress, which may lead to turnover intentions. Industrial reports show that start-up organizations have a higher turnover ratio in comparison to that in ot...

Academic research concerning social media learning has seen an accelerated pace in the last many years. However, some aspects of online learning on such platforms remain unaddressed. This work has investigated the relationship between social media use and its four antecedents, i.e. perceived interactivity, perceived usefulness, perceived ease of us...

Brand experience has been discussed extensively in the marketing arena as it seeks to involve customers emotionally and achieve competitive advantage. But the concept of brand experience has been mostly confined to non-internet environments. With the innovations witnessed on the internet-based technologies and rapid growth of online brands, this ha...

Both parenting and peer relationship are essential in the formation of self-esteem among the adolescents which lead to overall psychological development. Life satisfaction is another outcome that describes the subjective well-being of any person and the quality of one’s life. Literature has already suggested the importance of parenting and peer rel...

The modern day consumerism exploits our resources and disturbs our harmonious bond with the environment which can destroy our planet. Our natural ecosystems and their regenerating capacity are being continuously damaged which makes it difficult for our planet Earth to support life. Our precious natural resources such as water resources, forests, wi...

Web 2.0 technologies have completely transformed the learning and teaching pedagogies, affecting millions of students worldwide. Virtual communities on social media can play a vital role in helping students to learn new skills and upgrade their knowledge through the exchange of information (Preece, 1999). Unquestionably two main features responsibl...

The importance of branding in the marketing domain is pivotal for business performance, especially in the contemporary marketing era. Thus, brand managers are increasingly focussing on enhancing the brand attractiveness and using innovative practices to satisfy the customer needs. One of the important constructs for the brand attractiveness is bran...

Brand is a valuable asset which plays a key role in the success of an organisation and also influences the customers' buying decision process. Brand association adds an important attribute to a product and dramatically enhances the market share of a product. Brand association is important for marketers for achieving many business objectives. Amongs...

The aim of this article is to examine the bibliometric analysis of global publication output on coronavirus, as covered in Web of Science during the period from 2000 to 2019. A total of 10,861 documents were found during a 20-year period spanning from 2000 to 2019 published in the ISI Web of Science. The study analyses annual productivity, most pro...

The tourism industry or sector is an important source of economic activity worldwide. The tourism industry plays a major role in providing huge employment opportunities directly. And at the same time, it also provides other employment avenues indirectly by supporting allied sectors or industry. The tourism industry continues to be one of the rapidl...

The research on social media has mostly focused on its utilitarian aspects for both businesses and individuals. With growing embedment of social media in our individual affairs, it is important to study its negative impact on its users. This study provides an important perspective by studying social media user’s concern for online reputation and it...

Previous studies on emotional attachment with brands have overlooked the importance of brand romance in such relationships. Research has provided ample evidence that suggests brand romance can also strengthen brand loyalty. With the emergence of social media marketing (SMM) in managing consumer-brand relationships, it becomes critical to study the...

Brand equity is one of the prime and strategic assets for most of the contemporary business organizations. Companies are focusing on novel and innovative ways in order to build brand equity. Brand experience is one such construct which can be used by marketing managers in building and managing brand equity. Only a few studies have explored the rela...

The concept of e-WOM has gained significant attention from online businesses and academicians in recent times. The dramatic growth in internet technologies allows customers to share their product and service experiences online instantly and with ease. As such companies are paying considerable attention towards it because they play an important role...

The research in brand experience has been of special interest to both marketers and academicians in the recent years. Businesses often explore new ways to create and retain loyal customers. Creating brand loyalty through engaging and memorable customer experiences has been studied in the past. However, there has been limited number of studies betwe...

The establishment of World Trade Organisation and a shift in focus from inward to outward economies with reference to International trade has been matter of discussion for several decades. With rapid transformation in technology and discovery of oil, global trade reached altogether a new level. Various international bodies such as UN, World Bank, I...