F. Javier Miranda

University of Extremadura | UNEX · Department of Business Management and Sociology

The globalization of economic activity and the emergence of the Internet have led to the appearance of a new model of business-to-business (B2B) known as the electronic B2B market or e-marketplace which facilitates the establishment of marketing relationships between buyers and sellers. In view of the limited research in this area, the present stud...

The purpose of this study is to explore quality dimensions in the service that B2B e-marketplaces provide to their users in the construction sector. The study identified four key B2B service quality dimension as perceived by online selling side users of e-marketplace: reliability and privacy, utility of the information, value-added services, and ef...

In recent years, universities have focused more on the creation of spin-off companies as a means of transferring the knowledge generated by their research activities. At the same time, this has generated an increase in academic research on this business structure in order to identify the best strategies for their management and the most efficient u...

The main objective of the work is to identify the key factors that must be considered by the Government when designing the web service portals used by its employees. To achieve these objectives, empirical work was then carried out to collect primary information, using the Delphi method and obtaining the opinion of 31 specialists who are experts in...

This study aims to explore the effect of tourists’ mindfulness on the perceived value of travel experience (PVTE) through destination images (cognitive, affective, and conative) and tourist experiences. Data (n = 370) were gathered using a self-administered structured questionnaire distributed to travellers departing from Lisbon International airpo...

En el entorno empresarial actual, donde la competitividad y la innovación son esenciales para la supervivencia empresarial, la creatividad se erige como una de las competencias más valiosas. Este libro, "Creatividad en la empresa", está diseñado para explorar en profundidad cómo la creatividad puede ser comprendida, desarrollada y aplicada en el ám...

The incentives for the internationalization of universities and the digitalization of teaching driven by the situation of COVID-19 have increased the operation of virtual work teams in higher education institutions, both in terms of groups of students and groups of researchers. The objective of this study is to explore the evolution of academic res...

La Cátedra de Innovación de la Fundación FUNDECYT-Parque Cien􀆡fico y Tecnológico de Extremadura y la Universidad de Extremadura presenta una nueva edición del informe “La Innovación en la Empresa Extremeña”, que analiza los principales resultados de la Encuesta sobre la Capacidad Innovadora de la Empresa Extremeña realizada durante octubre de 2023,...

En el dinámico mundo empresarial del siglo XXI, la innovación se ha convertido en un factor clave para el éxito y la supervivencia de las organizaciones. Las empresas se enfrentan a un entorno altamente competitivo, en constante evolución y marcado por cambios tecnológicos disruptivos, demandas cambiantes de los clientes y presiones económicas. An...

Purpose The aim of this study is to identify the way in which research on new business models in agri-food sector has been developed, in order to identify the main lines of work followed and determine a future research agenda in this field. Design/methodology/approach A systematic review of the literature is carried out, by applying the PRISMA met...

In recent years, the progressive incorporation of teaching tools based on Web 2.0 in the face-to-face university in Italy has been an ongoing process, and, clearly, a necessary one. However, the COVID-19 pandemic has created new circumstances that have accelerated this process. The suspension of face-to-face classes and the need to find alternative...

La Cátedra de Innovación de la Fundación FUNDECYT-Parque Científico y Tecnológico de Extremadura y la Universidad de Extremadura presentan la edición 2022 del informe “La Innovación en la Empresa Extremeña”, que analiza los principales resultados de la Encuesta sobre la Capacidad Innovadora de la Empresa Extremeña realizada durante octubre de 2022,...

The recent COVID-19 pandemic has highlighted all the weaknesses of manufacturing systems and supply chains. In this challenging context, smallholders have faced several crises mainly related to the difficulty of finding manpower for harvesting activities and the impossibility of distributing food, due to the forced closure of many distribution chan...

La pandemia por el virus COVID-19 ha obligado a muchos docentes universitarios a iniciarse en el uso de herramientas docentes basadas en la Web 2.0. A través de una encuesta, en la que han participado 1.344 profesores españoles y 3.930 profesores italianos de todos los campos de conocimiento, se ha evaluado si los docentes perciben que el uso de he...

The governments of less developed regions face the difficult task of establishing measures to support SME innovation without adequate knowledge of the factors that actually impact innovation in SME. It is therefore necessary to know to what extent innovation policy decisions can be based on the results obtained from studies carried out in developed...

Successive crisis in Europe have contributed to rethink welfare state and the entrepreneurial role of Third Sector organizations in the provision of community services that progressively have created social enterprises. Its creation is the result of a decision-making process that is collective, not individual, and of a strategic nature, in which th...

Purpose This work tries to shed light on what factors can influence, positively or negatively, the decision to license a patent from a university, in order to offer some recommendations that can contribute to increasing the number of patents licensed from universities. Design/methodology/approach Based on a sample of researchers at Spanish univers...

Technology transfer has become one of the most important activities that must be developed by universities. However, there are multiple ways to do it. We can differentiate, essentially, between formal transfer (which is carried out through the channels established and controlled by the university staff, legalized through contracts) and informal (ch...

Technology transfer has become one of the most important functions of the university. Currently, informal activities have become one of its main ways to do it. The objective of this work is to analyze the determinants of the decision to get involved in these activities. For this purpose, a questionnaire, completed by 1,215 Spanish academics, has be...

La transferencia tecnológica de los académicos en Portugal: intenciones emprendedoras y creación de USO Resumen La creación de spin-off es un fenómeno que ha centrado la atención de académicos y gestores públicos en los últimos 20 años, dada su contribución al desarrollo económico y social. Nuestro trabajo contribuye a este tópico analizando los fa...

Academic entrepreneurship has been one of the main research fields over the past 20 years, specifically due to the interest of policy makers in this topic. Initially, this interest focused on the creation of university spin-off (USO) firms; although given the new circumstances of the university and its context, there is a need to steer the research...

The promotion of academic entrepreneurship through the creation of university spin-offs (USOs) as a transfer system has been enhanced during the last two decades. This commitment of universities and public policy makers has been based mainly on the use of investments of public funds in universities and the capacity for such investments to create em...

Olfactory marketing has been increasing its presence in commercial environments in recent years thanks to its influence on perceptions, evaluations, and behaviour. However, the number of scientific studies on the issue is limited, and this is even more true for nonprofit environments. The aim of this experiment is to provide empirical answers about...

This work is aimed at analyzing potential links between reverse logistics and urban logistics and describing opportunities for collaboration between both areas of research. A description of the current state-of-the-art is provided in order to highlight the main challenges faced by both disciplines. For example, regarding reverse logistics, new reco...

Resumen: La principal motivación para escribir esta obra ha sido facilitar el acceso a la información relativa a la protección y transferencia de tecnología. La obra acompaña en todo momento el texto con ejemplos reales que permitan entender la importancia de las cuestiones tratadas. Se estructura en cuatro capítulos. En el primero se analiza el co...

With the growth in the popularity of the concept of an entrepreneurial university, over recent decades the commitment from European universities to commercializing research findings through the creation of spin-offs has also grown. In this way, academics become potential entrepreneurs or, as they are called in the business literature, intrapreneurs...

En los últimos años, el interés de las universidades y la administración pública por el fenómeno de creación de spin-off ha aumentado como una forma de transferir los resultados de la investigación al sector productivo. Esta creación de spin-off depende de varios factores, y uno de los más importantes es el género. De hecho, el Informe de la Comis...

Sin lugar a dudas, el tejido empresarial es el pilar sobre el que se asienta la capacidad innovadora y el crecimiento de los países, así como un indicador clave de los niveles de bienestar y desarrollo alcanzados. Por ello, conocer las características de la demografía empresarial en España y Portugal es fundamental para entender las dificultades qu...

In recent years, universities and public authorities have increasingly focused on creating USOs (university spin-offs) as a method of transferring research results to society and of achieving the sustainable development sought by European institutions. However, the success of these policies depends on the appeal of creating a USO for academics. The...

The study of academic entrepreneurship has become a prolific area of research in the last 20 years, coinciding with the interest shown by political and university authorities. This interest is the result of the contribution made by this entrepreneurship, particularly through spin-off creation, economic development, employment and the image and reso...

The current study explores the drivers and outcomes of performance expectancy for fashion brand websites and estimates two alternative models to explain the drivers of word-of-mouth. The study also aims to test the mediator effect of trust on the relationship between customer satisfaction and word-of-mouth. The study builds on data collection from...

Business innovation in Extremadura

Dada la progresividad con que se tratan los diferentes contenidos, esta obra satisface las necesidades de aquellos que se aproximan por primera vez a la dirección de la producción y de las operaciones, de estudiantes de grado y posgrado y de profesionales de la empresa. Este manual, centrado en las decisiones de carácter estratégico, es la senda qu...

The social networks have increased the ways in which public administrations can actively interact with the public. However, these new means of communication are not always used efficiently to create an open and two-way relationship. The purpose of this study is to analyse the presence on and use of the social network Facebook by the large councils...

In the last two decades, the interest in the academic entrepreneurship phenomenon has acquired great importance, both politically and government view and from the point of view of research work. Although research on academic entrepreneurship has been increasing, knowledge gaps exist as to the specific determinants and processes that characterize th...

The purpose of this paper is to analyse the impacts of some contextual factors on entrepreneurial intention of university academics. In the study, entrepreneurial intention is taken as a function of the regional environment issues, family and friends and empirically tested on a sample of 1802 academics from 52 Spanish universities. The results of t...

With the growth in the popularity of the concept of an entrepreneurial university, over recent decades the commitment from European universities to commercialising research findings through the creation of spin-offs has also grown. In this way, academics become potential entrepreneurs or, as they are called in the business literature, intrapreneurs...

Academic entrepreneurship is the process by which an individual or group of individuals linked through their work to a university or research centre use knowledge created in their research to set up business ventures or spin-offs. With the Theory of Planned Behaviour as basis, the influence of attitudes, subjective norms, and perceived control on a...

The objective of this article is firstly to analyze whether the determining factors of the entrepreneurial intention of academics are the same for men and women and test whether their degree of importance varies depending on gender, and secondly to test whether the lesser entrepreneurial intention of women detected in previous studies is due to the...

With the growth in the popularity of the concept of an entrepreneurial university, over recent decades the commitment from European universities to commercialising research findings through the creation of spin-offs has also grown. In this way, academics become potential entrepreneurs or, as they are called in the business literature, intrapreneurs...

Recycling and environmental preservation have been a topic of growing interest. However, the way individuals engage in a commitment process to the environment and its consequences are not well-known. In order to contribute to fill this gap, a model was proposed positing that self expression through environmentally proactive behaviours combined with...

Social networks are one of the more notable sociological phenomena of the last years. Moreover, its apparition and acceptance by majority of the citizens also suppose an important challenge for the firms. Social networks are a new and relevant channel of communication and interaction with their consumers. For this, firms have to create his own plac...

Delighted customers are those whose expectations have been exceeded by the service provider. Competitors in the hotel business need to go beyond what is expected in order to satisfy the guest with an unpredictable positive experience. This study was aimed to clarify the significance of customer delight as an antecedent to customer loyalty, in five-...

El informe presenta los resultados de la Encuesta sobre la Capacidad Innovadora de la Empresa Extremeña realizada por la propia Cátedra de Innovación, como complemento de las estadísticas del Instituto Nacional de Estadística (INE) sobre I+D+i en la región extremeña. La encuesta está dirigida a las empresas con 5 o más empleados con sede en la comu...

The objective of the present work was to study the intended use of Facebook by consumers in the early phases of their purchasing process (search for information and the evaluation of alternatives). To this end, we used the Technology Acceptance Model (TAM) (Davis, 1989) designed to explain and predict how individuals decide to adopt a particular te...

The objective of this study was to analyse the use Spanish universities are making of the main social network today: Facebook. The research adapts to the Higher Education Institutions context an evaluation index denominated FAI that has been used in other areas. It applies the index to all of Spain's universities, making comparisons between them an...

Se analiza la importancia de la transferencia de los resultados de investigación obtenidos por los investigadores en universidades y centros públicos de investigación al sector productivo, sus principales modalidades y la necesidad de realizar con carácter previo una planificación de dicho proceso de transferencia. Además, se estudian las distintas...

p>Los avances tecnológicos y las aplicaciones web han permitido extender el uso de los simuladores de empresa o business games en la docencia universitaria. Se trata de una metodología docente activa que permite desarrollar en los estudiantes bastantes de las competencias generales y transversales que aparecen recogida en los planes de estudios de...

The quality and recognition of Spanish cuisine are fostering the development of culinary tourism, both domestic in origin and from abroad. Another detected trend is that an ever-greater proportion of tourists are using the Internet to obtain information and make decisions about activities to include in their trips. Given this context, the present w...

Este libro pretende contribuir a fomentar el espíritu emprendedor entre los universitarios a través de 15 historias de jóvenes que después de pasar por la universidad se atrevieron a dar el paso de montar su propia empresa en Extremadura. Se trata de breves casos de estudio en los que sus protagonistas cuentan quiénes son, cuál es su proyecto, por...

The purpose of the study is to analyse the "region-of-origin" effect in the purchase of cava, a sparkling wine. Cava is a Multiregional Designation of Origin: although it is a product typical of a particular Spanish region (Catalonia), it is also produced in other regions in Spain. Design/methodology/approach The technique of conjoint analysis is...

The rise of Web 2.0 tools and mobile devices means that the image of the traditional consumer has to be replaced with an active, permanently connected, consumer who uses the Internet to find information about brands and to share opinions and shopping experiences with other consumers – a consumer who can be classified as a prosumer (producer + consu...

Social networks are one of the more notable sociological phenomena of the last years. Moreover, its apparition and acceptance by majority of the citizens also suppose an important challenge for the firms. Social networks are a new and relevant channel of communication and interaction with their consumers. For this, firms have to create their own pl...

This article reports on an online survey conducted with more than 500 Facebook users in Spain and Portugal, in order to identify which are the most important variables on the intention to use this social network to make buying decisions. The results of this study indicate that the intended use of Facebook in purchasing decisions are influenced by t...

En los últimos años ha surgido un nuevo modelo de negocio conocido como e-mercados. Este artículo ayuda a conocer qué son y cómo funcionan. Además, propone estrategias orientadas a garantizar la lealtad de los usuarios vendedores hacia el e-mercado. De los resultados obtenidos en nuestro estudio del sector de la construcción se desprende la importa...

Technological advances and Web applications have allowed extending the use of simulators or business games at university teaching. This is an active methodology to develop student skills that are included in curricula of administration and business management degrees and masters. In this paper, we describe the use of SIMBRAND simulator as a teachin...

In the last years, hospitals in Brazil have made significant investments in adopting and implementing new hospital information system (HIS). Whether these investments will prove beneficial for these organizations depends on the support that will be provided to ensure the effective use of the information systems (IS) implemented and also on the sati...

Purpose - The aim of this study is to determine whether the cumulative effects of satisfaction, trust, and perceived value may, under certain conditions, provide more explanatory power for customer loyalty intentions than the often studied and more elusive customer delight. Herzberg’s two-factor theory is used to explain why the frequent nature of...

Professional sports teams are increasingly using social networks to better connect their sports and businesses to fans and the general public with the aim of providing team-related information, fostering fandom, and building team reputation. However, few, if any, studies have been done that analyze and evaluate the efficacy of this important portio...

It is important for Asymmetric Digital Subscriber Line (ADSL) service operators to maintain a stable and lasting relationship with customers. They thus need to know which are the factors influencing customer loyalty, and how those relationships of influence are established. In the present study, structural analysis applied to data from a sample of...

In last years, a new model of business, known as e-marketplaces, has appears. This paper tries to show what they are and how they do. Furthermore, several strategies oriented to gain vendor users' loyalty are proposed. From the results obtained in the study of the construction sector it is concluded that perceived quality is the main factor, the pa...