Farhan Al-Olaimat

Yarmouk University | YU · Department of Public Relations and Advertising

This study aimed to explore the extent to which faculty members at University at the Emirates and Jordan rely on digital journalism as a source of information related to educational issues. The study was conducted using a questionnaire methodology distributed to a sample of 100 Academics in the Emirates and Jordan. The results showed that the major...

Public relations practices are widely accompanied by communication and persuasion. Especially today, when new media platforms provide direct accessibility, communication through PR has become more improved. This research focused on media organizations in the UAE, with a special consideration given to their audience content management. The researche...

The aim of this chapter is to identify the impact of big data analytics, radical innovation capabilities, and incremental innovation capabilities on the organizational image of the Jordanian tourism sector, for this study’s purposes, 305 questionnaires were analyzed. Convergent validity and discriminant validity tests were performed through Structu...

This study aimed to identify the role of the Department of Public Relations (DPR) at Yarmouk University in limiting the spread of rumors in times of crises from the viewpoint of students of the department, by conducting a descriptive study using the survey method for an intentional sample of (321) male and female students from the DPR. The findi...

The Arab media has a long and complex history, dating back to the early days of Islam. Over the centuries, the Arab media has played a significant role in shaping Arab society and culture. In recent years, the Arab media has also become increasingly important in the context of international peace. This study shed light on the Arab media being a nat...

Objectives: This study aimed to identify the ethical implications of using WhatsApp among Jordanian university students, as well as the gratifications derived from its usage.WhatsApp among Jordanian university students, as well as the gratifications derived from its usage. Methods: The study employed a descriptive research design and utilized the s...

This study aim to find out the real amount of the misleading commercials advertisements in the Jordanian market. A survey of (50) alternatives was designed to achieve this goal. This survey faithfully meets the content and covers (22) questions. the survey was applied to a sample of comprehensive scanning consists of (200) subjects from the Faculty...

The study aimed to detect the role of social media in marital discords from the point of view of Jordanian couples in Irbid city centre (Kasbah). The study relied on the descriptive studies and within its framework on the survey method through the study tool (questionnaire) on an intentional sample of (248) Jordanian couples who reside in Irbid...

The study aimed to identify the habits and patterns of the Jordanian public’s viewing of the Ramadan drama and to know the cognitive, behavioral and emotional impact on them. The descriptive approach was used in the study to describe the phenomenon. The questionnaire was made to find out the public’s views on the Ramadan drama. A week for two h...

Objectives: This study aimed to identify the reasons for Jordanian women's engagement with electronic store advertisements, explore the habits and usage patterns of Jordanian women regarding electronic store advertisements, investigate the motives behind Jordanian women's interest in electronic store advertisements, examine the types of electronic...

The study aimed to identify the role of digital media platforms of the educational efficiency in schools and universities in the Hebron Governorate: “Glory International School and Hebron University". The relevant institution consists of n=52 individuals from the available sample, and the researchers conducted interviews with different specialists....

Abstract Objectives: This study aimed to identify the reasons for Jordanian women's engagement with electronic store advertisements, explore the habits and usage patterns of Jordanian women regarding electronic store advertisements, investigate the motives behind Jordanian women's interest in electronic store advertisements, examine the types of...

هدفت هذه الدراسة التعرّف إلى دور الأنشطة الاتصالية للعلاقات العامة في الهيئة الأردنية المستقلة للانتخاب؛ لزيادة وعي الأردنيين بالمشاركة السياسية، واعتمدت الدراسة التي تصنَّف في إطار الدراسات الوصفية، على المنهج المسحي من خلال توزيع استبانة إلكترونية قوامها (314) مفردة وفقاً للعينة المتاحة. وتوصلت الدراسة إلى نتائج منها: - جاءت ثقة الأردنيين في الأ...

Virtual social media platforms of greater importance for general and corporate purposes. Especially retailers today resort to these platforms to bridge a communication gap between their PR practitioners and consumers for reputation management purposes. This research also examines the virtual social media usage for Public Relations (PR), leading to...

الملخص: هدفت الدراسة إلى التع رف على دور المركز الوطني لألمن وإدارة األزمات في تشكيل وعي الجمهور األردني نحو أزمة كورونا، وات كأت على نظرية االعتماد على وسائل اإلعالم. وهذه الدراسة ت عد من الدراسات الوصفية، وفي إطارها تم استخدام منهج المسح على عي نة عشوائية بسيطة من الجمهور بلغت )300 )مفردة. وتوصلت الدراسة إلى مجموعة من النتائج، أهمها: تبي ن أ ن...

هدفت هذه الدراسة إلى ُّ تعرف دور إدارة العلاقات العامة في جامعة اليرموك في الحد من انتشار الإشاعة عند الأزمات من وجهة نظر طلبة قسم العلاقات العامة في جامعة اليرموك، وذلك بإجراء دراسة وصفية باستخدام منهج المسح لعينة قصدية قوامها ً وطالبة من طلبة قسم العلاقات العامة في جامعة اليرموك، وتوصلت الدراسة إلى عدة نتائج أبرزها: (321 (طالبا ن العلاقات العامة...

The study aims to identify the patterns, habits and extent of the exposure of media students in Jordanian universities towards digital videos and the method of follow-up and interaction with them through the Facebook site and their trends towards them, and explores the most important contents and attractions used in aj+ platform besides identifying...

This study aims to identify the communication and media reality in the Syrian refugee camps in Jordan. In addition, there are other aims such as knowing the reality of communication among Syrian people in camps through identifying the most used Jordanian, Arab and international means of communications and social media. And the extent to which these...

Abstract: This current study aimed at recognizing the role of social media in electoral propaganda of the 19th House of Representatives from the point of view of Jordanian voter. This study is considered as a descriptive study that based on survey method through the tool of questionnaire on a sample consists of (520) individuals from the Jordanian...

الأهداف : دراسة مدى فاعليّة التّعليم بالتّعلم عن بعد من وجهة نظر طلبة كليّة الإعلام في جامعة اليرموك في ظلّ أزمة كورونا ومستجدّاتها. المنهجية: اعتمدت الدّراسة على المنهج الوصفي المسحي، وتمّ توزيع استبانة مكوّنة من أربعة أبعاد رئيسة هي: التّفاعل، المحتوى، التّقييم، أدوات التعليم عن بعد على عيّنة من (350) طالبًا وطالبةً من طلبة كليّة الإعلام في جامع...

The objectives: The study aims to determine the effectiveness of distance learning from the viewpoint of students of School of Mass Communication from Yarmouk University in light of the Corona crisis and its developments. Methodology: The study relied on a descriptive survey method; a questionnaire consisting of four main dimensions was distributed...

This study aimed at recognizing the role of social media in electoral propaganda of the 19th House of Representatives from the point of view of Jordanian voter. This study is considered as a descriptive study that based on survey method through the tool of questionnaire on a sample consists of (520) individuals from the Jordanian voters and it has...

هدفت الدراسة إلى التعرّف على دور المركز الوطني للأمن وإدارة الأزمات في تشكيل وعي الجمهور الأردني نحو أزمة كورونا، واتّكأت على نظرية الاعتماد على وسائل الإعلام. وهذه الدراسة تُعدّ من الدراسات الوصفية، وفي إطارها تم استخدام منهج المسح على عيّنة عشوائية بسيطة من الجمهور بلغت (300) مفردة. وتوصلت الدراسة إلى مجموعة من النتائج، أهمها: - تبيّن أنّ درجة ا...

105 ‫للعام‬ ‫وطالبة‬ ‫طالبا‬) ‫الجامعي‬ 2021 / 2022 ‫البيانات‬ ‫لجمع‬ ‫أداة‬ ‫االستبانة‬ ‫واستخدمت‬ ، ‫كلية‬ ‫في‬ ‫التدريسية‬ ‫الهيئة‬ ‫اعضاء‬ ‫من‬ ‫عدد‬ ‫مع‬ ‫املقابلة‬ ‫وأداة‬ ‫واملعلومات،‬ ّ ‫توص‬ ‫و‬ ‫اإلعالم.‬ ‫لإلعالم‬ ‫أثر‬ ‫وجود‬ ‫ين‬ ّ ‫تب‬ ‫ها:‬ ّ ‫أهم‬ ‫نتائج‬ ‫ة‬ ّ ‫عد‬ ‫إلى‬ ‫اسة‬ ‫ر‬ ّ ‫الد‬ ‫لت‬ ‫في‬ ‫العليا‬ ‫اسات‬ ‫الدر‬ ‫طلبة‬ ‫نظ...

Despite the gigantic challenges raised by the Covid-19 pandemic, coping with them is a remarkable approach in the history of mankind. Especially in terms of education, stakeholders and policymakers are taking every possible effort to satisfy both instructors and students effectively. For this purpose, several online platforms such as Zoom, Moodle,...

Researcher Hashemite Kingdom of Jordan arwa_alserhan@yahoo.com [ ‫الم‬ ‫لخ‬ ‫ص‬ ‫ة‬ ّ ‫كلي‬ ‫لطلبة‬ ‫الميداني‬ ‫يب‬ ‫التدر‬ ‫كفاءة‬ ‫إلى‬ ‫ف‬ ّ ‫التعر‬ ‫اسة‬ ‫الدر‬ ‫هذه‬ ‫هدفت‬ ‫ولتحقيق‬ ‫ة،‬ ّ ‫األردني‬ ‫ية‬ ّ ‫اإلعالم‬ ‫المؤسسات‬ ‫في‬ ‫اليرموك‬ ‫جامعة‬ ‫إعالم‬ ‫على‬ ‫إطارها‬ ‫وفي‬ ‫ة،‬ ّ ‫الوصفي‬ ‫البحوث‬ ‫على‬ ‫قامت‬ ‫فقد‬ ‫اسة‬ ‫الدر‬ ‫أهداف‬...

Researcher Hashemite Kingdom of Jordan arwa_alserhan@yahoo.com [ ‫الم‬ ‫لخ‬ ‫ص‬ ‫ة‬ ّ ‫كلي‬ ‫لطلبة‬ ‫الميداني‬ ‫يب‬ ‫التدر‬ ‫كفاءة‬ ‫إلى‬ ‫ف‬ ّ ‫التعر‬ ‫اسة‬ ‫الدر‬ ‫هذه‬ ‫هدفت‬ ‫ولتحقيق‬ ‫ة،‬ ّ ‫األردني‬ ‫ية‬ ّ ‫اإلعالم‬ ‫المؤسسات‬ ‫في‬ ‫اليرموك‬ ‫جامعة‬ ‫إعالم‬ ‫على‬ ‫إطارها‬ ‫وفي‬ ‫ة،‬ ّ ‫الوصفي‬ ‫البحوث‬ ‫على‬ ‫قامت‬ ‫فقد‬ ‫اسة‬ ‫الدر‬ ‫أهداف‬...

هدفت هذه الدراسة التعرف إلى الواقع الاتصالي والإعلامي في مخيمات اللاجئين السوريين في الأردن ، وتفرع عنه عدة أهداف رئيسة تمثلت بالتعرّف إلى الواقع الإتصالي الذي يعيشه اللاجئ السوري في المخيمات. والتعرّف إلى الواقع الإعلامي في مخيمات اللاجئين من خلال معرفة وسائل الإعلام الأردنية والعربية والدولية ومواقع التواصل الاجتماعي الأكثر متابعة من قبل اللاجئين...

This study aimed to distinguish the view of Arab-American relations during the era of US President-Trump from the point of view of Jordanian journalists, descriptive survey method is used in this study. Data were collected from the sample by using a questionnaire distributed over a sample of 300 individuals, and the study revealed several results w...

This study aim to find out the real amount of the misleading commercials advertisements in the Jordanian market. A survey of (50) alternatives was designed to achieve this goal. This survey faithfully meets the content, and covers (22 ) questions .the survey was applied to a sample of comprehensive scanning consists of ( 200) subjects from the Facu...

This research aims to shed light on the problem of teaching the science of information and communication in the Jordanian public universities ,since there is only one out of ten public universities ht of the increasing need of Jordanian teaches media and communication science. Especially in lig society and institutions for more qualified scientific...

This research aims to shed light on the impact of media and globalization in Arab nationalism in light of the calls and repercussions that appear from time to time in the West and the United States of America and calls for and encourages Western nationalism. The research highlights the emergence of Arab nationalism and the challenges it faced and t...