Ewa Więcek-Janka

Poznan University of Technology · Chair of Marketing and Economic Engineering

Theoretical background: This article continues the research on the use of eye tracking and face reading tools to analyze and meaning of visual and emotional activity in the marketing field. This research focuses on understanding how different elements of the visual identity of companies, both family-owned and non-family-owned, affect consumer perce...

Theoretical background: In recent years, there has been an increase in social and environmental awareness, which has forced companies to change their approach to investment. Large companies are burdened with responsibility for contemporary, global problems such as the depletion of natural resources, the ongoing process of environmental degradation...

Theoretical background: The article delves into the domain of qualitative research applied to investigating the well-being of managers within family businesses. It situates its discussion within the broader context of brand identity in such enterprises. Theoretical underpinnings include insights into the formation of well-being in family-run compan...

Theoretical background: In Poland, family-owned companies have been actively developing since the democratic transformation. Some of them have used market conditions, being mature and large entities, consciously building their corporate brand identities, and communicating their messages on their websites. A lot of them are faced with a strategic de...

The purpose of the research process was to assess the state of knowledge on the use of Industry 4.0 postulates in the context of Engineer 4.0 and Manager 4.0 competencies in family firms, identify research gaps and outline future research directions. We conducted a systematic literature review of 21 articles from the Scopus database that relate to...

Theoretical background: The management of student organisations is still unexplored and full of issues requiring an in-depth analysis. Along with the development and unification of management processes at universities, matters related to students’ pro-academic activities assume new significance and often require revision and proper ordering. Purpos...

The article will contain a scientific analysis, showing thematic links between publications and consist of searching the data in the Scopus database. The timeframe of the searched publications will be 2010–2022. The parameters should also be narrowed down by selecting the following indexes: Science Citation Index Expanded (SCI-E), Social Science Ci...

Objective: The aim of the systematic literature review was to assess the state of the art in sustainability and trajectories in Central-Eastern European family firms, identify the research gaps, and delineate future research avenues. Research Design & Methods: We conducted a systematic literature review of 30 articles from the Web of Science and Sc...

Theoretical background: Analytical marketing is at the heart of scientific research because it plays an important role in building the competitiveness of enterprises and is an opportunity for them to grow. Purpose of the article: The aim of the article is to present the results of a bibliometric analysis of the developing area of analytical market...

Abstract: Purpose: The purpose of this Article is to present a proposal for a model of managerial competence in the fourth industrial revolution, known as industry 4.0. The consequence of this revolution is the emergence of new requirements in terms of the competences of employees at every organizational level. The authors focused on the requiremen...

Wraz z nowelizacją ustawy prawa o szkolnictwie wyższym i nauce z dnia 20 lipca 2018 r. kwestie związane z akademickim ruchem naukowym stały się ważnym i często niedocenianym aspektem. Różnorodność uczelni i często brak jednolitych zasad utrudnia wiele procesów związanych z zarządzaniem organizacjami studenckimi. Zmiany kadencyjności poszczególnych...

Wraz z wprowadzeniem licznych i znaczących zmian w ustawie z dnia 20 lipca 2018 r. – Prawa o szkolnictwie wyższym i nauce, ważnym a często niedocenianym aspektem stały się kwestie związane z akademickim ruchem naukowym. Różnorodność i często brak jednolitych zasad na uczelniach wyższych, utrudnia liczne procesy związane z zarządzaniem organizacjami...

For companies, sustainable development generally represents a long-term business orientation towards social, economic and environmental well-being. The concept has gained momentum among researchers partly due to the necessity of finding a modern approach to business development that does not deprive the next generation of the opportunity to meet it...

Ze względu na gwałtowny wzrost konkurencji na rynku pracy umiejętności nabyte podczas studiów (w ramach programu nauczania) nie wystarczą, aby ubiegać się o wymarzoną pracę. Z roku na rok zajęcia „pozalekcyjne” nabierają coraz większego znaczenia dla pracodawców, ale także dla rozwoju osobistego studentów. Kluczem do sukcesu jest rozwijanie nie tyl...

W związku ze stanowczym wzrostem konkurencji na rynku pracy, kompetencje uzyskane według profilu studiów są niewystarczające, aby ubiegać się o wymarzone stanowisko pracy. Z roku na rok coraz większe znaczenie dla pracodawców, ale także dla studentów i ich samorozwoju mają zajęcia dodatkowe. Pogłębianie nie tylko umiejętności związanych z zainteres...

The aim of the paper is to improve the quality management system, in the field of the family business succession process management, with the application of TRIZ contradiction modelling. In this work, the authors focus on cognitive activity in contradictions modelling, which is the basis for the first two stages of ARIZ85C, i.e., analysing the prob...

Analytical marketing is increasingly a topic of research for scholars because it plays an important role in building the competitiveness of companies. Nowadays, it is difficult to strike a balance between maintaining satisfactory financial results and number of clients, and at the same time taking care of the company’s image. The purpose of the stu...

The chapter presents aspects of the quality of life of the human population, which is one of the goals of sustainable development and corporate social responsibility, including the qualitological postulates. On the basis of the analysis of sustainable development indicators, quality of life of humans was proposed to be supplemented with new indicat...

Purpose The knowledge of goals of the successor, who is preparing to take over the business, is extremely important for the succession process and further operation of a family enterprise. The aim of this study is to structure the goals of Polish family enterprises’ successors and to develop a Synthetic Model of the goals of Polish family enterpris...

The e-commerce market is developing dynamically around the world. In Poland, in 2020, its value is estimated at PLN 70 billion. Compared to 2019, this is an increase of twenty billion, which shapes the growth dynamics at the level of 40 percent. The authors of the study asked themselves what is the impact of product cards and their content on the d...

Table of contents. 1. Introduction: the reason for the investigations. 2. Theoretical Background: successors' goals in the context of succession in family enterprises. 3. Research methodology: in-depth group interviews, individual interviews, Cluster of Grey Incidence Analysis, Variable Weight Grey Clustering Model. 4. Results: (1) Preliminary Stru...

Abstract: In this paper, the concept of analysing the relationship between family enter-prise internal and external communication and the types of its behaviour in market ac-tivities is discussed. Internal and external family enterprise communication are charac-terized and use the Internet for marketing communication is presented. Digital commu-nic...

Prezentowany w pracy problem dotyczy konfliktów w zarządzaniu przedsię-biorstwami rodzinnymi, ze szczególnym ukierunkowaniem na sukcesję. W polskiej gospodarce funkcjonowanie przedsiębiorstw rodzinnych – zwłasz-cza w sferze rzemiosła – jest datowane nawet od stuleci, jednak dopiero transfor-macja gospodarki dała podstawy do intensyfikacji ich rozwo...

The 2019 International Congress of GSUA was held in Bangkok, Thailand, in August 8-11. It focused on current research on grey system theory, system sciences and engineering, rapidly advancing technologies in uncertainty analysis, complex equipment development, management emergency and innovation. Grey System Theory was developed during the past 40...

Table of contents. 1. Introduction: the reason for the investigations. 2. Theoretical Background: successors' goals in the context of succession in family enterprises. 3. Research methodology: in-depth group interviews, individual interviews, Cluster of Grey Incidence Analysis, Variable Weight Grey Clustering Model. 4. Results: (1) Preliminary Stru...

Table of contents. 1. Introduction: the reason for the investigations. 2. Theoretical Background: successors' goals in the context of succession in family enterprises. 3. Research methodology: in-depth group interviews, individual interviews, Cluster of Grey Incidence Analysis, Variable Weight Grey Clustering Model. 4. Results: (1) Preliminary Stru...

The article presents the concept of justice as a basic value in family enterprises. The results of research conducted among four generations of business families (n = 144) were presented. In each of the surveyed generations, justice was recognized as the most important value. Wstęp do dyskusji na temat wartości w zarządzaniu Podejmowane działania b...

Table of Contents: --- Introduction - the reason for the investigations, --- Successors' goals in the context of succession in family enterprises, --- Research methodology, --- The structure of successors’ goals developed using Cluster of Grey Incidence, --- Verification of Synthetic Model of successors' goals, --- Conclusion and Outlook. (contribu...

Abstract: The article presents the results of Grey Clustering Evaluation Model application for research on the structure of the goals of Polish family enterprises' successors. Three research aims are specified. The first one concerns the identification of the goals that are the basis for successors' behaviour in the context of succession. It is imp...

Corporate social responsibility and EMAS (Eco-Management and Audit Scheme) are an important step to change entrepreneurs’ attitudes and activities. Applying both solutions in practice should help in directing business entities towards sustainable development. Sustainable development is a necessity due to the exploitation of natural resources, uneve...

Purpose This paper is a part of the application trend of the development of the grey systems theory. The purpose of this paper is to present the use of the GDM model in the diagnosis of the occurrence of crises in family businesses. The issue of the occurrence of conflicts and crises in family businesses is one of the most important and common in m...

This paper feature results of scientific research that is associated with the improvement of interaction conditions of interactive products. Efficiency of use of these products remains in close correlation with efficient performance of decision making processes. Available information resources assist the user in the effective use of electronic devi...

The article presents the results of research on conflicts in family enterprises. Studies are basis for a doctoral dissertation of MSc. Marta Pawłowska. In the article, next to the theoretical part concerning the subject of family entrepreneurship and the conflicts accompanying the process of succession, the authors present different perspectives of...

Streszczenie: W opracowaniu przedstawiono rozważania związane z pojęciem marketingu kompetencji. Celem głównym opracowania jest znalezienie odpowiedzi na pytanie, o zasadność wyodrębnienia nowej kategorii systemów marketingowych-marketingu kompetencji. Celem szczegółowym jest ocena działań marketingowych podejmowanych przez podmioty oferujące kompe...

W opracowaniu przedstawiono model klasyfikujący podejścia do definiowania przedsiębiorstwa rodzinnego. Model zbudowano z pięciu poziomów. Dla każdego z poziomów przedstawiono udziały przedsiębiorstw rodzinnych w populacji przedsiębiorstw oraz ich udział w PKB Polski.

The international expansion of the company is nowadays a necessity. This also applies to family businesses. Researches on internationalization of family businesses are ambiguous. Some results indicate that family firms are doing much worse on foreign markets because of the family character what makes businesses more conservative and reluctant to ri...

The financial crisis affected the emerging of trust crisis towards anonymous international syndicates. Consumers are seeking and relying on businesses “with identity” where it is known who is standing behind the particular enterprise. Advantages of emphasizing family character of the company are getting more and more noticeable. Family businesses a...

The financial crisis affected the emerging of trust crisis towards anonymous international syndicates. Consumers are seeking and relying on businesses “with identity” where it is known who is standing behind the particular enterprise. Advantages of emphasizing family character of the company are getting more and more noticeable. Family businesses a...

Więcek-Janka, E. (2017). Biznesowa odpowiedzialność rodziny w rodzinnych przedsiębiorstwach krajów niskiego i wysokiego kontekstu kulturowego. In: J. Klimek, B. Żelazko, (red). Wybrane paradygmaty zarządzania przedsiębiorstwami rodzinnymi. Oficyna Wydawnicza SGH, Warszawa, s. 95-109. 95 Biznesowa odpowiedzialność rodziny w przedsiębiorstwach rodzin...

The publication presents the results of analyses developed for supporting the process of purchasing materials in the manufacturing process in the welding industry. The principal research problem in the article was to select a minimum number of features essential in taking decisions related to purchasing fluxes for welding processes carried out usin...

The paper presents the results of the analysis of source materials concerning the Polish higher education system in the context of changes in Poland and Europe. It discusses the higher education system against the backdrop of primary and secondary education connected with the Bo-logna process. The paper features current legislative changes in Polan...

Instytut Biznesu Rodzinnego zdecydował się na udział w międzynarodowym projekcie badawczym, którego głównym celem było zdiagnozowanie liczebności i przeprowadzenie oceny funkcjonowania przedsiębiorstw rodzinnych w wybranych obszarach w Polsce, a także opracowanie metody badawczej, na podstawie której będzie można takie badania przeprowadzać cyklicz...

This publication details the life cycles of Apple's mobile products. Its aim is to present their influence on the life cycle of the entire brand.

https://www.theseus.fi/bitstream/handle/10024/132425/978-952-7173-26-8.pdf?sequence=1

http://cejsh.icm.edu.pl/cejsh/element/bwmeta1.element.desklight-b0bb1846-27ac-4064-aedf-f4b02b7288f5 The paper presents considerations associated with the concept of marketing competence. The main objective of the study is to find an answer to the question about the legitimacy of a new category of systems marketing - marketing competence. The spe...

The article deals with the impact that macro- and micro-scale crises have on the func-tioning of family businesses and in particular on family-business conflicts. The article pre-sents a research-based theoretical model of the influence of crises on conflicts in Polish family businesses.

The paper presents an original concept of family business responsibility as a principal link between business and family spheres and as a distinguishing feature of a family business against the backdrop of non-family businesses in the context of Homnes and Blau’s social exchange theory. The empirical part of the paper features a two-stage research...

W opracowaniu przedstawiono wyniki badań zespołu naukowców Politechniki Poznańskiej nad zastosowaniem metodyki teorii szarych systemów Grey Incidence (Relation) Analysis (GRA) w badaniu przedsiębiorstw rodzinnych. Teorię szarych systemów została wybrana do analizy danych empirycznych, ponieważ uprawnia ona do wnioskowania na podstawie niewielkich p...

W artykule zaprezentowano kompetencje menedżera przyszłości uwzględniając jego postawę przedsiębiorczą. Następnie przedstawiano profil kompetencyjny menedżera firmy rodzinnej. W części empirycznej artykułu przedstawiono wyniki badań dotyczących listy kompetencji przyszłych menedżerów niezbędnych do efektywnego zarządzania firmami rodzinnymi. Profi...

W artykule przedstawiono wybrane typologie przedsiębiorstw rodzinnych z uwzględnieniem różnych zmiennych istotnych dla interpretacji pojęcia przedsiębiorstwo rodzinne.

The present paper is the description of research on differences in the influence of family aspects on the functioning of family businesses in two cultural contexts: low and high. High-context culture was represented by family businesses from Mexico and low-context by family businesses from Poland. The research was conducted using a structured indiv...

The article presents the model of successors' competencies in family firms. The model was created on the basis of empirical data collected in Poland and analysed with the use of Grey Clustering Analysis. At the first i.e. an empirical stage of the studies, a list of competences was identified which are estimated as significant for the successors. A...

Więcek-Janka E. (2015), The direction of the profit allocation as a determinant of family business responsibility (research results), in: L. Kiełtyka, W. Jędrzejczyk, P. Kobis (red.), Wyzwania współczesnego zarządzania. Tendencje w zachowaniach organizacyjnych, Wydawnictwo " Dom Organizatora " (978-83-7285-791-0), Częstochowa, s. 61-79. Abstract:...

The article presents results of research on the identification and evaluation of barriers faced by successors in family businesses during the first process of succession. The analysis of empirical material used grey systems theory, which was considered as an equivalent for the analysis of small samples and qualitative research. While conducting the...

The article presents the model of successors' competencies in family firms. The model was created on the basis of empirical data collected in Poland and analysed with the use of Grey Clustering Analysis. At the first i.e. an empirical stage of the studies, a list of competences was identified which are estimated as significant for the successors. A...

Purpose – The purpose of the paper is to analyse the relationships between the competency structure of the successors of family enterprises in Poland and dimensions like gender, self-awareness of development, taking their ideas into consideration in shaping the strategy of the firm and the size of the firm. Design/methodology/approach – Grey relat...

Observing behavioural patterns in members of a business family both in family and business circles leads to the conclusion that introducing a change is a difficult process as it meets, irrespective of the kind of change, a multi-layered resistance. It is difficult to combat both individual and group unwillingness to undergo a change (Sułkowski, Mar...

In this article the authors present the methodology adopted and the results obtained in the first stage of the research encompassing focus group interviews (FGI) about the needs of public transport users in a selected city (Poznań). The elicitation and assessment of the requirements were carried out for three groups of people with disabilities usin...

The article presents the model of successors' competencies in family firms. The model was created on the basis of empirical data collected in Poland and analysed with the use of Grey Clustering Analysis. At the first i.e. an empirical stage of the studies, a list of competences was identified which are estimated as significant for the successors. A...

W opracowaniu przedstawiono autorską koncepcję biznesowej odpowiedzialności rodziny jako głównego spoiwa między sferą przedsiębiorstwa a sferą rodziny oraz jako wyróżnika firm rodzinnych na tle przedsiębiorstw nierodzinnych w kontekście teorii wymiany społecznej. Zrealizowano metodykę dwuetapowych badań dla omawianej koncepcji, na próbie 420 przeds...

The purpose of this article is to identify and discuss the barriers that exist in the process of succession in the successor’s opinion. The presented research, was realized following methods: expert interviews, focus groups and a survey. The results indicate a fundamental difference in the perception of barriers in succession by the successors and...

Table of Contents 1. Term "marketing research" 7 1.1. Introduction 7 1.2. What is marketing research? 8 1.3. Summary 12 2. Marketing Information System and other decision support systems 13 2.1. Introduction 13 2.2. MkIS and other decision supporting systems (DSS) 14 2.3. Summary 18 3. Object of research and classification criteria 19 3.1. Intro...

Jesteśmy innowacyjni! Ale czy na pewno wszyscy? Któregoś dnia spojrzałam na dążenie do innowacyjności i zachowań innowacyjnych jako jedyną pewną cechę rozwojową obecnej rzeczywistości. Spojrzenie owo, dotyczyło w pierwszej kolejności mnie samej. Potrafię swobodnie korzystać z innowacyjnych rozwiązań w komunikacji społecznej (przez portale społeczno...

Subject of the article is the life cycle of a family business. It shows the possible changes that occur in the life cycle of a family business

Pierwsze polskie sukcesyjne tsunami jest tuż -tuż. Czy sukcesorzy firm rodzinnych są przygotowani do procesu sukcesyjnego? Czy potrafią określić własne cechy kompetencje przedsiębiorcze? Które z posiadanych kompetencji uznają za kluczowe dla procesu sukcesyjnego w firmach rodzinnych? Czy można określić profil sukcesora drugiej dekady XXI w.? Dr Ewa...

Ocena kwalifikacji technicznych na przykładzie zawodu technik mechatronik Evaluation technical competence on the basis of mechatronic technician Abstract: The paper presents the completed study literature, and expert survey on the condition of vocational education in Poland and assessment of acquired competences in the

Kompetencje menedżerskie sukcesorów – inżynierów w firmach rodzinnych Competence management of successor – engineers in the family businesses Abstract: The aim of the investigations was to identify competencies of potential successors of family businesses in various disciplines of education at secondary level studies at the

Familism in the life cycle of the family business Abstract: The paper presents a discussion of one of the cases the course of the life cycle of a family business based on the functioning of the business area and the related strategy for creating the image of the company. Shows the available models in the literature items such cycles completed and t...

Streszczenie: W artykule omówiono techniki i strategie wprowadzania zmian oraz specyfikę suk-cesji jako immanentnej cechy przedsiębiorstw rodzinnych. Przedstawiono także autorski model sukcesji jako propozycję holistycznego ujęcia zmiany definiującej firmy rodzinne.

The paper presents the results of literature and empirical research on making changes with particular emphasis on technological innovation. The issue of innovation is the focus of research of family businesses since the early 60s the twentieth century. Already have noted the significant impact of family involvement on the degree of technological in...

The paper presents the concept of perceiving the family business in context of shaping relationships and values of areas co-creating its identity, the methodology of shaping the index of a family business value and results of research conducted in the family business with a couple centuries long tradition on an example of Hõshi Ryokan.

The paper presents the results of empirical and literature research among sixty family business from Wielkopolska district. Their aim was to analyze the functioning of the areas of family and business

The paper presents the results of literature and empirical research on making changes with particular emphasis on technological innovation. The issue of innovation is the focus of research of family businesses since the early 60s the twentieth century. Already have noted the significant impact of family involvement on the degree of technological in...

This paper presents the author's model of the occurrence of crises and conflicts in family enterprises in the context of the family enterprise life cycle, taking into account its components: enterprise, family and individuals.