Faouzi Najjar

Northern Border University Arar, Saudi Arabia · Marketing

MARKET ORIENTATION - MISSION STATEMENT - AIRLINES COMPANIES

Internet a changé la manière d’interagir entre l’entreprise et ses clients. L’étude de la manière dont le consommateur réagit face à l’adoption de nouvelles technologies d’information et de communication et en particulier les services bancaires en ligne, paraît une piste de recherche intéressante à approfondir. L’objectif de cette étude est de test...

The aim of this study is to elucidate in sportswear store setting the relationships among psychological traits, loyalty to salesperson and behavioural intentions in three different sport consumers according to their switching behaviour. By means of structural equation modelling, we find a clear difference in the behaviour of the three groups. The r...

Purpose This paper aims to develop a model that will include self‐image congruence, attitudes, satisfaction and explain their role on behavioural intentions. Design/methodology/approach A qualitative survey was carried out. It was followed by a quantitative study, conducted in two stages to clarify the self‐congruity scale. Results were used to le...

Self congruity is an important concept since it plays a critical role in influencing consumer behav-ior. Taking the case of retail stores, we conduct a study to determine its effect on consumer satis-faction, overall attitudes, and purchase intentions. A measurement scale was developed to measure the self congruity. The study results indicate that...