Fabio Babiloni

Sapienza University of Rome | la sapienza · Department of Molecular Medicine

Not all elements displayed in a YouTube in-stream video ad are attributable to the ad itself. Some of those are automatically introduced by the platform, such as the countdown timer and the time progress bar. In recent years, some authors started exploring the effects associated with the presence of such non-ad items, providing valuable findings. H...

When assessing trainees’ progresses during a driving training program, instructors can only rely on the evaluation of a trainee’s explicit behavior and their performance, without having any insight about the training effects at a cognitive level. However, being able to drive does not imply knowing how to drive safely in a complex scenario such as t...

The current industrial environment relies heavily on maritime transportation. Despite the continuous technological advances for the development of innovative safety software and hardware systems, there is a consistent gap in the scientific literature regarding the objective evaluation of the performance of maritime operators. The human factor is pr...

It has been demonstrated that odors could affect humans at the psychophysiological level. Significant research has been done on odor perception and physiological mechanisms; however, this research was mainly performed in highly controlled conditions in order to highlight the perceptive phenomena and the correlated physiological responses in the tim...

Despite the plethora of studies investigating listening effort and the amount of research concerning music perception by cochlear implant (CI) users, the investigation of the influence of background noise on music processing has never been performed. Given the typical speech in noise recognition task for the listening effort assessment, the aim of...

Sustainability is a recent worldwide topic as there is a consensus that humans and companies are impacting the global environment. Companies can contribute to reducing the environmental impact associated with the product’s consumption by offering green and eco-sustainable products.In the last few years, the fashion industry, a major global polluter...

Background noise elicits listening effort. What else is tinnitus if not an endogenous background noise? From such reasoning, we hypothesized the occurrence of increased listening effort in tinnitus patients during listening tasks. Such a hypothesis was tested by investigating some indices of listening effort through electroencephalographic and skin...

The capability of measuring specific neurophysiological and autonomic parameters plays a crucial role in the objective evaluation of a human’s mental and emotional states. These human aspects are commonly known in the scientific literature to be involved in a wide range of processes, such as stress and arousal. These aspects represent a relevant fa...

The capability of measuring specific neurophysiological and autonomic parameters plays a crucial role in the objective evaluation of the human’s mental and emotional states. These human aspects are commonly known in scientific literature to be involved in a wide range of processes, such as the stress and arousal. These aspects represent a relevant...

Art experience is not solely the observation of artistic objects, but great relevance is also placed on the environment in which the art experience takes place, often in museums and galleries. Interestingly, in the last few years, the introduction of some forms of virtual reality (VR) in museum contexts has been increasing. This has solicited enorm...

Poetry elicits emotions, and emotion is a fundamental component of human ontogeny. Although neuroaesthetics is a rapidly developing field of research, few studies focus on poetry, and none address its different modalities of fruition (MOF) of universal cultural heritage works, such as the Divina Commedia (DC) poem. Moreover, alexithymia (AX) result...

This chapter aims to understand how neuroscientific technologies can be effectively employed to better understand human behavior in real world decision-making contexts. The chapter describes the historical development of Neuromarketing and its main applications in assessing the perceptions of some marketing stimuli. Specifically, we present the sci...

In this study, we propose a method to enhance cognitive vigilance and mitigate mental stress in the workplace. We designed an experiment to induce stress by putting participants through Stroop Color-Word Task (SCWT) under time constraint and negative feedback. Then, we used 16 Hz binaural beats auditory stimulation (BBs) for 10 minutes to enhance c...

Nowadays, fostered by technological progress and contextual circumstances such as the economic crisis and pandemic restrictions, remote education is experiencing growing deployment. However, this growth has generated widespread doubts about the actual effectiveness of remote/online learning compared to face-to-face education. The present study was...

A non-adequate psychophysical condition represents a major factor in causing car accidents. In particular, 20% of car crashes are caused by mental fatigue and drowsiness, with dramatic consequences and fatalities. Nowadays strategies to reduce the risks while driving. The on-board systems equipping current vehicles are not able to intervene before...

Teamwork efficiency and safety are inextricably linked. The capability of having online insights and access to objective information regarding cognitive and emotional aspects of the team members using neurophysiological measures (brain activity, skin conductance, heart rate) will endow a tool which can support Instructors during the assessment and...

Workers with demanding jobs are at risk of experiencing mental stress, leading to decreased performance, mental illness, and disrupted sleep. To detect elevated stress levels in the workplace, studies have explored stress measurement from physiological, psychological, and behavioral perspectives. This paper reviews the assessment methods and strate...

Recently, Artificial intelligence (AI) algorithms have received increasable interest in various application domains including in Air Transportation Management (ATM). Different AI in particular Machine Learning (ML) algorithms are used to provide decision support in autonomous decision-making tasks in the ATM domain e.g., predicting air transportati...

Nowadays, fostered by technological progress and contextual circumstances such as economic crisis and pandemic restrictions, remote education is living a growing deployment. However, this growth generated widespread doubts about the actual effectiveness of remote/online compared to face-to-face education. The present study aimed at comparing face-t...

In recent years, technological advances and the introduction of social streaming platforms (e.g., Twitch) have contributed to an increase in the popularity of esports, a highly profitable industry with millions of active users. In this context, there is little evidence, if any, on how users perceive in-game advertising (IGA) and other key elements...

This pilot study investigates the neurophysiological patterns of visual and auditory verbal working memory (VWM) in unilateral cochlear implant users (UCIs). We compared the task-related electroencephalogram (EEG) power spectral density of 7- to 13-year-old UCIs (n = 7) with a hearing control group (HC, n = 10) during the execution of a three-level...

Training assessment is usually done by evaluating information derived from instructor's supervision related to the pilot's operational performance and behavior. However, this approach lacks objective measures, especially regarding the pilots' mental states while accomplishing the flight training tasks. The study therefore aimed at developing and te...

The driving drowsiness has been identified as one of the major causes of road traffic accidents, causing fatalities and permanent injuring. Drowsy drivers are prone to suddenly lose control of the car, mostly without any prior behavioral cue. The present study involved 19 participants in a simulated driving protocol, designed to induce mental drows...

This study investigated the psychological characteristics of online learning on Italian students with and without hearing loss (HL) and on their parents, who were forced into isolation during the Covid‐19 pandemic. An online survey collected information on socio‐demographic data and opinions concerning online learning from 61 children (mean age 11;...

Technologies like passive brain-computer interfaces (BCI) can enhance human-machine interaction. Anyhow, there are still shortcomings in terms of easiness of use, reliability, and generalizability that prevent passive-BCI from entering real-life situations. The current work aimed to technologically and methodologically design a new gel-free passive...

Objective: This pilot case-control study is aimed to estimate ‘musical effort’ and ‘musical pleasantness’ in adults normal hearing (NH) and Unilateral Cochlear Implant (UCI) users via neurophysiological indices and a cognitive-behavioural approach. Methods: 7 NH and 7 UCI subjects underwent electroencephalographic (EEG) recording with two EEG indic...

In this study, we investigate the effectiveness of binaural beats stimulation (BBs) in enhancing cognitive vigilance and mitigating mental stress level at the workplace. We developed an experimental protocol under four cognitive conditions: high vigilance (HV), vigilance enhancement (VE), mental stress (MS) and stress mitigation (SM). The VE and SM...

Pilot training and expertise are key aspects in aviation. A traditional way of evaluating pilot expertise is to measure performance output. However, this approach provides a narrow view of the pilot’s capacity, especially with regard to mental and emotional profile. The aim of this study is hence to investigate whether neurophysiological data can b...

Human errors are widely considered among the major causes of road accidents. Furthermore, it is estimated that more than 90% of vehicle crashes causing fatal and permanent injuries are directly related to mental tiredness, fatigue, and drowsiness of the drivers. In particular, driving drowsiness is recognized as a crucial aspect in the context of r...

Display and native ads represent two of the most widely used digital advertising formats employed by advertisers that aim to grab the attention of online users. In recent years, the native format has become very popular because it relies on deceptive features that make harder the recognition of its advertising nature, reducing avoiding behaviors su...

Advertising for non-profit organizations through television commercials is a valuable means of communication to raise awareness and receive donations. When it comes to social aspects, personal attitudes such as empathy are significant for reinforcing the intention to donate; and the study of eliciting emotions has critical attention in the literatu...

Driver’s stress affects decision-making and the probability of risk occurrence, and it is therefore a key factor in road safety. This suggests the need for continuous stress monitoring. This work aims at validating a stress neurophysiological measure—a Neurometric—for out-of-the-lab use obtained from lightweight EEG relying on two wet sensors, in r...

Exploration of specific brain areas involved in verbal working memory (VWM) is a powerful but not widely used tool for the study of different sensory modalities, especially in children. In this study, for the first time, we used electroencephalography (EEG) to investigate neurophysiological similarities and differences in response to the same verba...

Despite the technological advancements, the employment of passive brain computer interface (BCI) out of the laboratory context is still challenging. This is largely due to methodological reasons. On the one hand, machine learning methods have shown their potential in maximizing performance for user mental states classification. On the other hand, t...

Accurate detection of driving fatigue is helpful in significantly reducing the rate of road traffic accidents. Electroencephalogram (EEG) based methods are proven to be efficient to evaluate mental fatigue. Due to its high non-linearity, as well as significant individual differences, how to perform EEG fatigue mental state evaluation across differe...

The sample size is a crucial concern in scientific research and even more in behavioural neurosciences, where besides the best practice it is not always possible to reach large experimental samples. In this study we investigated how the outcomes of research change in response to sample size reduction. Three indices computed during a task involving...

This chapter presents some considerations about the employment of neuroscientific tool in real environments for measuring the brain and emotional activity during the consumers’ decision-making activities in different contexts of consumption and choice.

Mental stress is one of the serious factors that lead to many health problems. Scientists and physicians have developed various tools to assess the level of mental stress in its early stages. Several neuroimaging tools have been proposed in the literature to assess mental stress in the workplace. Electroencephalogram (EEG) signal is one important c...

Mental stress is one of the serious factors that lead to many health problems. Scientists and physicians have developed various tools to assess the level of mental stress in its early stages. Several neuroimaging tools have been proposed in the literature to assess mental stress in the workplace. Electroencephalogram (EEG) signal is one important c...

The past few decades have seen significant methodological and theoretical change within sensory science, including in food sciences. The physiological reaction to the Autonomous Nervous System (ANS) provides insightful information in interpreting consumers’ sensory and affective reactions. In this regard, we investigated how explicit responses of l...

Tobacco addiction is one of the biggest health emergencies in the world, Antismoking Public Service Announcements (PSAs) represent the main public tool against smoking; however, smoking-related cues (SCs) often included in PSAs can trigger ambiguous cerebral reactions that could impact the persuasiveness and efficacy of the antismoking message. Th...

In several fields, the need for a joint analysis of brain activity and eye activity to investigate the association between brain mechanisms and manifest behavior has been felt. In this work, two levels of attentional demand, elicited through a conjunction search task, have been modelled in terms of eye blinks, brain activity, and brain network feat...

Fatigued driving is one of the main causes of traffic accidents. The electroencephalogram (EEG)-based mental state analysis method is an effective and objective way of detecting fatigue. However, as EEG shows significant differences across subjects, effectively “transfering” the EEG analysis model of the existing subjects to the EEG signals of othe...

Real-world experience is typically multimodal. Evidence indicates that the facilitation in the detection of multisensory stimuli is modulated by the perceptual load, the amount of information involved in the processing of the stimuli. Here, we used a realistic virtual reality environment while concomitantly acquiring Electroencephalography (EEG) an...

In deaf children, huge emphasis was given to language; however, emotional cues decoding and production appear of pivotal importance for communication capabilities. Concerning neurophysiological correlates of emotional processing, the gamma band activity appears a useful tool adopted for emotion classification and related to the conscious elaboratio...

Neuroaesthetics, the science studying the biological underpinnings of aesthetic experience, recently extended its area of investigation to literary art; this was the humus where neurocognitive poetics blossomed. Divina Commedia represents one of the most important, famous and studied poems worldwide. Poetry stimuli are characterized by elements (me...

Scents have the ability to affect peoples’ mental states and task performance with to different extents. It has been widely demonstrated that the lemon scent, included in most all-purpose cleaners, elicits stimulation and activation, while the lavender scent elicits relaxation and sedative effects. The present study aimed at investigating and foste...

In this paper, we propose a novel vigilance enhancement method based on audio stimulation of pure tone at 250 Hz. We induced two different levels of vigilance state; vigilance decrement (VD) and vigilance enhancement (VE). The VD state was induced by performing a modified version of the Stroop Color-Word Task (SCWT) for approximately 45 minutes. Li...

Quest’opera rappresenta un’introduzione, dal punto di vista della psicologia e del design, all’impiego delle neuroscienze e del neuromarketing nella valutazione della user experience. Nel testo si mira ad indagare l’effetto sull’utente delle caratteristiche estetiche e funzionali di un determinato prodotto attraverso l’analisi di specifiche rispos...

Electroencephalogram (EEG) is an effective indicator for the detection of driver fatigue. Due to the significant differences in EEG signals across subjects, and difficulty in collecting sufficient EEG samples for analysis during driving, detecting fatigue across subjects through using EEG signals remains a challenge. EasyTL is a kind of transfer-le...

Human physiological parameters have been proven as reliable and objective indicators of user’s mental states, such as the Mental Workload. However, standard methodologies for evaluating physiological parameters generally imply a certain grade of invasiveness. It is largely demonstrated the relevance of monitoring workers to improve their working co...

The neurophysiological analysis of cooperation has evolved over the past 20 years, moving towards the research of common patterns in neurophysiological signals of people interacting. Social Physiological Compliance (SPC) and Hyperscanning represent two frameworks for the joint analysis of autonomic and brain signals respectively. Each of the two ap...

Sports activity is characterised by the influence of different factors, which relate to both psychological and emotional stress of athletes. As a consequence, mental and physical preparations are fundamental in pre-competition and competition activities. In fact, being able to manage the reactions to stressful events and high demanding conditions,...

Air Traffic Control (ATC) has been classified as the fourth most stressful job. In this regard, sixteen controllers were asked to perform ecological ATC simulation during which behavioral (Radio Communications with pilots - RCs), subjective (stress perception) and neurophysiological signals (brain activity and skin conductance - SC) were collected....

Stress is a word used to describe human reactions to emotionally, cognitively and physically challenging experiences. A hallmark of the stress response is the activation of the autonomic nervous system, resulting in the “fight-freeze-flight” response to a threat from a dangerous situation. Consequently, the capability to objectively assess and trac...

In the last decade, a real revolution in the field of brain-computer interfaces (BCI) led from the “overt” detection of human intention to the " covert” assessment of the actual human mental states. While the first aspect is the basis of the traditional BCI systems, the latter represents the outcome of the passive BCI applications. In fact, passive...

The need for automatic detection and classification of high-frequency oscillations (HFOs) as biomarkers of the epileptogenic tissue is strongly felt in the clinical field. In this context, the employment of artificial intelligence methods could be the missing piece to achieve this goal. This work proposed a double-step procedure based on machine le...