Faiza Latif

Faiza Latif
Lahore College for Women University | LCWU · Department of Mass Communication

Doctor of Communication Studies

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29
Publications
8,830
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37
Citations

Publications

Publications (29)
Article
Full-text available
Artificial Intelligence (AI) has grown to be a focal point of technological evolution, implicating various sectors including healthcare, education, and manufacturing. Amidst its promise lies a complex web of emotional, ethical, and societal intricacies, making public sentiment a critical factor in shaping AI policy and strategies. This research exp...
Article
Full-text available
Artificial Intelligence (AI) has grown to be a focal point of technological evolution, implicating various sectors including healthcare, education, and manufacturing. Amidst its promise lies a complex web of emotional, ethical, and societal intricacies, making public sentiment a critical factor in shaping AI policy and strategies. This research exp...
Article
Full-text available
The study investigates competitive distinctiveness by measuring niches in the content available on websites of traditional AM/FM and Digital-only audio media which is currently addressed by very few studies. Guided by Dimmick’s Niche Theory, we niche-analyze content categories on audio media websites (N = 72) in Pakistan by computing breadth, overl...
Article
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In the sub-continent, journalism in Urdu and the other native languages began significantly later than journalism in English. Employees of the East India Company and European Christian Missionaries founded the Indian newspaper. The native Indian people first showed interest in this commerce in the third decade of the 19th century. The media in the...
Article
The rapid advancement in new Information Communication Technologies (ICTs) has transformed the ways people take care of their health. The significant role of new media in health-related behaviors at both macro and micro levels is a recognized fact. mHealth apps are amongst the advancements which are benefiting human health at an individual level. T...
Article
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Web series are a prominent part of digital media with huge viewership among the youth. They are presented on web television and streamed only on an online network. The research study explored the consumption of web series and its effects on the perception of youth regarding intimate relationship patterns in Pakistan through the insight of ‘uses and...
Article
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Due to their potential for causing serious damage, disinformation and fake news have greatly concerned the researchers of mass media globally during the vulnerable times of the COVID-19 pandemic. The study objectives are to identify the motivations behind sharing of fake news regarding COVID19 on social media and to examine if the results of the cu...
Conference Paper
Full-text available
Due to their potential for causing serious damage, disinformation and fake news have greatly concerned the researchers of mass media globally during the vulnerable times of the COVID-19 pandemic. For analyzing the gratifications behind sharing of fake news and disinformation by the youth of Pakistan, we have conducted a survey (N=100) by testing si...
Article
World Wide Web provides massive amount of health oriented information. The inclination of using internet to get information on health is also all-embracing. Particularly women are found to be the heavy users of online health information (OHI) both for ‘Curative health information’ (CHI) and ‘Preventive health information’ (PHI). This trend is repor...
Article
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The primary objective of this research is to ascertain the relationship between market shares of traditional and digital media in Pakistan by using the theoretical framework of the media niche theory. In order to achieve this objective, the study has tested different relationships between advertising market shares of media forms through various sta...
Article
Full-text available
It has been observed through various studies that the reporting of crime against ethnic minorities in Western media is questionable. The purpose of this study is to analyze the coverage and broadcast by international news media regarding the act of terrorism in Christ church, New Zealand which was faced by an ethnic minority i.e. Muslims. The stu...
Article
Gender is a critical apparatus in studying power associations in organizations. The main objective of the research was to investigate how gender centered assault elevated in the profession of journalism for female journalists. It is important to note that the objective of this study was not to assess the number of women journalists experienced thes...
Article
Full-text available
This study deals with the processing of political information disseminated through mass media. “Elaboration Likelihood Model” of persuasion was used as a framework for this study. A list comprising of general sentences used in favor and against the major political parties of Pakistan was used as “central” and “peripheral” cues. A combination of str...
Article
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Nowadays farmers need new technologies and latest information so that they can cope with the challenges and difficulties they face due to lack of technology information. For this purpose a program called "Connecting Agriculture Platform Punjab (CAPP)" was launched by Government of Punjab in 2017. Current study was conducted at district Sahiwal by D...
Article
The aim of this study was to find out the social construction of reality of media regarding women rights’ violation in Pashtuns and Punjabis communities in print media, for which Urdu daily Express was selected. The researchers collected data from the newspaper’s Peshawar and Lahore editions from January to March, 2015. For the data collection, the...
Article
Full-text available
This study explores the relationship between the media and Biradari or kinship –related voting behaviour in the Punjab province of Pakistan during the general elections held in 2008 and 2013. The research method applied was longitudinal panel study with the panel sample of 1700 respondents. Data was collected twice from the same panel members befor...
Article
Field journalists in Pakistan who have covered violent conflicts especially in the wake of Karachi, Baluchistan, and former FATA conflicts have repeatedly staked their physical, emotional, and financial security while fulfilling their journalistic responsibilities. The study at hand is majorly aimed at exploring the reactions of the field journalis...
Article
Full-text available
Due to advent of electronic gadgets in daily life, it has become impossible to detain the young ones from their use. This research study aimed to look into the debate of good or bad impact of electronic gadgets, specially the smart phones. For this purpose, Intelligence Quest tests were tailored for two strata of the students, keeping in view their...
Article
Field journalists in Pakistan who have covered violent conflicts especially in the wake of Karachi, Baluchistan, and former FATA conflicts have repeatedly staked their physical, emotional, and financial security while fulfilling their journalistic responsibilities. The study at hand is majorly aimed at exploring the reactions of the field journalis...
Article
The study aims at analyzing the conflict coverage of Kashmir in the mainstream English press of India and Pakistan along with and draws its theoretical support from Galtung’s ideas of peace and war journalism. The main concern of the study is to test the hypothesis that war frames are given prominence over peace frames while covering the case of Bu...
Article
Full-text available
The aim of this research was to find out relationship between newspaper readers fear effects and Pulwama incident. The rationale behind the selection of topic was to measure the level of fear of war at the time of crisis between two countries. This study is based on quantitative methodology, whereas, survey research method was applied. For the data...
Article
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This study investigates how TV commercials in Pakistan construct gender relationships in the contemporary era in appraisal to Islamic values and standards. This study engaged semiotic analysis as a technique to scrutinize Pakistani TV commercials inferring the images, signs and symbols. TV commercials emerge in the intermissions of famous Pakistani...
Article
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Pakistan is faced by a number of health care challenges and battle against polio is still continued. Media can play an effective role through health care campaigns in creating awareness and educating the masses about the perilous and life threatening consequences of diseases, polio in particular. The efficacy of such campaigns is based on widesprea...
Article
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The phenomenon of Child Sexual Abuse (CSA) is witnessed across the globe. Like other countries, this issue is also prominently highlighted by media in Pakistan. However Pakistani media in general covering this brutal act, add sensationalism and drama to it with the objective of glorifying the whole incident. With this in view, this study tends to f...
Article
The study aims at analyzing the conflict coverage of Kashmir in the mainstream English press of India and Pakistan and draws its theoretical support from Galtung’s ideas of peace and war journalism. The main concern of the study is to test the hypothesis that war frames are given prominence over peace frames while covering the case of Burhan Wani i...
Article
Full-text available
This study explores the relationship between consuming Pakistani TV political programs and media malaise to shape external efficacy among University students of Lahore. This study assumed that entrainment and talk shows make students cynical, distrustful and pessimistic; commonly known as media malaise which causes them to affect their external eff...
Article
Full-text available
This study examines the television viewing routines of children in Pakistan. Familial, as well as individual, television viewing patterns were explored. Explanations for the childrens content choice and parental rationales behind allowing free content consumption are listed. Parental media literacy, especially concerning the content rating system,...

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