Eylin Babacan Aktaş

Eylin Babacan Aktaş
Pamukkale University · Faculty of Communication

PhD

About

27
Publications
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87
Citations

Publications

Publications (27)
Article
Events constitute a subject on which is placed much importance both in practice and theory due to tourism potential they create and their various positive impacts. There are a number of studies conducted on events from various angles and studies dealing with event motives form an important part in these. However there are fewer studies analyzing th...
Article
Full-text available
Bu çalışmada, turizmde kullanılan destinasyon tanıtım filmlerinin içerik çözümlemesi yapılarak filmlerin amacı, hedef kitlesi, anlatım biçimi ve destinasyon özelliklerinin nasıl aktarıldığına yönelik çıkarımlarda bulunmak amaçlanmaktadır. Bu amaç doğrultusunda araştırmada öncelikle konuyla ilgili yazın taraması yapılmış, ardından 2017 yılında CIFFT...
Conference Paper
Full-text available
Festivals are special events we generally encounter within the frame of destination-specific cultural celebrations and art events. Festivals have economic, social, cultural, environmental, personal and place impacts to host community and destination. The purpose of the study is to analyze published studies about economic, social, cultural, environm...
Chapter
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Public relations and advertising professions may be perceived differently by public sector, private sector, public organizations or students and academicians, differing quite a bit from their actual scopes and content, even though they are among important professions today. Literature includes many studies, especially on profession of public relati...
Article
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It is of great importance for the organizations to use internet environment effectively in a market where competition conditions are gradually aggravated and carry out their marketing communication activities in such an environment. Airline companies are the ones that use internet technology most effectively and actively. Thus, website usability is...
Article
Full-text available
Sanayi sonrası toplumsal değişimden etkilenen havalimanları, içinde bulundukları ülke veya kentin yerel özelliklerinden öte küresel tüketim kültürünün özelliklerini taşımaktadır. Buna paralel olarak bu alanlar gerçekle ilgisi kalmamış olan göstergeler zinciri içinde, simülakr (simüle edilmiş gerçek) evreninin bir parçası olan hiper gerçek alanlar o...
Article
ÖZ Turizm ve konaklama literatüründe internet kullanımına ilişkin giderek artan sayıda yayınlanan çalışma olmasına rağmen, bunların pek azı destinasyon temelli karşılaştırmalar ve başarılı uygulamalardan alınan dersler üzerine odaklanmaktadır. Gerçekten, başarılı destinasyonların analizi ve uygulamalarının başarı düzeyi daha düşük olan destinasyonl...
Article
Full-text available
Product placement which has gradually increased in importance especially with globalization and competition, which has intensified in recent years, is a marketing communication activity which has started to be frequently employed in television serials, cinema industry, computer games and books. In this study, the general characteristics of product...
Chapter
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