Fang Wang

Fang Wang
Wilfrid Laurier University | WLU · Lazaridis School of Business & Economics

About

46
Publications
9,820
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998
Citations

Publications

Publications (46)
Article
Following social media influencers is a common activity for social media users. As influencers endeavour to engage followers and increase their power of influence for commercial value, it can result in potential negative consequences to followers' wellbeing. This research explored how social media influencing may cause problematic engagement with i...
Article
Social networking in the form of online communities and social groups is a characteristic of social media communication that has profound implications on the identity dynamics and behavior of social media users. Drawing from social identity theory, this research brings the social identity construct (i.e., followers' perception of the self in relati...
Article
Full-text available
Purpose – This research investigates the impact of learners’ non-substantive responses in online course forums, referred to as online listening responses, on e-learning performance. A common type of response in online course forums, online listening responses consist of brief, non substantive replies/comments (e.g., “agree,” “I see,” “thank you,” “...
Conference Paper
Virtual influencers, computer-generated characters who are followed by many social media users, are increasingly contracted to endorse products and brands. However, little research has examined their effectiveness in influencer marketing. Filling this gap, we study anthropomorphism, an important feature of virtual influencers, and its role in virtu...
Conference Paper
Identifying competent reviewers who can contribute helpful reviews for online courses is an imperative task for online learning platforms and course instructors. Online learners value reviews of recent course experience, as such a proactive approach to soliciting and incentivizing reviews from competent reviewers is needed. This research proposes t...
Article
Full-text available
Online discussion forums are essential and standard setup in online courses to facilitate interactions among learners. However, learners’ inadequate participation in online discussion forums is a long-standing challenge, which necessitates instructor intervention and the design consideration of online learning platforms. This research proposes and...
Conference Paper
Full-text available
Previous research has suggested that the frequency of instructor participation in online discussion forums can affect student participation and subsequently their learning results in online courses. However, the different approaches of instructor participation and their effects have not been well studied, particularly in MOOCs of very large class s...
Article
Full-text available
With a surging number of online courses on MOOC (Massive Open Online Course) platforms, online learners face increasing difficulties in choosing which courses to take. Online course reviews posted by previous learners provide valuable information for prospective learners to make informed course selections. This research investigates the effects of...
Chapter
Over the past few years, the increasing popularity of social media influencers has made influencer marketing a prominent and prevalent strategy for businesses. Its unique aspects, innovative approaches, and significant commercial value have attracted an increasing body of research. The literature has collectively accumulated a sizable and dispersiv...
Article
The literature on influencer marketing has identified opinion leadership of influencers and parasocial relationship with influencers as two focal constructs affecting followers' purchase intention; yet they are only studied in isolation. This research aims to provide a comprehensive understanding of the effects of the two key constructs by combinin...
Article
This research provides a nuanced typology on seller’s network prominence in social marketplace, and then studies its effect on seller’s sales performance. Accounting for both directionality and the business role of the corresponding partners of seller’s social ties, we classify four types of seller’s network prominence, i.e. indegree centrality amo...
Chapter
Online product reviews have become the single, largest depository of supplementary information that customers use in their product search, evaluation, and purchase process. The innate value of online reviews lays in the valuable information they provide to prospective customers in their decision making. This has inspired researchers to identify the...
Article
Can linguistic choices of reviewers, such as using first-person singular pronouns (FPSP), affect readers' perception of information helpfulness? When sharing their purchase and consumption experiences, online reviewers tend to excessively use FPSP to refer to themselves. However, the effect of this language choice on readers' perception of informat...
Article
Economic data and financial markets are intriguing to researchers working on data and quantitative models. With rapid growth of and increasing access to data in digital form, finance, economics, and marketing data are poised to become one of the most important and tangible big data applications, owing not only to the relatively clean organization a...
Article
Despite the growing number of studies on online reviews, the impact of visual cues on consumer's evaluation of review helpfulness has remained underexplored. It is not yet known whether and how images influence the way online reviews are perceived. This paper introduces and empirically examines the potential effects of reviewer profile image, a pho...
Article
This study examines the value implications of web visibility and firm heterogeneity. We theorize and analyze the value creation process of firm web visibility by mapping it onto firm web performance and then business performance. With a comprehensive sample of 2840 US firms, we found that web visibility is a significant determinant of firm web traf...
Article
Traditional economic models have rigid-form transition functions when modeling time-varying volatility of financial time series data and cannot capture other time-varying dynamics in the financial market. In this paper, combining the Gaussian process state-space model framework and the stochastic volatility (SV) model, we introduce a new Gaussian p...
Conference Paper
Full-text available
EM algorithm is popular in maximum likelihood estim ation of parameters for state-space models. However, extant approaches for the realizat ion of EM algorithm are still not able to fulfill the task of identification systems, which h ave external inputs and constrained parameters. In this paper, we propose new approaches for both i nitial guessi...
Article
Marketing executives are under pressure to produce revenue and profit growth for their brands. In most cases that involves requesting gradually higher marketing budgets, which is expensive, especially considering the known diminishing return effects of marketing. However, in reality, brand sales tend to evolve not gradually, but rather in spurts, i...
Chapter
To assess brand equity and value, research has proposed many brand equity measures, including those based on the customer mind-set, product market (or company), and financial market (Ailawadi, Lehmann, and Neslin 2003; Keller and Lehmann 2006). Both product market-based and financial market-based measures are brand performance outcome-based measure...
Chapter
We investigate the dynamic trends of online product ratings and explanations by examining a sample of 2,595 online product ratings of 14 randomly drawn apparel products from landsend.com. Contrary to the predominant declining sequential and/or temporal trends reported in previous studies, we find a predominant increasing sequential trend. We extend...
Chapter
Full-text available
Today’s consumers rely heavily on the opinion of other consumers when making purchase decisions. Understanding the degree to which a review contributes to a purchase decision, its “helpfulness”, is important to online businesses. Despite the growing number of studies on online reviews, the impact of visual cues on consumer’s evaluation of review he...
Conference Paper
This paper develops a new self-excited threshold autoregressive model (SETAR) for US equity Index returns modeling and analysis. First, a two regime switching model is formulated. The regime state is controlled by a simple piecewise function of lagged values from the time series itself. The hypothesis test is conduct to verify the statistical signi...
Article
Purpose – The purpose of this paper is to theoretically analyze and empirically test the business value of firm web visibility, including its relationship to advertising efficiency and long-term financial performance (i.e. shareholder value). Design/methodology/approach – A conceptual framework is established to analyze firm value of web visibilit...
Article
Does the Internet lead to a more competitive industry or market? The popular view asserts that the Internet intensifies competition, while competing theories challenge this view, indicating the need for empirical support. This research examines the role of the Internet in changing overall industry competition as measured by the Herfindahl–Hirschman...
Conference Paper
A new Piecewise Mean Reverting (PMR) model is proposed in this paper to capture the time-varying characteristic of the multifactor systematic risk defined by Fama-French three factor model. Simulations and empirical tests based on the multivariate Kalman Filter show that the new model is able to track the systematic risk more accurately compared to...
Conference Paper
In this paper, we present a new piecewise constant model to represent time-varying systematic risk, i.e., beta. We develop a new tracking algorithm for the new model based on modified Kalman filter that uses Bayes' criteria. Empirical results show the superiority of our method over traditional random walk, mean reverting and moving window beta esti...
Conference Paper
This paper presents and empirically validates a model of student satisfaction with mobile learning. The proposed model draws on Optimal Stimulation Theory and Learning Approach Theory from the psychology and education literature, respectively, and integrates them with prior findings from the Information Systems user satisfaction domain. The propose...
Article
This research inquires into the nature and degree of advertising effects on firm intangible values. Based on marketing research on consumer based brand equity, this paper challenges the prevailing decaying assumption employed in the accounting/finance disciplines to model the advertising-firm value relationship. Meanwhile, using financial data and...
Article
Full-text available
Identifying market evolution is a necessary step in persistence analysis of marketing input-output relationships. Using the advertising-sales relationship to represent general marketing input-output dynamics, the authors theoretically distinguish two types of market evolution: (1) intrinsic evolution, in which sales evolve independent of advertisin...
Article
Identifying market evolution is a necessary step in persistence analysis of marketing input–output relationships. Using the advertising–sales relationship to represent general marketing input–output dynamics, the authors theoretically distinguish two types of market evolution: (1) intrinsic evolution, in which sales evolve independent of advertisin...
Article
Purpose – The purpose of this paper is to examine challenges and opportunities that occurred in the Polish ultra-high temperature (UHT) milk market after Poland entered the European Union. Design/methodology/approach – Through an in-depth analysis of the Polish UHT market and by interpreting statistical data, this paper analyzes the retailing, prod...
Article
The Web is increasingly being viewed as a tool and place to enhance customer relationship. In this paper we defined a model to analyze the Web characteristics that aid in building customer relationships and then used this model to examine consumer relationship building mechanisms in online retailing (e-tailing). Through a survey of 177 shoppers who...
Article
Full-text available
Purpose – To analyze Chinese consumers in purchasing pirated software; to establish and empirically validate a model for analyzing consumers in software piracy; and to help software companies understand the software piracy issue in China and design anti-piracy strategies. Design/methodology/approach – A research model was established by extending a...
Article
Full-text available
Relationship marketing (RM) has the potential to be a highly effective marketing technique. However, it has been problematic in retailing applications and caused confusions in interpreting research results. This paper analyzes problems of RM in the consumer market and reflects on the Internet's impacts on consumer RM. The problems in previous consu...
Article
Full-text available
The Web has been changing the retail market in many ways. Following a newmarket framework, this paper analyzes the unique characteristics of the Web forretail applications, examines its market effects, and presents two perspectivesfor business response strategies. The Web can either be used as a marketing tool,which is integrated into traditional b...
Article
Successful Web-based information systems (WIS) are critical for electronic retailers to attract and retain consumers and deliver business functions and strategy. However, the design and development of a WIS may include many business, technology and user challenges. Understanding and fulfilling the critical requirements of these challenges will dete...
Article
Electronic commerce has existed in the business-to-business marketplace since the 1970s, in forms such as electronic data interchange (EDI) and electronic funds transfer (EFT). With the emergence of the Internet, and the World Wide Web in particular, electronic commerce entered a new era which opened the door for an electronic business-to-consumer...
Article
In conjunction with Keller's brand value chain concept(16), this study proposes a synthesized model to evaluate brand equity (BE). The synthesized model integrates various existing BE assessment methods through three components: consumer choice, company-based performance, and financial market reflection. Each component highlights different aspects...
Article
China is one of the countries with the highest software piracy rate. It is important to understand consumer ethical response to software piracy in the Chinese markets and design effective preventive strategies. Addressing problems in previous research and aiming at characteristics of the Chinese markets, this paper proposes an enhanced framework fo...