Ewa Glinska

• Professor
• Professor at Bialystok University of Technology

Purpose: The aim of this paper is to identify the barriers and challenges associated with measuring tourist flow at a regional level, and to explore data collection methods used by Regional Tourist Organizations in Poland. Design/methodology/approach: This article employs a qualitative research methodology. Fifteen individual in-depth interviews (I...

W niniejszej monografii dokonano diagnozy kompetencji istotnych przy wdrażaniu innowacji, identyfikując zestaw kompetencji ważnych dla przedsiębiorstw reprezentujących inteligentne specjalizacje województwa podlaskiego. Tematyka przedstawiona w opracowaniu ma istotne znaczenie zarówno z perspektywy strategicznej rozwoju regionu, jak i z punktu widz...

Purpose: Image is one of the key issues in city marketing and branding. City image studies are essential tools for urban planners, social researchers as well as political decision-makers and local authorities aiming to understand how people perceive the urban space in which they live. The objective of this article is to identify the image of voivod...

Objective: The objective of the article is to develop a methodology of city ranking based on the criterion of a city’s brand image among its inhabitants. Research Design & Methods: The article discusses the utilization of the multi-criteria decision-making method (MCDM) to create a ranking of European capitals. It explores the significance of the d...

The aim of the publication is to identify dynamic changes in the mentoring phenomenon in the context of the development of information and communication technologies. Modern e-mentoring uses many platforms and digital tools to facilitate building mentor-mentee relationships. The theoretical part of the monograph reviews the literature on new forms...

The research aims at the identification of factors influencing mentoring services with a particular emphasis on the country of origin of the mentor and the mentee. The quantitative research was conducted in four Central and Eastern European countries, i.e., Bulgaria, Poland, Latvia and Lithuania and one Southern European country, Italy. The impleme...

The past decade has seen a rise in the significance of the Internet facilitating the communication between local governments and local stakeholders. A growing role in this dialog has been played by crowdsourcing. The paper aims to identify areas, forms, and tools for the implementation of crowdsourcing in managing cities in Poland as well as the as...

This paper addresses the problem of transport systems in remote areas, defined by a set of constraints deriving from a sparse population, infrequent transportation location means stops and cost-effectiveness of the system. Remote areas attractive to tourists additionally require transportation services designed with respect to changeable demand and...

Entrepreneurship is a key factor for economic growth, improving the competitiveness of countries’ economies and increasing social prosperity. Young entrepreneurs face a number of challenges as a result of the rapidly changing socio-economic environment. In their activities aimed at launching a business, young entrepreneurs need knowledge and skills...

In this paper the authors analyse the conditions of effective communication in the mentoring process. In the literature on the subject effective business communication is considered as a key to planning, leading, organizing and controlling the resources of organizations to achieve their objectives. Still, communication models in the mentoring netwo...

A growing interest in entrepreneurship is a result of, on the one hand, its nature, which evolves and is reflected in new forms and expressions, and, on the other hand, the fact that entrepreneurship is a key factor ensuring economic growth, improving the com-petitiveness of economies and increasing the prosperity of local and regional commu-nities...

Purpose This paper aims to reveal the influence of digital competence on perceived stress, burnout and well-being among students studying online during the COVID-19 lockdown in the spring of 2020 and to compare this influence on the basis of studies conducted in four countries. Methods An exploratory study was conducted in Poland, Lithuania, Turke...

Stakeholder participation is particularly important when dealing with mobility problems in touristic remote areas, in which there is a need to find sustainable solutions to increase transport accessibility. However, the literature lacks research linking the issues of establishing stakeholder groups with the most desirable level of involvement and m...

Strategies of place branding are an important tool for managing the flow of human capital. At the same time, the diversification of the labor force predetermines the specificity of a region and influences its brand. Keeping in mind that strong and effective place brands must be based on a clear vision, local governments become key players in the el...

Functional Urban Areas (FUAs) are among the main actors of local development planning in the current perspective of the European Union. One of significant challenges in the management of such areas is the creation of an image or building of a city brand covering several neighboring municipalities. Among other things, tourist attractions can be used...

The objective of this paper was to analyze the impact of education expenditures on sustainable economic growth in the Republic of Serbia. A number of research focused on this topic have proven that education expenditures generally have a positive impact on the economy of a country, but some studies show negative or neutral impacts as well. The gove...

The European Union currently uses Functional Urban Areas (FUAs) as basic units for planning local development activities under its financial support. An important issue in terms of managing such areas is branding. FUAs are made of at least several territorial units (covering a dense urban area and a functionally related urbanised zone). Such compos...

Research background: Cooperation within the public and the private sectors is one of the conditions for a tourist region to achieve a competitive advantage, and it is one of the most important aspect for building a regional tourist brand. Research studies often raise the issue of tourism cooperation; however, there are few papers undertaking this t...

City branding is becoming more and more popular, not only as a field of research, but also as a practice of local governments. Municipalities attempt to introduce this concept into their sustainable transformation process, positioning a city among its stakeholders as, for instance, an eco-oriented, innovative, or smart city. An idea that fosters bu...

The article focuses on students’ attitudes towards their future job performance in relation to becoming successful employees. The level of employee success was measured using the attitudes toward future work performance of students from seven countries (Lithuania, Poland, Spain, Turkey, Iran, Portugal and Estonia) through their assessment of skills...

Companies’ increasing social awareness has led to the development of a corporate social responsibility orientation, whose implementation impacts on their overall marketing communication, both at its strategic and operational levels. The issue of integration of both levels is recognized as a research gap and is thus, the main interest of this articl...

The situation in the labour market is conditioned by many factors that often have a local dimension. Identification of different levels of development of labour demand as well as potential of labour supply on the local level is a crucial element of diagnosis of reasons for regional and local diversity and implementation of an appropriate labour mar...

The article aims to identify scientific research areas within which the subject matter of binge drinking in relation to services is addressed, based on bibliometric data analysis characterising scientific publications indexed by the Scopus database. To achieve the aim, authors use different techniques of the bibliometric analysis with the support o...

The aim of the article is to present the state of development of railway transport infrastructure in Eastern Poland (including five Provinces located close to Eastern border of the country). The main directions of development of the railway transport infrastructure in this area, described in strategic documents, have also been analysed. The researc...

Nowadays online shopping is becoming more popular among Polish consumers. The aim of the article is to establish the existence of statistically signifiant differences between certain aspects of the behaviour of consumers when shopping online and their age. The empirical base for the article comprises the material obtained as a result of a survey ca...

In connection with the development of the relational paradigm in marketing of public organizations, as well as in territorial branding, it is increasingly emphasized that involvement of local stakeholders in the process of formulating and implementing the city brand concept is a key condition for the success of such projects. The aim of the paper i...

Increasing the employment among young people is one of the main objectives of the European Union labour market policy. On the one hand, labour market indicators of youths are worse than the ones for the population as a whole. Moreover, the EU countries face NEETs phenomena when young people are not in education, employment and training. Simultaneou...

Knowledge and skills of future employees should be constantly developed in order to be in line with changes, information flow, and new technologies. High unemployment rates of youth lead us to look for reasons and means to change this situation. However, university teachers in the entire world deal with students who do not care or who do not want t...

The aim of this article is to explore the limitations of the extensibility of the Aaker's brand personality framework to small and medium-sized city branding. Previous research with similar aims focused on the measurement of perceiving city brand personality dimensions from the recipient's perspective. This article adopts the perspective of 'sender...

The main purpose of the paper is to present a case study of the implementation of foresight research into the doors and windows industry on the basis of a small enterprise from Poland. The case was based on the concept of business foresight which embraces a triad of assumptions, namely: anticipation, innovativeness and communication of the future....

The increasing globalization of the contemporary tourism economy is the cause, due to which, for many countries that want to be competitive on the international tourism market, the creation of a positive tourist image of the country and building a strong national brand is a major challenge. The article will examine the organizational side of Polish...

The aim of the paper is to capture the differences between the set of city attributes used in the process of building the desired image of the city (or the city branding process) and the set of city attributes describing the current offer of the city addressed to its residents, tourists and investors. The identification of the differences between t...

The main aim of this article is to identify the desired features of the brand personality of the city as well as to capture the differences between the cities in terms of the desired personality. To achieve these objectives the J. Aaker's brand personality scale was used and extended. In addition the results of previous studies aimed at adapting th...

Subjective assessment of the economic situation of the farm is an important research issue, since it affects the quality of farmers’ life and their decisions connected with agriculture production. Therefore, the aim of this paper is to identify the socio-economic determinants of subjective assessment of the economic situation of individual farms, b...

According to the National Strategy of Social Integration for Poland, older persons constitute one of the social categories particularly susceptible to exclusion. This is mainly due to the fact that retirement in Poland is frequently connected with a deterioration of an older per-sons' financial situation. At the same time it should be noted that in...

Shaping a recognizable image/brand of a particular town/city has become one of the possibilities to achieve the competitive advantage on the contemporary territory market. The main purpose of the paper is to present the categories of place brand identity distinguishing features identified by local stakeholders. The results of the research includes...

The main purpose of the paper is to present the results of the process of identifying brand identity distinguishing features of small towns in Poland as seen by local stakeholders. The research method used in developing this paper was focus group interviews carried out with local leaders in Podlaskie region in Poland. Although the results represent...

Zaprezentowana w monografii projekcja „Podlaskiej strategii rozwoju nanotechnologii do 2020 roku” jest wynikiem badań naukowych wykonanych w ramach projektu badawczego „Foresight technologiczny «NT FOR Podlaskie 2020» Regionalna strategia rozwoju nanotechnologii”. Autorzy, opierając się na empirii oraz na wynikach licznych procedur badawczych i ana...

Purpose – Earlier studies into consumer ethnocentrism focused on identification of the level of ethnocentric tendencies in different countries and their investigation for various categories of products. This research contributes to a wider understanding of that phenomenon, aiming to explore the characteristics of Polish consumers' national and regi...

W ramach artykułu podjęto próbę usystematyzowania wiedzy z zakresu koncepcji wizerunku miasta i sposobów jego kształtowania wśród różnych grup odbiorców (ze szczególnym uwzględnieniem studentów). Empiryczne tło artykułu stanowią wyniki projektu badawczego pt. „Miasto i jego promocja w opinii studentów” zrealizowanego w latach 2009–2010 przez autoró...

Przedstawione w opracowaniu szczegółowe założenia metodologiczne oraz procedury badawcze na potrzeby prac paneli obszarów badawczych POB1, POB2, POB3 oraz panelu metodycznego PMTiKT w projekcie "Foresight technologiczny <<NT FOR Podlaskie 2020>> Regionalna strategia rozwoju nanotechnologii". Stanowiły one podstawę, na której oparte zostały dalsze b...

Studium STEEPVL dotyczyło identyfikacji, opisu oraz analizy czynników otoczenia wpływających na rozwój nanotechnologii. Czynniki te przypisano do siedmiu sfer: społecznej (Social), technologicznej (Technological), ekonomicznej (Economic), ekologicznej (Ecological), politycznej (Political), wartości (Values) oraz prawnej (Legal). W projekcie <<NT FO...